La IA en marketing rinde más como apoyo de investigación y estructuración que como generadora de contenido final

these actions. But what they really want to know is if we do these things, what's going to happen? What's the expected business outcome? What happens to my bunch of what I call 80% insights. but you got them delivered for a fraction of a cent in a couple of now your job as the human is to take that and craft it to join that together with what you know about that particular client with what you know why conversions dropped because they screwed up something on the website that the AI doesn't know about. Your job is to take these all these 80% done insights and then craft that into a narrative…

AI Agents & Automations... The Future of Google Ads · 2025 · comprobar

Tool and that's a lot and like I said it is right in the middle of it is a human fil filtering it because these humans the ones that are in the middle of it need to be your best people your best people that say okay that really does make sense and maybe that other part because it's doesn't really it's not resonating with the product is not something that we're going to use so we with gp4 to make it sound more human and in line with the message that we're the center of it all though like I said is a human being with a bunch of tools surrounding and that's where it is today

The Future of Digital Advertising in an AI World | Perpetual Traffic EP 549 · 2023 · comprobar

One, how to use Nano Banana and Arc Ads to make really like unhinged creative and a second one talking about how way too many people try to get AI do all the heavy lifting, but most of the ads are shit. But all that to be said, um I think it is not worth people's time to try get really good at all of the AI platforms on making What I do think you should be doing is trying to understand what content works. I love using AI to write copy, to try see what headlines or primary texts or captions concepts people might be interested in. I love using AI as a research tool. Words matter the most. So…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Yeah, I would say just, I mean, as of January 8th, 2026, I don't think LLMs are good enough to replace a lot of rules. I think they're getting close. I don't think they're good enough yet to replace. So I say that to say, don't just blindly copy and paste this and accept every output that it gives you. Read through it, make sure it looks correct. If it needs to be tweaked, go ahead and tweak it. Don't just blindly copy and paste this. Or you might just get an output that's, you know, subpar and doesn't get the job done.

How to Turn 2 Weeks of Market Research Into 20 Minutes · 2026 · comprobar

is that it can do the collation of data and the Sorting of data at scale in a way that tremendously saves you time ultimately you're still gonna have to um yeah like people know when they're reading something written by AI I wouldn't use it as a cop I don't think it can give you a great insight to be a way to inspire your thought process and to also take huge sums of data and make it very simple to read and I think two things right asking the AI better questions right you only get good results if you ask good questions and if you give it good data like hey look at all these comments some of…

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

you're getting whitewashed by your people. like I still talk to the frontline people to get their take on it. I'm like, "Don't me. Tell me what you really think." And we do the same on but at least you should be doing it as a business owner cuz it's absolutely When you watch and like being there and observing and really listening to them. Not just what they're saying, but what how they're saying it and asking them It will never be supplanted by this. And in fact, the people that do this are the ones that are going to win. I think the people that don't do it are going to end up on the other…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

is that it can do the collation of data and the Sorting of data at scale in a way that tremendously saves you time ultimately you're still gonna have to qualify and use insight to appropriately take what it's giving you and take action on um yeah like people know when they're reading something written by AI I wouldn't use it as a cop I don't think it's gonna the best for SEO and also take huge sums of data and make it very simple to read and I think but just the idea of using AI to take Insight from the written word is tremendous and also Inspire different two things right asking the AI…

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

is that it can do the collation of data and the Sorting of data at scale in a way that tremendously saves you time ultimately you're still gonna have to qualify and use insight to reading something written by AI I wouldn't use it as a cop I don't think it can give you a great insight to be a way to inspire your thought process and to also take huge sums of data and make it very simple to read and I think two things right asking the AI better questions right you only get good results if you ask good questions and if you give it good data like hey look at all these comments some of the the top…

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

you should look at AI as a time-saving completely replace any need for any effort or input from you as the Google ready to remove advertisers absolutely rubbish and you need to be the filter AI tools is that all your competitors also have access to the same AI tools I where you're going to get a competitive advantage and to really win with Google come from elsewhere has to come from your creative input offers that you can create brand that you can build as a business the stories that you can tell

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

of is that it can do the collation of data and the Sorting of data at scale in a way that tremendously saves you time ultimately you're still going to qualify and use insight take what it's giving you and take when they're reading something written by a I I wouldn't use it as a I I don't SEO uh on like I'm just building up blasting out blog pages but it can give to be a way to inspire your thought process and to also take huge sums of data and make it very simple to read and that but just the idea of using AI to take Insight from the written word is to two things right asking the AI better…

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

all they're not using chat GPT to help them create Google ad copy and things like that and that's silly you definitely want to be using these tools it's helpful help save time or they're ai's got it no think of the as GPT think of it as timesaving not as a replacement for you as a Google always going to need to be input from the advertisers to differentiate you from the competition otherwise the AI would just produce the same stuff for you as it would for them there'd be no

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

Así que De nuevo, me encanta la IA para investigación. Me encanta la IA para redacción de textos. Me encanta la IA para elaboración de guiones. Pero no dejo que genere el contenido.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

Me encanta usar la IA para escribir textos, para intentar ver qué titulares, textos principales, descripciones o conceptos podrían interesarle a la gente. Me encanta usar la IA como herramienta de investigación. Así que usar anuncios, usar la IA para investigar y crear los mejores anuncios y conseguir las mejores palabras es una excelente manera de hacer las cosas. No caigan en la trampa de usar la IA para hacer la mayor cantidad de anuncios posible. El problema es que cuando todos pueden crear algo y todo se ve igual y puedes sacar 100 ideas por 1 centavo, al final no tienes nada de valor…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

so quickly and so cost effectively. But what I've at least seen in 2024 that I don't want to continue in 2025 is the devaluation of quality. Because when you're using AI, you're using lots of tools, you're creating more at a lower quality and you're just, you're doing a spray and pray and playing a we can maintain great for a good price and you don't have that same dichotomy. And I bet you that's going to be true too for creators in that 10X where you can definitely 10X in terms of quantity all day long, but the 10X in terms of quality, when you have that creative conversion-based mindset and…

What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf | PT Ep 644 · 2024 · comprobar

Ese es el primer paso si queréis hacer un buen anuncio y yo creo que ahí es donde la inteligencia artificial hoy día es donde más te ayuda, que lo entretenido y lo hagan que son como generar imágenes con inteligencia artificial, generar videos, hooks. Yo creo que lo más eh valioso hoy en día está eso, en como poder investigar lo rápido y fácil que te ayuda a investigar a tu audiencia que al final es lo va a hacer que tu anuncio después venda, ¿no? Que es la parte todos se saltan, pero es como paso número uno eh es fome, pero es lo más rentable que podéis hacer.

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

human process and I think that's the thing is like um why we kind of built our our company is like we're using over 30 different data tools uh to pull all this stuff together and I've been asked over and over again why don't you just build a tool and my kind of response is every marketer I've talked to the last thing they want is another login to another tool um so yeah that's that's I think kind of number one but number two is there's so much contextual Nuance in getting this stuff right and I think that's where AI is amazing but that's where AI falls down is context and that nuance and so I…

Ep 335: Deep Marketing Insights from Charlie Grinnell, CEO and Co-Founder of RightMetric · 2023 · comprobar

capacidades colectivas de Internet cuando se trata de redacción publicitaria son bastante malas. Piénsalo, ha sido entrenada con todos los sitios web de Internet, que sabemos que la mayoría de las copias apesta y entonces si vamos a decir que los canales, aunque críticos, no son la ventaja, si vamos a decir que los embudos, aunque esenciales, generalmente sabemos qué funciona y qué no, hay una especie de trabajo duro, bloqueo, abordaje y prueba que debe ocurrir para hacerlo bien, ¿ dónde está el área de oportunidad? ¿Qué es lo que no cambiará? Creo que es la mensajería y es lo único que todos…

2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523 · 2023 · comprobar

us a bit about that yeah of course um I tested them I don't use them actively um my problem with that approach is that it tries to yeah it's nice for inspiration so creating images uh Google AI is good it creates really good images if you can give a good prompt and if you have a easier product to create an image about it but I still I like to use the external tools because I still think at the moment using AI is not just to write the text or create images and the boring thing but to make us better and to do things for us that we can do so i' for example I can't code or I can't use Python…

PPC Zone September 2024 "Activate Google Ads Advanced Mode" | Sponsored by Optmyzr · 2024 · comprobar

if someone really wants to enhance their AI they need to be feeding their client stor the right client stories and really fleshing those out and that's why I find the right case stories to flesh them out so they're ready to capture those stories but also talk about them

5 AI video tools you can’t live without with Ian Garlic | Perpetual Traffic EP 679 · 2025 · comprobar

Por supuesto, estamos metidos con inteligencia artificial en todos los procesos, no para abaratar costos, sino que para darle superpoderes a las personas. En el fondo un buen redactor, un buen diseñador con inteligencia artificial puede hacer mucho mejor su pega. La creatividad te va a piso. Igual tiene que estar la persona que se va a hacer la pega revisándola. Hoy día ser creativo es más fácil que nunca gracias a la inteligencia artificial. O sea, la creatividad puede fluir más rápido.

6MM de Dólares al Año Con Sus Agencias de Marketing - Ariel Jeria - E43 · 2025 · comprobar

we've seen with chat GPT and helping copywriting is the tip of the tip of the tip of the iceberg there's so much more full-blown conversations which I brainstorm with chat GPT like it's a buddy yeah you know it might be one of

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

actually recreating the brief process in order to include more data sources and make the briefs smarter you know those the marketing world the brief is like a starting point document into Laura's a lot you know many things that happen in marketing are incredibly vulnerable when the when the brief is too vanilla absolutely right you you to use this technology to give teeth to the brief for a lot of people will end up being a very practical

VaynerX Presents: Marketing for the Now: AI Edition! · 2023 · comprobar

customer interviews and survey responses and it can help them find little nuggets of consumer insights in their data that would otherwise take countless hours of are really really good at finding little data sets that work really well are like you know customer interviews or survey responses or you know product reviews um social media content is also really good so looking at you know like social powerful and then of course you have to like vet it and check it it's not 100 right now but synthesizing that information is an incredible insights

VaynerX Presents: Marketing for the Now: AI Edition! · 2023 · comprobar