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How to Turn 2 Weeks of Market Research Into 20 Minutes
14 ideas de marketing sacadas de «How to Turn 2 Weeks of Market Research Into 20 Minutes», de Perpetual Traffic. Sobre todo de investigación de mercado y…
- 14 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 35 min
- Publicada en 2026
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Investigación de mercado y clienteLa investigación del cliente debe profundizar más allá del dolor superficial o síntoma físico visible (la punta del iceberg) y llegar a los disparadores emocionales profundos de pérdida de identidad y estatus (la base del iceberg), pues tocar esas fibras emocionales profundas es lo que genera acción inmediata en respuesta directa.
If you don't understand your market, if you don't understand the deeper levers and the buttons that exist within them emotionally that need to be pressed, you're just only And then person B who understands me might say, do you feel like you're 27 years old, but you move around and feel like you're 70? Do you long for the days when you could play soccer and run without pain? Do you feel like less of a man in public because you're not able to defend yourself? I don't feel that way, but those are the deeper emotional levers that exist within the market. So there's levels to it. You can think of…
Escúchalo en el minuto 6:01
Investigación de mercado y clientePara obtener un dossier completo de investigación de mercado, utiliza un primer prompt maestro que instruya al LLM a generar un segundo prompt especializado de investigación; luego revisa ese prompt generado, pégalo en un nuevo chat activando el modo de investigación profunda ('deep research') y responde a las preguntas de contexto sobre tu mercado antes de dejarlo correr.
Yeah, so the first prompt is all you really need to give into the LLM. From there, that first prompt is going to give you another prompt. Just read over that prompt that it spits back out. Make sure it looks appropriate and good. And then just copy it. Go back to another, you know, another chat in your chat, GPT or your Gemini or your Claude. Paste it in there. Turn deep research on. It might ask you a couple questions. I would hope you know them because it's about your market. And then just let it run. And then you'll get the entire research dossier just like that.
Escúchalo en el minuto 32:07
Usar frases literales de la voz del cliente como ganchos de anuncios
Mensaje y copywritingExtraer expresiones textuales y metafóricas de comunidades y foros (como Reddit) para usarlas directamente como ganchos (hooks) en anuncios genera un efecto inmediato de empatía y reconocimiento en el cliente potencial, seguido por la agitación del problema y la presentación de la solución.
That's a quote from Reddit. If you were to put this in an ad, my lower back is screaming. That person is going to read that and say, wow, they really get me. They really understand me. A VOC phrase bank. So, like actual quotes coming out of their mouth verbatim. I've been popping a leave like candy. And like that alone is a hook on an ad. Have you been popping a leave like candy? And then, you know, they're going to say yes. And then you're going to go into the problem. And then agitating it. And then the solution, of course.
Escúchalo en el minuto 18:52
Investigación de mercado y clienteEn lugar de pedir una respuesta final en el primer intento, conviene instruir a la IA para que analice qué información le falta y haga preguntas una por una. Este diálogo iterativo asegura que el modelo comprenda el contexto y los límites del problema antes de generar el entregable.
I'm like, I'm not asking chat or Claude or meta AI, like, what do you think? I'm saying, what am I missing to give you more context? Ask me one question at a time. And then my initial prompt becomes a 20-minute back-and-forth sparring match until I'm finally, like, yes, I bless you with the opportunity to give me what I was asking for. You've proven you understand what I'm saying.
Escúchalo en el minuto 27:29
Creación de un GPT personalizado alimentado con investigación de clientes para redactar anuncios de respuesta directa
Mensaje y copywritingPara generar textos publicitarios de alta conversión con IA sin caer en clichés genéricos, se debe configurar un GPT personalizado cargando un documento de investigación de mercado real (dolores, miedos y vocabulario literal del cliente) e instruirle aplicar marcos probados de respuesta directa (como Problema-Agitación-Solución), prohibir el relleno ('fluff') y basarse estrictamente en la investigación adjunta.
You can use that to go back in and train a new GPT on that research to do anything that you can imagine. You can go build a custom GPT. Give it instructions and say, hey, you're a master copywriter specializing in direct response. You're trained on the attached market research. Always write in the language of the customer using their fears, desires, and phrases. Apply proven persuasion principles. This would be like your copywriting principles like pain agitate solution, etc. And then never write generic or fluffy copy. And then never ignore the uploaded research. And one of the keys to your…
Escúchalo en el minuto 20:19
Investigación de mercado y clienteLos modelos de lenguaje no deben reemplazar el criterio estratégico humano; copiar y aceptar a ciegas los resultados de una IA sin revisarlos ni ajustarlos con el conocimiento real del negocio produce outputs deficientes que perjudican la estrategia.
Yeah, I would say just, I mean, as of January 8th, 2026, I don't think LLMs are good enough to replace a lot of rules. I think they're getting close. I don't think they're good enough yet to replace. So I say that to say, don't just blindly copy and paste this and accept every output that it gives you. Read through it, make sure it looks correct. If it needs to be tweaked, go ahead and tweak it. Don't just blindly copy and paste this. Or you might just get an output that's, you know, subpar and doesn't get the job done.
Escúchalo en el minuto 33:30
Investigación de mercado y clienteLos modelos de lenguaje no deben reemplazar el criterio estratégico humano; copiar y aceptar a ciegas los resultados de una IA sin revisarlos ni ajustarlos con el conocimiento real del negocio produce outputs deficientes que perjudican la estrategia.
Yeah, I would say just, I mean, as of January 8th, 2026, I don't think LLMs are good enough to replace a lot of rules. I think they're getting close. I don't think they're good enough yet to replace. So I say that to say, don't just blindly copy and paste this and accept every output that it gives you. Read through it, make sure it looks correct. If it needs to be tweaked, go ahead and tweak it. Don't just blindly copy and paste this. Or you might just get an output that's, you know, subpar and doesn't get the job done.
Escúchalo en el minuto 33:30
Investigación de mercado y clienteAl investigar y diseñar campañas de adquisición pagada, es más rentable enfocarse en el segmento que es consciente del problema pero desconoce la solución (problem-aware), en lugar de aquellos que ya conocen las soluciones disponibles. Este segmento es más amplio para escalar y permite extraer testimonios genuinos y crudos sobre el dolor real del usuario.
We're telling it that we want it to focus on the problem aware segment. Now we're telling it to go after the problem aware segment here, because that's going to be the people that they know they have a problem, but they don't know the solution exists. And that's going to be the largest and most profitable segment target on paid ads. We don't want to go after people that are solution aware that they're already ready to buy a standing desk because they're not going to get those juicy voice of customer quotes about the problem that we would doing it this way.
Escúchalo en el minuto 16:18
Canales de adquisiciónEn la publicidad moderna, la segmentación técnica de audiencias ha pasado a un segundo plano porque es el mensaje y el enfoque creativo del anuncio lo que filtra y atrae al cliente objetivo adecuado.
a little bit of a background on how important creative research really is, because now, as we know, and you know, creative creates the targeting. So targeting is less important, but it's the messaging that's so vital.
Escúchalo en el minuto 5:04
Investigación de mercado y clienteCuando se carece de experiencia en un área técnica (como la planificación de investigación de mercado o estructuración de reportes), ordenar al modelo de lenguaje que adopte el rol de un especialista senior permite salvar la brecha técnica y obtener parámetros de salida mucho más profundos y precisos.
So, I like to use this multi-step prompting process if I have a deficit in the knowledge required to create a good final prompt. So, by telling it to take on the role of a master in reporting, we can accelerate our knowledge and skip the gap and effectively act as a proxy of a master in reporting. So, like, I would say that if you do have a deficit in something and you want to get a final output, use an intermediary prompt as a way to get there. I think just, like, the one golden nugget for me with prompting is to tell it to take on that expert role. Like, for your example, I wonder if you…
Escúchalo en el minuto 25:34
Alineación de canales publicitarios según los niveles de consciencia de Eugene Schwartz
Canales de adquisiciónSe debe adaptar el mensaje publicitario al nivel de consciencia que predomina en cada canal: utiliza canales fríos de prospección (como publicidad programática o Meta) para audiencias inconscientes o conscientes del problema, y reserva canales de alta intención o retargeting (como Google Search) para mensajes centrados en prueba social y conversión directa.
And it ties back into the father of advertising, Eugene Schwartz, right? So there's different stages of awareness. There's unaware, problem aware, solution aware, and then product aware. And we know that the different advertising channels are really good at different things like meta or let's use a drastic example. Let's say programmatic advertising. That's about as cold as you can get, right? So you would want to touch someone like an unaware or problem aware stage where they don't know they have a problem or they know, whereas something like, let's say Google search or a retargeting ad…
Escúchalo en el minuto 11:37
Investigación de mercado y clientePara realizar investigación de mercado profunda con IA sin ser un especialista en investigación, utiliza un flujo en dos fases: un primer prompt que define el mercado objetivo y solicita al modelo generar un plan estructurado junto con el prompt de ejecución subsiguiente, y un segundo paso donde se ejecuta la investigación detallada.
So this process here, you can use AI to go do all of the market research for you. So this first prompt here, we're going to go through a multi-step process. The first prompt we're going to put into chat GPT is actually going to give us back another prompt that we're later going to give the chat GPT again. So the reason behind that is that I'm not a research scientist. I'm a good marketer. I'm not the best like researcher on the planet. So with this first step, we're telling chat GPT basically who the market is. And then we're telling it also to create a research plan, a huge outline on that…
Escúchalo en el minuto 13:59
La investigación del avatar como base indispensable para la diversificación creativa
Investigación de mercado y clienteAntes de escalar la producción de anuncios y ejecutar estrategias de diversificación creativa en campañas de publicidad pagada, es imprescindible realizar una investigación exhaustiva del perfil de cliente ideal (ICP), sus dolores y los ganchos de comunicación que alimentarán el motor creativo.
Like, we sort of skipped through this step when we've been talking about creative diversification. Obviously, you know, you're running, you know, tens of millions of dollars worth of advertising right now. Utilizing this is sort of your base understanding of the ICP, the avatar, the hooks, all of that. And then this is thrown into the engine, which is creative diversification, Andromeda, Gem, all of that. But this is sort of the step ahead of it.
Escúchalo en el minuto 32:44
La diversificación creativa publicitaria requiere investigación de mercado rigurosa como base
Investigación de mercado y clientePara aprovechar los algoritmos publicitarios actuales (Meta, Google, TikTok, LinkedIn) y ejecutar una estrategia exitosa de diversificación de creativos, la investigación previa del cliente y del mercado sigue siendo un paso imprescindible que no debe omitirse.
One of the things I think that never has gone out of style is good old-fashioned market research. Because in order for you to do creative diversification, in order for you to leverage the meta and drameda algorithm, in order for you to do anything on Google, TikTok, LinkedIn, etc. in 2026, you still need to do the research ahead of time. And if you are launching new campaigns in 2026, in order to do all the stuff that we've the coming year, which is creative diversification, especially on the Meta platform, you've got to know how to do all this.
Escúchalo en el minuto 2:22
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