El creativo y la propuesta de valor determinan el éxito publicitario por encima de la configuración técnica

If your content appeals to those people and it's a problem, the content is the issue. If the way that you exclude bad folks is to further add cost and complexity, I'd argue that you have an ad problem. If we know the ads suit the targeting and the targeting is bad, fix the ad.

Andromeda just changed Meta Ads forever · 2025 · comprobar

cheat code number 14 just focus on the running ads online I thought that all of the growth in my business Li in some new Facebook ads course some account structure some secret optimizing of the pixel to link in with AI that would this is a fallacy and it is a complete Facebook ads cost none of that [ __ ] matters well 90% of that [ __ ] doesn't matter the creative is going to be the thing that matters the creative is going to be the thing of how you actually Target people it's the messaging you do not want to focus on the technology you want want to focus on the psychology

38 Business Cheat Codes I Wish I Knew at 28 · 2024 · comprobar

when all media becomes mass media the message is what rains and dude that's and said May the best copywriter win and it's the message that wins the best kind of my own way but Roy basically said the most valuable Target is the untargeted Target that you target through messaging advertising the more targeting that you bring into play the higher the oh that's always going to cap out you know if if we're targeting the people who are actively in Market they're only ever going to be so many of opportunity for the people who really understand messaging and they understand how to Target through…

Unleashing the Power of the Message in a Mass Media Dominated Landscape with Ryan Deiss · 2023 · comprobar

2026 like you win by personalization and relevancy and you will lose if you're focused on the hack and not the actual product. Is your product good? Do you have testimonials that speak to it? Do you have a good what happens after the click? Is the destination great? Is the data flowing back into Metagrate? Put the energy there, not stacking these overcomplicated ad sets where you're just And if you're spending more time figuring out who to target and which buttons to click and how to organize your ad account and all that stuff, you're putting your time in the wrong focus.

Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar

And what we're now doing is we are seeing a shift back towards digital marketing, starting to look again, a little bit more like mass media, mass media marketing, right? A lot of the things, our ability to put the right message in front of the right person, right time that we've had for the past 10 to 15 years, right person, right time is slowly getting taken away from us, either through competition, through algorithmic shifts, through price, through simply just being priced out of some of these areas. And so what we're finding is that when all media becomes mass media, the message is what…

Ep. 334: The Future of Marketing with Ryan Deiss · 2023 · comprobar

a little bit of a background on how important creative research really is, because now, as we know, and you know, creative creates the targeting. So targeting is less important, but it's the messaging that's so vital.

How to Turn 2 Weeks of Market Research Into 20 Minutes · 2026 · comprobar

Para tener éxito con tus campañas de Google Ads texto publicitario. Pero también debes asegurarte de que, cuando hagan clic en tu anuncio y visiten tu sitio web, tengas titulares, textos y ofertas atractivas necesitas para tu negocio. Y en la mayoría de los casos, cuando alguien se pone en contacto con nosotros y nos dice que no está teniendo éxito con Google Ads, muchas veces tiene más que ver con sus páginas de destino y su oferta que con lo que sucede dentro de Google Ads. Y dado que la

High Converting Landing Pages [Live reviews w/ Will Wang] · 2025 · comprobar

um our the program is there to help people become more full-stack marketers uh people who can actually understand market research consumer psychology understand copywriting people who were really really good at spending money really really good at media buying efficiency but I knew Jack all about marketing they knew Jack all about offer creation and all of it and our clients biggest problems was not necessarily media buying and media buying is a media buying is a media buying you know I mean there's only so many ways you're going to create a campaign in my opinion no one really has an…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Eso es lo que vendían al final los retóricos, es decir, digamos, de nuevo, volvamos al marketing. Él estaba vendiéndote el secreto del algoritmo, ¿cachái? Usted quiere que le vaya bien en redes sociales, usted quiere romperla a usted, yo le vendo el secreto del algoritmo, ¿cachái? Sócrates te hubiera dicho tiene una propuesta a valor, habla con verdad, no sé qué, qué. Los sofistas son Perdón que yo esté metido también en las redes sociales. Los sofistas son todas aquellas personas que en vez de decirte trabaja tu marca, trabaja tu mensaje, te dicen publícala hora, ¿cachái? Exporta el video en…

“Platón Era un Genio del Marketing” - Camilo Pino de Filosofía y Humor - E47 · 2025 · comprobar

dentro de la creatividad, obviamente la creatividad es ahora la mayor palanca que tenemos. La selección de objetivos no es necesariamente la parte en la que vivimos. Aunque hay, ya Pero principalmente lo que estás haciendo ahora es crear mejores anuncios y hacer mejores anuncios. Y estás intentando captar la atención. Y al hacer eso, debes asegurarte pensamiento que están haciendo, porque eso es predominantemente lo que van a hacer para mover la palanca para la gente.

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell · 2025 · comprobar

One campaign, one ad set, all creative done with at least two to three variations of each creative, uh, content category. So us versus them positioning tests, face to camera, founder story, all that, share with the results of that so far. Because I do believe that the creative is going to dictate the performance more so than anything that is included and excluded. Also starting off with the correct creative is going to give us the best chance at even spends and even optimization. And we have two

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies? · 2025 · comprobar

project come inside the um the marketing research no studying your orence producing something that is and differentiating I mean your unique value proposition and things that helps think in another way okay not about exclusions for me for example the exclusion was something that my brain was thinking over and over and over but I have to exclude not to exclude the technicism that is not so it's not marketing this the the user that works on Facebook doesn't want to see if I exclude or not exclude or if I use retargeting or not retargeting he want to see something that is is great for him okay…

Crushing Facebook Ads: Luca Amici's Success Story · 2024 · comprobar

Yo creo que ahí la gente se sobrecomplica porque piensan que hay una magia en cuanto a eso y la magia está en el anuncio. Entonces da lo mismo la el anuncio siempre le va a ganar una buena estructura de campaña y eso es lo más importante.

Ha Invertido $8 Millones de Dólares en Ads a Sus 24 Años - Francisco Valenzuela (@panchoval) - E56 · 2025 · comprobar

there that are just basically they know how to set up a campaign you know they've read the manual you know here's how to here's the point and click of setting up the Facebook campaign but if you don't understand your ads you don't understand the drive of the customers that you're trying to reach you don't understand you know their objections and you know ways to overcome them you know if you have a place that just says well just give us more creative just give we'll figure it out through creative you know sure you don't have an answer you don't

From Stagnant to BOOMING 5X Growth in Just 45 Days · 2024 · comprobar

having 10 different spreadsheets with every keyword and every ad and granular data for each one you know I I used to do things like I'd exclude f um certain phone models from targeting because the Roos wasn't good on like somebody who had an Android phone from you know 2016 or something these tiny little details and I'd be there tweaking and and all of that now it's it's you know you're not we're not going to beat the machines no yeah they'll figure it out on their own in most cases yeah I mean but with the creative you still need somebody to come up with a creative idea in the messaging oh…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller Part 2| PT EP 586 · 2024 · comprobar

tell people attribution the idea of your credit was a tool designed by digital marketing platforms to take credit for work so that ad agencies would give them more money to feed their profitability will end and 50 years ago businesses were wildely successful with a good ad and a good business model and there was no such thing as a pixel or attribution and the reason it works isn't because of it's not because of some interest group targeting it's not because of attribution it's because ultimately a business figured out their model they figured out the ad they understood how to respect their…

Boost Your Facebook Ad Game: Insights from a Facebook Ads MBA Program Alumni · 2024 · comprobar

conocer la plataforma en la que estás anunciando, sino que también necesitas conocer la empresa y los productos y no saber la forma en que la marca partes más débiles dentro de un profesional de Google Ads. Una de las partes más débiles que veo es que su texto publicitario básicamente no tiene ninguna reflexión. Todo el proceso es solo pensar en palabras clave, ahí. Realmente no se piensa en pensar en la marca, pensar en cuál es el mejor mensaje. Sí, entonces... Me investigación, estas son como hechos objetivos, evitando esos superlativos sin fundamento, como

Story Telling For Google Ads [Interview w Isaac Rudansky] · 2025 · comprobar

way that we've always done is that uh you know Facebook ad doesn't build a business a marketer does it doesn't Google ads don't build a business marketers do those are the people who until you can become a marketer that isn't handcuffed to one platform but it can adapt and be agile and not just know how to write good ad copy but examine the website and landing pages and cro like that is a truly valuable asset but someone who knows how to build a campaign the way Facebook wants it is not valuable because Let's Pretend Facebook shuts down today you are of zero value and great marketer is what…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

El mayor factor de éxito es la calidad de tu anuncio y qué tan ambiente está tu mercado por tu producto. Más allá de todas las cosas que pasen con el algoritmo y las estructuras. Lo más esencial es que tenga un buen producto, un buen mercado que tenga ganas de consumir lo que te ofreces. Y que tus anuncios sean bacanes. Esa wea le gana a todo.

Meta Andromeda: What is it and what to do? · 2025 · comprobar