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What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf | PT Ep 644
16 ideas de marketing sacadas de «What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf | PT Ep 644», de Perpetual Traffic. Sobre…
- 16 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 42 min
- Publicada en 2024
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Secuenciación de contenido en capas decrecientes para recuperar prospectos no comprometidos
ConversiónPara maximizar el consumo de la oferta en embudos de alta fricción, conviene reempaquetar el mismo mensaje en formatos progresivamente más cortos y accesibles: si un prospecto no ve un webinar largo, ofrécele un VSL condensado (15-20 min); si tampoco lo consume, entrégale una página de ventas en texto para lectura rápida.
prior to the call. Um, and something that we're conscious of is like, yeah, like people aren't going to watch everything. And so, um, we always like have layers. So like, let's just take a webinar at the top webinar, you know, let's call it two hours for example sake to our webinar. I mean, not everyone's going to watch that, right? Let's just say 30% of people are going to watch that. Um, another 20% from replays. Okay. So we call it 50%. There's another 50% that'll just never watch that. Um, because they realize how long it is. But what if I just sent that 50%, uh, a 16 minute VSL of the…
Escúchalo en el minuto 10:36
Mensaje y copywritingA medida que los algoritmos publicitarios (Meta, Google, TikTok) optimizan automáticamente la segmentación mediante IA, la mayor palanca de rendimiento reside en mejorar los ganchos, el copy, los ángulos y la página de destino, más que en trucos técnicos o configuraciones complejas de compra de medios.
this whole account. Like, honestly, I'll tell you like my most successful accounts that spend the most money with the most return on ad spend have the simplest media buying structures with the best ads and copy and angles and funnels. And I think, um, it's like so many people, uh, look at the ads they transact. So like the landing page, let's call it for, you know, marketing sake, like the landing page is much more important than the traffic and the, the content on the traffic is much more headline to this and add this at the beginning of this video ad and tell me who wins and I'll crush the…
Escúchalo en el minuto 26:40
Diferenciar la pauta publicitaria local con creatividades en video frente a imágenes estáticas
Canales de adquisiciónEn un entorno publicitario cada vez más saturado y costoso, utilizar anuncios en formato de video bien editados con enfoque de conversión —grabados con el móvil por el propio negocio— genera una ventaja competitiva frente a la mayoría de competidores locales que solo usan imágenes estáticas genéricas.
better. They're more educated. Um, and they show up more and purchase more, um, much more compared to the ones and just square image with the promotion. So we're doubling down on that. We have, um, around local businesses and doing it for those businesses as like a service. They film it on their phones. They send it to us. We do it again. I'm not going to post organically. Um, but I will do it to just to have better ads because the ROI will be significantly better. And then as a local investing more heavily into content. Everyone, like I look at what everyone's not doing and that's Great. Not…
Escúchalo en el minuto 15:06
Optimizar el perfil de Instagram como página de aterrizaje secundaria en campañas de anuncios
ConversiónGran parte de los usuarios que interactúan con un anuncio en Instagram hacen clic en el nombre del perfil en lugar de presionar el botón de llamada a la acción; en consecuencia, el perfil y el feed orgánico funcionan como la verdadera página de aterrizaje y deben cuidarse para maximizar el retorno de la pauta pagada.
made from just posting organically as a local business. And even when you run ads, the thing is like, if you really look at the ads path, a lot of people, what they're doing is, um, they actually go to an ad on Instagram. They don't actually click the button on the ad. They go and click the profile of the person that is running the ad. And then the profile essentially becomes your landing page slash like business card, whatever, you know, however you want to take that essentially, that's what it becomes. And so I, I heavily advise them all and give them advice on how to build
Escúchalo en el minuto 15:47
Captar clientes B2B apelando a la frustración de metas no cumplidas en Q4
Mensaje y copywritingInmediatamente después de Black Friday, las agencias deben activar campañas de adquisición dirigidas a marcas de e-commerce explotando el ángulo del incumplimiento de objetivos en Q4, posicionando el primer trimestre (Q1) como la oportunidad definitiva de recuperación.
on January and even like from an agency perspective, right? If you're an agency owner, like I already have landing pages, ads, everything built for January from now to get more clients and all of them around like the obvious angles, which is like, did you miss your black Friday targets? Did you miss your Q4 targets? Like, like that's a very strong time of transition for e-commerce brands. Like they decide if they did or did not hit their annual goals. And like, usually the first, first, the first person that they're blaming is the marketing agency. So always, always right. And so like as an…
Escúchalo en el minuto 22:06
Escalado de e-commerce mediante redes de creadores de nicho en TikTok Shop a comisión
Canales de adquisiciónPara e-commerce, crear una red de creadores de contenido especializados en categorías específicas bajo acuerdos de reparto de beneficios (profit share) en TikTok Shop permite delegar la venta y generar tracción sin pagar costes fijos previos de publicidad.
it'd be like affiliate marketing on things like TikTok shop or Amazon through influencers. spent the money for those leads. And then on TikTok, we're doubling down and basically bringing on our e-commerce clients on TikTok shop, just on profit share agreements and building basically a giant network of affiliates and creators that can sell their products. And, you know, we know that Lauren is really good at pet products. For example, whenever pet products come our way, we, you know, source them to Lauren and then she promotes them and that becomes like kind of her niche and category for…
Escúchalo en el minuto 5:49
Promoción cruzada mediante listas JV entre negocios de infoproductos complementarios
Canales de adquisiciónEn negocios de infoproductos, realizar acuerdos de Joint Venture (JV) con marcas del mismo nicho que vendan productos no competidores permite monetizar y adquirir clientes sin incurrir en costes adicionales de adquisición, aprovechando bases de leads previamente pagadas.
Yeah. I think we're doubling down on a lot of affiliate promotions as a whole. So like you can look at it per platform. If we're talking like info products, it's probably more like on the info side, creating a lot of JV partnerships between people in the same spaces that sell non competing products. It's just kind of free money for everyone across the board. They've already spent the money for those leads. And then on TikTok, we're doubling down and basically bringing
Escúchalo en el minuto 5:31
El pico de demanda para salud, bienestar e infoproductos inicia el 26 de diciembre
Investigación de mercado y clienteEn sectores como suplementos, salud, bienestar, desarrollo personal y oportunidades de negocio, la intención de compra se dispara a partir del 26 de diciembre impulsada por el deseo de renovación de año nuevo, compitiendo en volumen y retorno con las fechas pico de noviembre.
on like Q1. So I'll give you an example. Like we're really heavy into supplements. Supplements like don't necessarily smash it in December. But like as soon as December 26 comes around, supplements start killing it. Like the return on that. New year, new you. Yeah. New year, new you. Like people now don't think like, oh, I'm saving up to buy gifts for Christmas or whatever the thought process is. Like vacation mode slowly kind of goes away. January 1st, there's like another uptake because vacation Um, and then as an e-com brand, again, some of these guys like naturally thrive in Q1 more than…
Escúchalo en el minuto 20:29
El gancho creativo y la landing page superan a los ajustes técnicos de compra de medios
Mensaje y copywritingPara rescatar o escalar campañas publicitarias de bajo rendimiento, modificar el gancho al inicio del video, el titular del anuncio o la página de aterrizaje genera un impacto significativamente mayor que ajustar configuraciones técnicas del administrador de anuncios (como estructuras de cost cap).
The landing page is much more important than the traffic and the content on the traffic is much more important than the buttons that are being pressed in the traffic. Even internally, like when we go to solve an account that maybe is underperforming, my media buyers will be like, oh, I'm gonna do a cost cap structure and blah, I'm like, okay, cool. How about you just duplicate that? You do that for you and duplicate it for me and change this headline to this and add this at the beginning of this video ad and tell me the list. I'll crush
Escúchalo en el minuto 0:00
Aprovechar conversaciones en tendencia para interrumpir el feed de la audiencia
Estrategia de contenidosInsertar la marca o una historia dentro de debates y temas que ya están en tendencia permite capturar atención orgánica interrumpiendo el flujo de lo que los usuarios ya están consumiendo activamente.
Well, I think that's a really important part for a lot of people listening for 2025. At least I can say that what we have found working in 2024 that we want to continue carrying is how do we disrupt an existing conversation by inserting a brand or a story. And so you've been doing that really well with politics and where you're intersecting a trending conversation and leveraging it in a way that fits your brand. Whether you're a Trump fan or not, that's not the point. You're leveraging his slogan and applying it to marketing so that you can interrupt the feed of what people are already
Escúchalo en el minuto 30:26
Aumentar el presupuesto publicitario en enero para nichos de salud y negocios
Canales de adquisiciónEn sectores como infoproductos, oportunidades de negocio (biz op) y salud/bienestar, conviene duplicar el presupuesto publicitario en enero respecto a otros meses, aprovechando la alta motivación del consumidor y la intención de compra generada por los propósitos de año nuevo.
it definitely beats it. Like we know January is usually like our best month. And we treat it accordingly. Like we double budgets in January compared to, you know, a March, for example, just cause new me, new initiatives, new life goals, everything like that. Right. And, and a lot of, honestly, a lot of the info products that we work on are either biz op, like money-making based or health and wellness space. And both of them are like January. They're just like a different level of motivation and higher buyer intent as a whole. So.
Escúchalo en el minuto 25:13
Canales de adquisiciónPara captar clientes en negocios locales, los anuncios con imágenes estáticas de oferta directa sufren de menor confianza y peor tasa de asistencia; sustituirlos por anuncios en video educativo, creativo y grabado con el móvil genera mayor confianza y mejora la calidad y respuesta de los leads.
content creation is something that local businesses struggle at for ads. And, uh, so I'll give you an example. Let's just take, um, I don't know, local chiropractor. So like four years ago, I could run a square image on Canva saying $29 back adjustment, blah, And then I get flooded with leads and they come in. I can do the same thing. Now leads will be more expensive. Less of them will actually respond and show up kind of all the metrics of trust are dwindled, or I could invest time into one time, just scripting some really creative concepts and videos for the local businesses. They film them…
Escúchalo en el minuto 14:10
Estrategia de contenidosLa inteligencia artificial multiplica el volumen de producción de contenido, pero sin criterio creativo ni enfoque en conversión, la herramienta únicamente escala contenido deficiente a gran velocidad, erosionando la calidad y la lealtad de marca.
so quickly and so cost effectively. But what I've at least seen in 2024 that I don't want to continue in 2025 is the devaluation of quality. Because when you're using AI, you're using lots of tools, you're creating more at a lower quality and you're just, you're doing a spray and pray and playing a we can maintain great for a good price and you don't have that same dichotomy. And I bet you that's going to be true too for creators in that 10X where you can definitely 10X in terms of quantity all day long, but the 10X in terms of quality, when you have that creative conversion-based mindset and…
Escúchalo en el minuto 31:12
Transferencia de confianza mediante creadores ante el escepticismo a los anuncios directos
Marca y posicionamientoFrente a la creciente pérdida de confianza del consumidor hacia la publicidad de tráfico frío ('inflación de desconfianza'), recurrir a microcreadores y afiliados especializados acelera la conversión al transferir la credibilidad previa que estos han construido con su audiencia mediante curación de productos.
as a company. And I think the reason was of this whole year, I think there was just a lot of lack of trust. It was hard to get people to check out in e-commerce. It's harder to get people and info to show up to a sales call because there's a lack of trust on and on and on in every industry. Right. And it's all kind of like this, um, uh, I have someone use the term, I forgot what it was, but like trust inflation or something like that. Basically just like, you know, it's, it's harder to earn someone's trust now dollar. Um, today it's much different, right? You gotta earn the trust a little bit…
Escúchalo en el minuto 6:35
Sincronización multidispositivo en streaming para convertir impresiones de TV en compras sin fricción
Canales de adquisiciónLa publicidad en plataformas de streaming y televisión conectada evoluciona hacia formatos interactivos donde una acción en el control remoto abre automáticamente el producto en el smartphone del espectador, eliminando la fricción de búsqueda manual y transformando impresiones pasivas de medios masivos en clics y conversiones directas.
or website on my phone by me clicking on it. And then now this year, Amazon prime came out with that feature where when you run ads on Amazon prime, if you're connected to Amazon of some sort, you can basically click like down on your TV and it'll basically open it on your phone, uh, to where that product is on Amazon or some sort of Amazon hosted site. And so I'm really excited to see where that goes because I think that is what's missing because now you're turning television into such a lower friction source of click. And if we can turn mass media like television, Netflix, streaming…
Escúchalo en el minuto 36:50
Concentración de hasta el 50% de la facturación anual en las dos semanas de BFCM
Medición y experimentosPara numerosas marcas de comercio electrónico, el periodo de Black Friday y Cyber Monday concentra hasta el 50% de la facturación total del año en un lapso de apenas dos semanas.
ads, um, and not the other 900 things that you have. Right. But it's a make or break it season for a lot of e-commerce brands cause they could be getting as much as 50% of their entire annual revenue. Exactly. In a matter of two weeks.
Escúchalo en el minuto 22:41
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