Lanzar anuncios de forma masiva degrada el rendimiento y canibaliza a los creativos ganadores
- 22 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2022–2026
Lanzar un volumen excesivo de anuncios nuevos dispersa el presupuesto, interrumpe el aprendizaje automático del algoritmo y provoca canibalización contra las creatividades que ya funcionan de forma rentable. Por ello, se recomienda priorizar la calidad y concentrar la inversión en pocos creativos estables y consolidados, introduciendo piezas nuevas principalmente cuando decaiga el rendimiento actual o para sustituir anuncios fatigados. Las fuentes difieren en la cadencia de producción: algunas sugieren referencias concretas como crear de cinco a siete anuncios semanales reciclando el gancho, limitar la cuenta a entre 5 y 8 ganadores activos, o sumar un anuncio por cada 1.000 dólares de gasto mensual, mientras que otras rechazan las cuotas fijas y prefieren no testear nada nuevo si las piezas vigentes siguen funcionando.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 22 intervenciones distintas de Alex Hormozi, Blue Sense Digital, Caro Dubi - Marketing de Resultados, DTC Podcast, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 22 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
Here's the only process you need. Two questions. First question. Can I spend more money tomorrow? If the answer is yes, you raise the budget. You don't touch anything else. If the answer is no, you move to question two. Which ad is spending at least 10% but no more than 40% of my total spend, where my GPT is down or profit volume, is moving in the wrong direction? Turn it on. If no ad fits that profile, you move to step three. You launch a new creative test. That's the whole process.
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asking for it. man, all of these poor people are going to like pay this agency a bunch of money to produce way more creatives than their ad account can handle and it's going to make their performance worse. And so that would be the first thing is rather than trying to produce an enormous volume of creative that my account couldn't actually handle, just focusing on the 4PI method and only replacing the creatives that are the worst performing when that's >> I mean, on average, it would be less campaign, I mean, it's doing fine. Like, I don't think I've added a new creative in months, actually…
And then you start turning off bad ads based on rorowaz even though nobody gets to your best converting ad at the bottom of the funnel without seeing the ad at the top. So every time you optimize you shut off the top of the funnel and then wonder why the whole account collapses. Now if you want distribution the answer isn't more ads, it's fewer. You can build a deliberate limited set of roles, ads designed for the start of the journey, for the middle of the journey, and ads designed to close. And also, here's a couple. There only a couple dozen ways somebody could move through your system if…
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Si los anuncios salen bien, si puedes gastar dinero mañana, no deberías lanzar otro anuncio mañana. Si esta semana se ve mejor que la semana pasada y te sientes seguro de seguir gastando dinero, no lances más anuncios. ¿ Con qué frecuencia deberías lanzar anuncios? Cuando tengas un nuevo problema que resolver.
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As long as your ads run for a while and have data and then also reinforce other ads that you have. As long as you have a cohesive customer journey through your ads, the machine is going to get better and better at showing them to the right person. It's not about taking a lot more dumb shots in the dark. It's about having a few really well-educated killers do all of the work for you. And the machine has never been better at serving that small group of killers to the absolute best people. And because so many of these ads look and feel the same, there's no way to say that one of them is the…
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ad. The question off the back of this then becomes, okay, well, how much volume do we actually need then? And there's a really easy, simple answer, which I'll give to you, and then there's So the simple answer is, for every $1,000 in monthly spend, you want one new ad. And so if you're spending 30K a month, 30 new ads. 50K a month, 50 new ads. Now this is in AUD. Also translate this into USD. Roughly that ad volume is fine. Now
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winner creatives in the All-Star ad set? I wouldn't go past six or seven max. Probably five to eight is the good range. Just have some self-control. If
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The fewer ads you have, the more consistent that ad performance will be because each ad will have more data.
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creo que todas las semanas Sí o sí salen cinco siete ads nuevos distintos sí o o muchas veces variaciones como a veces la la Qué pasa mucho que la gente se dedica como mucho a crear el contenido de los ads y solamente a veces como el Hook o el enganche que son los primeros cin segundos es lo único que había que
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So the more ads you launch, the more money you spend blowing up the bottom of the funnel, But if you're constantly launching new ads, you'll never be able to reach those best customers over and over again, because you're resetting the deck, showing all of your ads, all of your new ads to the people at the bottom of the funnel, and then complaining about growth. Every time you launch those new ads and they get a couple of sales, what you're doing is you're stealing sales from proven ads that could already be successful. So every time you're launching new things, understand that what you're…
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creative agencies and everyone is just hammering like produce like thousands of creatives a month because Andromeda is asking for it. man, all of these poor people are going to like pay this agency a bunch of money to produce way more creatives than their ad account can handle and it's going to make their performance worse. And so that would be the first thing is rather than trying to produce an enormous volume of creative that my account couldn't actually just focusing on the 4PI method and only replacing the creatives that are the worst performing when that's needed, campaign, I mean, it's…
you don't need to run for seven days. If you've identif if you're running two ads, what's the problem you need to solve? Are they all midfunnel and you're struggling on volume? Are they all upper funnel and you're struggling on efficiency? Like what is the problem you But if you already have two, solve the problem you have instead of creating you know what that problem is because you can identify where in the funnel ads Then you're going to know what your problem is. Then you can make a plan to
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going to be testing. One campaign, one ad set, very broad, and just keep launching new creatives in here. And again, we're going to do that a frequency of one to two times per month to uh prevent the ads set from going into the learning phase too many times.
some folks will struggle by then trying to launch a bunch of different ads. They'll struggle and and squirm and try to make a bunch of different ideas work. They'll launch new ads. They'll ramp up the volume of creative testing, which launch more ads." Because launching more ads is how you get more scale, which is speaking, the idea of saying, "If I want better results, what I should do is invest more heavily in unproven ideas because having a higher investment in ads where I don't know how they're going existing ads in a way that destabilizes my funnel and undermines all of my search, email…
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Pero el doble clic de eso está es en la cantidad de anuncios que haya dentro del Si hay 20 va a haber como 14 que no le va a meter ni un peso. Entonces optimízalo más, ponte cinco y que sea más variado, pero que tenga una muy buena idea, un ángulo bien ganador. A mí no me gusta si es estamos hablando de una campaña que vamos a escalar. Pero si estamos hablando de una campaña que estamos buscando testeo, es decir ahí sí métele con todo.
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mejor contenido. Hoy la restricción que tienen el contenido, adentro de esta campaña de interacción, creo que había un solo anuncio activo, está prohibido tener un solo anuncio por campaña, como que le doy a meta casi nulas opciones para que mueva los anuncios, para que intente encontrar un público. Entonces, lo que tenemos que hacer sí o sí es mínimo tres. Mínimo tres. y como máximo por conjunto de anuncios entre 8 y 10 si el presupuesto acompaña ese anuncio.
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record this. So, for here, I would have at least 50 plus hooks. Now, you're like, 50 plus hooks? Yeah, you're probably not making nearly enough ads. And I don't care what your spend is. Like, if you're spending $10,000 a month, $100,000 a month, like, you can never have too many ads. I'll just say that. You can never have too many ads. You just give the algorithm more things to pick from to
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Manager, wherever I'm looking at Checking out like at the ad level what I get some of my best ideas. It's also recommend. And what I tend to do is I go this mindset. But I will pull ads that Like, I do time box sections of my day creating content, but like I said, if I
común, que es cantidad de contenido. Y esa respuesta yo siempre doy algo que es un poco contrainttuitivo tal vez de lo que esperan, que es prefiero calidad a cantidad. La gente habla de cantidad y para mí la cantidad viene después de la calidad. Primero tiene que estar bueno y después tiene que tener volumen de anuncios. ¿Y cómo sé cuántos anuncios nuevos crear? No hay una regla. Si alguien te dice, "Tenés que crear 15 anuncios nuevos por día, rajá de ahí." Bueno, no hay una mínima chance que eso sea así. Lo que sí tenés que hacer es detectar cuáles de estos anuncios están empezando a caer…
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comes to running meta ads how many new creatives should you be testing every week yeah so for me it's like I know there's people online always talking about testing creative and you should test all the time I definitely think quality is better than quantity so it depends on what resources
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y los tipos están subiendo anuncios toda la semana suben varios 20-30 se anunció distinto toda la semana la gente está continuamente todos los meses todos los meses todos los meses metiendo nuevos kobe vendiendo nuevos vídeos probando los ángulos probando nuevos ganchos y probando nuevos como avatares de
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 22 citas de esta idea¿Y esto está hecho en tu producto?
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