Performance Max tiende a canibalizar tráfico existente y requiere restricciones para controlar la captación

that we had started in with two search campaigns and we still use Target CPA on these so all of these campaigns have a Target CPA setting so we used these search campaigns but then what we did from there is that we then added in a performance Max campaign and what the difference was in the performance Max campaign is that we did two cool things firstly we excluded brand and secondly we only set this to bid on new customers so we're reaching out for new customers so people who aren't part of our customers we spent a long time with this client uploading their customer list and the second thing…

How Google Ads are Ripping You Off .... my response · 2024 · comprobar

is that is making sure correct, if you're wrong, that your target CPAs, the same between search and PMAX. Is that correct? we actually get to the same, the same level. So what I would generally do is that I would start with a search campaign, go on the board, build out some exact match. And then what I do when I instigate a performance max campaign, I'm setting that as a secondary campaign and adding that to bid for only for new customers. That then allows me to, I don't have to worry about the kit, the target, the target CPA matching, uh, because I've sort of segmented out the performance…

Get Higher Quality Leads with Google Ads [Offline Conversion Tracking] · 2025 · comprobar

especially with a display campaign, the shopping seed, I still think it's one of the most underrated campaign types. Dynamic remarketing is good. Yeah. And the reason being is that, especially if you're using it in an account with Performance Max and Demand Gen, what I find that it does is it enforces Demand Gen and Performance Max to really keep going further with finding new customers. I mean, that's probably a core setting that I have too, is that when I engage these campaigns, I'm splitting them across to new customer acquisition. I find it forces that and what it allows with the display…

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

a lot of times you use those to your ads I will run performance Max on a low budget as my catchall and then push harder on things like Tik Tock and x and meta for example because now what that's going to do is I always get my Omni channel remarketing search shopping YouTube GSP discover display all built into one small little campaign I have excellent but I have full coverage of my brand it's really efficient bids really low cpcs it gets priority from Google other channels within Google where I'm not pushing so you can use it as kind of like your backup or your Baseline so if meta but then…

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran | PT EP 584 · 2024 · comprobar

at the moment is really having two tiers in our accounts we're really using our search and shopping campaigns to really focus in on high high intent so what we'll generally do with that is our search search campaigns will be exact match for all our top converting keywords because we know that that's still overperforms performance Max so that'll take the click then with use performance Maxes the leadoff campaign when we introduce it we're introducing it to only Target on new customers adding in our existing why it was created and it was created to see what's converting and find more similar…

Optimising your Google Shopping Feed & GMC Next · 2024 · comprobar

search and shopping get those converting where they need to convert and then when we add in PMAX we're actually adding it but it's got a lot of settings in it. So we are targeting it for new customers also taking out not only their own brand, but we br out some different competitor brands that they're bidding adding in extra display campaigns for remarketing is we're taking the load off PMAX uh to remarket because I was finding the CPCs were increasing with getting it to only do that initial click or driving and finding new traffic and

Why Your Google Shopping Ads Aren’t Converting — And How to Fix It · 2025 · comprobar

about is the way that we roll out performance Max is we also very much use performance Max for for bidding for new customers so we will look to own high intent traffic branded traffic competitive traffic in Search and or shopping and we segment and a performance Max layering on top to go for new customers so we've got only bidding on new customers brand exclusions campaign specific goals so that it's uh it functions out that way

Google Ads & Competitor Bidding [interview with Navah Hopkins] · 2025 · comprobar

from there when we're engaging things like performance backs doing things like we we're we're adding not only adding the brand exclusions but only bidding for new customers so we're keeping our bottom of the funnel on search and shopping then we add in performance Max

How George Built a 6 Figure eCom Agency by 21 · 2024 · comprobar

And I still believe, like I still very, very much use performance max, but generally what I do with it is that I add a segmentation between my search and shopping and performance max. And the way that I do that is I make performance max when I start it to only bid on new customers, add in brand exclusions. And I find that's a good way of, it's stopping performance max from coming in. And that's why I know it's doing the job. It's performance max is going out there, finding the new potential customers. And then my search and shopping is coming through and cleaning it up.

Start BFCM Planning Now! [Google Ads for eCommerce] · 2025 · comprobar

And the first thing you want to go through and check is you want to check about your brand exclusions. Now, let me explain why you should be setting brand exclusions. Now, remember what I said before with Performance Max, it's very much built around generating more conversions. The easiest or the cheapest traffic which is going to convert is your branded traffic. Now, as a general rule, we like to exclude branded traffic from any campaign. And if we've got branded campaigns, we like to have them in a separate search campaign. And the reason for that is so that we can target specific branded…

How to Optimise Performance Max Campaigns · 2026 · comprobar

you can actually set up your performance max campaigns to bid much more aggressively for new customers and basically say to Google, I know that the audiences, but I actually value a conversion from cold audiences more because I can't just keep fishing in the same pond. I can't just keep putting ads in front of the same people. I need to go out and find new people to put ads in miss and that's this custom acquisition feature where you can adjust your bidding to help you gain new customers. here. So what we can do is we can bid higher for new customers. It says of the your campaign will help…

Performance Max Not Working? Do THIS · 2025 · comprobar

And what we've had to do is we've had to pull back on performance max massively and lean into more traditional campaign types for e-com. That's standard shopping, um, or even DSA, uh, which is dynamic search ads, um, for Legion, that's traditional search and DSA. Um, search is always a great place to start because you know, you're getting in front of somebody that wants what you got. And for new customer acquisition, it's really helpful. I can get you new customers, but they're going to be five times as much. So your ROAS is going to drop. And, what really what people are saying is, well, I…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

One of the issues that Google advertisers often have with Performance Max is that it remarkets too heavily. As in, too large a proportion of your budget is spent on warm audience. Once you select this option, we can bid higher for new customers, which is recommended. Or we can go with the extreme option and select only bid for new customers. I would not recommend doing that in the vast majority of cases. We don't want Google to stop advertising to people who have bought from us previously, We just want them to weight those conversions as more valuable because we need more people. So what I'd…

The BEST Way To Optimize Performance Max Campaigns · 2026 · comprobar

data it's hard for me to give an what a general store is but generally I do recommend starting with separate like standard shopping search display marketing Etc before moving into pmax if you're newer to advertising new to Google ads newer business because the chance of pmax Performing well for you is low and then if it doesn't perform well you won't know why so I do like to launch the pieces individually first my

Google Ads Account Audit LIVE: Platinum Ecommerce Account, part 1 · 2023 · comprobar

be like the next 60 Cent clicks search shopping YouTube gsps discover display that is going to just follow them around for a week or two you already spent the money to get the attention standard shopping now spend a little bit less CPC behind higher volume in reminding them and going after them performance Max so separate those up so that your standard shopping gets good placement and then

The Feeder Strategy: Because Your Campaign Deserves Better Friends | Perpetual Traffic EP 652 · 2024 · comprobar

And then finally, if you did want to, what you could also do is your data exclusions. Now, the reason why I like using these data exclusions is what we can do is that we can go through and actually exclude people who have converted before. Now, the reason why I like this is because with Performance Max, we like to use it for new customers. So what you're doing by here is it going in and adding in purchases. We're saying to Performance Max, these people have already converted. Please don't target them anymore.

How to Optimise Performance Max Campaigns · 2026 · comprobar

that I use it I'll start especially for e-commerce search and shopping get them working when I introduce performance Max I'm introducing it to only bit on new customers anyway I'm also only using well eom EAS as money using transaction goals but I'm also taking a brand solution so even the way that I use it

Increasing your CRO for Google Ads · 2025 · comprobar

. Usando el mismo tro que un 40% mi campaña de compras estándar con este aspen diario completo de 15k ahora mismo estoy gastará 15 mil inmediatamente. Así que semana tras semana tuve que sacar 37 y pude meter 60.000. Performance Max sabes, eh, 60.000 dólares en siete días además tasa de conversión solo bajó un 0,3%. no está mal. Y nuestro CPA subió a 46 y 14% en el CPA. Sin embargo, con las compras estándar podemos invertir otros 21 mil dólares que no podríamos con el qué es mejor, la compra estándar y el rendimiento máximo para escalar la adquisición de nuevos clientes, sigue siendo la…

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

What I like to do with PMAX is actually excluding brand completely because what you can do with that like Pax is just a massive culprit of going after low low hanging fruit whether it's through branded search, branded shopping, whatever it may be. So this is a really good thing. This is a really good strategy to try and have more control over how much spend is going in generic versus brand through Pmax. Uh, and obviously that just helps with incrementality as well because then you can control how much you're spending on generic PMAX, how much what results you're seeing from it, and also…

PPC Live Online ft. Ayisha Yousef, Paul Salame, Jérémy Courty · 2025 · comprobar

we launched new Performance Max and I launched Performance Max that was feed only, new customer only, brand terms excluded, 180 days of website traffic and last since 2024, customer lists excluded. Now, did it work? Kind of. It's still getting some existing customers at a ratio of 121 and 70. So yes, Pmax does go warm. We absolutely know that to be true. This is way warmer than our standard shopping. Our standard shopping is like 120 and 10. This is 120 and 70. And they are technically It will still get existing customers, but since it's non-brand, that's happy retention. Cool.

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies? · 2025 · comprobar

capture those people and that's why that's where my performance Max come in because we have no meta we have just Google that's it for this entire company so what we did is launched a performance Max campaign that have the asset group that is very similar to the I'm I'm literally typing in like long headlines a so I don't get long headlines and I I don't jump into like Gmail so I'm actually purposely like putting an A so that it hopefully it doesn't get any more engagement out this logo no video though it's very important but also on display for doing remarketing I don't really care about…

The Feeder Strategy: Because Your Campaign Deserves Better Friends | Perpetual Traffic EP 652 · 2024 · comprobar

punto débil incorporado: gasta demasiado dinero en clientes recurrentes en el canal de display, ¿para qué realizó realmente alguna prospección? No. ¿Encontró nuevos clientes? No. ¿Qué hizo? Realizó campañas de marketing dirigidas a los clientes existentes. Lo hemos nada por alto. Así que algo que no funcionó bien en el pasado, que no permitía conseguir nuevos clientes de Performance Max, se está volviendo a probar, diciendo: "Vale, en realidad se trata de compras estándar sin marca , que es donde podemos

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

So in feeder strategy for PMAX, I usually just use nothing but feed only. I don't like to give anything else to PMAX besides the feed for feeder strategy only because if I need search or display or YouTube or Gmail or I'll use other channels for that. I think a full build PMAX is great if you want to just set it and forget and focus on other channels. But if you're focusing on Google, a feed only PMAX will be better for your hierarchy of what you're trying to structure your new and returning customers into. PMAX is just like, as long as you give me everything, I'm going to go wherever I want…

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar

So, the first step is to use your first your first party data and integrating it importantly with your Google ads and train the algorithm towards generating those high quality and high value important ideally is that we have a list at all. So if it is a static list that's that full kind of integration um between max settings, as you can see here, is adjust our bidding to bid for new is meant to achieve only bidding for new customers is probably a pretty good Microsoft naturally. So they then build their own audiences of all converters. meet the threshold of a thousand people for each of these…

PPC Live #16 Online - April 2025 · 2025 · comprobar

returning customers, remarketing lists, brand traffic, competitor traffic, you know, bottom of the funnel already exposed to you traffic, bounces, atrophied clients, dropped off clients, etc., And performance max does phenomenally well there. But that's the helpful piece of Performance Max is maximizing the value of existing prospects, existing traffic. And what we found is Performance Max still maximizes the value of their existing client base better And when you layer on Pmax, they still get an uptick in return. When you turn on new customer acquisition, the first two weeks looks promising…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

together uh another challenge you might have come across is the shopping ads campaigns uh are known for doing their own prospecting right whereas performance Max is known for going after the known audiences your customer list your remarketing list your brand you can exclude brand technically but nothing stops performance Max from uh going after the known audiences whereas shopping ads does pure prospecting right but the challenge here is that you can't run performance Max and shopping ads together for the same product because performance Max will been wi the auction and shopping ads will…

ppc.zone August 2024: Digging into the numbers ⛏️ · 2024 · comprobar