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Youtube Video Ads... What you need to know
13 ideas de marketing sacadas de «Youtube Video Ads... What you need to know», de Aaron Young | Google Ads | Define Digital Academy. Sobre todo de canales…
- 13 ideas despiezadas
- Fuente Aaron Young | Google Ads | Define Digital Academy
- Dura 20 min
- Publicada en 2025
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Canales de adquisiciónPara comenzar con anuncios en video con presupuesto limitado, es recomendable invertir 5 USD diarios en campañas in-feed enfrentando dos variaciones de video durante un par de semanas; una vez detectado el video ganador, se escala iterando nuevos ganchos (hooks) y guiones.
$5 a day, running an in-feed campaign, I think will give you tons of impressions and tons of volume over a couple of weeks. And you're able to run two different videos to have that variation to see the difference. You see which video works, you apply iteration to that with a few different hooks or a few different scripts, and you continue to go from there. I just think that anybody can do it
Escúchalo en el minuto 3:58
Estrategia de embudo en YouTube Ads combinando prospección a bajo CPM con Demand Gen para retargeting
Canales de adquisiciónPara maximizar la eficiencia en video publicitario, conviene destinar la mayor parte del presupuesto (50% CPM y 30% CPV) a formatos económicos de alto volumen como In-feed, Shorts y TV conectada, y reservar un 20% para campañas de Demand Gen como capa de retargeting y conversión hacia usuarios que ya interactuaron o consumieron parte del contenido.
consistent thing that I'm doing is DemandGen probably gets about 20% of the budget. My cost per view campaigns get about 30%. And then, you know, 50% lands inside of a CPM campaign where I'm focused on in-feed as well as like TV. I like, I like being able to segment TV. I like being able to I'm looking for direct action, but I'm also using it a lot from like a retargeting perspective. And so if you think about like these top funnel campaigns that I'm using, they usually come at like a cheaper cost. Like demand gen might be seven to $12 CPMs versus, you know, in-feed at like $2 CPMs. Right…
Escúchalo en el minuto 12:11
Ingeniería inversa de guiones de video de competidores mediante modelos de lenguaje
Mensaje y copywritingPara estructurar rápidamente guiones publicitarios efectivos, se recomienda extraer la transcripción de un video exitoso de la competencia, pedirle a una IA generativa (NotebookLM, Gemini) que desglose y analice la estructura del mensaje, y luego solicitarle que redacte un nuevo guion adaptado al sitio web y producto propio.
been easier. And I would really encourage, you know, brands to really find another brand that they like, a competitor, you know, a brand that they aspire to be. Take that video, put it into notebook LM or Gemini, pull the transcript, ask AI to organize the transcript and say, what are they doing? Okay. Write me a transcript for my brand, check out my website and, you know, go from there and just try things.
Escúchalo en el minuto 18:14
Validación orgánica de videos cortos antes de invertir presupuesto publicitario
Canales de adquisiciónPara marcas con presupuesto publicitario reducido, la estrategia recomendada es publicar videos cortos de forma orgánica con regularidad (ej. 14 videos en dos semanas), identificar cuál tiene el mejor rendimiento natural (500 a 1.000+ impresiones) y asignar un presupuesto bajo ($5 al día durante 14 días) únicamente a ese video ganador para amplificar su tracción.
giving them for recording their ads? You have to be a content creator. You have to be a video content creator and post organically. And after you begin to post organically, right, give it a week or so seven posts, give it two weeks. You've got 14 store shorts that you've posted, right? One of those is going to get over a thousand. One of those is going to get over 500, you know, like impressions, take that one and put $5 a day behind it for the next, you know, 14 days.
Escúchalo en el minuto 15:59
Arbitraje de costes con anuncios In-Feed en YouTube frente a Meta
Canales de adquisiciónLos formatos In-Feed en YouTube pueden lograr CPMs de aproximadamente 2 USD frente a los 20 USD habituales en Meta, lo que permite alcanzar hasta diez veces más usuarios por el mismo presupuesto publicitario aprovechando la data de Google.
cheap it is. Like I've never seen social closed platform, $2 CPMs. And so what I think about is that like, if my CPMs are $20 on meta between Facebook and Google, I'm reaching 10 users at $2 for every one user that I'm reaching there. And so I, while I might go see convert more conversions over there, I only need two of those 10 to really be interested. And then I also have the backing of all of Google's data, being able to own Gmail, Google analytics, but most importantly, like
Escúchalo en el minuto 7:44
Eficacia de videos de producto de baja producción sin edición compleja
Estrategia de contenidosUn video publicitario de 30 segundos sin cortes ni tomas secundarias (B-roll), que mostraba únicamente las manos del dueño sosteniendo el producto y una voz en off explicando tres beneficios clave, se convirtió en el anuncio con mayor tasa de conversión directa y ventas para una marca de férulas bucales.
because we, there's a brand that we worked with and they did some, they started to do some video and that the best video for them in terms of direct action, in terms of converting, they had other videos out there. It was actually a voiceover. It wasn't of a, it wasn't, it wasn't I, I find it was like a sleeping snoring mouth guard. And it was literally the owner doing a voiceover. And all you could see in the video was hands and him talking through the different benefits and it sold like crazy. And it is saying it wasn't, there was no cuts. There was no, you know, B roll. It was literally…
Escúchalo en el minuto 17:17
Comparativa de CPM entre formatos In-feed y Demand Gen en YouTube
Canales de adquisiciónEn campañas publicitarias de video en YouTube, las ubicaciones de prospección como In-feed logran CPMs cercanos a $2 USD, mientras que las campañas de Demand Gen se sitúan en un rango de $7 a $12 USD de CPM.
like a cheaper cost. Like demand gen might be seven to $12 CPMs versus, you know, in-feed at like $2 CPMs. Right. And so I'll leverage very low cost, you know, like traffic on TV, shorts,
Escúchalo en el minuto 13:51
Ventaja de confianza en YouTube para pequeños negocios frente a grandes corporaciones
Marca y posicionamientoLas pequeñas empresas pueden competir contra grandes marcas en YouTube apareciendo cara a cámara y educando sobre su área de especialidad; la visibilidad directa del fundador genera una confianza y tráfico orgánico/directo que los ejecutivos corporativos no construyen, aunque requiera evaluar métricas intermedias (proxy metrics) debido a la atribución indirecta.
to see as I audit more and more brands that the larger the YouTube channel, the larger the organic and the direct traffic. There's something about YouTube that brings a level of security, inspired, or entertained. And so if you can be that person to educate them in the area that you are an expert in, you are going to stand above. And I think the way that we've seen so many brands grow, there are more one person to 10 person businesses today than there have ever been, is because we never see the CEO of Target. We never see the VP of marketing of Walmart come and show his face. And so when…
Escúchalo en el minuto 1:44
Canales de adquisiciónA diferencia de Instagram o TikTok donde el usuario realiza un scroll continuo y reactivo ('lean forward'), en YouTube la audiencia entra predispuesta a un consumo pausado de vídeo ('lean back'), lo que permite retener la atención en piezas de larga duración de forma más efectiva.
Like when somebody goes to Instagram or Facebook, because it is a feed type of placement, they're leaning forward. They're scrolling. We eat like this. We, you know, we play like this. Everything is in front of us. And so we are more apt to make a purchase decision like that. Now, when you think about YouTube, you have this InFeed placement on a video only platform. YouTube is the closest thing to TV from the past that we have. And so to get somebody to lean back and ingest your content for a minute, five minutes, 10 minutes, it's so, it's so much more applicable on YouTube. So now I can get…
Escúchalo en el minuto 6:47
Estrategia de contenidosLos anuncios en video de estilo directo y bajo presupuesto (similares a los comerciales locales tradicionales) conectan mejor y tienden a ser más exitosos que las producciones de alto costo.
or the local, you know, and they would have like the super low budget videos that would appear on TV. And I actually think we're going back to that where it's the local low budget videos are sometimes the ones that are going to be really, really successful.
Escúchalo en el minuto 20:15
Estrategia de contenidosLos anuncios en video de estilo directo y bajo presupuesto (similares a los comerciales locales tradicionales) conectan mejor y tienden a ser más exitosos que las producciones de alto costo.
or the local, you know, and they would have like the super low budget videos that would appear on TV. And I actually think we're going back to that where it's the local low budget videos are sometimes the ones that are going to be really, really successful.
Escúchalo en el minuto 20:15
Canales de adquisiciónTener presencia publicitaria y de contenido en YouTube se ha convertido en un canal indispensable y no negociable para los anunciantes modernos, al igual que lo fue el blogging en su momento.
Yeah. The way that I explain it to advertisers today that don't want to get on YouTube is I'm like YouTubing is the blogging of the past. Like it's too important to pass up. Like you have to have it.
Escúchalo en el minuto 20:28
Canales de adquisiciónA un horizonte de 4 a 5 años, el gasto publicitario en YouTube superará al de las campañas tradicionales de búsqueda (Search) en Google, debido a que las respuestas generativas de IA (AI Overviews) absorberán gran parte de las consultas e inventario del buscador tradicional.
been saying this for a little while now. I think if we fast forward four to five years, I think it will be common that when we talk Google ads and when we talk ad spend, that people are spending more on YouTube than what they are in traditional search campaigns. But I just think the way that things are going with AI reviews and AI mode, there's going to be a lot of spend in YouTube and videos coming. I completely agree. I just think it might be because, you know, AI rips off so much of that
Escúchalo en el minuto 19:11
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