El estado mental y la intención del usuario cambian radicalmente en cada plataforma

Y es que no estás compitiendo contra tus competidores en redes sociales en realidad. De hecho, contra quienes menos compites es contra tus competidores comerciales, por así decirlo. Estás compitiendo contra todo el resto de los creadores, en redes sociales, Instagram, en Facebook, tú compites contra todo aquel que crea contenido, desde una empresa hasta un niñito que quiere ser youtuber cuando grande y que tiene no sé, 12 años y que se graba jugando algún videojuego en su casa. Porque al final lo que estás compitiendo por la atención de la gente y los segundos que se quedan mirando tu video o…

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

So TikTok I think about it being a young community it's entertainment oriented it's music oriented for memes, right? One of the things that's exploding on TikTok right now is filming your phone of you on a different platform so I started filming my keynotes and talking to the TikTok LinkedIn is a business crowd if I'm selling makeup five tips your makeup ready in three minutes or while you're at the airport so I'm always reverse engineering the thought process of them in their feed because you and I at Twitter at Instagram at YouTube the psychology is different

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

times on YouTube ads are inordinately higher than all other media platforms so whatever your watch time on YouTube ads can be minutes long and the average time long form ads we have one of our highest performing ads across we spend $150 to $200,000 a month in just in YouTube one of our highest performing ads is an hour long it's a one hour long video of John Moran explaining media efficiency ratio makes is if you've got these watch times especially if your watch time is getting close to 60 70 80% whatever why would you stop like people are watching allow them to continue to watch and then the

Why Attribution is Gonna Get WORSE and the “7-11-4 Rule” with Neil Patel & Eric Siu | PT EP 568 · 2024 · comprobar

I used my YouTube channel as a place to I knew that people if I look back to myself back when I was starting out like I was thinking what did I do and if I rewind it back to that what I did was I went on YouTube and I kept it how to make money online and it's exactly what everybody else is doing cuz I was a target market so I knew what the target market is doing and so I've always used my YouTube as a way to catch those search terms on YouTube because YouTube is I don't know how long it's gonna stay this way but it's it's a super it's a super weapon because I mean YouTube is free advertising…

Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans · 2020 · comprobar

And the thing that is unique about this new ad format is that somebody is not waiting for content like they are in shorts or within in-stream. And so if somebody's scrolling through their feed, they are actually looking for content. And this is much different. This is the first time YouTube has ever provided a placement like this. And I can almost call a user very similar to like the news feed inside of Facebook or Instagram, where they are scrolling, they are consistent motion with their thumb. And so having something that is more inspirational in terms of content, I think will work the best…

Video Ad formats for Youtube & Google Ads · 2025 · comprobar

I would say it's somewhat similar to meta ads. But even then, it's like the consumer is in a very different mindset. And so the way you present your creative, the way the algorithm works in targeting is But, you know, it's trying to understand the nuance of YouTube as a platform where the consumer is like meta. They're looking to be engaged. Google calls it like, you know, on YouTube, they're leaning back on social media. They're kind of like entertain me. You can interrupt them because they're not necessarily in the middle of something. With YouTube, they're watching something and you're…

In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar

But I think what I want advertisers to understand is the difference in engagement. Engagement on meta or Instagram or Facebook where you have likes, shares, comments and things like that. These things happen more frequently than something on YouTube. And so it's just expected to see it over there versus What I want advertisers to understand is that YouTube, you're not going to get the level of engagement you are on something like a meta or something like a TikTok. You might see longer I think another thing I would say too, is that when I look at my Facebook and my, you know, Instagram…

Video Ad formats for Youtube & Google Ads · 2025 · comprobar

for YouTube so it needs to be of a certain level of production so I've definitely seen the higher production levels work a lot better than it has yeah like a selfie style which which works really well on which does that's more native to Facebook but people just kind of expect that higher production level when they sit down to watch YouTube it's it's closer to a video or a television advertisement than it is a Facebook video ad the ones that work best is somebody like it has to be the spokesperson for the people usually it like a story style rather than just kind of a lot of times

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

Like when somebody goes to Instagram or Facebook, because it is a feed type of placement, they're leaning forward. They're scrolling. We eat like this. We, you know, we play like this. Everything is in front of us. And so we are more apt to make a purchase decision like that. Now, when you think about YouTube, you have this InFeed placement on a video only platform. YouTube is the closest thing to TV from the past that we have. And so to get somebody to lean back and ingest your content for a minute, five minutes, 10 minutes, it's so, it's so much more applicable on YouTube. So now I can get…

Youtube Video Ads... What you need to know · 2025 · comprobar

the the type of content i think we're just trained to view the two we've been trained to view them differently like on tick tock it's all about the hook right so when i'm thinking about tick tock i think in the first three seconds am i grasping their attention whereas on instagram i know that those those uh followers are a little bit more engaged a little bit more patient you know they have the they'll watch something the whole way through

VaynerX Presents: Marketing for the Now Episode 28 with Gary Vaynerchuk · 2021 · comprobar

Facebook is truly an interruption marketing vehicle so as a result of that people are in a different place in the buying cycle when they see your ad in we even have coined a term for the YouTube side of our business as interrupted intent which is there's some Interruption but there is a little bit of intent there but then not all the

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

there's no depth in reels there's no you know i'm not learning anything on reels i'm watching someone dance or do a fun trend or do a fun thing with their partner or whatever but like there's whereas on tick tock like you're going down some rabbit holes sometimes you're gonna you're gonna learn about what you know one thing or another um in depth and i think it's really it's quite different from reels in that perspective and actually that shows up in like our lead generation for when we're you know wanting to drive subscribers for the newsletter we're finding a lot more higher quality on tick…

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan · 2021 · comprobar

we talk I mean, you talk about why people are there. You know, Facebook Tik Tok people are learning a little, but they feel like they're learning, right? And then they're getting entertained. YouTube people are actually learning. And I it's something I call the Tik Tok ick because I know if I get stuck on Tik Tok, I'm like, "Ugh, I don't feel so great about myself." you know, it when you feel that way, it you project that onto the content and the

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

directos hablando de que la audiencia de YouTube convierte mejor o tiene una intención de compra mayor que otras plataformas en donde se ve gran contenido de video más en formato corto como TikTok y lo que son los reels en Instagram. Entonces, eso me llamó mucho validarlo, hace sentido que el usuario está más calificado ahí, pero obviamente

Google Just Revealed the Future of Google Ads (Google Marketing Live 2026) · 2026 · comprobar

Instagram, TikTok, formato largo YouTube y blogs cosas así otro tema, pero en formato corto tú queréis que feedback loop sea lo más cortito posible. ¿Qué significa eso? El feedback loop es yo hago algo y aprendo algo, hago algo, aprendo algo, mejoro aprendo algo, mejoro hago algo. O sea, esta curva No queréis grandes proyectos, queréis No. todos los días pequeños pasitos. Exacto.

DE 0 A 700K SEGUIDORES EN 18 MESES - NICO ORELLANA - E13 · 2024 · comprobar

Instagram, the actual total time on the platform was very, very similar. The difference was, is that YouTube, it was like all in one session or like 95% in one session. Whereas Instagram is more like shorter sessions. And that speaks to what you're saying is when people are on YouTube, I think the average was about 40 minutes an individual session. So people are spending a lot everybody goes for video. It's a video only platform. And so I believe that they come to the platform to either be entertained, inspired, or educated. And that's why I think that we see those longer sessions.

Video Ad formats for Youtube & Google Ads · 2025 · comprobar

And one of the things that they really, really worked on is what I'm going to call like the YouTube theme. So if you're watching a video, like on your YouTube, it's playing in the player, right? I can scroll and basically like pick the next video that I'm going to watch. Do you guys, if you guys want YouTube, I mean, I'm brain running away here. And in between all those ads, right? You see that square image that is an ad that looks like a video, but it's not a video. It's an ad. So they're doing a lot. Yes. The feed, the feed based average. I mean, that functionality they've added has made…

4th Annual Unofficial Google Marketing Live Tailgate! #GML2025 · 2025 · comprobar

Well, for us, our average view duration per video across all channels is over eight and a half minutes. All right. So it's eight and a half minutes. Now compare that to the five to 20 seconds that we're getting on TikTok. I mean, we're talking 20 times. I need to do the math, but it's a lot. A lot more time is spent here versus others.

My Evidence Based Guide to Making Money Online [TIER LIST] · 2024 · comprobar

like youtube shorts can grow your channel significantly and obviously i want a piece of that and it might be the fastest way to be able to hit a million subscribers um but effectively uh we do have to kind of figure out what works because otherwise it could negatively impact the channel as a whole so i think doing research is always very important it's easy to get comfortable with these platforms and with the constant change it always feels like as soon as you've learned a certain strategy the strategy has since changed and and so i think yeah with any space i know i don't know how many…

Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse · 2022 · comprobar