Aprovechar canales o mercados antes de que se saturen permite comprar atención subvalorada a bajo costo
- 16 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2015–2025
El mayor rendimiento comercial se obtiene al ser de los primeros en adoptar plataformas y formatos donde la atención del consumidor está subvalorada y la competencia aún es baja. Esta ventaja temporal de costo se evidencia al explotar canales emergentes —como el email en sus inicios o las redes sociales— y al operar en mercados geográficos menos maduros donde la pauta es más barata que en mercados saturados. A medida que las empresas tradicionales descubren la efectividad del medio y trasladan sus presupuestos, la oferta de inventario se reduce y los costos publicitarios inevitablemente suben.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 16 intervenciones distintas de GaryVee y Oski de Haciendola. Son 16 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
And I know you talk about, like, really focusing on the places where there's, you know, you can get, you talked about Google Ads really early on. You can buy, like, keywords, like, for literally five cents. And so my, back to business, instead of all this big talk, my premise, my latest book, Day Trading Attention, my premise is everyone who's listening, even with little bits of money, and right now with organic social, with literally no money, if you know where the attention is and you get good at it, you win. When I launched a website for my dad's liquor store in 1997, people were like…
How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar
What has the company spent money on historically or currently? Direct Mail? You know, direct mail and print are great because Facebook can do better. That's where you have to take 20 to 50% of that budget and show them.
70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds · 2019 · comprobar
like where do you see I think I think that eighty percent of the money that fortune 500 spends should be on social media websites I think Facebook is the grossly most underpriced stock of all against my friends Facebook ads are so grossly underpriced and right now they're running between six and eight ten dollars CPMs they're gonna be 50 70 80 there's only one stream it's supply and demand as soon as BMW and fate and coca-cola figure this out and their money comes in it's gonna be hard for our startups to penetrate that feed this is the time and it's been the time
The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar
We think that there's an extreme underinvestment in creative, organic, and an overinvestment in media that is wasted on creative that could have been better.
7 Entrepreneurs Get Business and Marketing Advice | GaryVee Business Meetings · 2024 · comprobar
thought process when I started VOR media people didn't want to pay $5,000 a month for what we did it was 2009 it was early stupid they were yeah yeah save all the people that said no to you you know and then call them in three years when charge them
Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar
You know, the stories about Google and social media building my dad's business are a little bit, like, off in that I would argue, if you actually put me in the corner and said, truly, the one thing you did to build that business for your dad, I would say email. Nobody knew what it was. It was all, I was competing with wine stores selling catalogs. So while everybody was spending lots of money making catalogs to sell high-end wine to people in Manhattan, I was emailing them down at Wall Street and selling it four weeks before they got the catalog.
How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar
question I see the data Facebook Arbitrage is better in the UK Market than the US market every one of you should be running Facebook ads if you want to do business in this market tomorrow figured out one test that didn't work doesn't mean it doesn't work so number one I know that from data but still there's creative variables that impact that uh this is a more mature Ecom Market everybody has their own things so the data supports enormous opportunity in the UK market for the UK consumer because there's a lot more traditional execution going on here uh by the companies yet a lot of you are…
Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar
when I was 16 17 launched an e-commerce 1996 uh built my dad's uh and family liquor store business from A3 to a $60 million business started making YouTube videos a couple months after YouTube because of that jumped on Twitter early Vayner media uh in the last two years we've gone from 20 to 300 people um so
Gary Vaynerchuk Interview at The Phat Startup: Being the Mayweather of Social Media · 2015 · comprobar
one of the remarkable things of coming to this amazing country is that my thesis on what's happening is actually even a better deal in Australia than it is in the US because in the US, some companies are starting to figure it out, which makes the prices go up.
The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar
year uh I think it's an enormously underpriced I think it's a great a great think you can do great targeting I think you can do look like audiences on your crms or your email lists I think just so talk targeting there's unlimited love retargeting because it's so good would you invest if you only had $10,000 I would buy $110,000 wor a Facebook
The Super 8 Event Raw Footage · 2016 · comprobar
when I look at the data but VaynerMedia is opening an office the reason we're coming is that everything my personal brand to build business results works better in this market in Europe and in the US
88% of Presidents Didn’t Have the Power You Have in Your Pocket | Gary Vaynerchuk Keynote 2019 · 2019 · comprobar
want I mean the reason I built a business from 3 to 60 was cuz I email marketed when nobody else did it and I had 88% open rates right I mean like cuz it was new and nobody was doing it so we
Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar
VaynerMedia in Wine Library and as some of you know I finally invested in Facebook and Twitter but I finally did that I had no money I asked a bunch of people that were buying wine the way they saw Wine Library grow and some dude gave us an $80,000 thing four of AJ's friends work for free
GIVING YOU ALL THE SECRET ONCE AND FOR ALL AT COMPLEX CON 2017 | DAILYVEE 334 · 2017 · comprobar
in a world where Facebook has such underpriced attention potential it just gets me very excited the reason we opened a Vayner media London office is when we carefully looked at the cost of Facebook ads in Western Europe they were stunning to us on how much better of a deal it was than the US penetration and what's interesting about that and some direct to Consumer advertising the fact that Wine Library my family business has moved all of its Direct Mail business into Facebook the math isn't even close
What's Next Conference Gary Vaynerchuk Keynote | Belgium 2017 · 2017 · comprobar
people weren't like the amount of people that laughed me out of the room to make comments to like do community management five thousand dollars a month laughed out of the room with with a million followers on Twitter when I knew him when built-up Wine Library with like kid that built from three to 60 million
Raise Your Business Like You RAISE YOUR CHILD | Inside 4Ds · 2019 · comprobar
Sí, tenía 34 años y no tenía mucho. Sí, tomé una decisión extraordinariamente buena en esa transición: tomar mis 280.000 dólares de ahorros e invertirlos en Facebook y Twitter. Por supuesto, eso aceleró las cosas, pero esas dos inversiones siguen en mi banco y todo lo que he construido y vivido... Empecé desde cero con Vayner Media en una sala de conferencias como esta con mi hermano, desde cero a los 34 años, y tuve
Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar
Eh y además yo no sabía que había como una diferencia tan grande entre anunciar en Latinoamérica y anunciar en Estados Unidos. ¿Cuánto cuesta anunciar a la gente aquí en Chile, Latinoamérica a ver si anunciar en Estados Unidos? Yo creo que De hecho vi la estadística hace muy poco, era creo que 13 veces más caro. Seis de 10 fácil, 10, 20, 30 es más caro Sí, sí. No, es horrible, o sea, de verdad que si es están en Latinoamérica y no están haciendo Facebook Ads están perdiendo el tiempo mal porque los anuncios solo van a hacerse más caro y actualmente es como jugar en modo
Emilio Puigrredon: Cómo Vender Toneladas Con Funnels y Upsells - E2 · 2024 · comprobar
last 20 years that's how I built a three million dollar business to a sixty million dollar business in five and a half years that had no money making all
THE MOST PRODUCTIVE WAY TO SPEND YOUR TIME | ELEVATE 2017 IN COPENHAGEN, DENMARK | DAILYVEE 350 · 2017 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 16 citas de esta idea¿Y esto está hecho en tu producto?
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