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Aprovechar canales o mercados antes de que se saturen permite comprar atención subvalorada a bajo costo

El mayor rendimiento comercial se obtiene al ser de los primeros en adoptar plataformas y formatos donde la atención del consumidor está subvalorada y la competencia aún es baja. Esta ventaja temporal de costo se evidencia al explotar canales emergentes —como el email en sus inicios o las redes sociales— y al operar en mercados geográficos menos maduros donde la pauta es más barata que en mercados saturados. A medida que las empresas tradicionales descubren la efectividad del medio y trasladan sus presupuestos, la oferta de inventario se reduce y los costos publicitarios inevitablemente suben.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 16 intervenciones distintas de GaryVee y Oski de Haciendola. Son 16 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And I know you talk about, like, really focusing on the places where there's, you know, you can get, you talked about Google Ads really early on. You can buy, like, keywords, like, for literally five cents. And so my, back to business, instead of all this big talk, my premise, my latest book, Day Trading Attention, my premise is everyone who's listening, even with little bits of money, and right now with organic social, with literally no money, if you know where the attention is and you get good at it, you win. When I launched a website for my dad's liquor store in 1997, people were like…

How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar

like where do you see I think I think that eighty percent of the money that fortune 500 spends should be on social media websites I think Facebook is the grossly most underpriced stock of all against my friends Facebook ads are so grossly underpriced and right now they're running between six and eight ten dollars CPMs they're gonna be 50 70 80 there's only one stream it's supply and demand as soon as BMW and fate and coca-cola figure this out and their money comes in it's gonna be hard for our startups to penetrate that feed this is the time and it's been the time

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

thought process when I started VOR media people didn't want to pay $5,000 a month for what we did it was 2009 it was early stupid they were yeah yeah save all the people that said no to you you know and then call them in three years when charge them

Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar

You know, the stories about Google and social media building my dad's business are a little bit, like, off in that I would argue, if you actually put me in the corner and said, truly, the one thing you did to build that business for your dad, I would say email. Nobody knew what it was. It was all, I was competing with wine stores selling catalogs. So while everybody was spending lots of money making catalogs to sell high-end wine to people in Manhattan, I was emailing them down at Wall Street and selling it four weeks before they got the catalog.

How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar

question I see the data Facebook Arbitrage is better in the UK Market than the US market every one of you should be running Facebook ads if you want to do business in this market tomorrow figured out one test that didn't work doesn't mean it doesn't work so number one I know that from data but still there's creative variables that impact that uh this is a more mature Ecom Market everybody has their own things so the data supports enormous opportunity in the UK market for the UK consumer because there's a lot more traditional execution going on here uh by the companies yet a lot of you are…

Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar

year uh I think it's an enormously underpriced I think it's a great a great think you can do great targeting I think you can do look like audiences on your crms or your email lists I think just so talk targeting there's unlimited love retargeting because it's so good would you invest if you only had $10,000 I would buy $110,000 wor a Facebook

The Super 8 Event Raw Footage · 2016 · comprobar

in a world where Facebook has such underpriced attention potential it just gets me very excited the reason we opened a Vayner media London office is when we carefully looked at the cost of Facebook ads in Western Europe they were stunning to us on how much better of a deal it was than the US penetration and what's interesting about that and some direct to Consumer advertising the fact that Wine Library my family business has moved all of its Direct Mail business into Facebook the math isn't even close

What's Next Conference Gary Vaynerchuk Keynote | Belgium 2017 · 2017 · comprobar

people weren't like the amount of people that laughed me out of the room to make comments to like do community management five thousand dollars a month laughed out of the room with with a million followers on Twitter when I knew him when built-up Wine Library with like kid that built from three to 60 million

Raise Your Business Like You RAISE YOUR CHILD | Inside 4Ds · 2019 · comprobar

Sí, tenía 34 años y no tenía mucho. Sí, tomé una decisión extraordinariamente buena en esa transición: tomar mis 280.000 dólares de ahorros e invertirlos en Facebook y Twitter. Por supuesto, eso aceleró las cosas, pero esas dos inversiones siguen en mi banco y todo lo que he construido y vivido... Empecé desde cero con Vayner Media en una sala de conferencias como esta con mi hermano, desde cero a los 34 años, y tuve

Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar

Eh y además yo no sabía que había como una diferencia tan grande entre anunciar en Latinoamérica y anunciar en Estados Unidos. ¿Cuánto cuesta anunciar a la gente aquí en Chile, Latinoamérica a ver si anunciar en Estados Unidos? Yo creo que De hecho vi la estadística hace muy poco, era creo que 13 veces más caro. Seis de 10 fácil, 10, 20, 30 es más caro Sí, sí. No, es horrible, o sea, de verdad que si es están en Latinoamérica y no están haciendo Facebook Ads están perdiendo el tiempo mal porque los anuncios solo van a hacerse más caro y actualmente es como jugar en modo

Emilio Puigrredon: Cómo Vender Toneladas Con Funnels y Upsells - E2 · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 16 citas de esta idea

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