La compra de medios eficaz prioriza fundamentos, visión de negocio y procesos claros por encima de la experiencia previa

because that's what people will hire us to do. It's like, they don't hire us to sell more to their current customers. Yes, we'll certainly do that, but that's easy. That's called retargeting. That's called like, just blast your email list and tell them to buy and do lots of buy one, get one free and, you know, flash sales and all these other sorts of things. Point is, is that doesn't grow the business that stagnates the business. So a combination of the two is And that because it'd be tempting as a, as an agency or, or your media buyer, just to your boss, because those repeats do trickle in…

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers | PT EP 581 · 2024 · comprobar

you're scaling a lot of people either medal too much or hold onto the Rope too tightly and what I did is I when I started to hire media buyers I would not give them control of like hey just go create a campaign inste it live what I do is I would say all right here's an sop I would document all of the processes I would say set up the campaign and then tell me when it's ready and I'll go QC it and then I would QC it and then I would tell them what's wrong but not

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

there's an sop for that so before you hire somebody I think you do have to have a documentation of it and that's but then secondly don't necessarily allow them full access to everything have some checks and balances to let go all at once but if you have people doing work and then you meddle then that's where you really you get people that are pissed off and then they're going to leave so allow them to make those mistakes but don't do it with your money or your client's money make sure you have some sort of checks and balance in place kind of like you know a a you know a daily spend cap like…

Answered: How Can I Do What I Do Best & Outsource The Rest? | Perpetual Traffic EP 684 · 2025 · comprobar

Nuestra líder de marketing hoy día ella partió siendo nuestra relacionadora pública. Eh recién salía de la universidad y yo te diría relativamente con poca experiencia en el fondo, no Obviamente había estudiado publicidad y tenía un posgrado también en España y todo, pero eh nunca había trabajado en un SaaS, nunca había hecho lo que está haciendo hoy día. día lidera un equipo de 15 personas con presupuesto de varios cientos de millones pesos todos los años en varios países, ¿cachái? Y lo hace solamente porque yo le digo que sus superpoderes es como sus superpoderes saca las cosas adelante…

De $0 a $10MM USD Al Año con Comunidad Feliz - David Peña - E32 · 2025 · comprobar

good and what they forget is like your job isn't to make Facebook look good have to do business development I I think the best media buyers in the world are business development individuals and well you're not even addressing the problem that you have and if you can make Facebook really simple and easy so that it's something you can manage with really begin to analyze what other business problems you're having so that be what if your problem is like I want to understand why I can't spend two million and you solve that problem because that's infinitely more important than what it's the Right…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

organic but I think if people go back to school it's learning physically how to edit how to be on your phones how to digital creation of it like I know how to edit do all the stuff on Tik Tok and video first era so it's like you yeah cool be a Performance Marketing and understand metrics and how to buy media but it's like you actually have to know how to create and we look at that on resumés when we're hiring people we ask like are you actually active on the platforms what kind of like it is such a skill set that is so needed nowadays um the face of but understanding how how it works I think…

Marketing for the Now: Back-To-School · 2024 · comprobar

but i wanted to ask briefly you're not going to always be able to hire seasoned media buyers you're going to have to be able to hire people that are maybe even unfamiliar with what the term media buying means can you talk a little bit about how we balance hiring for experience versus training people personally you're the boss personally i would choose fundamentals uh first so if someone has the right fundamentals and you've done the deep think and you said you know snap your fingers it's five years from now do you really want to be an expert in this field and there's a there's a bit of an…

Ep 225: AKNF - How to Recession Proof Your Media Buying Team · 2022 · comprobar

initially think they should do which is optimizing for the lowest cost leads and the lowest cost appointments what we had to do was switch to optimize around cost per sale if we can optimize

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

you should never outsource your core hire adult people you want to know why will won't get it anymore it is

Ep 30: Seven Figure First Year: Building a Category Busting Bar in Public · 2020 · comprobar

My now go-to for e-commerce brands doing under three million that I want to launch a brand, I generally make sure that they can cover one of the existing cost centers to ensure that it remains quite profitable. And generally, what I lean towards is performance marketing. You know how much that understanding of arbitraging traffic leads into all aspects of the business So, I like to train kind of brand managers from the ground up, from initially being a media buyer and letting them run the ads initially. Like, in the early stages, because you want to keep it profitable so you're not burning…

$1790 Mentoring Call - Free Full Video · 2023 · comprobar

made during the pre-record like media buying used to be something you could learn in a weekend truly right it's triple PhD [ __ ] now you can't Step Up me that so it's it's just gotten so much more complex but the Educators in the caught up to that the barrier to entry made during the pre-record like media buying used to be something you could learn in a weekend truly right it's triple PhD [ __ ] now you can't step up that so it's it's just gotten so much more complex but the Educators in the caught up to that the barrier to entry it means there's 40 agencies out there that absolutely suck

Red Flag to Watch Out For in Your Marketing Agency · 2023 · comprobar

correos los anuncios claro hay una persona que ve Pay media pero tiene dos colaboradores y pasa que todos nosotros somos por qué tiene colaboradores si porque ti que estar metiendo palancas todo el día subiendo anuncios subiendo anuncios Porque esa persona o sea esa persona Solamente controla el

10 Millones de Dólares por Ecommerce! - Dakota Miranda Fundadora de My Cocos® - E5 · 2024 · comprobar

that's the kid you want that's the person you want to come in and do this stuff cuz like they're fresh they've never been taught how to do it the wrong way just give them the standard operating procedure let them get in they don't get uncomfortable by hitting too many zeros on a screen seen that number climb and they stop thinking of

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

favorite our team is made up of Industry here's the problem with that and I'm the smartest marketers in the world are prepubescent where the veteran thing doesn't play very well in the digital sphere so I just be real careful about throwing that one around you need some maturity for sure but don't discount those kids I see it wanted just an agency of just me and Ralph like if you've got one or two of us at the top that's okay right but you know the whole kit and caboodle I'd be yeah if all your media buyers are Google people from 20 years ago like they've been doing it for 20 years I would be…

How to Sniff Out Your Marketing Agency’s B.S | EP 514 · 2023 · comprobar

to what your current belief is of a lot of money is that's also a big one with like new level media bars oh absolutely you know we're spending $100 a day it's yeah and then it's like what's the difference between $100 a day and $1,000 a day the only difference is is zero that is it nothing else changes totally

CONFRONTING Charley... with @NickTheriot · 2024 · comprobar

Um, and and now it stays I see that is the most effective way um that media buyers have been able to scale just by simplifying account structure and focusing on um doubling down on winning creatives by making iterations and helping the algorithm um to serve them effectively.

Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar

time but it's also them kind of living out there of course living out their dream and you know we're always looking for self-starters like that is absolutely the number one qualification for me when i'm looking to hire someone it's hard to be in this industry and not be a self-starter like this is definitely not a box checking type of industry no matter what you're doing so we're always looking for self-starters usually for me nowadays they're students who have been really exceptional in class they show up to every class their work is really good they're asking questions and then giving that…

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar

second and this is huge and specific to almost everybody i hire but very much media buyers i'm reading and a lot of times you can tell this through the language that somebody uses but um definitely checking on their mindset and checking to see if they are operating from a place of scarcity that is one of the worst things that you can do as a media buyer especially if you have issues around money and scarcity around money in your life or your childhood okay so you're gonna stick that person in an account and ask them to spend you know hundreds of thousands or maybe millions of somebody else's…

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar

operating from a place of scarcity that is one of the worst things that you can do as a media buyer especially if you have issues around money and scarcity around money in your life or your childhood okay so you're gonna stick that person in an account and ask them to spend you know hundreds of thousands or maybe millions of somebody else's dollars that's not gonna work very well and there's gonna be a lot of stress for them around scaling and performance and we know as media buyers mindset is everything right because most of what we do doesn't work that person needs to be able to get back up…

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar

there's not like one or two things but there there is a macro thing right so typically if you're going to build uh a new division inside of an organization or a new company right you want to go get somebody that has already uh done that from the size that you're at and this is a mistake i i am an advisor in a number of uh you know fairly successful direct consumer brands um and and i just advise people for fun because i really actually enjoy the strategy side of all this stuff and i i love sharing you know what i've learned through the process um but the thing is a lot of time you need to at…

Ep 44: DTC Principles To Live by With Jason Akatiff · 2020 · comprobar

50 000 a day in media and if as long as i had a calculated return i'm profitable so you know and what was even better is you know i started in the affiliate world in the affiliate world it's like here's a page and here's a dollar amount that we're going to pay you to generate a sale now most other people would look at this out of any other side of business world and go so they fire the pixel and tell you when they're going to pay you and you don't own the customer and the list goes on of a million really bad things about being an affiliate but at the same time i believe it's the most true…

Ep 44: DTC Principles To Live by With Jason Akatiff · 2020 · comprobar