Reducir el gasto en búsquedas de marca propia libera presupuesto para generar nueva demanda

mucho sentido, ¿por qué pagar de más por personas que ya te buscan y saben quién eres? Lo sé, y eso obviamente la búsqueda orgánica subió porque adivina qué ya no compramos su nombre de marca Orgánicos así que todo este tráfico genial es que incluso con esto quitando su campaña más grande reemplazando 7000 dólares a la semana con 300 o 500 dólares a la semana vale dentro de Brand Core y miras dentro de las estadísticas de la subasta contra quién estamos pujando nadie no te preocupes por eso no pagues de más si estás mirando en tu campaña de marca y eres el único allí y estás pagando más de…

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

trasladarlos a la parte superior de los embudos que creemos que están impulsando la parte inferior. Y si estamos en lo cierto, vamos a alcanzar nuestro objetivo principal y vamos a tener una mayor eficiencia general, más dinero en el banco, más ganancias o un mayor crecimiento de los ingresos por el gasto que se realiza mediante el ROAS MER combinado, o simplemente alcanzando el objetivo NCAC, el objetivo "¿Y si recortamos ese gasto?" Luego determinamos y medimos cuántas unidades se seguían vendiendo incluso cuando reducíamos los gastos. palabra clave en particular?" Así pues, nuestra primera…

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar

here on this show very shortly is where we shifted budget from 70, 80% Google demand capture, to 70, 80% meta and programmatic, which is demand generation. And that's where you get lower cost per lead. And that's where you get real awareness and brand awareness. You're creating brand, but you're not competing against everybody else in Google search for those high value, high intensity, high cost keywords, such as brand new homes near me or new homes in, X city or X neighborhood. Those are more costly terms. Whereas if you can create awareness Google ads at very bottom of funnel, which is…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

de ubicación de marca, que también es buena idea dar de alta palabras claves del nombre de tu empresa o tu negocio para proteger que otros anunciantes justamente no se anuncien o más bien que no les cueste tan barato no aparezcan arriba de ti porque normalmente a ti te va a costar muy poco anunciarte con tu propia marca. también te da ideas de

How to Use CLAUDE for Google Ads ► 5 Strategies That Feel Like Cheating · 2026 · comprobar

what's the keyword that's driving it 80% of the conversions tied to branded now a client is willing to put budget towards a search term that is the brand of like I think we could probably not funnel budget there and we're still going to get those because you rank high organically anyways you have a unique name no one's goingon to come up against you and there's no competitors yet that we need to start bidding aggressively because they're bidding on your name right now so let's just play it easy kept the budget on Facebook beat the monthly sales Target by 8% right and it's just having that…

Facebook Ads Tips and Strategies w/ Alex: Facebook Ads MBA Program Alumni · 2024 · comprobar

why I kill brand campaigns for people where I was like hey we took this one campaign and we just wiped it out that was spending two-thirds of the cost and two-thirds of the revenue we just wiped it out saved two-thirds of our ad spend that week 10 G's in one week no 15 G's in a week didn't lose a that's because

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

side and see all of the ads with a bunch of data. The fact that PMAX does not give you that much control is one of the main reasons why we can't just always run a PMAX campaign and just set and forget it. What will most likely happen if we decide to do that is a lot of the budget will go to what's called branded search. So if I write in the UDI, you can see that there's Google ads for the UDI up here. A large amount of this traffic would already be searching for our brand from things like Facebook or word of mouth referral. This makes this the easiest traffic for Google to actually convert…

Google Ads Tutorial - 2024 FREE ECOM COURSE for Beginners · 2024 · comprobar

now control that spend and reduce a lot of that overspend on branded keywords. Remember, branded keywords, or branded searches that you're paying for. You're probably going to get organically on Google first off, but you shouldn't be overspending on the name of your brand, name of your product, name of your business. You want to spend as little as possible there. shifting that budget over to meta.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

verdad? Tomemos tu costo por conversión, reduzcámoslo en un 90%, aquí están así que esta cuenta, resulta que ahorramos adivina qué, nuestro valor de conversión aumentó un Mira eso, ahorraste siete mil, ganaste 41 y luego sucedió eso? Bueno, cuando bajas tu CPC a prácticamente nada, obtienes clics ilimitados y luego incluso obtienes más atribución, pero adivina qué, ahora ya no estoy pagando por ello, eso es todo, es todo eso, ahora toma todo ese buen dinero y dices, simplemente metámoslo en meta sí toma estas tres

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

depending on how hard that you want to go. Then I want you to shave off five to 10% of your overall search budget ongoing on bidding on your competitors brand names and scoop up all those

Give Me 24 Minutes and I'll Make You Disgustingly Good at Google Ads · 2026 · comprobar

gasto en campañas de marca frente a la atribución de campañas de marca... Hay visto antes: puedes aumentar mucho más los nuevos clientes y el crecimiento, a veces con prácticamente el mismo gasto que estás haciendo ahora si eres omnicanal, pero estás gastando de más en marcas, si estás Singular Performance Max, o si estás gastando de más en una campaña de marca estudio para hoy: dejar de centrarse en Singular Channel y mirar los objetivos comerciales. que optimizar el gasto independientemente de lo que digan las plataformas en términos de rendimiento, sino gasto de las cuentas para una…

How to Spend LESS & Make MORE on Meta & Google | Perpetual Traffic EP 646 · 2024 · comprobar

vayamos al punto número 11 que es crea campañas con términos de marca muchos no Google de forma orgánica sin embargo en Google ads Esta es una práctica que siempre aplicamos con nuestros clientes porque aparecemos con un mensaje que puede ser diferente o personalizado a lo que aparece de forma orgánica y también nos permite proteger nuestra marca de la competencia para que no se anuncien con nuestro nombre o cuando busquen el nombre de Nuestra Empresa pero también nos ayuda mucho a acumular datos y a generar conversiones de bajo costo yo te

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

to juice the revenue? And John Moran, my business partner, who's the smartest Google ads guy in the world, quite literally, uh, he went and did a deep dive and he goes, Oh, just turn Google ads off. They're like, what do you mean? Turn Google ads off. You know, spending a couple hundred thousand dollars a month in Google ads. And John goes, it's all brand. All the income Google is generating his brand. Just turn it off and you'll save three, $400,000 right then and there. And they fought him, fought him, fought him, fought him, fought him, turn it off and zero impact to the bottom line, zero…

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch | PT EP 575 · 2024 · comprobar

what's your logic there actually no I spend the least amount of money on brand as I possibly can um brand is always the I'm gonna go buy it point where you said I'm gonna go buy it that is the decision to then Google search the brand you do not end up just randomly Google search the brand and say well [ __ ] I want to buy it now no the decision as to which what you want to buy happens before the Branded search so how much money do you have to spend in order to make sure you capture the person post decision and that's why branded Raz doesn't really mean that that campaign did anything that is…

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

meaning when we decrease the budget on Amazon and then after that on Google and Bing, just mostly on those brand campaigns, we moved that over to Meta, mostly top of funnel campaigns. We actually saw demand for those brand terms grow on Google, Bing, and Amazon. that we should invest more in top of funnel channels,

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

happen before they Google the brand so spend as little as you can there that pay that person money typically you make your decision before you Google you do purchased not necessarily I will actually spend enough to not lose out on every click okay and that's where I say don't try not to overspend and that's people make most of the time 80% of the time ish they're making their cons their purchase decision before they Google the brand to then go and buy it or go to

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

to not do it the times to do it are when your offer is obviously Superior to your competitors and you can explain it quickly and easily so let's say for you're massively reduced in terms of cost like your the cost of your thing is you can be quite aggressive in your ad copy here and quite cheeky to be honest saying like we're much better than them competitors well not obviously as good cuz it can't be subtle it can't be like through to your website and go oh no hang on this isn't right this isn't where I wanted to go and they'll quickly you've just wasted a whole bunch of show it also be…

The Biggest Google Ads Lies Killing Results · 2024 · comprobar

una campaña que me gusta comenzar o al razones la primera hay páginas que orgánicas entonces si no estás y la otra es incluso si estás en la aparece otra persona vendiendo cursos de existe es importante hacerlo y tengo el retorno es alto y bueno ahí digamos

⚡How to Combine GOOGLE ADS and FACEBOOK ADS for Your Business | Felipe Vergara · 2022 · comprobar

so like that can obviously you're doing that same thing you're reducing spend over on Amazon to increase overall Murr but the same could be said on The Branding campaigns on Google potentially as well because I mean they both have sort of the same effect they're GNA buy it no matter what because you g got them aware of it over on the meta platform

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

optimization. Also since you only have one search campaign, your brand searches are all intermingling together. That's 30 days. How many of their conversions came from brand? Let's see. 23, 24, 25, 26, 27, so 28, so 56% of their conversions have come from brand in the last 30 days. Um, 56% of your conversions have come from branded searches, Two search campaigns, brand and one for non-brand to better control budgeting and bidding across these

Google Ads audit & Website Growth audit LIVE · 2023 · comprobar

So it started with Amazon. When I looked at the Amazon account, when we got access to it, I realized that 80% or more conversions came from branded terms. And they spent a good amount of money on Amazon campaigns. They did some awareness campaigns. They did some non-brand campaigns, but those campaigns truly didn't perform that well. And the brand campaigns just made it look like a great channel. So that was the first thing I wanted to test, just take away a big portion of their budget and move that over to Meta. My hypothesis was that Meta is actually their most efficient channel.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

what's the keyword that's driving it 80% of the conversions tied to branded of like I think we could probably not funnel budget there and we're still going to get those because you rank high organically anyways you have a unique name No One's Gonna Come up against you and there's no competitors yet that we need to start bidding aggressively right now so let's just play it easy kept the budget on Facebook beat the monthly sales Target by 8% right and it's just having that

Boost Your Facebook Ad Game: Insights from a Facebook Ads MBA Program Alumni · 2024 · comprobar

Si creas conciencia en la parte superior del embudo en Meta y en YouTube, la gente irá a Amazon y dirá: "¿ Puedo comprar esto en Amazon?". Y van a escribir el nombre de tu gastar menos en Amazon y gastar menos en Google, lo cual les mostraré en un segundo, aumentará su índice de eficiencia de medios y ganarán más dinero en general. Y ese es el objetivo: conseguir nuevos clientes, pero sin pagar de más por ese gasto se destinó a otros fines, no perjudicó a Amazon y, al contrario, benefició al de conocimiento de la parte superior del embudo de ventas. Sabíamos que Meta estaba creando mucha…

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar

It's creating the most demand that's causing people to search for the brand because it's a higher ticket item. So that's how they end up searching for the brand name on Amazon, but that's not where they start. But then I find out about it on the interruption channels, on the Meta, Instagram, and then the research starts. And the last click, you know, attributed sale typically will go to one of those bottom of funnel platforms. Like Amazon, like Google. And it's probably a Google search or an Amazon search for the brand name. And why overspend on that? And you found that complete inefficiency…

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

Obviamente, existen situaciones excepcionales en las que quizás sí tenga sentido pagar por la publicidad en buscadores. Eh, y no hemos podido averiguar la búsqueda no relacionada con la marca para la marca. Es un sector extremadamente competitivo. Y creo que GEO tiene un mayor potencial de crecimiento en estos momentos . Por lo tanto, probablemente sea un área más importante en la que invertir ahora. Sin duda, es un equilibrio delicado entre ambos. Y creo que probablemente ya lo has mencionado. ¿Con qué frecuencia revisas estas métricas clave? Más del 70% de los encuestados dijeron que lo…

Bonus: Revenue Lies: Planning, Execution and What Actually Drives Growth w/ Three Ships & Keen Study · 2026 · comprobar

La gente está buscando tu marca. Si no apareces siempre en los primeros puestos, tus competidores te los arrebatarán. En teoría, eso es fácil de entender y ha impulsado una enorme inversión en marcas por parte de muchos de los que vemos. Pero, como demostrará este caso práctico , eso no siempre es cierto.

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar