La frecuencia diaria y el CPM revelan si un anuncio funciona como prospección o retargeting

relationship. Second one is frequency. Now, frequency tells you how often people see your ad. And and while that's true, almost everyone completely misunderstand it. Because it's not about how many times, what it really is is who the audience is that's seeing that ad. If your ad's frequency is a 1.1, that means about 10% of people saw that ad twice today. That is a top ofunnel ad. 90% of that spend was prospecting. If the frequency by day is 1.9, that means 90% of people saw that ad twice. That is retargeting. It's talking to people who already know you. So frequency shows who your ad is…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

is to understand if your frequency by day is a 1.1, that means 10% of people are seeing that ad twice. That ad is basically 90% prospecting. If your frequency is a 1.5, that means 50% of your That means 50% of people are seeing your ad at least twice today. That means 50% of your budget is being used to retarget people with that ad in the same day. It is functionally a retargeting ad even if the audience is broad, even if it's a lookalike, even if you're excluding everybody. If somebody's being retargeted by that ad in the same day and that's 50% of people, that is a retargeting ad and…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

is to understand if your frequency by day is a 1.1 that means 10% of people are seeing that ad twice that ad is basically 90% prospecting if your frequencies is a 1.5 that means 50% of your PE that means 50% of people are seeing your ad at least twice today that means 50% of your budget is being used to retarget people with that ad in the same day it is functionally a retargeting ad even if the audience is Broad even if it's a lookalike even if you're excluding everybody if somebody's being retargeted by that ad in the same day and that's 50% of people that is a retargeting ad and generally…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

information pretty much the only thing that matters. Now, when we go in to do this analysis of the frequency to figure out where that ad is sitting, the only thing that matters is when we go to breakdown, time, and day. We don't care about week over week because the spend is going to dramatically change how often that ad is shown to people. If it spends five times as much, the frequency might be higher even though it's a prospecting ad because it's literally shown five times more. So when we're analyzing how broad is using the ad, we only need the last seven days.

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

Both of them are built around the 4PI. 4PI is the four performance indicators that tells us how the machine is using our ads. Spend tells you how much the machine is investing in that ad. Frequency shows us where in the funnel that ad is. We need to look at the buy day breakdown. The higher the frequency number, the lower that ad sits in the funnel. What you have is a baseline, the overall performance of your campaign. any ad with a daily frequency lower than 1.23 is higher in the funnel. Any ad with a daily frequency higher than 1.23 is lower in the funnel CPM tells us the price of the…

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

this with a 4PI analysis, which is spend, frequency, CPM, and efficiency. Top of funnel ads generally earn more budget, have a lower daily frequency, and a lower CPM, and are less efficient. Bottom of funnel or lowerfunnel ads generally earn less spend, have a higher daily frequency. Remember, frequency only matters when breaking down by day. Frequency over a week or over a month doesn't mean anything. They generally have a higher daily frequency. So, for instance, if you have a frequency of 1.05, 05. That means 5% of people saw that ad twice a day. 95% of that spend was prospecting. If you…

Andromeda just changed Meta Ads forever · 2025 · comprobar

People are going to see your ads because they're in the market. the shoe that you're looking for. So the ad you're going to see is going to be the one based on your intent. That could be a first time impression, but it's a bottom of funnel retargeting ad based on Yeah. But in your mind on your Facebook dashboard, that could be broad audience, 1.05 daily frequency with the lowest CPM in your ad account. Yeah. But in reality, in the real life, it's a bottom of the funnel. Yeah. In the real life, it's bottom of the funnel. You, the idea of having a funnel within Facebook is one that became…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

we're going to talk about is CPM and frequency. Now, what is CPM? This is cost per milli or honestly, important, not because there's a good or a bad CPM, but because it's going to help us identify how Facebook is using your ad. When we index that against frequency, we're going to know even at broad, is this a prospecting ad? Is this a retargeting ad? Is it mid funnel? Is it bottom funnel? Is it doing we have to remember is that generally speaking, what is a prospecting ad? A prospecting ad is something that people see at the top of the funnel and it's generally cheaper to show to people…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

And by the way, frequency only matters when you break down by day. Other than that, So frequency over a week is a completely useless metric. People will be like, oh, well, I have a times. Unless your frequency is like a 20, it's, there's no action ability to that data. So it's completely useless. However, it does become actionable when you look at it by day, you know, breakdown delivery day, right? Simple benchmarks. 1.00 to 1.15 is basically top of funnel. It means that less than 15% of my budget is spent on retargeting people today, intraday with this ad. Generally speaking, 1.15 to 1.25 or…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

$18 CPM. Now our average is 24 across these three. Remember, there's no such thing as a good or bad CPM. It's all relative to each other. So this ad out of these three, according to the CPM says that people like it. And when we look at the frequency, 1.06, 1.1, 1.04, 1.09, a 1.2 on one day, this is top of funnel. So people like it. The CPM is low. So that's also telling us it's top of funnel. When we look at the frequency by day, it's a top of funnel ad. Now let's go to the next ad. 1.18. This is averaging at least a 1.15 or higher. If your ad averages over a 1.15, it is retargeting. That…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

Es fácil ver que la frecuencia aumenta y entrar en pánico y llamarlo fatiga, pero la frecuencia en realidad no muestra fatiga. La frecuencia te dice cómo Meta está usando un anuncio en el embudo. Aquí tienes una forma sencilla de miras la frecuencia diaria, cuando está en 1.05, eso significa que el 5% de las personas vieron ese anuncio dos veces. Cuando tu frecuencia diaria es de 1.95, eso significa que alrededor del 95% de las personas han visto ese anuncio dos veces. Una frecuencia más baja generalmente significa que el anuncio se está usando para encontrar personas nuevas. Una frecuencia…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

wondering, why do you not look at frequency outside of a 24-hour window? Because it doesn't mean anything. If it's a five over the last month, you mean somebody sees your ad once a week? unless you're looking at it in breakdown by day. Cuz that lets you know how much of your ad spend per day is being spent on net new versus showing that same ad to people over and over again.

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

so if your frequency is low and by low we're going to have a cheat sheet here in a little bit maybe less than 1.15 means less than 15% of people are being retargeted with your ad each day potentially see a low CPM if your frequency is low and your CPM is low and by that I mean less than the average in your account then I would expect the efficiency to be low meaning a higher CPA and if that's getting a bunch of budget that's a prospecting ad that also that in 30 seconds oh that really good ad that's crushing super high frequency super high CPM super high efficiency and the reason it's doing…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

CPM is rising. There isn't one. Um, prospecting should probably be below a 1.2 2 1.3 on a daily basis. Your retargeting should probably be at least a 1.5, if not a two. There you go. All

How to Scale Facebook Ads in 2026 📱 · 2026 · comprobar

Frequency is what is the audience that If the frequency goes up, you are reaching a lower funnel audience. You are hitting If the frequency goes down, you're hitting people further up the funnel. Ads with the higher the frequency, the frequency is higher, when you're reaching people who are lower in the funnel, that is premium inventory. the CPM there will be higher because it is premium inventory.

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

why do you not look at frequency outside of the 24-hour window? Because it doesn't mean anything. If it's a five over the last month, you mean somebody sees your ad once a week? But you don't know how the platform is using your ads unless you're looking at it in a breakdown by day because that lets you know how much of your ad spend per day is being spent on net new versus showing that same ad to people over and over again.

It's Basically FREE MONEY! · 2024 · comprobar

if you're not looking at how Facebook is using Those ads you can identify by going into frequency and cpms and all of that stuff relative to understand how Facebook is using this ad in the funnel and your funnel and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own Journey and that's ultimately not a scalable thing because the more…

Ad Account Structure, KPIs and more · 2023 · comprobar

analysis when we're looking at frequency frequency is also incredibly dependent spend I would expect an ad that spent you take frequency over periods of time that aren't one day you are not taking have a zero point you could have a 1.1 frequency per day but at the end of the week I have about 1.7 now that add is still prospecting each individ ual day more often that's very different than a 1.7 per day now 1.7 per day could be understand is this ad a retargeting ad is this ad a prospecting ad is this a is how that ad is being used by day by is what actually matters looking at the net outcome…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

is the ideal frequency for catalog? CPM is rising. There isn't one. Um, prospecting should probably be below a 1.2 2 1.3 on a daily basis. Your retargeting should probably be at least a 1.5, if not a two. There you go. All

How to Scale Facebook Ads in 2026 · 2026 · comprobar

find ads that earn a ton of spend with a really low frequency and a really low CPM with a terrible CPA and that's totally fine. That is grabbing attention. That is filling the funnel. things that have a great CPA where the daily frequency, And that daily frequency might be a 1.3, a 1.4, a 1.5 and you're Facebook won't spend any money on it though. Because it's a retargeting ad.

How I built a $50 Million business in 7 steps · 2024 · comprobar

I want to make sure that you're looking at your frequency by day, not by week or by month or anything else like that. And if you're seeing a lot of this stuff, one of the easiest ways of reducing that frequency is just to make more broadly appealing content.

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

going to be able to understand based on spend frequency CPM and efficiency if instance if C if the frequency is low and the CPM is low but the efficient is bad meaning the CPA is terrible that means it's a prospecting let's let's take the other route what if your frequency is high your CPM is high and your fre and your efficiency is bad frequency is like a 1.4 every day and the CPM is twice as high as other ads and the cost per purchase is double your average that's a bad retargeting ad your boom what this means is 1.15 on a daily frequency means 15% of people are seeing your ad more than one…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

okay so you just mean that the people that want to see my ads are going to see it more often cool frequency is bad when you're using interest groups or retargeting because you're hammering those people that don't want to see it more and more and more frequency is not a bad thing at Broad because Facebook's are saying hey this person wants to see your ad and okay retargeting my question to them is is your frequency one no it's probably 1.1 1.2 1.3 why because it's retargeting people if it wasn't retargeting it' be a

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

no me importa en absoluto la frecuencia a menos que la esté viendo durante el día. Bueno, una frecuencia de 1,9 a lo largo de una semana significa básicamente que la persona promedio ve tu anuncio probablemente ni siquiera saben que existes. Por lo tanto, una alta frecuencia es cuando medimos por ejemplo, ayer, el segundo 1.32 significa que el 32% de las personas vieron de las personas cada día son reorientadas con tu anuncio al menos una vez en ese día. Consideraríamos que destinar el 30% de su

34 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

or your campaign is. the individual people that saw your ad, the number of times that your ads were shown, which is why I really like looking because I always wanna make sure and not just hitting the same people And then we have, of course, cost per reach and CPM. a lot more important than cost per reach, that I find a lot more advertisers talk about. Now, I know that you're probably looking oh, mine are maybe a lot higher, maybe a lot lower. And the truth is, is that your CPM And sometimes even specifically your product. and where you should be falling

How to Analyze Facebook Ads Data the Right Way (The 2026 Guide) · 2025 · comprobar

Y otra cosa importante que me puedo fijar es la frecuencia. Que es tantas veces está viendo esa persona En promedio las personas ese anuncio. Aquí la frecuencia es más o menos 1 1.58. O sea, las personas han visto una vez por lo menos el anuncio. Eh es una frecuencia baja. Cuando hacemos campañas de tipo conversión, generalmente esto sube a 8 10 15 y eso nos sale mucho más caro.

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