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Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans
21 ideas de marketing sacadas de «Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans», de DTC Podcast. Sobre…
- 21 ideas despiezadas
- Fuente DTC Podcast
- Dura 1 h 04 min
- Publicada en 2020
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El primer venta es psicológica — la mentalidad es el mayor obstáculo inicial
Estrategia y decisiones de negocioEl mayor problema para nuevos emprendedores es psicológico: necesitan validarse a sí mismos como alguien capaz de ganar dinero online. La primera venta cambia todo — después de ella, todo se vuelve más fácil. Por eso la parte de mentalidad del curso es tan importante como el contenido táctico.
number one thing that I've learned is zero to that first sale like you said it's all psychological you're not used to that kind of thing say once you get that first sale everything else becomes easier because wait I can do this like it's almost as if you have to like valid online it sounds so stupid but that's mindset and that's why we fo get like a big part of our courses is mindset it's not just the Amazon stuff no one cares about Amazon people just want freedom they just wanna make money right they life that we all have right so that's
Escúchalo en el minuto 1:00:59
Golden Mean: estructura 10×4×3 para testing masivo de Facebook Ads
Estrategia de contenidosUsa 10 intereses × 4 ángulos de anuncio × 3 variantes por ángulo = 120 combinaciones. De ahí salen 2-3 anuncios winners. Cada ángulo es un hook emocional (ej: mamá llega cansada del trabajo, el perro tiene hambre). Cada variante cambia solo el scroll-stopper de los primeros segundos. Es el método más efectivo para encontrar lo que funciona sin adivinar.
I had strategy when you're launching a it and then there's the actual ad side interests and then you create for ad what an odd angle is so those four idols that you create so let's say that you have to create three different ads so ten interests times four times three you rocks right the hooks like you're really but not as good as not nowhere near as paired with a nod so it's a very high and all that kind of stuff the business
Escúchalo en el minuto 36:55
Meta de ROI 10x en 3-6 meses para validar un info product
Oferta y precioEl producto info debe prometer un ROI de 10x al cliente en 3-6 meses. Ejemplo: curso de $500-$1.000 debe llevar al cliente a generar $10K/mes en ventas. Esa promesa de transformación concreta es el estándar de calidad del producto y el diferenciador contra cursos genéricos.
don't have any skills you know but with ROI on their on their investment into the course within like three to six trying to run and launch and run we're giving them a 10 to 20 K per year because so they're we have a team and one thing I was gonna say was that if products cuz I don't always say like if for something there's a high chance I'm their money within three to six months and it's very very good that's a very or it comes down to that ten xry within we're going for so if somebody pays five the goal is for them to have a ten thousand dollar per month in sales non profit in sales business…
Escúchalo en el minuto 52:44
Canales de adquisiciónYouTube es el único canal donde los usuarios van activamente a buscar respuestas (como Google), a diferencia de Facebook donde la gente simplemente pasa el rato. Esto lo convierte en un canal gratuito excepcional para contenido educativo de valor, prácticamente sin costo de adquisición si el contenido es bueno.
I used my YouTube channel as a place to I knew that people if I look back to myself back when I was starting out like I was thinking what did I do and if I rewind it back to that what I did was I went on YouTube and I kept it how to make money online and it's exactly what everybody else is doing cuz I was a target market so I knew what the target market is doing and so I've always used my YouTube as a way to catch those search terms on YouTube because YouTube is I don't know how long it's gonna stay this way but it's it's a super it's a super weapon because I mean YouTube is free advertising…
Escúchalo en el minuto 20:53
Canales de adquisiciónYouTube es el único canal donde los usuarios van activamente a buscar respuestas (como Google), a diferencia de Facebook donde la gente simplemente pasa el rato. Esto lo convierte en un canal gratuito excepcional para contenido educativo de valor, prácticamente sin costo de adquisición si el contenido es bueno.
I used my YouTube channel as a place to I knew that people if I look back to myself back when I was starting out like I was thinking what did I do and if I rewind it back to that what I did was I went on YouTube and I kept it how to make money online and it's exactly what everybody else is doing cuz I was a target market so I knew what the target market is doing and so I've always used my YouTube as a way to catch those search terms on YouTube because YouTube is I don't know how long it's gonna stay this way but it's it's a super it's a super weapon because I mean YouTube is free advertising…
Escúchalo en el minuto 20:53
No puedes perseguir dos conejos a la vez — foco o nada
Estrategia y decisiones de negocioIntentar crear un info product de calidad Y manejar negocios de e-commerce al mismo tiempo es casi imposible. La única forma de hacerlo es tener un equipo bien compensado que gestione las operaciones mientras tú te enfocas. Si quieres hacer dos cosas, ambas sufrirán.
my entrepreneurial journey you cannot chase two rabbits you'll catch none and whether that is trying to run and launch and run members ecommerce businesses because investing into theirs and you know we're and so yeah like the only way the only way you can't do two things at once and they're watching other people which is about you saying that I've done a good that I've come to the conclusion that difficult gap to bridge but if you can players and you're all on the same the company is making and we're moving everybody on to base salary plus profit
Escúchalo en el minuto 52:29
Incentiva al equipo con salary + profit share, no solo salary
Estrategia y decisiones de negocioPonerse uno mismo en salary genera disciplina. Poner al equipo en salary base + profit share alinea incentivos: todos trabajan para hacer crecer la empresa porque se benefician directamente. La transparencia total sobre finanzas de la empresa refuerza la confianza.
for chair so I'm on a salary I put myself on a salary for about a year now everybody on to base salary plus profit incentive though that's the only kind of way that I've worked that I found out where it motivates people to work and grow so yeah oh yeah that's that's it you know talking about like your stories we haven't had as many as I want
Escúchalo en el minuto 57:10
Retención y relación con el clienteUn segmento grande de compradores de cursos nunca hace nada con el contenido. Compran el curso para darse la sensación de que van a cambiar, sin intención real de ejecutar. La tasa de conversión real depende de la psicología del comprador tanto como de la calidad del producto.
an info brand as well and it's kind of shocking how many people will buy courses and never do anything people seem to buy courses in order to like tell themselves that they're going to of the population that does that like it or not I think but but if you can get people over that hump and they when they first realize the potential of online you know your next phase where you're just like anything the one thing the one lesson that I can share with people 40 and you can ask me again at 40 I'll
Escúchalo en el minuto 59:50
Retención y relación con el clienteUn segmento grande de compradores de cursos nunca hace nada con el contenido. Compran el curso para darse la sensación de que van a cambiar, sin intención real de ejecutar. La tasa de conversión real depende de la psicología del comprador tanto como de la calidad del producto.
an info brand as well and it's kind of shocking how many people will buy courses and never do anything people seem to buy courses in order to like tell themselves that they're going to of the population that does that like it or not I think but but if you can get people over that hump and they when they first realize the potential of online you know your next phase where you're just like anything the one thing the one lesson that I can share with people 40 and you can ask me again at 40 I'll
Escúchalo en el minuto 59:50
No dependas de plataformas alquiladas — construye canales propios
Canales de adquisiciónUn email list o lista de suscriptores que no genera engagement real no tiene valor. Si construyes tu negocio sobre una plataforma como Facebook y te banean, tu negocio se va a cero. Construye listas propias (YouTube subscribers, email con contenido valioso) que sobreviven a los cambios de algoritmo.
right he's now banned on Facebook and his whole business is making zero money I'm still here Ads you bring them your email list and an email list like who cares if you got none of them care about a brand they guess that maybe that answered your this this is really good this is
Escúchalo en el minuto 34:16
Emociones venden más que lógica — el ADN humano no ha cambiado
Mensaje y copywritingLa emoción es lo que vende, no la lógica. El ADN humano es el mismo que hace 10.000 años, así que los principios de psicología publicitaria son estables y duraderos. Estudiar cómo funcionan las emociones en publicidad es una skill que se aplica a cualquier nicho o producto.
rocks right the hooks like you're really I'm not logic well you can logic cells would be very very difficult if human DNA changed very quickly over the years all we're all the same our DNA is the learn that like selling through emotion better but thankfully it's not that way have to learn only a few of them you
Escúchalo en el minuto 40:10
Canales de adquisiciónLos seguidores de glamour/Lambo tienen métricas de vanidad altas pero baja intención de compra. Los seguidores ganados con contenido valioso generan ingresos por suscriptor significativamente mayores. No es lo mismo 1M de likes de Bangladesh que seguidores de EE.UU. o Europa con poder adquisitivo real.
on Lambos you know your thousand of names yeah I'm sure you could yeah of followers that they have but when it engagement no authentic relationship so standpoint like purely economic let's like if you're starting out as an entrepreneur you go on YouTube you watch something thoughts of you then you compare like a YouTube channel where you put up good content and didn't have to obviously a lot of those people that are his house so you know if you're looking not just a number that's that's what's
Escúchalo en el minuto 46:17
Earnings per subscriber: $48 en lanzamiento vs $1.28/mes a escala
Medición y experimentosEarnings per subscriber al lanzar fue $48 (1K suscriptores, unas semanas de ventas en Amazon). A 175K suscriptores, el earnings per subscriber mensual es $1.28. La diferencia refleja cómo al escalar se diluye la calidad de audiencia con países de menor poder adquisitivo. Es una métrica clave para evaluar el valor real de una audiencia.
interested yeah so my earnings per my earnings per subscriber when I for Amazon for you and my earnings per subscriber was $48 which was a lot of money that was huge so 48 times 1,000 so what's the calculation its so my earnings per subscriber now is statistic but it's a dollar 28 per month per month so at the time when I calculated it was $48 per subscriber weeks of data so you know that was at value it's probably something close to
Escúchalo en el minuto 49:34
Ignora el contenido de miedo sobre Amazon — sigue siendo el canal #1
Investigación de mercado y clienteLos videos de 'Amazon está muerto' son contenido de miedo creado por creadores que no logran atención. Amazon es un monopoly con la mejor infraestructura logística del mundo. Para vender productos físicos solo hay dos opciones reales: tu propia web o Amazon. Aunque 'estuviera muriendo', sigue valiendo la pena.
there are so many videos and things just mentioned human emotion to say we're going with that idea it start Amazon anyway because if you're business you only have two options take advantage of the number one a literal monopoly with the best e-commerce set in the world so what are still worth it's still worth a shot so attention with their content so they that's they don't have to make videos
Escúchalo en el minuto 44:18
Bajar de $597 a $397 en Cyber Monday: el precio $200 más bajo generó $120K en un mes
Oferta y precioLanzó su curso a $597 y tuvo ventas modestas. En Cyber Monday lo bajó a $397 ($200 de descuento) y en ese solo mes generó $120K USD. Había miles de personas esperando un precio más accesible: con $597 no entraban, con $397 sí. Esto ilustra cómo un ajuste de precio estratégico puede desbloquear demanda latente.
deal cyber monday Black Friday was around the time and so I'm in a video but like hey guys $200 off the course which brought down 397 and it blew up It was as if like there were thousands of people waiting they were just waiting but that 597 was a little bit too high and when I hit 397 you know at that month the course generated like hundred and twenty K us which was absurd with a thousand subscribers how's it possible right so again this wasn't done seventeen but yeah like but to answer your question i
Escúchalo en el minuto 27:36
Clientes de EE.UU. y Europa valen más — Bangladesh/África limitan LTV
Investigación de mercado y clienteEl poder adquisitivo del público importa más que el volumen. Suscriptores de Bangladesh o África no pueden permitirse un curso de $500-$1.000. A medida que se escala, se incorporan más países de bajo ingreso, lo que diluye el earnings per subscriber. Se planea ofrecer contenido gratuito para terceros-mundistas como pipeline de будущих клиентов.
but you know if you if you think about the economic conditions of that country disposable income looks like the United Europe obviously people have more money earning per subscriber similar to you grow you're going to hit a lot of countries like you know like in Africa in places where they're not really able trying to solve that like I'm really in third-world countries because they can never afford to $500 or $1,000 money you know online they will later
Escúchalo en el minuto 48:57
Depender únicamente de tráfico frío pagado es peligroso desde el día uno
Canales de adquisiciónPara cualquier tipo de negocio —e-commerce, infoproductos o servicios— construir toda la operación sobre publicidad pagada que convierte tráfico frío en compradores es una fragilidad desde el origen. Dan lo identifica como el error estratégico central de muchos gurus que venden cursos.
if your entire business no matter what it is ecommerce infoproducts doesn't matter what it is if you solely rely on turning on paying money to turn cold traffic into warm traffic into buyers
Escúchalo en el minuto 0:00
El algoritmo de YouTube premia el contenido de calidad: no hace falta 'hackearlo'
Canales de adquisiciónEl algoritmo de YouTube está optimizado para promover contenido de calidad basándose en retención de audiencia y CTR. Quien busca 'hackear' el algoritmo está buscando atajos: si el contenido es genuinamente bueno, el algoritmo funciona a favor sin trucos.
this this might piss off a lot of people but I always see people that try to figure out the algorithm they're just trying to find shortcuts because if you make good if you make good [ __ ] you don't have to you don't have to game any algorithm right if you look at how the use of algorithm is optimized today its optimized to promote quality content based on certain factors like audience retention click-through rate and like length so certain extent but mostly its audience retention which is a percentage rate of of how long a person viewed from a total video right so obviously a video that's…
Escúchalo en el minuto 28:32
Documentar un proceso nada glamoroso (ej: limpiar ventanas) crea más autenticidad que los videos de lujos
Marca y posicionamientoLos vlogs de Dan limpiando ventanas —tema totalmente ajeno a su curso de Amazon— fueron lo mejor que hizo para su canal porque generaron un sentido de autenticidad y honestidad que ningún otro influencer tenía. La transparencia radical sobre el punto de partida real conecta más que las historias de éxito ya construidas.
just vlog Window Cling that's a cake he's gonna make thousand dollars a day which is has nothing to do with what I do today nothing but the fact that I blogged window-cleaning was the greatest thing I ever did for my channel because it showed I guess sense of like of authenticity coming from me because nobody else really had that on their channels like I don't know a single I mean maybe I'm being ignorant but I don't know any other influence or whatever you want to call groove you know I don't know anybody else who really documented that where they went from you know I guess from nothing to…
Escúchalo en el minuto 24:15
YouTube es el canal más viable para construir audiencia orgánica en e-commerce
Canales de adquisiciónPara una marca de e-commerce, YouTube es más fácil para construir una audiencia completamente orgánica que otras plataformas. Requiere mucho esfuerzo y tiempo, pero es posible. El algoritmo de YouTube es como una slot machine — no sabes qué video tendrá suerte — por eso es clave construir subscribers propios.
something like in for products YouTube would be easier for an e-commerce brand to build up an organic to build up a them into customers possible but requires a ton of effort and a ton of we're figuring out something to figure youtube channel before that had about that are actually are the ones that you see the ones that work and you're
Escúchalo en el minuto 34:42
Invertir $10-20K anuales en staff para que lancen sus propios e-commerce
Estrategia y decisiones de negocioPara correr info products Y e-commerce simultáneamente, se invierte en el staff: se les da $10-20K anuales para que lancen sus propios negocios de e-commerce. El staff ayuda con la comunidad y los cursos, y en paralelo operan sus propios negocios. Es una forma de leverage sin tener que hacer todo uno mismo.
members ecommerce businesses because we're giving them a 10 to 20 K per year kind of like an incentive or whatever investing into theirs and you know we're courses and things but on the side they all have their own e-commerce businesses and so yeah like the only way the only one thing I was gonna say was that if business consultant consulting comm he
Escúchalo en el minuto 53:13
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