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La plataforma y el formato definen la profundidad de atención y la intención del usuario

El contenido de formato largo en plataformas como YouTube y podcasts logra sesiones más continuas, mayor tiempo de permanencia e intenciones activas de aprendizaje, lo que genera relaciones más sólidas y mejores conversiones comerciales que el formato corto. En contraste, redes como TikTok e Instagram impulsan un consumo más rápido, fragmentado y orientado al entretenimiento, sin que la audiencia de piezas breves tienda a convertirse en consumidora de videos extensos. Aunque algunas fuentes destacan la alta concentración de tiempo por sesión y la búsqueda intencional en YouTube, otras señalan que TikTok e Instagram logran un mayor tiempo diario de uso acumulado o un volumen superior de visitas absolutas.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 10 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, DTC Podcast, GaryVee, Google Ads, Jyll Saskin Gales | Google Ads Coach y Perpetual Traffic. Son 10 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And a lot of people that are playing in crypto or any other genre that plays out online, gaming, personal brands, live social shopping, they end up spending all their time consuming the scroll instead of feeding the scroll. You're, and listen, consuming is good. By the way, I actually consume a lot more than people realize. That's why I know shit. I'm constantly consuming, but I'm consuming with purpose. Like I'm in my feed for like seven minutes and then I'm out. I know why I'm there. I'm not there to be fucking entertained. I'm there to know what the fuck the world is into right now. If I…

Tea With GaryVee Ep. 85 · 2025 · comprobar

rather have someone watch a YouTube video of mine for six minutes than be on my website for 30 seconds. And like I've the last year is virtually all of my coaching clients now tell me that they came to me from YouTube, from my podcast, which I post on they came to me. So, even though I have like 60,000 Tik Tok subscribers, 15,000 LinkedIn followers, and 4,000 YouTube subscribers, That, you know, YouTube is what really drives the money of my business, at least from a coaching perspective. And as a Google Ads coach, that's my main

3 strategies to promote your YouTube video with Google Ads [Inside Google Ads Episode 78] · 2025 · comprobar

I used my YouTube channel as a place to I knew that people if I look back to myself back when I was starting out like I was thinking what did I do and if I rewind it back to that what I did was I went on YouTube and I kept it how to make money online and it's exactly what everybody else is doing cuz I was a target market so I knew what the target market is doing and so I've always used my YouTube as a way to catch those search terms on YouTube because YouTube is I don't know how long it's gonna stay this way but it's it's a super it's a super weapon because I mean YouTube is free advertising…

Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans · 2020 · comprobar

spend five times more than Snapchat users in terms of time spent right and of time Tik Tok users spend 61% more time per session than other platforms right and this extended kind of fascinating is on Tik Tok literally dwell time how quick you're swiping past how many times you're replaying and its algorithmic ability to take an assumption about you based on something 24 hours in a day one of those hours is spent on Instagram and one of those hours is spent on Facebook one and a half of those hours is is spent on Tik Tok and so again when you start to think

Ep 459: Launching TikTok Shops: Insights from RightMetric's Charlie Grinnell · 2024 · comprobar

we talk I mean, you talk about why people are there. You know, Facebook Tik Tok people are learning a little, but they feel like they're learning, right? And then they're getting entertained. YouTube people are actually learning. And I it's something I call the Tik Tok ick because I know if I get stuck on Tik Tok, I'm like, "Ugh, I don't feel so great about myself." you know, it when you feel that way, it you project that onto the content and the

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

YouTube shorts averages over 50 billion daily views. And meanwhile, viewers are also watching more content on the big screen than ever before. We also see this play out on YouTube, which is reaching more than 150 million people on connected TV screens in the U.S., making us the number one most-watched streaming platform in the U.S. Creators and viewers want everything from 15-second shorts to 15-hour live streams. We know hit shows but did you know that more than 50% of Gen Z say they watch content that no one else they know is interested in? And as we say, prime time has become personal.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar

Instagram, the actual total time on the platform was very, very similar. The difference was, is that YouTube, it was like all in one session or like 95% in one session. Whereas Instagram is more like shorter sessions. And that speaks to what you're saying is when people are on YouTube, I think the average was about 40 minutes an individual session. So people are spending a lot everybody goes for video. It's a video only platform. And so I believe that they come to the platform to either be entertained, inspired, or educated. And that's why I think that we see those longer sessions.

Video Ad formats for Youtube & Google Ads · 2025 · comprobar

The amount of traffic that goes to my site from Instagram is 48%. 48% of my acquisition.com traffic comes from Instagram. Now, I'll give you a little caveat here because it'll be important. Is that by absolute amounts, Instagram sends more traffic to acquisition.com than YouTube does. You're like, huh, well, that's interesting. Now, in terms of session length, remember this was 91? This one is 28 seconds in session length.

My Evidence Based Guide to Making Money Online [TIER LIST] · 2024 · comprobar

Well, for us, our average view duration per video across all channels is over eight and a half minutes. All right. So it's eight and a half minutes. Now compare that to the five to 20 seconds that we're getting on TikTok. I mean, we're talking 20 times. I need to do the math, but it's a lot. A lot more time is spent here versus others.

My Evidence Based Guide to Making Money Online [TIER LIST] · 2024 · comprobar

Number five is we went from emphasizing shorts to emphasizing longs. We saw that longs got the best people and the whole thesis around shorts creates longs viewers. We actually haven't seen any evidence that supports that. People who watch shorts want more shorts. People who want longs want more longs, which doesn't necessarily mean that people from a different platform don't watch you on shorts on TikTok. And then they're a long-form YouTube watcher and then watch your stuff on YouTube that long. But usually, people who watch long-form stuff on YouTube watch long-form stuff on YouTube…

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

So the depth on podcasts, dude, check this out. 20 minutes is the average for us in terms of listen duration for people on podcasts. I mean, it blows everything out of the water. I mean, the closest is YouTube at eight and a half. Now, emails, we don't have a depth because I can't say like how long it takes I'm going to read. But for us, we have about 40% plus open rates on our emails.

My Evidence Based Guide to Making Money Online [TIER LIST] · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

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