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3 strategies to promote your YouTube video with Google Ads [Inside Google Ads Episode 78]
13 ideas de marketing sacadas de «3 strategies to promote your YouTube video with Google Ads [Inside Google Ads Episode 78]», de Jyll Saskin Gales |…
- 13 ideas despiezadas
- Fuente Jyll Saskin Gales | Google Ads Coach
- Dura 25 min
- Publicada en 2025
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Canales de adquisiciónLas promociones de YouTube ofrecen un CPC aproximado de 0,15 USD frente a 1,50 USD en Meta Ads (10 veces más clics por el mismo presupuesto), con CPMs de entre 2 y 3 USD comparados con los 15 a 20 USD en Meta.
come back to is that if our CPC on Meta is a $150 and our CPC on this YouTube promotion is 15 cents, right? I'm getting 10 clicks to your website for every one. And so therefore, I only need then when you add on the fact that it's at like a $2 CPM or a $3 CPM in this case versus 15 or 20, the additional
Escúchalo en el minuto 22:27
Canales de adquisiciónEn una prueba directa comparando el mismo video, la herramienta nativa YouTube Promotions obtuvo suscriptores a $1.00 cada uno y un CPM de $3, mientras que una campaña manual de Demand Gen con segmentación optimizada costó $2.19 por suscriptor (con el mismo CPM de $3), y una campaña de Demand Gen con segmento personalizado costó $70 de CPM logrando solo 2 suscriptores.
YouTube promotion. I chose a video which demand genen campaign on optimized a demand genen campaign with that video, but I created a custom segment of what I impressions. Like I spent $52 for less than a,000 impressions, they were $70 CPMs, which it's expensive. Whereas the the YouTube promotion each got tens of thousands of impressions and a $3 CPM. own demand genen campaign CPM was basically the same $3 CPMs. Does that to see that your cost per subscriber was 50% lower for the YouTube promotion, So for the YouTube promotion, I got 35 subscribers at a $1 cost per subscriber. the same thing…
Escúchalo en el minuto 6:32
Canales de adquisiciónPromocionar videos directamente desde el botón nativo de YouTube Studio durante poco más de una semana permitió obtener suscriptores reales a un costo de 1 USD por suscriptor (CPA de 1 USD) y un CPM de 3 USD.
ran a test with my own money, I found the same thing. By running a YouTube promotion for a little over a week, I was able to get subscribers for a dollar per subscriber, which is think like a CPA of a dollar. And again, these are all real signed YouTube users. And my CPMs were $3. Now, I don't advertise on
Escúchalo en el minuto 4:24
Canales de adquisiciónUtilizar la función nativa de promoción dentro de YouTube Studio (equivalente al botón de promocionar publicación en Meta) en lugar de configurar campañas tradicionales en la interfaz de Google Ads permite conseguir alcance y suscriptores a costos sensiblemente más económicos.
how you can get really cheap reach by essentially boosting a YouTube video rather than running a Google Ads interface, what I found was different this time for YouTube was the fact that you were able to actually press the promotion button from inside of YouTube Studio. And that was new, but also like results across I'd say 10 plus clients. It is something that is a part of a lot of our clients and their growth specifically, you shared that you were able to get like super cheap CPMs and really cheap subscribers. And so when I
Escúchalo en el minuto 1:07
Estrategia de contenidosLa atención profunda generada por el contenido de video de formato largo en YouTube genera clientes de alto valor (como coaching o consultoría) con mucha más efectividad que contar con audiencias significativamente más grandes en plataformas de formato corto como TikTok o redes sociales.
rather have someone watch a YouTube video of mine for six minutes than be on my website for 30 seconds. And like I've the last year is virtually all of my coaching clients now tell me that they came to me from YouTube, from my podcast, which I post on they came to me. So, even though I have like 60,000 Tik Tok subscribers, 15,000 LinkedIn followers, and 4,000 YouTube subscribers, That, you know, YouTube is what really drives the money of my business, at least from a coaching perspective. And as a Google Ads coach, that's my main
Escúchalo en el minuto 17:19
Canales de adquisiciónUsar segmentos personalizados estrechos basados en búsquedas en campañas de Demand Gen puede disparar el CPM a cifras elevadas (por ejemplo $70 frente a $3 en audiencias abiertas), lo que resulta ineficiente a menos que el nivel de intención, CTR y tasa de conversión compensen exponencialmente ese sobrecosto.
impressions. Like I spent $52 for less than a,000 impressions, they were $70 CPMs, which it's expensive. Whereas the system works, right? Like I'm going to charge you the most for a custom segment where you're trying to dial in and then I'm going to charge you a lot less for something that is a little bit more broad in terms of what you're trying to impressions. Now, a 70 CPM or $100 CPM or $1,000 CPM might not be bad if it comes with a level of intent and and a click-through rate and a conversion rate that matches. And in this case, it doesn't. And so when you're paying a $70 in market and I…
Escúchalo en el minuto 7:30
La estrategia de puja determina estrictamente el resultado y no necesariamente la calidad
Medición y experimentosGoogle Ads cumple con precisión matemática el objetivo asignado en la estrategia de puja (como maximizar suscriptores o leads), pero optimizar únicamente por volumen bruto suele atraer tráfico o conversiones de menor calidad si no se calibra la intención.
out. But, you know, Google Ads is really good at doing what you tell it to do. This is what I always say. Your bid strategy tells Google what you want it to do. And so for all of these, the bid strategy was maximize conversions where conversion is the subscriber. So like spend my money in order to get me subscribers. And it did that. And yet I don't know if I'm totally happy with it, even though it did a perfect job. It's sort of like the challenge lead genen advertisers face. Like they get a bunch of leads and they're like, "Ah, but these are spam. Ah, but these are low quality." It's like…
Escúchalo en el minuto 21:30
Expectativa de CPM según la función del producto publicitario (Demand Gen vs. PMax)
Canales de adquisiciónMientras que en Performance Max (PMax) pueden justificarse CPMs elevados ($40-$80) debido a que captura demanda al final del embudo (downfunnel), las campañas de Demand Gen deberían buscar CPMs sustancialmente más bajos (en el rango de $10-$15) por su rol en etapas superiores del embudo.
should I be paying $80 CPMs, $40 CPMs inside of Demand? Maybe I can do that inside of PMAX where I know it's more downfunnel where I know it's more of a the demand capture type of product, but with demand genen like maybe I should be between the $10 and $15 CPM range. Like maybe that makes the most sense. I think
Escúchalo en el minuto 12:50
Diferencias de interacción y coste entre formatos In-Feed e In-Stream en YouTube
Canales de adquisiciónEl formato publicitario In-Feed en YouTube requiere la acción voluntaria del usuario al hacer clic en la miniatura, entregando CPMs más bajos pero tasas de visualización menores (típicamente 1% a 2%), mientras que In-Stream actúa como pre-roll con tasas de visualización más altas.
aren't familiar, infeed is the placement where YouTube is recommending a video for you to watch. It's the thumbnail and you have to choose to watch it. And so it all into infeed where I know as you've talked about Corey CPMs are way custom segment I had a 36% instream view rate which I would consider good and a 1.8% 8% infeed view rate which I would consider average to above average for the demand and optimized targeting about a 1% view rate in feed which is okay the
Escúchalo en el minuto 13:48
Medición y experimentosEn pruebas con campañas de Demand Gen en Google Ads, la segmentación optimizada ('optimized targeting') logró un CPC de $2 y 25 clics hacia el sitio web, frente a un CPC de $52 y un único clic obtenido al utilizar un segmento personalizado ('custom segment').
with the demand genen custom segment one person chose to click on my ad and go through you know optimized targeting I ended up getting 25 clicks to my website. So like $2 CPC unoptimized targeting $52 CPC on custom segment.
Escúchalo en el minuto 10:27
Medición y experimentosEn pruebas con campañas de Demand Gen en Google Ads, la segmentación optimizada ('optimized targeting') logró un CPC de $2 y 25 clics hacia el sitio web, frente a un CPC de $52 y un único clic obtenido al utilizar un segmento personalizado ('custom segment').
with the demand genen custom segment one person chose to click on my ad and go through you know optimized targeting I ended up getting 25 clicks to my website. So like $2 CPC unoptimized targeting $52 CPC on custom segment.
Escúchalo en el minuto 10:27
Riesgo de optimizar campañas de YouTube exclusivamente para captar suscriptores
Medición y experimentosOptimizar campañas publicitarias directamente hacia el objetivo de suscriptores puede dirigir los anuncios a usuarios propensos a suscribirse pero que rara vez consumen el contenido, generando una métrica de vanidad que solo es útil si la meta explícita es inflar el volumen de seguidores para prueba social o acuerdos de patrocinio.
scary thing about this is what if the YouTube promotion is targeting people that just like to subscribe but maybe not want to like view, right? So, does it become just something that I'm paying for in terms of the vanity metric? I Now, to some people that might be worth it. Like, if you're brand new to YouTube and you're like, "Look, I just want to get, you know, 5,000 subscribers to juice things up." go for it. And after people out there juicing this because look, there's opportunities and brand deals and cache and most influential and know, if you can buy subscribers for a why wouldn't you…
Escúchalo en el minuto 19:12
CPM de referencia de aproximadamente 15 USD en campañas de tráfico en Meta
Canales de adquisiciónEl costo por cada mil impresiones (CPM) en campañas orientadas a tráfico dentro de Meta se sitúa en un promedio aproximado de 15 USD.
I'd say 3x. You know, you're you're an average of about like $15 CPM. If you want to run a traffic campaign, which is not necessarily a conversion campaign,
Escúchalo en el minuto 4:51
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