Las audiencias en Google Ads actúan como señales orientativas salvo que se desactive la segmentación optimizada

What I also do is I don't opt in optimized targeting for the demand gen campaign if I have a Pmax next to it, because it means that I'm losing all my control over audiences. Because if you have optimized targeting switched on for the demand gen campaign, all those targetings, the fixed targetings, are changing to signals just as Pmax. So at the end, I have a, yeah, kind of the same type as a Pmax campaign with, but based on targeting. So that's something that I always avoid. If I have a Pmax, then I make sure that my demand gen campaigns, I have full control over my audiences and not turn…

The Best Way to Use Demand Gen in 2025 · 2025 · comprobar

audience here, notice that next to our audience, it says signal. We don't want a signal, we want targeting. The reason for that is that this optimized targeting box is checked. That means that although we've told Google we want visited my website, this box checked means and if there are other people out and show ads to them. There's absolutely is not it. So let's uncheck that box. Now you'll notice that signal is gone.

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

let's keep on going Optimus targeting turned off normally I think optimize targeting can be a good thing but because my conversions here aren't real conversions they're just outbound clicks I don't want to use that I'm looking for someone really specific

How to create a Google Ads campaign, from start to finish · 2023 · comprobar

segmentación optimizada esto lo recomienda Google sin embargo yo lo que te recomiendo es quitar esta opción conversiones en un 20% sobre todo si Vas empezando si quieres probar y tal vez si tu presupuesto no es muy elevado no utilices esta opción porque tal vez tu audiencia se va ar mucho no queremos

How to Create Ads and Advertising on YouTube [Updated 2025] · 2024 · comprobar

So that means with your DemandGen campaign now, you have audience targeting only. You can do these lookalikes, but you can't create super specific niche audiences. So the best way to get really specific with DemandGen and what I usually recommend to people who are just getting started is to build something called a custom segment. In Google Ads, a custom segment is not remarketing. But it's how you build your own audience list based on things people have searched for, the types of websites they visit, and the types of apps they use. I often find that starting with building your own custom…

Audience Targeting for Google Ads · 2025 · comprobar

So true audience targeting is where you get to tell Google the kinds of people you want to show ads to. Ads to people in market for shoes, people who are luxury shoppers, people who visited your website, etc. In performance max campaigns, although you can add audiences there, that actually creates an audience signal, which means ultimately Google is going to show ads to whoever it wants. Like you can put your audiences into that audience signal. You can tell Google the kinds of people you want to target. But ultimately, that performance max campaign cares about conversions and specifically…

Audience Targeting for Google Ads · 2025 · comprobar

convert for better or for worse. And so when you launch a demand genen campaign for example uh you may not realize that you also have optimized targeting turned on. So if you have that turned on in your campaigns then your audience targeting gets turned into a signal as if it's like PMAX. But if you turn optimized targeting off, then you do get that exact audience control, which we definitely don't have on the search side anymore, even with exact match.

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

dice, "La segmentación optimizada se configura automáticamente y eso es algo otro de los errores que cometen muchos, dejar habilitada esta opción. Muchos le dan en siguiente, siguiente y dejan abierto a que la segmentación sea por parte de Google. Aunque aquí Google te dice, "Oye, con esta opción vas a obtener más conversiones." Yo te recomiendo no hacerlo. O sea, por lo deshabilitarlo lo que tienes que hacer es darle clic en agregar segmentación y elegir algún tipo de segmentación y luego quitar esa opción. Entonces, por segmentación optimizada. Aún sigue habilitado, entonces quítalo. Yo te…

Google Ads Segmentation: The Ultimate Guide to Attracting Buyers · 2025 · comprobar

anotación importante. Hay dos tipos de decirlo. Observación, que dice opción recomendada, y segmentación. Esto aplica más en búsqueda. Pero aquí en campañas de búsqueda sí te puedo decir que siempre elijas observación. ¿Por qué? Porque si eliges segmentación, básicamente lo que le estás diciendo es que imagínate si tienes palabras claves ya dadas de alta y aparte le estás diciendo que sean personas que les guste cierta cosa o que estén interesados en ciertos temas, que ahorita vamos a hablar de eso, pues van a tener que coincidir los distintos tipos de segmentación para que se muestren tus…

Google Ads Segmentation: The Ultimate Guide to Attracting Buyers · 2025 · comprobar

the other one is they add the remarketing audiences but they leave optimized targeting turned on so all the spend goes towards optimized targeting which expands to people not on your remarketing list. Yeah, we've seen it

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

So when you add audiences to your search campaign, you have the option to choose targeting or observation. If you choose targeting, and let's say you add an audience of people who visited your website, that means you only want to show an ad if the user's search matches your keyword targeting or your keyword list targeting, and they visited your website. So if they haven't visited your website, they don't see the ad. And so that's a really effective way to use audience targeting today. If you're in, for example, a B2B space, and you want to make sure you're reaching more of like a business…

Audience Targeting for Google Ads · 2025 · comprobar

All Right audience so optimize targeting is automatically turned on I'm going to want to turn that off so I'm going to audience signal especially when I turn off optimize targeting it's only going to Target this audience

How to create a Google Ads campaign, from start to finish · 2023 · comprobar

Now because we're really really specific here with who we want to target we're going to be turning off optimized targeting. If you're running an outreach campaign you just want as many people to see your ads it does make sense to use optimized targeting but if you're running specific ads to a specific group of people turning on optimized targeting means that you're just basically overriding what we just previously did with our targeting.

When & How to Use Demand Gen in 2026 | Step by Step Tutorial · 2026 · comprobar

it in the book that like optimized targeting and audience signals are two completely different features in two completely different campaign types. And audience signal is for PMAX. Optimized targeting is for um display and demand genen campaigns, but I actually think they're the same thing behind the scenes. And this is like Jill positing. This is not insider information, but like optimized targeting considers your audience targeting, but then goes beyond it to find conversions. And an audience signal considers the audiences you've chosen but goes beyond it to find you more conversions. But…

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

bien aquí hay algo que se llama indicadores o señales en este tipo de campaña que es la que Google está impulsando cada vez más no tenemos capacidad nosotros de segmentación solamente tenemos capacidad de darle señales si yo paso aquí el mouse sobre esta sección dice las campañas de Máximo rendimiento utilizarán tu indicador de público como Punto de partida para llegar a los clientes en la búsqueda de YouTube entre otros o sea solamente como Punto de partida Pero si tú haces una segmentación específica porque ya conoces tu tipo de cliente aunque tú lo pongas aquí Google puede decidir si lo

How Google Ads Will Change in 2024 (4 Trends) · 2024 · comprobar

this is where you could do that. Last thing to mention, now that we have our audience here, notice that next to our audience, it says signal. We don't want a signal, we want targeting. The reason for that is that this optimized targeting box is checked. That means that although we've told Google we want to show our Gmail ads to people who visited my website, this box checked means and if there are other people out there who haven't visited my website but you think are going to convert, go ahead and show ads to them. There's absolutely a time and place for that feature, this is not it. So…

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

impressions. Like I spent $52 for less than a,000 impressions, they were $70 CPMs, which it's expensive. Whereas the system works, right? Like I'm going to charge you the most for a custom segment where you're trying to dial in and then I'm going to charge you a lot less for something that is a little bit more broad in terms of what you're trying to impressions. Now, a 70 CPM or $100 CPM or $1,000 CPM might not be bad if it comes with a level of intent and and a click-through rate and a conversion rate that matches. And in this case, it doesn't. And so when you're paying a $70 in market and I…

3 strategies to promote your YouTube video with Google Ads [Inside Google Ads Episode 78] · 2025 · comprobar

viewers and I had all users. For most of the time this campaign was live, I did have optimized targeting turned off. So this is all it was able to serve to. And it was not spending my full budget. There just weren't enough people to reach. So, just for fun, on the last day of my campaign, I turned optimized targeting on and you can see what way more impressions, way more clicks,

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

with the demand genen custom segment one person chose to click on my ad and go through you know optimized targeting I ended up getting 25 clicks to my website. So like $2 CPC unoptimized targeting $52 CPC on custom segment.

3 strategies to promote your YouTube video with Google Ads [Inside Google Ads Episode 78] · 2025 · comprobar

viene esta opción que dice segmentos de público. ¿Qué es esto? Esta es una viene dos opciones, segmentación y observación. Básicamente esto de observación es que simplemente lo que te da esto es se van a mostrar tus anuncios también cuando coincida con alguno de estos grupos, te va a mostrar los datos comportamiento, pero realmente no impacta. Al menos que tú elijas segmentación, pero esto sí no te lo recomiendo para nada porque ahora sí va a limitar solamente a estas audiencias. largo, simplemente elige observación. Puedes elegirlos algunos públicos, pero si no lo haces, realmente no va a…

Complete Google Ads Tutorial for Beginners (2026) · 2026 · comprobar

viewers and I had all users. For most of the time this campaign was live, I did have optimized targeting turned off. So this is all it was able to serve to. And it was not spending my full budget. There just weren't enough people to reach. So, just for fun, on the last day of my campaign, I turned optimized targeting on and you can see what happened in that final day here, like way more impressions, way more clicks, way more spent. You will probably have optimized targeting off. But if you're not sure, this is a way to check what's happening from your selected audience segments versus…

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

you add multiple audience segments here, they all have an or relationship. That's all you can do in a demand genen campaign. So, if I left it like this, that means I want my Gmail ads to show to people who have visited my website or are in market for accounting software or are in market for business financial services or are part of the financial industry. Because I'm setting up

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar