YouTube y la publicidad en video son indispensables para captar atención y generar demanda

Um, I don't like YouTube and Performance Max because Performance Max treats YouTube like display. Uh, if you're going to run YouTube ads, the theory there is that you have really solid creative and YouTube has a bunch of settings. Um, you know, YouTube specific placements and strategies that are only available and accessible if you run YouTube ads, um, with the intent of running YouTube ads. So run YouTube ads specifically, which still happens inside of the Google ad dashboard. Uh, so I don't love the way that Performance Max utilizes YouTube, but just kind of like lumps it in with all the…

Why Google Performance Max Now Kinda Sucks & When You Should Use It | Perpetual Traffic EP 520 · 2023 · comprobar

one of the A's is audiences so who you're essentially targeting so if you rewind the clock like two years then you would have very granular ways of targeting People based on what videos they're watching or what keywords they've typed in um and what channels they're kind of watching and that type of thing um so you could get really specific about where your ads showed up and how they showed up and when they showed up um and a lot of that's gone away so it's got a lot broader now in terms of we're now targeting audiences we call it but you can actually create your own audiences um and the far…

Why You're Doing YouTube Ads Wrong with Tom Breeze | Perpetual Traffic EP 597 · 2024 · comprobar

So, YouTube for B2B is kind of a convert." And that's really true. YouTube campaigns are rarely going to convert directly for B2B. You're not going to see conversions attributed to those campaigns or or very many of them anyway. However, it does have a powerful influence on lead generation and I'm improved the performance. It can build awareness and understanding before the they performed a search. It can improve your search metrics. This happened with all of the campaigns that we tested. click-through rate, cost per click, conversion rates improved, and it's

PPC Zone Dec 2025: B2B Outside the Box · 2025 · comprobar

I mean, there are a ton of DTC brands who are spending tremendous budgets on meta and they're barely touching YouTube because like the ROAS is much less, or it doesn't seem to be performing in the same way, but it would likely move their revenue and profitability in There's a great case study that Melissa Mackey shared on PPC zone recently about a B2B case study of how, like when they shut off YouTube, they saw a huge drop in their branded search. I wish there was an easier way to prove that than to be like, well, shut it off and see, you know, incrementality.

In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar

I feel like people used to come to YouTube with a world viiew of like I don't know let me find out let me do my exploration here on YouTube now I feel like they come with the mindset of like I've been pretty well educated in the last 10 minutes about this topic and I kind of feel like I've made quite a few steps along the journey now let's clarify some of those thoughts um with an expert I hopefully can find on YouTube so that's changed how we view changes the way we do ads essentially um because we sometimes have to unpick a lot of those World Views they've just developed in their in their…

Why You're Doing YouTube Ads Wrong with Tom Breeze | Perpetual Traffic EP 597 · 2024 · comprobar

actually going to say none of the above and that it's audiences um those are all there are two ways to choose who you want to see your ads you can show ads to people based on who they are audience targeting like people who are whatever and then there's showing as to people based on what they're doing so what keywords they're searching for what kind of videos they're watching topics and specific placements and they both youtube ads when you're just getting started i recommend starting with an audience-based targeting strategy rather than just um a content-based targeting

Megan Gersch & Jyll Saskin Gales TikTok Live Replay | Marketing tips, Website design, Google Ads · 2022 · comprobar

you've missed nothing YouTube has been for the last 19 years somebody will start to fucking crush it that'd be like saying for Billie Eilish it's a merit based game and so no medium is fertile ground

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

meta but YouTube inside of funnel development as to how it pertains to the sales of an overall product and the efficacy of how good that YouTube campaign is can really increase the entire funnel all the way down to you know of your is your product selling on Amazon and how is it you know how is it

YouTube vs. TV: Which Is Better? | Perpetual Traffic EP 645 · 2024 · comprobar

Yeah. The way that I explain it to advertisers today that don't want to get on YouTube is I'm like YouTubing is the blogging of the past. Like it's too important to pass up. Like you have to have it.

Youtube Video Ads... What you need to know · 2025 · comprobar

This industry as a whole has had quite a historic understanding of personalities being able to build quite big businesses by arbitraging where the attention of the consumer was. Sometimes that's outdoor media. Sometimes that's direct mail. Often for the tippy top, it has been remnant television commercials. Today, that opportunity sits at scale at an underpriced nature in pre-roll YouTube.

How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar

been saying this for a little while now. I think if we fast forward four to five years, I think it will be common that when we talk Google ads and when we talk ad spend, that people are spending more on YouTube than what they are in traditional search campaigns. But I just think the way that things are going with AI reviews and AI mode, there's going to be a lot of spend in YouTube and videos coming. I completely agree. I just think it might be because, you know, AI rips off so much of that

Youtube Video Ads... What you need to know · 2025 · comprobar

YouTube this is an area that I think is going to be massively impactful for 2025 I you and I have talked about how I think organic is going to really swing in the pendulum yeah as just paid media becomes more and more competitive and so

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success | Perpetual Traffic EP 626 · 2024 · comprobar

vídeo y si o si un día tenemos que enfocarnos en hacer vídeos que enganchen y vengan ojalá de una y eso es muy distinto de la estructura que tiene que tener en sus vídeos super clave y tenemos que empezar a hacernos la idea de que tenemos que estar produciendo vídeos todo el tiempo

Live Haciendola Como Hacer Ads en 2022 · 2022 · comprobar

easy just select your audience campaign objectives pick from a short list of creators and hit run it's just that easy there's a reason why hashtag paid is the number one rated influencer marketing platform for d2c brands as a d2c listener you can even get credits for for youtube yeah for sure so um when i was like 12 or 13 i was looking to buy my first real tech product which at the time was the ipod touch like a very revolutionary product in the industry and after going on youtube and watching a ton of videos about like the accessories how it works the apps to get eventually when i spent…

Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse · 2022 · comprobar