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Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success | Perpetual Traffic EP 626
14 ideas de marketing sacadas de «Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success | Perpetual Traffic EP 626», de Perpetual Traffic. Sobre…
- 14 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 33 min
- Publicada en 2024
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Investigación de mercado y clientePara mejorar la estrategia de contenido en video, identifica canales del mismo nicho y estudia sus videos 'outliers' (aquellos que rinden entre 1.5x y 5x por encima del promedio del canal), desglosando minuciosamente qué tema, miniatura o estructura provocó ese pico de visualizaciones.
technology you can see outliers of other channels so they'll study um a channel that has like a one and a half to 5x performance in one video and obsess why did this video serve as an outlier to this channel maybe the channel usually gets 9,000 views this one video had 13 and a half thousand so they like study
Escúchalo en el minuto 14:00
Investigación de mercado y clientePara mejorar la estrategia de contenido en video, identifica canales del mismo nicho y estudia sus videos 'outliers' (aquellos que rinden entre 1.5x y 5x por encima del promedio del canal), desglosando minuciosamente qué tema, miniatura o estructura provocó ese pico de visualizaciones.
technology you can see outliers of other channels so they'll study um a channel that has like a one and a half to 5x performance in one video and obsess why did this video serve as an outlier to this channel maybe the channel usually gets 9,000 views this one video had 13 and a half thousand so they like study
Escúchalo en el minuto 14:00
Optimizar la retención y el CTR en video mediante analítica granular y pruebas A/B
Medición y experimentosEl crecimiento en plataformas de video exige una optimización continua basada en datos: analizar los momentos exactos de caída en la retención de audiencia, realizar pruebas A/B sistemáticas de miniaturas y evaluar el CTR para ajustar el ritmo y enganche del contenido.
course but they obsessed over the data views they're looking at uh what is the uh duration that people are watching the videos when are people dropping off the videos how might we make this video more engaging they're they're testing thumb th nails and it's just this like platform facilitates that type of AB testing gives that type of dynamic insight to clickthrough rates through
Escúchalo en el minuto 13:03
Evitar la persistencia ciega en mercados sin demanda o en declive
Investigación de mercado y clienteLa constancia y el esfuerzo continuo son inútiles si se aplican a un mercado estructuralmente deficiente o en contracción; es crítico validar si el cliente objetivo está dispuesto a pagar de su propio bolsillo antes de invertir años y capital.
and just the whole idea of sticking to it you at a certain point you kind of have to know that maybe you're on the wrong full-time on it I realized sales managers don't want any training they then for me to realize that the market itself sucked and they wouldn't pay for training and if they did their company would pay for it they wouldn't pay for it for on their own and it took me four years to figure that out but I figured I going so I think you do have to have a collapsing Market because people were a certain point that market was not an a shrinking market so you have to be
Escúchalo en el minuto 22:07
Definir límites e indicadores intermedios antes de ejecutar una nueva hipótesis
Medición y experimentosAl iniciar una nueva estrategia o canal basado en datos, se deben fijar de antemano límites de control (guardrails) y KPIs intermedios para definir cómo se ve el éxito en etapas tempranas y saber cuándo abortar la iniciativa si no se alcanzan las señales esperadas.
are looking at the data and you're seeing a story it is important to create a plan with guard rails and kpis that are going to dictate what does success look like if you're going to go in this strategy and you're going to climb this tree success looks like at 50 feet up you're starting to see the branches start showing up at 50 feet and if you're like there and you're like we not okay get down went up the wrong tree
Escúchalo en el minuto 29:38
Acelerar el alcance inicial mediante alianzas y co-promoción con actores no competidores
Canales de adquisiciónPara dar un impulso inicial a un nuevo canal o proyecto, asóciate con empresas o perfiles de tu sector que tengan audiencias grandes y no compitan directamente, aprovechando su distribución y redes sociales para ganar visibilidad.
wasn't just because we partnered with digital marketer and they had a big list when it first started that certainly helped gave us a boost and if you can do that you can partner with somebody who actually you can get somebody to promote your stuff for you figure out who's in your space that isn't necessarily a competitor but partner with them and then maybe they will start sharing like course we wanted him on but he's got a big social following so that's going to help us so it's like figure out who's also in the space and then that'll give all this sort of rocket fuel but it sort
Escúchalo en el minuto 17:53
Estrategia de contenidosLa mayoría de los creadores y podcasts abandonan a los 2-3 meses (tras apenas 5 a 10 episodios). Mantener una frecuencia de publicación fija durante años permite superar por simple permanencia y acumulación al 80-90% de los competidores.
that I think everybody gives up at two to three months like you look at the podcasts number of podcasts and most of are 10 or less episodes most are between five and 10 and it's consistency is the key it's everything is consistency and consistent with it we've done this show now twice a week for almost going on 0.5 top podcasts on the planet and because we've done it consistently it if you just do that you'll Outlast at 80 90% of the your competition just by showing up just by doing it consistently
Escúchalo en el minuto 16:20
Riesgo de malinterpretar la intención de la audiencia al crear canales de contenido traducidos
Estrategia de contenidosVer una alta proporción demográfica de un idioma no garantiza el éxito de un canal doblado: un creador detectó una gran audiencia de habla hindi y lanzó un canal con doblaje en hindi (publicando entre 30 y 50 episodios), pero tuvo que cerrarlo al descubrir que la audiencia consumía el canal original en inglés con subtítulos porque su verdadero objetivo era aprender inglés.
abandoning strategies like there's this it came up in the multi- language accounts and um you know diversifying in was really interesting is when they were looking at the data they saw like the Hindi language was so used so they expanded to adding Hindi dubbing but after about 30 or 50 episodes I'm not sure how many but they they abandoned from and you run so they're like oh I see Hindi as a very important demographic that is coming to my channel let me provide better content for them in their language of dubbing but what they found after so much time and they had they ended up closing or…
Escúchalo en el minuto 28:23
Distinguir entre falta de persistencia y operar en un mercado en contracción
Investigación de mercado y clienteLa persistencia publicitaria no resuelve el problema de operar en un mercado en declive macroeconómico; si la demanda de la categoría cae, insistir con más gasto publicitario agota la rentabilidad, haciendo necesario recortar presupuesto y pivotar hacia nuevos mercados, marcas o cuentas publicitarias.
said we need to cut back spend and see if we can help you profitably scale in a they they're in a they are in a Contracting Market they like they know like motorcycle sales are down since like 2020 like they're not up okay so it's like these bigger Market factors you have to factor this in when you are being persistent your point number one you have to also have a reality check right well now this changes our strategy now maybe we yeah for sure 100% we can go into different markets but that involves a rebranding that involves probably retraining a new pixel that try to take a step back at…
Escúchalo en el minuto 25:30
Estrategia y decisiones de negocioInvertir dinero en mentores o recursos permite comprimir años de aprendizaje, pero delegar la visión y abandonar la ejecución directa anula la ventaja: el capital acelera el proceso únicamente si se mantiene el trabajo y la consistencia personal.
you can like invest in mentors you can invest and hire resources that can help collapse a lot of that that some of paying with time yeah a lot of other people can pay with money but what happens a lot is when someone pays with money they then delegate the D the the drive and the vision like they say I paid for this so I'm out there's still the consistency and time you need to put into it it's not that I paid so I'm going to collapse 10 years of what all these kids had done it's I paid now I have to also do it so that I'm essentially watching this at 2 and a2x
Escúchalo en el minuto 20:48
Estrategia y decisiones de negocioAl asistir a eventos y conferencias, conviene separar con claridad si el objetivo es captar clientes ('earning') o adquirir conocimiento nuevo colocándose deliberadamente como el menos experto de la sala ('learning'), ya que ambas metas requieren enfoques y expectativas distintas.
amazing good question I look at every event that I go to is either learning or earning and this one was a pure learning of people and when you're not going there to earn like I'm looking for clients or all that kind of stuff it's a more humbling experience and so it was like I'm not smart enough on this subject so let me be the dumbest one in the room and I really was and but also
Escúchalo en el minuto 7:40
Estrategia y decisiones de negocioLos creadores de contenido de alto rendimiento consolidan su tracción tras acumular de 5 a 7 años de práctica constante y cientos de publicaciones, superando caídas prolongadas de ingresos sin delegar el aprendizaje ni abandonar en los primeros meses o años.
commonality was definitely consistency years old and he'd been doing it since he was eight Jenny had been doing it since she was nine so these are people that have like like that consistency in that second one would be like resilience after 50 videos it's way easier to give up after 200 there was a family that had a channel and they said they had this like huge dip and for six months uh their monetization had completely tanked consistency in a in a different timeline at oh it didn't work for three months oh it didn't work for a year and and a half these are individuals who have been doing it…
Escúchalo en el minuto 11:11
Estrategia y decisiones de negocioLos creadores de contenido de alto rendimiento consolidan su tracción tras acumular de 5 a 7 años de práctica constante y cientos de publicaciones, superando caídas prolongadas de ingresos sin delegar el aprendizaje ni abandonar en los primeros meses o años.
commonality was definitely consistency years old and he'd been doing it since he was eight Jenny had been doing it since she was nine so these are people that have like like that consistency in that second one would be like resilience after 50 videos it's way easier to give up after 200 there was a family that had a channel and they said they had this like huge dip and for six months uh their monetization had completely tanked consistency in a in a different timeline at oh it didn't work for three months oh it didn't work for a year and and a half these are individuals who have been doing it…
Escúchalo en el minuto 11:11
Canales de adquisiciónA medida que los canales de medios pagados (paid media) se vuelven más competitivos y saturados, la creación de contenido orgánico en plataformas como YouTube recupera un rol protagónico en la estrategia de adquisición.
YouTube this is an area that I think is going to be massively impactful for 2025 I you and I have talked about how I think organic is going to really swing in the pendulum yeah as just paid media becomes more and more competitive and so
Escúchalo en el minuto 7:50
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