Marketero

Marketero · Temas · Estrategia de contenidos

La creación de contenido y marca tarda años en generar resultados

La creación de contenido, el SEO y la construcción de marca operan con un efecto compuesto que no produce beneficios inmediatos, por lo que la permanencia constante durante años representa la principal ventaja competitiva frente a quienes abandonan a los pocos meses. Las fuentes sitúan el horizonte para ver un retorno tangible desde los 12 a 18 meses hasta periodos de 3 a 7 años de trabajo continuo sin resultados visibles, dependiendo en parte del presupuesto disponible para acelerar la exposición. Asimismo, se destaca que en etapas iniciales el contenido actúa como nutrición y acumulación de reputación antes de madurar como un canal directo de adquisición comercial.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 20 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, DTC Podcast, GaryVee, Jyll Saskin Gales | Google Ads Coach, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 19 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

A lot of people, that didn't get me any sales. That didn't give me any leads. it just means you're not good at it yet. It just means you need to keep at it, And eventually you're going to get the result you're looking for. I've never spoken to a YouTuber who has any level of success with YouTube that absolutely did well in the first 50 episodes. It was five years of flat line. And then it just skyrocketed. And then it was seemingly like overnight, it just skyrocketed. And a lot of too many people stop before they see that massive increase. will make money and then do the volume to the extreme…

Lessons Learnt from Starting, Scaling & Exiting a Business · 2025 · comprobar

El orgánico, o sea, al principio cuando abres un país el orgánico no te va a traer nada, entonces si partes como generando con o sea, tengo que partir generando contenido de hecho antes que entre un país. Yo antes de abrir Brasil ya estaba generando contenido en portugués. Pero no te va a mover la aguja al principio, entonces para partir tiene que ser el performance, cuando alguien busca software de recursos humanos tenemos que estar ahí. Entonces, para mí son de performance, son de búsqueda, 100% gente que está buscando software de recursos humanos. Eh, entonces diría que no es uno sobre el…

Cómo Construir una Startup de $850MM USD en Valoración - Jaime Arrieta CEO de Buk - E60 · 2025 · comprobar

thinking like he explains that making YouTube videos that are just 10% better than everybody else may get you I think the the stat that he uses maybe four times the number of views in other words an increase of quality produces some kind of exponential results however if makes those videos 10x better than everybody else then all of a sudden it exponentially increases that could be 400 times the amount of views yeah and business mindset like he spends so much time on making one video so much better as opposed to just pushing out a ton of content and making it just a little bit better and okay…

How to Make Your Present Better by Making Your Future Bigger | Perpetual Traffic EP 663 · 2025 · comprobar

that I think everybody gives up at two to three months like you look at the podcasts number of podcasts and most of are 10 or less episodes most are between five and 10 and it's consistency is the key it's everything is consistency and consistent with it we've done this show now twice a week for almost going on 0.5 top podcasts on the planet and because we've done it consistently it if you just do that you'll Outlast at 80 90% of the your competition just by showing up just by doing it consistently

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success | Perpetual Traffic EP 626 · 2024 · comprobar

the six months because I feel like that might be for much larger brands with much bigger spends I think for smaller companies we probably need to hold the line a little bit longer I feel like you know investing in in brand building I don't feel like I got a tangible measurable con return for the first year and you're spending less than 100 Grand a month which by the way is even that's not a lot but I don't think anybody should look at a six-month timeline and think like up six months in a day it didn't work um I think that you know it's it's time or money if you can spend the money then you…

Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence · 2023 · comprobar

The amount of people, I've got what it takes. I'm gonna work so hard at it. Write a blog, start a podcast. They don't. They give up in a fucking, two days, dude. do this for four years straight with no feedback, no money, and then we can start talking. People are like, I wanna be famous. I wanna live a 1% life. eat shit for a decade.

How To Achieve Success In Business & Life | Podcast With Friends Episode 1 · 2023 · comprobar

and I say oh could we use this I'm like well the only thing is that's likely to pay off in two to three years time and Ads industry the fact that I put so much time and effort into organic content and have done for seven years now that speaks to my own marketing I'm going to take a longer term focus and the first I don't know 75 100 YouTube videos I created did basically nothing but they're laying foundations that then builds the audience that then produces business any positive profile raising of the company the brand or the main you know let's say it's like a person Le company the personal…

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

Es que pasa quizás algo contigo ya a este nivel, como que tú ya eres el nicho y tu contenido y forma ya es lo que la gente quiere ver. 4 años. Pero hay gente que quiere llegar a eso al principio. No se puede, si Es como cuando te dicen, no, yo quiero ser físico para el fin de semana. Pero lo excelente es porque hay 100,000 repeticiones detrás por la calidad O sea, la calidad viene con el volumen. Como que no te podéis saltar el volumen, que es pasarlo mal, hacer la hueva trabajar de manera

¡Tiene 3 Empresas y es Una Máquina del Contenido Viral! - Felipe Ñancupil - E45 · 2025 · comprobar

tiene que este efecto compuesto y es bien interesante eh uno la marca, entonces awareness, uno va invirtiendo, pero la gracia que lo invierto este mes, se suma a la awareness que ya tenía. No es que dejé de invertir un mes en awareness la y la awareness desaparece, nadie sabe lo que es Me imagino que a ti también te pasa. Entonces, ese valor de la marca y el día de mañana alguien quiere cambiar de software recursos humanos y sea y está ahí. Entonces, awareness es importante invertir porque tiene ese efecto compuesto. Tiene ese efecto también de, oye, eres el líder, tiene un te permite el…

Cómo Construir una Startup de $850MM USD en Valoración - Jaime Arrieta CEO de Buk - E60 · 2025 · comprobar

want to create content and do this and first couple posts get like 200 views or 200 impressions and then after two weeks um at the beginning it's going to be bad she was saying even back then like how like, you know, you're probably when you start out going to be doing videos daily for like 2 years with basically no basically you have to like just accept

In The Zone! Kirk Williams & Jyll Saskin Gales [PPC Zone May 2025] · 2025 · comprobar

no hagan nada pensando en un solo mes. Piensen ojalá a 1 año, ojalá a más de 1 año. Y esto aplica para todo, crear un negocio, emprendimiento, también aplica para crear una comunidad en Instagram o un canal de YouTube o un podcast ehm para todo eso. Y ojalá que sea algo que les apasione. O sea, yo en YouTube nunca pensé monetizarlo, yo nunca partí YouTube pensando en monetizarlo y veo mucha gente que sí busca eso. No está mal, pero pero creo que cuando uno parte un canal de YouTube pensando en monetizar eh la probabilidad de que lo dejes tirado al poco tiempo porque te tuviste cuenta que era…

Así armó una Comunidad de 450.000 Emprendedores - Francois Pouzet - E41 · 2025 · comprobar

perspective from a brand Foundation perspective it's how can I build a reputation over a long period of time not necessarily with the intent to transact but simply to build a reputation associating myself with these positive things that takes time for one lots of people to find out about you and two for a lot of people to develop a strong affinity and make multiple associations with you so that it's stronger the classic example of that is somebody who makes content for 5 years and then launches a product and the product's immediately a billion dollar thing well it's not that they made a…

Brutally Honest Advice to My Younger Poorer Self · 2023 · comprobar

Claro, es que toma tiempo YouTube. YouTube es muy lento al principio. claro, pero aún así he visto muchos que con 20 30 capítulos hasta ahí llegaron. Yo creo que eh en mi caso creo que después de 100 capítulos esta cuestión como que Agarra vuelo. 100 capítulos si es un capítulo a la semana son 2 años. Entonces yo creo que eso es muy importante como empezar algo y realmente decir como eh asumir que esto va a ser lento y que hay proyectarlo a un buen tiempo para adelante.

Así armó una Comunidad de 450.000 Emprendedores - Francois Pouzet - E41 · 2025 · comprobar

entiendan por qué necesitan redes sociales orgánicas todos los días, todos los días, todos los días y un gran ROI orgánico sin atribución directa. que es por qué la experiencia orgánica en redes sociales p es el campo de batalla de los próximos 5 años de marketing quien sea mejor en ello ganará

Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar

commonality was definitely consistency years old and he'd been doing it since he was eight Jenny had been doing it since she was nine so these are people that have like like that consistency in that second one would be like resilience after 50 videos it's way easier to give up after 200 there was a family that had a channel and they said they had this like huge dip and for six months uh their monetization had completely tanked consistency in a in a different timeline at oh it didn't work for three months oh it didn't work for a year and and a half these are individuals who have been doing it…

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success | Perpetual Traffic EP 626 · 2024 · comprobar

If someone's brand new, you know, you have to be kind of patient with content marketing. It's not going to, you know, bring in leads overnight, but that consistency of showing up, creating valuable content, showcasing your expertise and giving something to your audience or your prospective audience kind of like free of charge. Like it's like a gift. Like, here you go. That's kind of what content marketing is. And then when those people are ready to buy, then, you know, they're already sort of familiar with you.

Marketing, Motherhood, Entrepreneurship and AI with Emily Baillie & Jyll Saskin Gales · 2026 · comprobar

closing like don't worry about the views and all of that stuff that happens in the early days just keep making it and just think about in the beginning as lead nurture in the early days it'll be nurture as you get bigger and bigger it'll become acquisition but just from a that shift it'll make your life a lot easier from a scaling organic

Building a brand, but it’s on easy mode instead · 2024 · comprobar

and so um it's very indirect it's like the content gets the people and then the people either instantly or you know maybe a year later will say hey you know we're thinking about this and and you know saw that you is basically that before before people are even looking for an investment in their company they've you know 12 to 18 months prior to the to the they even think they're gonna go out and raise they've just been consuming um things that i've written or maybe things that i've spoken about or a youtube video or this podcast and then when they think okay now it's time for us to raise then…

Ep 127: Slashing Customer Acquisition Costs with Nik Sharma · 2021 · comprobar

I I see And by And by the way, the advice I just gave you is hard, borderline expensive, and you've got to be patient as [ __ ] to get any paid dirt out of what I just told you. You'll hate me for 18 months, and then you'll kiss I'm very fruitful on that. That's just going to take patience, time, effort. Um haven't heard yet. I think what you need get as much out of it as you think up front, and you just need to stick with it. Marie, you know, wrote Crush It in 2009. It took her three years to get anything. Sure. Do you have Do you have [ __ ] for 36 months is the game. Yeah. Awesome. It's the

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

do you know that for four and a half years i put out ungodly amounts of content and nobody was watching every day four and a half years do you know that and do all of you

Watch These 60 Minutes if You Are Ready To Take Social Media Seriously · 2021 · comprobar

think about SEO is it's a 401k for your business you invest in it and you invest in it and you invest in it and you see nothing and you see nothing and you see nothing and then like three to four to five years down the line it's paying dividends and so it's one of those things that you want to consistently invest in and so now we're like you know we we use a company called SEO leverage this guy Girt melik I think his name actually might be her I'm not sure how you say it properly um but it's spelled Gert g r t um but you definitely it's definitely not Gert um but that's just the easiest way…

Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 20 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre estrategia de contenidos →