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Comunica en el medio que mejor dominas en lugar de forzar formatos de moda

La creación efectiva de contenido requiere autoconocimiento para identificar si tu fortaleza comunicativa natural está en la palabra escrita, el audio o el video, en vez de obligarte a usar el formato del momento. Se recomienda basar la producción en lo que te resulta genuino y, si no dominas otros formatos, asociarte o apoyarte en terceros como redactores para cubrir las debilidades. Aunque la mayoría de las fuentes enfatiza centrarse en el medio donde mejor te desenvuelves, algunas señalan que conviene transformar ese contenido inicial para estar presente en los tres formatos y atender las distintas formas de consumo de la audiencia.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 20 intervenciones distintas de GaryVee. Son 20 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

thing I'll leave you with as you're thinking for a lot of you in this room this is one big game of self-awareness you have to figure out how you like to communicate not all of you are outrageously handsome and charismatic on film right I get it some of you are great writers and that's amazing in a world where we're so focused on video and audio writing is crushing you can crush by writing great paragraphs and articles on LinkedIn or of you love the gift of gab but you're genuinely insecure of how you look I understand you don't like to be judged I hey I'd like to talk about that but be then…

How to Take Full Advantage of the Internet in 2020 | AIME Fuse Keynote 2019 · 2019 · comprobar

I would do is say what can I do to create content am I good at writing am I good at video production am I should I audio it I think everybody here has to reverse engineer themselves for me you know video is the most powerful platform is so I got lucky I light up when the camera comes like that's I get going I can't write a sentence like my I can't even imagine that's a bad idea so I think the first thing I would do is I would sit here and say how do I communicate and if the answer is none of the above you should team up with somebody yeah because you have to communicate you have to…

Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar

One, I think everybody here has to take a step back and figure out what kind of communicator are they. But it requires an incredible sense of self-awareness. I'm very passionate for many people in this room who are introverted, and who would be scared to give this speech, or who feel uncomfortable in front of a camera, to understand that if you are a remarkable writer, there's an incredible world for you. For those who are scared to be in front of the camera, because they're scared of how they look, that recording your ideas, in audio, is an incredible time to be alive, if you're somebody…

Top Marketing Strategies That Will Help Your Business Get Attention | RD Summit 2019 · 2020 · comprobar

Number two, you have to be self-aware of how you communicate. There are a lot of people in here that would never put out a video because they don't feel good about the way they look. They're insecure when that camera light goes on. They just don't like it. And that's fine. That's amazing. Not everybody is wildly charismatic and handsome. I get it. However, many of you here can write eleven sentences in a way that I never could and post something on LinkedIn that would absolutely crush and become the awareness to you. Maybe you draw well. I'm not kidding. Some of my best content right now is…

How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar

The answer is self-awareness. Know who you are, know what you do, and then tell it in the way that comes most natural to you. If you're a writer, Audio. How many people here If you don't like to write, and listen, I can't write for shit. If any of you got an email from me, can't put two sentences together. God bless ghostwriters. But I can talk. And so, if you don't want to be on video but you can talk and you're not a good writer, you need to start a podcast and you need to put your content on SoundCloud and Spotify And, if you've got the gift for Gab and charisma and you like the camera…

Real Talk Summit Keynote Gary Vaynerchuk | Vancouver 2017 · 2017 · comprobar

Some of you are capable of being best especially if you take a step back and start deploying some self-awareness around what kind of communicator are you? Are you good at video? Are you good at written word? Are you good at audio? This is not about being like me. I can't write for shit. It took me years until I had enough scale to be able to hire a writer that transcribes my videos into written form for LinkedIn or Medium or things of that nature. You need to figure out how you communicate but let me promise you this.

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

There's attention and then there's what you say. the key is to figure out how they communicate. Are you good at video? Are you good at audio? Are you good at the written word? I promise you, for the far majority of you, the biggest breakthrough you could possibly have at this conference is to figure out what kind of communicator are you. Because everybody aspires for video yet some people in here are remarkable writers, but they shy away from it because they don't think that's the way to break through. If you're unable to communicate, you can't be heard, then nobody knows what you've got to…

The Single Greatest Opportunity in Our Society | Dubai Keynote 2019 · 2019 · comprobar

brand Carlos you should film everything you should turn all that filming into audio all that audio should be turning to a written word I think of myself at this point as a triple threat as a media company I'm putting out tons of video tons of audio and tons of written word even thinking about audio right but as we've gotten busier audios grown because it's passive you can listen to me while whispering to me well then that means you're sitting with something which means you should be recording all of it all of it that's right and the way to fill out all the other ways because people can…

People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar

Well, first you have to figure out if you're capable. Are you good enough at writing, audio, or video to communicate your story? You have to find your medium first. There's a lot of people that can captivate. Fred Wilson has built a lot of brand equity and a lot of deal flow through writing. Through writing. I created it through video. Joe Rogan and Tim Ferriss continue to build it on audio. There's three ways to communicate. There's three core ways. There's written, audio, and video. First and foremost, you can't be romantic about which one. A lot of people want to be good at video or this…

IS TECHNOLOGY CHANGING OR EXPOSING US? | FIRESIDE CHAT AT BLOOMBERG FOR CORNELL TECH | DAILYVEE 314 · 2017 · comprobar

again I think this comes down to self-awareness I also think the type of content you post is self awareness there's people in here that can write their ass off but like freeze when there's a camera you know I can't put two sentences together but I could you know I can do my thing when there's a camera there's audio there's pictures there's captioning it you're clever you're snorting so there's a lot of

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

world the other thing is there's a lot of people in here who are not self-aware and don't realize they should only be writing and not making videos because they're not good at it or reversed or reverse these blanket statements that everybody needs a personal brand or everybody should be doing video that is ludicrous what everybody should be doing is deploying self awareness and figuring out who they are quadruple downing on what they're [ __ ] good at and trying to get resources to support the stuff they suck at I've written for thank you I've put two [ __ ] sentences together if my life…

95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia · 2018 · comprobar

are you comfortable in front of a camera many are not can you write I cannot which is why 2002 to 2006 was the biggest blank part of my career because that was the era of blogging and I couldn't afford to pay writers and I can't write for shit that self-awareness and ability to produce content that's post-produced to the places where people are paying attention is what's been going on the best writers when newspapers dominated were important voices the person that had gift for gab on the radio in the 30s and 40s Muhammad Ali understood television that's why you know him

13 Core Business Principles to Start IMMEDIATELY | Auckland Keynote 2019 · 2019 · comprobar

think about it is some of you don't have the dollars to hire somebody yet and had somebody so like if you've got to do it in selfie form good and if like for me I can't write I've ghostwriter for my books I have a ghostwriter for my LinkedIn a medium right now I can't write it's not how I communicate but I can do video some of you are scared of video and get awkward you're more introverted so then write use the medium that helps you best communicate and then build around it so maybe you write and maybe somebody makes video content transcribing your written words into audio like you just got a…

People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar

I'm telling you self-awareness right and lack of judging yourself there is absolutely it's cliche no right way it depends on you know if you're an improv actor none if you need to read the script thirty times you know and so like I it's a very personal mission and to try to achieve to somebody else it's just like a hockey player wanting to become a basketball player like why you're a great hockey player the if I deepen that statement there's a there's the the entertainment value that they think they need to go into similar to how much in you prep or not is what I mean by it being entertaining…

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

the reality and if you sit here today life whatever you want to happen in life you first need somebody's attention and then you need to tell them about it in the written word in audio or video this is how the world works and always has you want something to happen you need to figure out where the people are to tell them about that thing and then you need to communicate that to them in a compelling enough way that they do the thing that you want them to do you can do that in the written word you can do that in audio and you can do that in video that is how it's been it was called the newspaper…

95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia · 2018 · comprobar

Creo que mi fuerza proviene del entrenamiento, simplemente de lo que uno hace. Entonces, son fragmentos de sonido. Así que deberías hacer un programa de preguntas y respuestas. Como si estuviera muy callada. Y luego, cuando era más consciente de mí mismo, ¿y qué empecé ? El programa AskGaryVee. Quiero decir Pero necesito que me pregunten. Es difícil que te guste la iniciativa propia. Como si no lo fuera, me disculpo. Soy muy buena tomando la iniciativa. Por eso era bueno. Simplemente voy a decir siempre lo mismo en lo que creo. Solo hago cosas nuevas cuando me lo piden. Por eso empecé, y si…

What Most People Don't Think About When Running a Business in 2019 | Inside 4Ds · 2019 · comprobar

variables I think you know one thing that I want to make sure all of you understand is that the written word video and audio have been the way we've always consumed stuff and it's the way we will always consume stuff and so I think one of the things is right now the medium is so visual that I think a lot of people here are pressured into thinking it's about the camera world and I think there's an incredible upside in written word and audio I think everybody

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

I hear so many people that they want to inspire people inspiring people is very easy now it's 2020 you make videos you put them on TikTok Facebook Instagram Snapchat you'll inspire someone inspiring people is very different than building an audience that you can monetize so that you can be self-sustaining for your life you have a crazy story you ran away from home you can inspire a ton of people by telling real stories and crying on YouTube building a life of sustainability that makes you happy is a different story

Answering Any and Every Question While Stuck Inside | Tea With GaryVee · 2020 · comprobar

these emails like okay Gary good for you went to garage sales I bought stuff in then I sold it on eBay those garage sale videos that all my bougie business get 10 emails a week from people that six thousand dollars this summer buying Goodwill and selling it for 20. means a really well is I make what I want to make not what I think is going to do so back to the garage sale but like I wanted to make it because I knew that was going to bring value uh uh I started and I think I think the more authentic people can smell [ __ ] from we're all reason I've connected is people know I'm authentic and I…

Living Without Regrets: The Path to True Happiness l Picatinny Keynote · 2023 · comprobar

them all of you are going to have to produce content in written audio and video form to be relevant in the noise that is coming in 2022 because you have to let the consumer pick which medium is best for them and you have to be mediums to you could have a very successful super nish podcast where you're just talking with stuff out and the 1,800 people you're trying to reach 700 of them listen to the podcast you will win if that's how narrow your world

THE MOST PRODUCTIVE WAY TO SPEND YOUR TIME | ELEVATE 2017 IN COPENHAGEN, DENMARK | DAILYVEE 350 · 2017 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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