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Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition
43 ideas de marketing sacadas de «Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition», de DTC Podcast. Sobre…
- 43 ideas despiezadas
- Fuente DTC Podcast
- Dura 55 min
- Publicada en 2024
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Estrategia y decisiones de negocioSe puede generar deal flow enviando emails a tu lista preguntando si alguien quiere vender, usando brokerages como Quiet Light, y dejando que la gente sepa que estás buscando comprar marcas.
people who have Brands who may want to send an email to my list and say are you do over a million dollars in Revenue are of spaces if so fill out this survey so through brokage brokerages like Quiet flow there's there's websites you know if you're looking hard enough because out there on all the places that are you have to look at a lot of deals I which is this semi-permanent color 20201 Because by the way building is you buy you have product Market fit you you can just make it better um I am but now that I have some money and good um so you know we looked at deals for a think you just got to…
Escúchalo en el minuto 38:47
SEO pasó de ser subproducto del content marketing a ser una estrategia activa con backlinks explícitos, después de años de no necesitarlo
Canales de adquisiciónEzra es un SEO veteran desde los tiempos de los article networks y exact match domains. Descubrió que su estrategia de SEO como subproducto del content marketing ya no es suficiente: ahora necesitan backlink building activo, usando una agencia externa.
you putting into SEO with all the content you create so it's one of those things where SEO as a channel didn't matter as much two years ago when everything else worked super well and I come from the SEO world I'm talking about Hub pages and sadoo lenses and article blog networks and article marketing and you know exact match domains and Page ranks yeah page rank sculpting you know uh Jeremy schacker I remember that guy but you know I'm I'm A og old school SEO guy my first e-commerce businesses were built all on the back end of SEO and so I think there's a bare minimum everyone must do with…
Escúchalo en el minuto 18:49
Estrategia y decisiones de negocioAl comprar una marca ya tienes product-market fit, clientes y revenue. Construir es más difícil porque hay que crear eso desde la nada.
through brokage brokerages like Quiet flow there's there's websites you know if you're looking hard enough because out there on all the places that are you have to look at a lot of deals I which is this semi-permanent color 20201 Because by the way building is you buy you have product Market fit you you can just make it better um I am but now that I have some money and good
Escúchalo en el minuto 39:00
Retención y relación con el clienteSin comunidad, amigos y vida social es difícil disfrutar el trabajo. Invertir en relaciones sociales es valioso porque además te sostienen en muchas dimensiones conforme envejeces.
imagine it's nice to have help it's nice support it's nice to have community in ability to enjoy your world you know part of the group if you don't have like you should you should well should consider investing in that because it's also support you in so many ways like friends you know you're you lot of ways and people tend to like like it's something you continually things because as you get older it gets
Escúchalo en el minuto 35:36
Reuniones trimestrales de liderazgo permiten corregir el rumbo a tiempo
Estrategia y decisiones de negocioMirar el panorama general solo una vez al año no es suficiente. Reuniones trimestrales permiten hacer ajustes antes de que los problemas se acumulen.
and it's something that we're actually meetings with each of the heads and a and it's really about that because it's idea but you also kind of get like buyin you're all working in isolation and it's getting it out there and getting by and about about it as you might be is so to kind of to kind of launch things so I yeah and you got to give yourself that problems that you're trying to solve um level Tuesdays where on Tuesday you are slacking you're doing no interfacing you to go and how to get down the road and you're looking five years in front of attention on the big picture once a year the…
Escúchalo en el minuto 46:53
Cambiar el enfoque del contenido de editorial general a contenido más centrado en el producto y en creadores de pago
Estrategia de contenidosLa estrategia de contenido pasó de contenido editorial / comunitario a contenido más enfocado en el producto y creators pagados, lo que está funcionando bien para sus marcas.
year versus previous years um a lot more focused on product and a lot more focused on paid creators uh we always had we've always done a great job at Ambassador which is our customers so our brand ambassadors the people already use our products already love us um we've never invested a crazy amount of money into fancy paid creators because we thought we don't need to we were able to generate from our customers but we're doing a lot more of that um and it's working really well and we're doing a lot more um product focused marketing
Escúchalo en el minuto 23:01
Todos estamos en el negocio de la atención: quien la obtiene y la convierte en influencia, gana — es el juego fundamental
Estrategia y decisiones de negocioFacebook quiere tu atención, Instagram quiere tu atención, Google quiere tu atención — y tú quieres la atención de tus clientes. Quien obtiene atención y puede influir tiene poder para hacer mejor la vida de la gente, vender productos y construir.
opportunity for you attention is where you like everybody's in the attention business we're all trying to um everyone wants attention Facebook's trying to keep your attention Instagram's trying to keep your attention Google's trying to keep your attention Whoever has the attention wins the game and if you can get the attention of a group of people and influence them that's why it's called an influencer to do things like
Escúchalo en el minuto 24:27
Advertencia: si no estás buscando hacer las cosas mejor que los gigantes, tienes pocas chances de sobrevivir en el DTC moderno
Estrategia y decisiones de negocioSi no estás mirando de hacer las cosas mejor, buena suerte para hacer it en el negocio hoy. Si eres solo otro Fulano con un flashlight negro de fábrica en China, eso funcionó en 2012-2018 y ya no funciona más.
your first month when you use the link motion app.com DTC on sign up welcome to the DC podcast today I am super excited to be chatting with Ezra Firestone Ezra how are you doing welcome to the D Toc podcast D Toc podcast the fact that dtoc has a podcast is exciting for me you know um because when I got started we were just a bunch of like you know it was mostly men and we were all on like
Escúchalo en el minuto 3:07
Estrategia y decisiones de negocioLas ideas importantes emergen cuando el equipo tiene tiempo sin presión, relajado, sin sentir que está en el reloj. Un espacio sin agenda permite crear algo verdaderamente valioso.
going to hang out and like what we do is we will have a couple days where out and talking because a like ideas relaxed and you're hanging out you don't not trying to push something forward and to create and to truly have that not to that's the point so you don't need to be then when something good comes up you it and like train my traffic person take marketer has this offer called train my mentorship where you start uh you could end of it be able to run ads for an a as a job because we thought there's so opportunity education here's how you career opportunity in our space we for people and…
Escúchalo en el minuto 43:02
Las personas tienen hambre de verdad y autenticidad: productos basados en psicología (como el Shadow Work Journal) superan en ventas a marcas establecidas
Investigación de mercado y clienteEl Shadow Work Journal, un producto digital sobre psicología que enseña a abrazar la sombra personal, se vendió más que Oprah en TikTok a través de marketing de afiliados. La gente busca contenido que les dé verdad y autoconocimiento.
giants and then they're also able to say ah the Giants didn't do it quite right we're going to do it even better so you even have this other Narrative of sort of being able to to do things better which which almost every brand has that as a theme yeah and and if you are not doing that if you're not looking to um like hugely viral product and what it's basically like teaching people yian psychology to like how to embrace their shadow in a way so it's a really great example to me of like where you know where capitalism is going and like what people are actually really hungry for in the space…
Escúchalo en el minuto 7:31
Advertirse: escalar offers en Meta tiene un ceiling mucho más bajo que hace años — lo que antes soportaba $15-20K/día hoy apenas llega a $2-3K/día
Canales de adquisiciónLos offers que en años anteriores soportaban $15-20K diarios de spend en Meta ahora apenas pueden absorber $2-3K/día; el teto de escalabilidad se redujo drásticamente.
way we used to right previously we could scale like in in a really uh large way and we're having a harder time scaling offers like we'll get an offer we have the sample offer for uh our hair color brand and I can spend like two three grand a day on it but I can't spend 15 or 20 and in previous years an offer that converts that way that ads that people are engaging with the ads in that way would be a much larger op ER
Escúchalo en el minuto 12:02
La eficiencia del top-of-funnel en Meta se ha desplomado: antes $150 de retorno por cada dólar invertido, hoy apenas se alcanza el punto de equilibrio
Canales de adquisiciónAntes se podía invertir un dólar en awareness en el top-of-funnel y obtener $150 de retorno; hoy, para la mayoría de las marcas, se obtiene apenas $1 por $1 invertido —el punto de equilibrio— sin contar márgenes ni costos de operación.
put in a dollar and get back a $150 just at the top of the funnel now at the top of the funnel for most people they're putting in a dollar getting back a dollar which means your break even just
Escúchalo en el minuto 16:17
'Top Level Tuesdays': un día semanal dedicado a pensar en la visión a cinco años
Estrategia y decisiones de negocioBloquear un día sin emails, sin Slack y sin reuniones interfaciales, dedicado solo a pensar en la dirección y estrategia a largo plazo, genera mejores decisiones que operar reactivamente.
problems that you're trying to solve um level Tuesdays where on Tuesday you are slacking you're doing no interfacing you to go and how to get down the road and you're looking five years in front of attention on the big picture once a year the end of the year it's like you have often than that because you want a during the year or during the month um looking further ahead is is smart and routine I love it uh La the one one time latte with a espresso machine that you current Alterna milk uh options are you first of all elm Elmhurst brand [ __ ] on the market period I don't even nothing about…
Escúchalo en el minuto 47:27
Marca y posicionamientoContent marketing, paid advertising, CRO, copywriting, engagement y upsells son requisitos mínimos ahora. Quienes las dominan mejor siguen ganando, pero ya no son suficientes por sí solas.
everything I've been teaching for 15 marketing paid advertising conversion creative um product development you know all that stuff that's our traditional Stakes now of course it's not table who do it the best still do it the best something I aspire to do um but as long this is what you add on in 2024 shots offense that could reliably generate time like like clockwork but uh you you those bigger shots downfield now and I and it's something that we're actually meetings with each of the heads and a and it's really about that because it's idea but you also kind of get like buyin you're all…
Escúchalo en el minuto 46:09
Canales de adquisiciónMeta ya no escala como antes; la solución es invertir simultáneamente en múltiples canales de adquisición: influencers pagados, embajadores de marca (propios clientes), Amazon, wholesale y ambassadors — lo que está funcionando bien para sus marcas.
channels influencer Amazon paid creators Ambassador um you know wholesale like there's you have to go in on all the other channels and that's what's working really well for us um and then of course look we still do a decent job at we're we're good at paid advertising we're
Escúchalo en el minuto 11:43
La mejor idea de producto puede venir de servir a alguien diferente al cliente habitual
Oferta y precioEn lugar de seguir enfocándose en dueños de negocio, crearon un producto para empleados想吃想学. Eso amplió el mercado y generó su oferta más vendida.
business better like what would be like useful and how can we serve a broader business owners but what about our like working at Cracker Barrel and uh Target Millennials they grew up with had Oregon Trail in seventh grade and if interfaces they could do work from home their kids and not be grinding it out like I wanted to create that opportunity bestselling product and so it's like you kind of thing which isn't a which is a write for 2 hours four times a week it's of discipline but you Al and people I upbringing right I've been hanging out people who hang out I come come from a my world that…
Escúchalo en el minuto 44:19
Crear contenido en el formato que más disfrutas es la clave para mantener la consistencia a largo plazo
Estrategia de contenidosEzra prefiere hablar a escribir; usa notas como disparadores y luego las desarrolla hablando. La clave es usar el formato que te divierte a ti para poder crear consistentemente.
think the the key is doing the kind of content that Delights you if you cannot tell I like telling people some [ __ ] dude I like talking and I'm good at that I sitting down and writing my thoughts out is harder for me uh I can do it but it's not it does not come as naturally and so I like to you know make bullet points when I write I want I want to touch on this subject this subject I think this and then I look at the bullet points I'm like and then I go and I speak on the concept or bullet that I have put down uh that is a prompt for me and that's the way that I create content
Escúchalo en el minuto 26:02
'Train My Traffic Person' se ideó en un retiro preguntando cómo servir a un mercado más amplio
Oferta y precioEl producto más vendido de Smart Marketer nació de un retiro de liderazgo donde se preguntó cómo servir mejor al mercado. En lugar de enfocarse solo en dueños de negocio, crearon una oportunidad de carrera.
opportunity education here's how you career opportunity in our space we for people and then we and you can also intermediate to Advanced where you're doing these now everybody does them but popularize this model and we were just weekend at our Leadership Retreat business better like what would be like useful and how can we serve a broader business owners but what about our like working at Cracker Barrel and uh Target Millennials they grew up with had Oregon Trail in seventh grade and if interfaces they could do work from home their kids and not be grinding it out like I wanted to create that…
Escúchalo en el minuto 43:55
El contenido orgánico por sí solo no escala sin paid amplification en Meta: hay que combinarlos siempre
Canales de adquisiciónAunque tengas contenido orgánico fuerte y una comunidad, dependés de paid amplification en social, y ese paid es Meta — que hoy es 4-5 veces más difícil que hace dos años.
like you're still dependent on paid amplification on social and the main paid amplification on social is Facebook and Instagram and it is four or five
Escúchalo en el minuto 15:16
Estrategia y decisiones de negocioEzra sigue iniciando y comprando negocios y cree que es el mejor momento para emprender, pero ya no se puede slap items en Amazon sin más. Hay que hacer algo bueno, cuidarlo y esforzarse en el marketing — pero se puede hacer un muy buen trabajo.
best time ever to start a business I am starting and buying and building many businesses I think we have we're at the we're still in the early stages of what is available from the internet for entrepreneurship like we're still very early on and you can still do this you just cannot be lazy the way like dude when I in 20 let's just call it this is even 10 years after I started
Escúchalo en el minuto 17:44
Framework de tres eras de visibilidad DTC: SEO → Google AdWords → Facebook/Meta → ahora diversificación forzada
Canales de adquisiciónLa comunidad DTC sobrevivió gracias a arbitrar una fuente de visibilidad fiable (SEO, luego AdWords, luego Facebook). Ahora esa era terminó: hay que invertir en todas partes — influencer, Amazon, wholesale, paid creators — porque ninguna fuente es fiable por sí sola.
content you create so it's one of those things where SEO as a channel didn't matter as much two years ago when everything else worked super well and I come from the SEO world I'm talking about Hub pages and sadoo lenses and article blog networks and article marketing and you know exact match domains and Page ranks yeah page rank sculpting you know uh Jeremy schacker I remember that guy but you know I'm I'm A og old school SEO guy my first e-commerce businesses were built all on the back end of SEO and so I think there's a bare minimum everyone must do
Escúchalo en el minuto 18:50
El video directo a cámara es la estrategia de contenido para la marca personal que más impacto tiene actualmente
Estrategia de contenidosEzra está invirtiendo fuerte en video directo a cámara (direct-to-camera) para su marca personal, especialmente en sus negocios de info y Zipify, reconociendo que tiene un bloque mental con ese formato pero que funciona.
brand you're going all in on direct to camera video which is something it's like I can talk to this camera when I'm talking to you all day but it's like I have this mental block with being able to like just spit it to camera kind of thing the way that you're you're doing so much of at so I guess that's probably
Escúchalo en el minuto 23:30
Amazon está comiendo e-commerce y hay que invertir agresivamente en él, junto con la economía del creator
Canales de adquisiciónAmazon es 'wonderful and is eating e-commerce' y hay que invertir fuerte. Paralelamente, la economía del creator, influencers y embajadores — dependendiendo aún de paid amplification en Meta— es el otro gran canal.
is eating e-commerce and you must really invest in it and then there's sort of like what I call the the well I don't call it that it is called the Creator economy influencer Ambassador which is
Escúchalo en el minuto 14:57
La IA reduce costos de contratistas externos en el departamento creativo
Medición y experimentosLa IA puede aplicarse a copywriting, edición de imagen y video, lo que permite depender menos de terceros y potencialmente reducir posiciones o roles dentro del equipo.
ways in your organization that you have well I mean everyone's talking about AI help with copyrighting and image editing powerful um for the creative Department a lot of mileage out of AI in your amount that you have to rely on party contractors and sadly may end up positions or roles within the team and you know humans in a given position is where humans are needed so it's not like those people are not going to have work going to be related to their skill set um we're using that uh customer service know you can red you can get more also using uh the power of smart essentially just machine…
Escúchalo en el minuto 41:00
Cuando los resultados bajan, la respuesta es innovar en todos los touchpoints: ads, emails, funnels, packaging y mensaje
Oferta y precioCuando las cosas no van bien, se vuelve a lo básico: hacer cada touchpoint mejor — messaging, ads, copy, SMS, product, packaging — porque cada cosa que ponés es un mensaje de venta y un paso en el journey.
years um and so then what do you do you've got to innovate like you were saying you've got to change the offer you've got to modify packaging modify messaging so we kind of get back to the the basics of what you do when things aren't going the way you would love them to do love them to go is you go in and you make things better and for us that's ads that's emails that's sales funnels that's product packaging and and it's sort of like the the like you're selling more than just your product everything that you everything that you put put out is a sales message is a step in the consumer Journey…
Escúchalo en el minuto 10:01
Investigación de mercado y clienteLo que funcionaba en 2012-2018 —productos genéricos de Alibaba revendidos— ya no funciona. En 2024 hay que traer algo único y útil, ser mejor que los gigantes en algo específico, o no se sobrevive.
make things better good luck making it in business today if you're just another you know bum with a blackl flashlight that every other you know every other person in their mom has coming from the same Factory in China it's like okayy that worked in 2012 and 2013 even all the way up until probably like 2018 or 19 that worked it does not work anymore you must add value it's very cliche to say that but like what that means is you've got to bring something to the party that is unique and um useful to people my mind goes to this thing we're
Escúchalo en el minuto 7:48
La habilidad de generar clientes repetidos mediante content marketing es lo que diferencia a quienes survive de quienesstruggle en 2024
Retención y relación con el clienteLas marcas que son buenas en content marketing para generar repeat customers y engagement están pasando; quienes no tienen esa habilidad están realmente luchando.
marketing it's like what we specializing but people who aren't are really struggling one of the reasons we're not is we have such amazing ability to engage and generate repeat customers but a lot of people don't have that skill set or haven't invested in it yet or it's not built out or their startups or whatever it's harder for the startup
Escúchalo en el minuto 16:51
Ya no basta con un solo front-end: necesitas múltiples puntos de entrada (artículos pre-venta, ofertas de prueba, video largo, video corto) para vender el mismo producto
ConversiónAntes un solo producto con una oferta principal funcionaba; ahora necesitas varias formas de vender eso: artículos pre-venta, ofertas de muestra/trial, video largo, video corto — múltiples vías de conversión.
today is you need more front ends right like you need more um your your merchandising has to be better than in in previous years in previous years you could say I sell this one thing I have this one front-end offer this is my one main product and it's like okay fine if you only have one main product you need multiple ways into that now pre-sale articles that work sample trial offers like you need a bunch of different ways of selling that long form video short form video um and historically you didn't need as much and that's the
Escúchalo en el minuto 12:30
Hacer funcionar Meta Ads es hoy 4 o 5 veces más difícil que hace dos años, con eficiencias drásticamente peores en la mayoría de las marcas
Canales de adquisiciónFacebook e Instagram como canal de paid amplification son ahora significativamente más difíciles para la mayoría de las marcas; la eficiencia del spend ha empeorado tanto que el modelo de escalar mediante Meta está roto para muchos.
and Instagram and it is four or five times harder than it was even two years ago it's significantly more difficult on the whole for most brands look I I have I have a mastermind of of eight and N figure e-commerce Brands and I just came across a person in the uh it's not CBD they're in the sort of like uh marijuana uh you know space not they're not selling pot but um and they're you know they're they have what they have the kind of Raz on their paid spend that we had you know 3 four years ago but they're in one of these industries that's really hot that's perfect for a particular kind of AD…
Escúchalo en el minuto 15:22
Estrategia y decisiones de negocioA diferencia de private equity que exige 100% o pone condiciones agresivas, ofrecer flexibilidad en estructura de pagos y participación te diferencia como comprador.
win from the whatever you know success person to sell to because I'm willing to people who are going to buy your company within you know hey we're going to buy you out of you know you know we at other 20% or we won't even consider it flexible so D Toc I'm sure there's a d there that's gonna reach out to really sweet I got so I could I could think one thing that's on a lot of less doing more with less in 2024 even more you have to send more and spend but what are some ways in your ways in your organization that you have well I mean everyone's talking about AI help with copyrighting and image…
Escúchalo en el minuto 40:12
En 2024 la calidad superior en menos piezas supera a la cantidad
Estrategia de contenidosCon ruido digital al máximo, pocas piezas de contenido o productos de mayor calidad generan más impacto que volúmenes altos de producción mediocre.
that in 2024 is going to be important quality you know products or content or if you're also doing the leg work of all everything I've been teaching for 15 marketing paid advertising conversion creative um product development you know all that stuff that's our traditional Stakes now of course it's not table who do it the best still do it the best something I aspire to do um but as long this is what you add on in 2024 shots offense that could reliably generate time like like clockwork but uh you you those bigger shots downfield now and I and it's something that we're actually meetings with…
Escúchalo en el minuto 45:52
Retención y relación con el clienteLa retención por email requiere más volumen de envío para lograr los mismos resultados que en años anteriores; cada email individual tiene menos impacto y se necesita mayor frecuencia.
when it comes to retention it's like you just you're sending luckily with retention with email doesn't cost to send uh but you're having to send more to get the same results that were happening in previous years is something I hear again again and again and people are just even just this idea of like
Escúchalo en el minuto 13:00
Métrica: hacer funcionar Meta Ads es 4-5x más difícil que hace solo dos años para la mayoría de las marcas
Canales de adquisiciónEzra cuantifica el aumento de dificultad de Meta Ads como 'four or five times harder than even two years ago' — un múltiplo que captura la magnitud del deterioro del canal.
and Instagram and it is four or five times harder than it was even two years
Escúchalo en el minuto 15:22
Caso: en categorías calientes con AD creatives excepcionales (espacio de cannabis/marihuana), aún se puede alcanzar el ROAS de hace 3-4 años
Canales de adquisiciónUn miembro del mastermind de Ezra en la categoría de marijuana (no vendiendo cannabis, sino accesorios) tiene el mismo ROAS en Meta que se tenía hace 3-4 años porque su categoría es hot y tiene los AD creatives perfectos — pero es la excepción, no la regla.
not selling pot but um and they're you know they're they have what they have the kind of Raz on their paid spend that we had you know 3 four years ago but they're in one of these industries that's really hot that's perfect for a particular kind of AD and it's like yes there are still those but on the whole if you were to just like take 300
Escúchalo en el minuto 15:42
Métrica: ROI histórico del top-of-funnel en Meta era ~$150 por $1 invertido; hoy es ~$1 por $1 (break-even)
Canales de adquisiciónEl retorno del dollar en el top-of-funnel awareness en Meta cayó de ~150x a ~1x; el remarketing y la loyalty tienen que compensar, pero eso limita la capacidad de escalar.
put in a dollar and get back a $150 just at the top of the funnel now at the top of the funnel for most people they're putting in a dollar getting back a dollar which means your break even just on spend that doesn't account for margin and cost of goods and running the company so then your remarketing and
Escúchalo en el minuto 16:17
El Shopify DTC directo está perdiendo terreno frente a Amazon y los canales omnicanal, mientras la retención de clientes mejora
Investigación de mercado y clienteEn el negocio de Ezra Firestone, el Shopify directo (omnicanal) está creciendo mientras el Shopify puro DTC baja, y Amazon va bien, lo que sugiere un cambio en cómo los consumidores prefieren comprar en 2024.
businesses black this year is smaller than last year we're having a harder time with customer acquisition our customer retention and product development is doing really well and so is Amazon so we're like doing pretty good but our Shopify like our Omni Channel business is winning and our Shopify business is struggling I
Escúchalo en el minuto 9:42
No se trata de escapar de tu condicionamiento sino de ser consciente de él y elegir deliberadamente
Estrategia y decisiones de negocioEres producto de tu conditioning pero el objetivo es estar consciente de eso y decidir conscientemente cómo quieres comportarte en relación a ello.
your conditioning the goal is to be deliberately choose how you want to you're not even trying to get rid of conditioned how you were conditioned and most part yes maybe you had we've all stuff happen to you that was bad and um I'm sorry and a lot of people are and so then what are you going to do are you going or are you going to be aware work that it takes to unpack that or goes with with your conditioning it's you respond to your world even with I mean my daughter passed away know her life should have been a tragedy it was beautiful and that was our choice and um and that and telling…
Escúchalo en el minuto 33:53
Estrategia y decisiones de negocioAnte el descontento laboral puedes cambiar tu actitud y elegir disfrutar, o bien cambiar algo concreto del trabajo. Lo que no es aceptable es quejarse sin hacer nada.
so I enjoy it you're not enjoying miserable all the time and you don't change your mind about that look two if you're unhappy you can do two things works it sounds like fooo and all that know Airy fairy wooo woo woo yeah that's just change your mind and decide no I am in this I'm going to be interested in interest and enjoy this experience and could do that or or look for ways to mind you could change something change approaching it change who you're doing doing it CH change the change the job one way to lose is to do nothing and be miserable and you're not enjoying your about that or done…
Escúchalo en el minuto 31:27
Calidad sobre cantidad: un video hecho con calidad que resuena genera valor durante años sin necesidad de producir constantemente
Estrategia de contenidosUn video hecho en un evento del mastermind sigue funcionando tres años después; no se necesitan 100 videos al día sino contenido que resuene genuinamente, que sea interesante y único.
video that I made that it was me speaking at an event at my Mastermind and it's been running for three years successfully it's like you don't need a lot of stuff you need something that resonates that is interesting that um is unique that people find Value in that is inspiring where people say oh I like that I want to follow that person so it's like quality is what it's about in content not quantity you need some level of regularity but you don't it does not
Escúchalo en el minuto 28:03
Canales de adquisiciónLas marcas الكبرى que antes no invertían en infraestructura digital ahora pujan a través de Performance Max con presupuestos que los pequeños DTC no pueden igualar, haciendo más caro competir en canales como Google Shopping.
need to really invest infrastructure in ensuring that we win there your targets your Walmarts your you know uh home deep like everyone and that has made it harder because now when you're going on Google shopping it's not just you and some other D Toc Brands it's every one of those big companies is bidding through the Max and they can afford to do that so it's much more expensive on a lot of channels because those other uh big brands have come in the other thing
Escúchalo en el minuto 14:16
Canales de adquisiciónSEO es una inversión de largo plazo donde se ve 'nada, nada, nada' durante años y luego genera retornos consistentes; hay que aportar regularmente sin esperar resultados inmediatos.
think about SEO is it's a 401k for your business you invest in it and you invest in it and you invest in it and you see nothing and you see nothing and you see nothing and then like three to four to five years down the line it's paying dividends and so it's one of those things that you want to consistently invest in and so now we're like you know we we use a company called SEO leverage this guy Girt melik I think his name actually might be her I'm not sure how you say it properly um but it's spelled Gert g r t um but you definitely it's definitely not Gert um but that's just the easiest way…
Escúchalo en el minuto 20:57
Canales de adquisiciónSEO es una inversión de largo plazo donde se ve 'nada, nada, nada' durante años y luego genera retornos consistentes; hay que aportar regularmente sin esperar resultados inmediatos.
think about SEO is it's a 401k for your business you invest in it and you invest in it and you invest in it and you see nothing and you see nothing and you see nothing and then like three to four to five years down the line it's paying dividends and so it's one of those things that you want to consistently invest in and so now we're like you know we we use a company called SEO leverage this guy Girt melik I think his name actually might be her I'm not sure how you say it properly um but it's spelled Gert g r t um but you definitely it's definitely not Gert um but that's just the easiest way…
Escúchalo en el minuto 20:57
Servir al mundo desinteresadamente genera beneficios como consecuencia natural
Estrategia y decisiones de negocioSi te enfocas en servir a tu equipo, comunidad y clientes de forma genuina mientras disfrutas el acto de servir, el dinero llegará como subproducto de esa mentalidad de servicio.
positive impact you've had on on people I think if you are in a role of service the giving getting yours in the act of you're full up now of course look you sell something but like you're doing feels good to you to be of support and and I look at like how can I be of community to my land like what what can contributing I enjoy it I say wow it contribute look you know it's like if profit because you're going to feel know that you're you're walking in and you're serving the world in the best being smart you obviously you're like yourself to make money or setting up say serve the world…
Escúchalo en el minuto 30:07
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