Competir en marketplaces erosiona los márgenes y exige diferenciarse mediante marca y experiencia propia
- 7 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2021–2024
La saturación de competidores, la proliferación de copias genéricas y las altas comisiones en marketplaces como Amazon han reducido la rentabilidad de competir únicamente por precio, velocidad o volumen transaccional. Para construir negocios sostenibles, las marcas deben enfocarse en sus propios canales directos al consumidor a través de experiencia de cliente, comunidad y valor único, donde logran mayor valor por cliente. Aunque Amazon puede generar un volumen significativo o impulsar productos específicos, la defensibilidad a largo plazo proviene del posicionamiento y la lealtad de marca.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 7 intervenciones distintas de Alex Hormozi, DTC Podcast y Oski de Haciendola. Son 7 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
a little bit yeah so we don't sell on amazon we haven't sold on amazon for about like three years or something like that we we did sell because all my buddies are like oh yeah you're just leaving money on the table by being on you know not being on amazon or not focusing on amazon and and after one of these conferences you know i heard enough and i'm like yeah you know what you're right let's try amazon let's try to do it right let's try to grow it so what we did is uh up to that point we had been selling through a third party essentially like a wholesaler who would sell our products on on…
EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar
and the reality that amazon is the major you know it's the walmart of the 90s it's like it's where everyone goes and they're pushing mom and pop they're pushing mom and pop shops like your brand you know out of the way and in my opinion like there's room for both but you have to do the things that amazon can't do so amazon can freaking give you every freaking option under the sun and amazon can ship products and get them to you like the next day um but what amazon can't do is have beautifully packaged boxes but what amazon can't do is there's a really unique user experience on the buying side…
EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar
you guys sell on amazon uh yeah we actually got on amazon a couple of but um it's really hard to compete with those aliexpress guys um that that popped up and i mean during the pandemic dropped off and they were drop shipping they're like and it would be a carbon copy of hello so they probably got sued out of the long haul they were trying to grab not made as well they just they can be expanded greatly i mean our paid increased on big players like lowe's and home depot
Ep 142: Why YouTube is the Secret Behind This DTC Bidet Brands Success with Thomas Lotrecchiano · 2021 · comprobar
in categories there's opportunities for all of the chinese copycats or whatever pretty early uh in the beard grooming uh yeah and like in hindsight i i bet selling on amazon uh they're probably than us you know it wouldn't surprise me or or at least in terms of you know it's just uh
EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar
um DC website and Amazon it's about 6040 Amazon to our to our websites we actually do sell more on Amazon we've had a few just really kickass products on Amazon that taken off that we didn't really expect to take off one of them is our bath filter um you know it did it did okay in retail um it did okay online and then it just got picked up on Amazon us say a couple years ago and um it's just been it's been going crazy so um yeah that's that's a part of water that you don't you don't think about we we bathe and we shower in water every day and if you're being if you should probably have that…
Ep 357: Hot Seat Revisited – Santevia's Matthew Gohl Revolutionizes Water, Conquers Amazon · 2023 · comprobar
make things better good luck making it in business today if you're just another you know bum with a blackl flashlight that every other you know every other person in their mom has coming from the same Factory in China it's like okayy that worked in 2012 and 2013 even all the way up until probably like 2018 or 19 that worked it does not work anymore you must add value it's very cliche to say that but like what that means is you've got to bring something to the party that is unique and um useful to people my mind goes to this thing we're
Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition · 2024 · comprobar
need to really invest infrastructure in ensuring that we win there your targets your Walmarts your you know uh home deep like everyone and that has made it harder because now when you're going on Google shopping it's not just you and some other D Toc Brands it's every one of those big companies is bidding through the Max and they can afford to do that so it's much more expensive on a lot of channels because those other uh big brands have come in the other thing
Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition · 2024 · comprobar
Entonces mucha gente se subió como ahora es un es un m vender ecommerce como que cool no pod no vender en e-commerce es como ridículo no vender en ecommerce entonces claro eso hace que la plata destinada al digital se reparte entre más todo no ha pegado desde el 2020 sería el 2022 hasta ahora esa esa
25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar
two-thirds or half of the revenue which is absurd but it's also why Amazon's revenue is like a gajillion dollars
13 Ways to DESTROY Your Competition (Legally) · 2024 · comprobar
um I was gonna buy a couple more Brands but I'm honestly waiting for like the floor to fall out I think there's a lot of sharks circling right now got a friend Roman and he's like yeah I'm trying to buy companies for 30 cents on the dollar for inventory value because there's just no buyers of unprofitable e-commerce companies right it used to be the aggregators right but the aggregators actually lost a ton of money they're they're having hard times on themselves so there's like a whole category of brand that's been created hopefully nobody in this room there's been a whole category of Brands…
Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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