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How to Make Your Present Better by Making Your Future Bigger | Perpetual Traffic EP 663
12 ideas de marketing sacadas de «How to Make Your Present Better by Making Your Future Bigger | Perpetual Traffic EP 663», de Perpetual Traffic. Sobre…
- 12 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 35 min
- Publicada en 2025
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La trampa del crecimiento 2x frente a la transformación del pensamiento 10x
Estrategia y decisiones de negocioEl crecimiento lineal (2x) atrapa al líder en el autoempleo y la sobrecarga ('trabajar más duro y hacer todo uno mismo'), mientras que buscar un salto de escala (10x) obliga a abandonar la ejecución manual, delegar en perfiles especializados y apalancarse en tecnología o nuevos modelos de operación.
episode is so vital is you as the leader team whoever you are it's all about you abandoning like what you've done in the past and and thinking in a very very different way and when you do go 10x you are no longer the person that you once in this sort of 2x thinking it's linear thinking it relies on linear thinking like double your efforts to double your results meaning I need to do it all I'm 10x forces you to say now I need a salesperson now I need a sales division now I need a software technology that's and then you go and find that who that person to get it done as opposed to you same…
Escúchalo en el minuto 10:13
Escalar mediante visión 10x, delegación del 80% y enfoque en 'Quién' antes que en 'Cómo'
Estrategia y decisiones de negocioPara lograr un crecimiento exponencial (10x), los fundadores deben concentrarse exclusivamente en su 20% de mayor impacto (zona de genio), delegar o eliminar el 80% restante y centrarse en contratar o asociarse con las personas adecuadas ('quién') en lugar de descifrar personalmente cada detalle operativo ('cómo').
that that inner 20% like figure out what your 20% is and then figure out how to eliminate and or have someone else do the 80% so you can stay in that zone of doesn't surprise me is to develop a 10x you have a 10x vision and then you need to articulate that to your team like with talented people who share that is and it should be ambitious it should stretch your limits it should be 10x for us it's like I'm not exactly sure how we're going to get there that's it's not about the how here it's about the who remember you're not the how you have to find the right who's in order to create that 10x…
Escúchalo en el minuto 27:37
Enfocarse en el 20% de máximo impacto y delegar el 80% restante para crecer 10x
Estrategia y decisiones de negocioPara lograr un crecimiento 10x, el líder de un negocio debe identificar su '20% interno' (las actividades de mayor apalancamiento donde opera en su zona de genialidad) y eliminar o delegar el 80% restante a terceros, asumiendo el costo de contratación como una inversión de futuro y no solo como una reducción de margen.
key strategies for 10x growth I just identify what he refers to as your inner 80% of your results come from 20% of efforts so figure out what your 20% is what are the things that you you are best in the world at you individually is where you're not working in your zone of Genius or your unique ability as Dan activities that drive the most significant impact for your life or your businesses and then focus on those High leverage activities and eliminate or delegate find a who for the 80% now a fair enough but look at it as an investment your future
Escúchalo en el minuto 18:20
Estrategia de contenidosEn plataformas de distribución algorítmica, los retornos de la calidad no son lineales sino exponenciales: concentrar recursos y tiempo en hacer una pieza de contenido radicalmente superior genera órdenes de magnitud más alcance que publicar un alto volumen de contenidos con mejoras marginales.
thinking like he explains that making YouTube videos that are just 10% better than everybody else may get you I think the the stat that he uses maybe four times the number of views in other words an increase of quality produces some kind of exponential results however if makes those videos 10x better than everybody else then all of a sudden it exponentially increases that could be 400 times the amount of views yeah and business mindset like he spends so much time on making one video so much better as opposed to just pushing out a ton of content and making it just a little bit better and okay…
Escúchalo en el minuto 31:16
Evaluar inversiones del negocio desde la perspectiva del «yo futuro»
Estrategia y decisiones de negocioTomar decisiones proyectando la perspectiva propia a seis meses vista ayuda a distinguir entre austeridad justificada y el error de tratar inversiones estratégicas de crecimiento como simples gastos prescindibles.
um so he uh writes a letter to himself every six months and he writes it as a letter from his future self so in six months from now so he's like Chris you did great you kicked off 20 25 with tremendous success and he does that to make sure that he's making decisions that the six Monon version of him now that's writing that letter to him would be proud of so if you're in a place Mercer yourself would the version of you in six months from now that potential version of you think that you being tight or Frugal or identifying Investments as expenses with that person 6 months from now wish you had…
Escúchalo en el minuto 20:14
Estrategia y decisiones de negocioBuscar objetivos 10x en lugar de incrementos graduales (2x o del 10-20%) obliga a abandonar las tácticas operativas actuales que solo producen mejoras marginales y fuerza a rediseñar de raíz el enfoque del negocio para dar un salto cualitativo.
Revenue it's 10x thinking it's a leap forward in a new and different way so is about uh the 10 the the 2x trap uh and how making bigger goals for your future end up quote the only way to make your present better is to make your future and and the idea behind this is that if you are thinking 2x just like a 10% growth like a lot of you probably are if it's a 10x the 10x mindset is about abandoning the things that you're doing right now that got you just incremental growth and thinking differently about how you can achieve a massive Leap
Escúchalo en el minuto 7:18
Estrategia y decisiones de negocioAl fijar metas de negocio se debe apuntar deliberadamente más alto de lo que parece alcanzable (metas 10x), del mismo modo que un arquero apunta por encima del blanco para compensar la gravedad; aun si no se alcanza la cifra exacta, el esfuerzo transforma estructuralmente las capacidades de la organización.
is you need to set your goals a higher than you think you're capable of setting them because think about it as an Archer the Archer does not aim directly at the bullseye he aims above the bullseye to account for Gravity so when you're setting your goals whether they're 10x or 20x or 100x set them so you're like you're reaching High because you land in the Stars absolutely because even if we you're still GNA like we are not going to be the same company I'm not going to be the same human being a year from now
Escúchalo en el minuto 34:06
Estrategia y decisiones de negocioInvertir agresivamente en líderes operativos y reestructuración puede forzar meses de margen cero o pérdidas a corto plazo, pero permite crear suites de producto escalables y preparar la empresa para fases de alto crecimiento.
20124 for us was definitely was a I would say it was a rebuilding year one of the biggest expenses that I think I had that I invested in was our coo Ryan Hodges who paid a ton of money for him he came up with as a SAS guy a tier1 data Suite which we're now selling like bananas secondly restructured the whole company to set us up for amazing growth and we broke even and even lost money on some months in 2024 because I invested so heavily into the who's changed a lot of who is in the organization there was a big restructuring sort of we're coming out of that right now or poised for this big…
Escúchalo en el minuto 23:44
Estrategia y decisiones de negocioLas soluciones y mejores ideas de negocio no suelen aparecer durante el trabajo operativo continuo, sino en momentos de quietud, desconexión tecnológica o variación deliberada de rutinas (como cambiar el trayecto habitual), lo que permite a la mente divagar y conectar conceptos.
this today he said Stillness is where creativity and solutions to problems are it's not usually while you're working my phone was taken from me I was not allowed to have any technology like I my different route every time so what that does is it forces her forces her mind to just start wandering and that's where she gets her best ideas
Escúchalo en el minuto 15:16
Estrategia y decisiones de negocioRevisar periódicamente los objetivos en distintos horizontes temporales (a un mes, un año, cinco y diez años) al despertar y antes de dormir permite fijar horizontes ambiciosos que superan las expectativas convencionales y orientan la toma de decisiones diaria.
that he does his planning every morning every night he goes over his goals and he says he goes over his his like month goal his year goal his fiveyear goals his 10 year goals and he does it every morning when he wakes up every evening before he goes to sleep and he had said he's like what I will accomplish in five years is so much bigger than what he thought was possible and he always overshoots what he thinks will get done in a year but if he didn't have those massive five years goals he wouldn't be able to surpass it even further so you
Escúchalo en el minuto 25:48
Caso Salesforce: disrupción de mercado cambiando servidores locales por suscripción en la nube
Oferta y precioEn lugar de optimizar de forma incremental el CRM tradicional (que demandaba servidores físicos propios, técnicos y costos de cientos de miles o millones de dólares), Salesforce transformó la industria moviendo el software a la nube bajo un modelo de pago por uso.
Mark Ben off's story who was the founder from one idea and it was a 10x thought it was CRM customer relation management needs to be on a server in your office with software and then you need technicians and you need to spend hundreds of thousands of dollars if not millions of dollars in order to create this CRM technology he said no I'm G to take that same technology and put it in the cloud and then pay for usage that is a 10x idea and he ended up thought 2x like how am I make going to make CRM a little bit better we would not have Salesforce we would not have
Escúchalo en el minuto 11:29
Adaptación del estilo de delegación según la competencia y el compromiso
Estrategia y decisiones de negocioLa forma de delegar no debe ser uniforme: el estilo de supervisión y asignación debe variar según el nivel de competencia técnica del colaborador y su grado de compromiso o motivación frente a la tarea específica.
is that the type of Delegation that I positions becomes a different type of the competence of the individual MH and there's like different zones of it like if there's a commitment level from them and then there is a competence level you have to delegate differently but anyways
Escúchalo en el minuto 3:30
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