Mantén o reactiva la inversión publicitaria tras las fechas límite para aprovechar menores costes y menor competencia
- 12 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2024–2025
El periodo posterior a eventos festivos o a las fechas límite de envío presenta una disminución en los costes publicitarios y menor competencia debido a la retirada de grandes anunciantes. Para capitalizar estas ventanas, algunas fuentes sugieren mantener en circulación los anuncios estacionales mientras sigan siendo rentables u ofrecer envíos prémium garantizados tras el corte estándar. Otras fuentes recomiendan pausar temporalmente la inversión pagada tras vencer el plazo de entrega y reactivarla de forma agresiva a partir de la noche de Navidad o durante la última semana de diciembre.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 12 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Jyll Saskin Gales | Google Ads Coach, Perpetual Traffic, Professor Charley T y Woker. Son 12 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
Friday related, so it's turned off. Why? If it's Black If it's Black Friday related and it still works today, so be it. I ran a Black Friday ad until May. If it's making money, don't turn it off.
If you run Facebook Ads... everything just changed. 📱 · 2025 · comprobar
with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555 · 2024 · comprobar
If it's timesensitive and there's a short timeline, we are going to probably take a different approach. And honestly, for those a lot of the time, I might do a broader spectrum, launching more ads and then killing the things that don't work because I can't leverage machine learning nearly as much. And I'm also probably leveraging a warm audience more than a broad one so that I can get more data faster and I can do it for a cheaper price. If I can go off a broad retargeting and then do uh a wide test and eliminate every ad that earns spend but sucks, I'm only going to be left at the ads that…
Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar
The feeder strategy is to buy more people who are not interested in you yet, top of funnel, middle of funnel, or first time searches, bottom of the funnel. You're trying to acquire those users. Now, you can actually pause your feeder and do more conversions about 10 days before the sale. Because Google will only target the people that are going to be interested in the sale. There's very little people that are just going to search one time and be like, wow, this thing I've never heard of is 20% off. But the people are like, okay, I'm getting ready to buy this. And you want to keep showing them…
[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar
One of the things that we always say and we go back to is if it's working, you don't want to mess with it too much. And this is very, very relevant in Black Friday, Cyber Monday. You don't want to be taking everything out that's working and moving it somewhere else. It's, it becomes over-optimization. We end up hurting yourself more than helping yourself. So I tend to say, keep your core campaigns as they are for the most part for just algorithmic continuity, right? sort of you're always on in your promotional campaigns because you picked up a good thing there is that the last thing you want…
Start BFCM Planning Now! [Google Ads for eCommerce] · 2025 · comprobar
time to ramp it back up? Honestly Marvin, I don't hate this idea. If you make them. This is a great opportunity to just start sending a [ __ ] ton of emails. ads. As a general rule of thumb, basically Christmas night is a great And for a Christmas, that night is a great place, cuz basically everybody's sitting there doing whatever they start opening their phones, show them more things. They're going to know all the presents they got, they're starting to look by themselves, they're finally in All things being equal, I'm going to light it back up day one, boom, let's And could I invest a…
Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar
Friday related, so it's turned off. Why? If it's Black Fly, if it's Black Friday related and it still works today, so be it. I ran a Black Friday ad until May. If it's making money, don't turn it off.
If you run Facebook Ads... everything just changed. · 2025 · comprobar
If your ads work, why stop running them? I've run Black Friday ads until, like, May before. So, like, just let it rip as long as it works.
Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar
tomorrow is December 14th. Tomorrow is the first day where standard shipping will no longer get a product into somebody's hands in time for gifting. Which means a lot of people are going to going to start to see the drop in CPMs is this means that you can offer premium if you can guarantee to get it there. Maybe you charge $20 premium guaranteed shipping, and if it doesn't get there in time, you refund somebody's order, and and maybe you have to refund 5% of them. absolutely do right now to increase the AOV and make some extra free money cuz
Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar
Now, when we look at things, basically tomorrow is December 14th. Tomorrow is the first day where standard shipping will no longer get a product into somebody's hands in time for gifting, which means a lot of people are going to pull back their ad budget because the performance is going to start to drop off a cliff. Now, why this matters is because we are going to start to see the drop in CPMs hit. Now, why this really matters for you is this means that you can offer premium shipping if you can guarantee to get it there. Maybe you charge $20, $30 premium guaranteed shipping. And if it doesn't…
It's Basically FREE MONEY! · 2024 · comprobar
turning off all our campaigns, including Google's PMAX, after our guaranteed X-Men's delivery cutoff date? Honestly, Marvin, I don't hate this idea. This is a great opportunity to just start sending a shit ton of emails. And when you start to see the revenue in your store go up, start lighting up more ads. Christmas night is a great time. And for Christmas, that night is a great place They start opening their phones, They're going to know all the presents they got that are starting to look by for themselves. That's a great time.
It's Basically FREE MONEY! · 2024 · comprobar
ads because if you're like well I can spend 50 bucks a day for a couple weeks and if it works great and if it doesn't work I'm going to do something else don't start use that money on organic content use that money on you know better videos use that money on a better website use that money on getting good at search and email and everything faster but you have to have all the other stuff in in together like I wouldn't do Facebook ads first like get your organic marketing down get your DMs together get your email flow together make sure your landing page is good set up some search do all those…
5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar
throughout that. So my general rule of thumb as well and I'm thinking about that timing. So even though we have take action across October as well, I really have quite a strict rule with the teams that I run and even my clients. My gosh, aren't I terrible. But no major changes to campaign structure or conversions past Halloween. And that's why we've got the scary ghost. So if you're changing your campaign structure vastly moving into November or you're changing what you're tracking, you're really setting yourselves up to for a fail. So think feeding on machine learning if you're only giving…
PPC Live Online ft. Ayisha Yousef, Paul Salame, Jérémy Courty · 2025 · comprobar
ultimately means that the big box retailers, again, the folks who will drop a million a day on catalog ads, they're not playing the game right now. So, the amount of competition from people you should actually be worried about is drying up. I see so many folks when you have a thousand brands spending a million a day. And every business in the world that spends a million a day decides to not spend a penny. Think about how much more possibility there is to reach high-quality people.
Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar
So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.
Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar
voy a recomendar algo que a veces los alumnos asustan un poco y es no poner fecha de finalización. Wow, curso y quieres realmente que la publicidad en meta sea efectiva para ti, tienes que convivir con campañas que no paren. Pero, ¿cómo es esto campaña no paren? Claro, yo te acabo de decir en un video anterior que si una campaña pasa aprendizaje, optimización es algo saludable porque encuentra resultados, se optimiza, tiene mejor entrega y puede andar mucho mejor que una campaña que para. Ahora, si yo le pongo una fecha de finalización, por ejemplo, le digo que termine esta fecha, vamos a…
Meta Ads desde CERO: Curso Completo GRATIS (2026) · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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