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Forzar la distribución y fragmentar anuncios perjudica la optimización algorítmica y eleva los costes

Lanzar lotes masivos de creativos o dividir el presupuesto en múltiples conjuntos individuales para forzar la entrega entorpece el aprendizaje del algoritmo, genera canibalización y eleva los costes de adquisición. Asimismo, sobrecargar anuncios específicos o forzar gasto en creativos no consolidados acelera la fatiga y desestabiliza la cuenta publicitaria. No obstante, existe la postura de que aislar creativos manualmente en conjuntos individuales permite controlar mejor las variables de prueba frente a la opacidad de los sistemas multi-permutación.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 13 intervenciones distintas de Oski de Haciendola y Professor Charley T. Son 13 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Although I will give him that if you're still running hundreds of ads, It's because it's punishing people who spam the machine. are going to the ads where the machine has the highest confidence that that person's going to convert on it. But inherently, the more ads you have, the less spend any ad has, the less data any ad has, the less confident the machine is in serving your ad to somebody who's ready to buy. This entire account is essentially spending on three ads. But the rest, $0.02, $0.90, $2.75. They're confusing the machine, attracting low quality attention, making it harder to produce…

Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar

had to Launch 100 ads in 37 different because like it it's what did we get out of that the ROI is not there for the straight up wrong ideas about how a CPM them an advantage but the truth is a lot of these lovers again go back to false the brands we work with surprise have a finite budget they have finite resources articulately why running a bunch of audience tests a is going to get us nowhere and B is going to damage the things that aren working we both lose

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

um number three people uh think that they're smarter than the machine and try to focus on controlling where money goes like if you're not using if you're trying to control by Audience by audience like where your money is going you're treating Facebook book as though it was random distribution inside of an audience which to be fair it absolutely was until 2017. um and that was part of the advanced matching test that's the brain behind broad targeting and basically if you are trying to control that this much money goes to a test or this much money goes to an audience um you're using Facebook as…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

single individual ad that exists. That would be exhausting. Long story short, we also typically find that about one to three of these ads are going to get all the reach and all the distribution. that view. Outdated belief is every creative deserves distribution. It doesn't. Okay. You're going to feel like it's wasted effort when you go launch 25 to 30 ads and one to three of them get all the reach. Okay. That means just to put it in perspective, let's say that we launched with 30. That means that we are going to have 27 to 29 with little to no reach. Like they'll have spent pennies. fucking…

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

Launching a thousand ads just disrupts that entire architecture of which ads get shown in which way. So launching 50 new ads basically says I got how to do the job. So now what I'm going to do is completely destroy all of that by throwing in a bunch of new ideas. That is manufacturing instability by forcing spend on unproven assets. It's forcing you to more heavily invest in uncertainty which is the opposite of having consistency and scalability in your ad platform. Two ad set three and they were

Andromeda just changed Meta Ads forever · 2025 · comprobar

pero en un entorno ABO, tus conjuntos de anuncios no se comunican entre sí. Sus campañas no se comunican entre sí. Entonces, un anuncio en el conjunto de anuncios limpios y sobrios solo compite contra todos los demás anuncios, pero la máquina no entiende que un anuncio está haciendo una cosa y otro anuncio está haciendo algo diferente. ¿Y cómo podemos lograr que trabajen juntos de forma complementaria? Los únicos esfuerzos complementarios de los que dispones son todos los anuncios dentro de un mismo conjunto de anuncios. Básicamente, tienes a cinco vendedores diferentes, todos en la misma…

34 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

spent $5,000 on this creative I need to see if it has some legs or whatever it is to and if Facebook's not going to spend on it well I have to for spend on it and see what happens myself right have an ad account account with a bunch of isolated Killers that're all dying off faster and faster and faster because you set up a system that predicates itself on you having to be right and that creates depreciation in all those assets and while that's happening generally speaking your cpms are going up too cuz now you got a bunch of killers that all work in isolation competing against each other and…

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

Todos los expertos dicen que hay que probar cada vez más, pero eso solo supone un mayor gasto, genera más fatiga publicitaria y hace que la escalabilidad sea Aquí es donde probar muchísimos anuncios empieza a empeorar las cosas. Durante los primeros días de cualquier anuncio nuevo, tus anuncios siempre se muestran primero a la audiencia más receptiva, porque son las personas con más probabilidades de interactuar, hacer clic y realizar las Cuantos más anuncios nuevos lances, más invertirás en competir con tu audiencia más receptiva. Los nuevos anuncios consumen el presupuesto y el crédito de…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

level. So on the ad set level, I usually launch with about 25 to 30 unique ads. If you have not fucking cooked. Okay. Yeah. You're getting absolutely fucking cooked, especially if you're running 25 to 30 ads. Do you really think the machine has any ability to understand the right sequence of one touch point to another touch point to another touch point when you've got dozens of them? Let me tell you, you don't have enough money for all of that. If you've got 20 ads, I don't think you understand

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

you're going to use cost caps completely you also have to be accepting of the fact that I might get zero spend because ultimately your ads are only ever going to be so good and they're going to die because you're using a predictive algorithm to determine future behavior and you will eventually see more bad data than good and they'll just stop spending so at that point we what launch more ads and just have this constant flywheel to try to keep the ad account and if we can launch more ads faster and faster and faster we can outpace the

2025 Guide: Mastering Cost Caps for Facebook Ads Success · 2024 · comprobar

job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase

Mastering FB Ads Made EASY with Predictable Results! · 2024 · comprobar

if the machine won't deliver it then it's not good enough and ultimately if you say well look I know that it works so what I'm going to do is find 10 or 20 things that I know work what happens then you have a massively elaborate system that every time you stack more and more complexity on it your ability to extract actionable Insight drops like exponentially uh honestly it's you have a system set up so that you have no idea what's going on that is extraordinarily High touch and impossible to manage meaningfully have said that you're smarter than the machine and as a result your results are…

Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar

that got choked out by them be able to spend in some other ad set, essentially creating a new campaign to launch all the other ideas that is again, cannibalistic and not complimentary or compounding in value, why not just turn off the ad that sucks? That's soaking up the budget so you don't create more cannibalization, more overlap, more problems, more issues, But again, you basically just have a completely new environment that cannibalizes the other environments that has to compete with them without adding something to it. So you're just

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

Because what you think you're doing is you think you're doing creative testing. When you duplicate out that single ad set a bunch of times over and you put one ad inside of each ad set in order for that ad to get all the distribution. First of all, you're getting artificially inflated costs. That's one thing to really consider. That's what we find time and time again. When we test, we just get an artificially inflated cost compared to what this structure would produce. And on top of that, this is the most Okay. Your creative testing is scratch off tickets. There's nothing scientific about…

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

En el pagado no, no uso le hago un conjunto a cada uno y le meto lucas a cada uno, sí, cuál Cuando hacéis como en todas las plataformas como que se chacrea mucho y no tenéis el control real, huevón. Como que ahora está de moda que la IA y sube millones huevadas y la huevada va a calcular las millones permutaciones, pero me gusta mantener vieja escuela No sabéis cómo funciona al final, pues. manejar mejor las variables. resultados sub par y que no son puros falsos positivos como no sé

¡Tiene 3 Empresas y es Una Máquina del Contenido Viral! - Felipe Ñancupil - E45 · 2025 · comprobar

be incredibly disruptive and dangerous for you to then Chase all of those with other Facebook ads because it makes the machine learning inherently Dumber for you to basically say I'm going to take what makes money and I'm going to make less money doing that to invest more heavily in things that aren't as effective at the end of the day that's worse for my cash flow do

Is Your Big Blue Machine Holding You Back From SUCCESS? · 2025 · comprobar

are doing audience testing with a bunch of different ads and they'll run it for like a week and then turn off the stuff that doesn't work and then continue to try to just throw more money and more money at things and they find one ad that works they throw all their money behind it that ad stops working because the algebra of estimated action rate and Advertiser score and budget breaks on them and then for them they say well Facebook doesn't work anymore it's getting more and more expensive it's getting more and more

Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar

more things in there so you're setting up a system that ultimately can't scale so even if you're right the net outcome of EXT shling that out 10 moves is you're dead so probably not a good idea the other thing that will happen is you do that and maybe it does work for a while and then it doesn't and you get what you do see is your environment gets directly impacted by it and do I want one ad that works well but I know because I'm forcing delivery I'm going to see ad fatigue which is a choice and I'm creating ad fatigue on this asset while also depreciating my control environment is that net…

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 13 citas de esta idea

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