La automatización en Google Ads debe dirigirse con datos de conversión de calidad y objetivos de negocio claros

conversions or conversion value, but instead optimize for clicks. And this is something that I would have recommended as well two, three years ago, longer than that. But now Google Ads as a platform has become sophisticated enough where you absolutely want to be optimizing with a new ad account for either conversions or conversions value. And actually, as the platform has become more sophisticated, it's also become more literal in its optimization. So if you say to Google, I want as many clicks as possible, that's what Google is going to find a way to deliver. Are those clicks going to go on…

How To Succeed with a NEW Google Ads Account · 2026 · comprobar

that I teach a lot of my clients now that I've spoken about in my podcast as well is the idea Here's a purchase. Here's a phone call done. Move on to Google ads. But the way you set up your conversions, what is primary versus secondary in a different campaigns have different actions and using micro conversions, something that's not the end goal, but a good signal on it. Like there's so many settings and options that you can actually fundamentally change your Google ad strategy just by changing your conversion setup for better and for worse. And so although it's sort of the and I do about…

Google Ads Has Changed. Have You?!? [Inside Google Ads Episode 134] · 2026 · comprobar

accounts every week, that it's like 1 to 5% of campaigns maybe could benefit from Google ads we have bidding, targeting, and creative. And bidding is somewhere where in my opinion, in my like automation has won. Targeting is somewhere where we're kind of 50/50. Creative is the place where it's still human. Uh will AI take over all three of for now, that's how I kind of value bidding automated targeting, some automated, some manual. Creative still manual, at least for now.

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

porque sabemos que la principal dificultad para los anunciantes de generación de leads es obtener una base de datos de conversión adecuada a través del seguimiento de conversiones offline . Es una lucha enorme. No es algo atractivo, pero es más necesario que nunca si se quiere tener éxito con la creciente presencia de la inteligencia artificial. Como ya comenté en Google Ads ya no se trata de control versus automatización. Tus datos son el control que necesitas para alimentar la automatización y lograr que haga lo que tú quieres.

The Future of Google Ads: AI Agents, Ask Advisor & More [Inside Google Ads Episode 131] · 2026 · comprobar

website, your landing pages where Google draws it its information, the whole like marketing package combined with the data. Those are two things, right? It's the whole marketing package and feel, creators, collaborations, website, socials in combined with data inputs, optimizing for the right thing. Those are the two core pillars that are going to become the thing that Google advertisers need to focus on. If you can focus on those and get those right, you are training the system. You're not handing over everything to Google. You are saying, "Right, I'm not going to control this anymore. You…

The NEW WAY To Run Google Ads with AI Mode · 2025 · comprobar

And that is because they're using Google's really, really powerful AR tools in the wrong way. It's really, really important to note that for success with Google Ads, especially in 2026, yes, you do need to be using and really leaning on Google's powerful AI tools, but you need to make sure that you've got your account structure and settings set the right way and that you're only switching over to those AI models at the right time when you've got the right amount of data inside of your Google Ads accounts. So you need to make sure that you are starting to get your account set up in the right…

Get More Leads with Google Ads [2026 Step by Step Tutorial] · 2026 · comprobar

With your optimizations, what you're really looking at, there's four key ways that you can optimize your account. Your spending and segmentation, your targeting, and ads and landing pages, and obviously your bidding. So remembering with Google Ads optimizations, the easiest way is to put more money where you're seeing the better results. And that's spending and segmentation. When it comes to targeting, it's very much around targeting your keywords, your locations, and also your audiences and demographics. You also need high converting landing pages.

Get More Leads with Google Ads [2026 Step by Step Tutorial] · 2026 · comprobar

you set one of those it's really important to commit to it right so you don't want to be setting say a 300% target rowass and then oh maybe that was a bit high I'm going to change it drop it down 50% 2 days later. Oh no, bidding strategy is like such a fundamental part of what Google's going to do to your campaign. How Google is going to optimize your campaign and optimization done well requires stability, requires consistency. If you're in there changing this every other day, and I've seen many advertisers do this, Google can't optimize properly and you're missing out on the best results…

The BEST Google Ads Bidding Strategy in 2026 · 2025 · comprobar

manager because you're not saying follow this step, then this step, then this step. You're saying my end goal is a five row as you figure out how to get there. I have faith in you take all my money and all my data. And now here's the end goal. And the way it gets there can constantly change. Um, but it will get there if it's possible to get there. And I guess that's the last piece you must set realistic expectations for the machine or else, uh, no one will be happy in the end.

Do Google Ads Reps Help? · 2024 · comprobar

this conversion goal section pops up. Now, in order to be able to use either the leads or sales campaign objective and for it to actually work, as in Google be able to optimize the campaign to get you more sales or to get you more leads, Google needs to know what a sale is, what a lead is via your website, and be able to track those actions, track the people that take those actions. So this is got purchases. Very important that you get this conversion goal stuff set up and you are able to bit difficult, a bit faffy. I'll just go with website traffic and not worry about that. Not a good idea…

The BEST Google Ads Tutorial for Beginners in 2026 · 2026 · comprobar

year, but things you can do to prepare right now are to ensure, please, that you are feeding as much business data as possible into Google ads. Connect your offline conversion tracking, use data manager API, feed in your customer list. The more data and signals you can give Google, the better all this AI So the key here is that you need both. You need a strong data foundation, what Google literally now calls data strength, to let Google know what valuable actions are happening for your business It may not surprise you to hear it's incorporating your first-party data into Google ads.

Google Marketing Live 2026 Recap & Analysis [Inside Google Ads Episode 121] · 2026 · comprobar

So I would recommend that you don't try and outsmart Google. Google advertisers often think that they're going to try and use a feature not in the way that it was intended because it might sort of trick the system into giving you extra great results that you wouldn't have otherwise got. That's just not really a thing. You are far more likely to miss out on the results that you could have got. Remember, Google is incentivized to get you results as an advertiser because the better results you get, the more money you spend with them, the more likely you are to scale, the more likely you are to…

17 Years of Google Ads Advice in 31 Minutes · 2026 · comprobar

You want to trust automation to do the right things for your campaigns. Communicating the right to Google Ads is the best way to do that. This starts with the quality of your leads or sales, including sales that can happen offline. You can tell the system when a period of time shouldn't be part of your conversion history for whatever reason. Other inputs enable you to take control of your brand, like the ability to pin your headlines or descriptions in responsive search ads. Even negative keywords exist for you to tell us what searches you don't want to appear on.

Google Marketing Livestream Keynote · 2021 · comprobar

So, the first step is to use your first your first party data and integrating it importantly with your Google ads and train the algorithm towards generating those high quality and high value important ideally is that we have a list at all. So if it is a static list that's that full kind of integration um between max settings, as you can see here, is adjust our bidding to bid for new is meant to achieve only bidding for new customers is probably a pretty good Microsoft naturally. So they then build their own audiences of all converters. meet the threshold of a thousand people for each of these…

PPC Live #16 Online - April 2025 · 2025 · comprobar