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Mastering FB Ads Made EASY with Predictable Results!
22 ideas de marketing sacadas de «Mastering FB Ads Made EASY with Predictable Results!», de Professor Charley T. Sobre todo de canales de adquisición…
- 22 ideas despiezadas
- Fuente Professor Charley T
- Dura 36 min
- Publicada en 2024
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Optimizar campañas reemplazando el peor anuncio en lugar de duplicar conjuntos ganadores
Canales de adquisiciónPara escalar o mejorar resultados en Facebook Ads, no se debe duplicar el conjunto de anuncios ni la campaña con el anuncio ganador, ya que esto fragmenta los datos del machine learning. La forma correcta de optimizar es mantener la campaña activa y reemplazar de manera continua el anuncio con peor rendimiento por uno mejor.
of the one of the worst things that you could do is duplicate that ad set duplicate that campaign spend more money but in in more places and I think that's do because what you're doing is you're trying to keep you're hiring more salespeople and you're keeping them Dumber because Facebook is a machine learning platform the data is what lets Facebook have a really stable and consistent result so that's what you possible on it if you have a campaign with three or four good ads in it what you should do is find a way of replacing the worst ad with one that's better if chain is only as strong as…
Escúchalo en el minuto 19:15
Limitar las variaciones en Dynamic Creative a 10-20 combinaciones totales
Canales de adquisiciónAl configurar anuncios con Dynamic Creative en Facebook, se debe evitar cargar combinaciones excesivas (como 5 textos, 5 titulares y 10 creativos = 250 variantes), ya que el presupuesto no alcanzará para que el algoritmo aprenda; es preferible usar entre 10 y 20 combinaciones totales (por ejemplo, 3 imágenes, 2 titulares y 2 textos).
ways of of doing this is using Dynamic creative putting in a few good mistakes is people also if they use Dynamic creative they load in five headlines five copy 10 different creatives that is um 250 options there's no way you're going to have the budget to for Facebook to really understand what's good and bad but if you keep it to like 10 or 20 total variations within the system and you run that and you see Facebook here's the three pictures I have my two headlines my two primary texts put them together any way you want
Escúchalo en el minuto 17:07
Las tres causas críticas detrás del bloqueo de cuentas publicitarias en Meta
Canales de adquisiciónLa gran mayoría de los bloqueos de cuentas en Facebook Ads se deben a tres factores: incumplimiento de políticas rastreables hasta a 3 clics de profundidad dentro del sitio web, mala experiencia de usuario generada por los anuncios (baja calidad y reportes negativos) y quejas de postventa por deficiencias en la entrega o discrepancias con el producto vendido.
think there's three big reasons that times number one is not abiding by Facebook's terms and services and that's compliant but if there's something on your site that isn't you're going to get in trouble Facebook looks to anywhere somebody can get on your website within three clicks they can get to pretty much trouble number two is if your ads are constantly having bad reviews so if you're giving people a bad experience on anymore and then the last thing has to do more with customer experience if you aren't able to deliver the product as described or if there's a Facebook is seeing customer…
Escúchalo en el minuto 11:04
Aumentar el valor percibido mediante paquetes en lugar de competir por precio
Oferta y precioEn lugar de vender productos individuales a bajo precio o competir con gigantes como Amazon en descuentos, empaqueta múltiples elementos adicionales para elevar drásticamente el valor percibido y cobrar un ticket mucho más alto (técnica clásica de infomercial).
six it's the old but wait there's more infomercial technique you don't want necessarily the knife the knife might cost $20 but if I give you two knives plus a butcher knife and a block and a little thing to cut fish and another one a little thing and then I double that well now it's like $400 or $500 at the value I'm going to sell it you for three easy payments of $29.95 now I got you for $100 you were G to say no at 20 but you're scrambling to pay me a hundred and you know what else you are going to lose the lowest price game because Jeff bezos's already beat you Amazon is going to beat you…
Escúchalo en el minuto 25:14
Concentrar el presupuesto publicitario en un único producto estrella
Canales de adquisiciónA menos que se cuente con miles de dólares de presupuesto, se debe evitar promocionar múltiples ofertas; la estrategia más efectiva es seleccionar un único producto insignia con el mayor margen de beneficio y concentrar en él toda la inversión en anuncios.
important is pick the one thing that you want Facebook ads to do for you unless you have a budget in the thousands of dollars you probably don't have the need or the capability of promoting more than one thing do one thing really well most super huge Brands even the big ones that I worked with have one or two things that are that got them to where they are it is pick a flagship product and it might not even be your favorite it's the one that you can sell for the most amount of profit the most amount of spend that's it is don't try to do 10 things if you try to do 10 things you're going to do…
Escúchalo en el minuto 5:54
Los peligros de recurrir a descuentos agresivos en temporadas como Black Friday
Oferta y precioBajar precios en temporadas pico deteriora la percepción de valor de la marca, satura la cadena de suministro arriesgando la reputación de la cuenta publicitaria y reduce los márgenes operativos justo cuando los costos de adquisición (CPM) son más elevados.
that when you discount your product it's really bad for three reasons number one you're discounting your value if you that it actually wasn't worth the price that I was charging so immediately thing if you discount your price and get but are you going to be able to fulfill score we were talking about if it takes that long long for somebody to get your product then you might not even be able everybody's running ads so the cost of doing business is more expensive the inventory price goes up cpms are higher profit on every sale so you're paying more money to make less money to have probably not…
Escúchalo en el minuto 22:31
Canales de adquisiciónCuando las plataformas publicitarias introducen cambios algorítmicos o herramientas de automatización masiva, su objetivo es evitar el mal uso de la plataforma y simplificar la gestión. Los anunciantes que adoptan de inmediato estos cambios prosperan, mientras que aquellos que insisten en depender de trucos manuales o scripts terminan perdiendo rentabilidad.
2018 they introduced the power five CBO fundamentally shifted how people did it because everybody was relying on hacking shakeup what Facebook is basically doing is it's preventing people from using the platform incorrectly and giving you tools to make it easier for you so what 2000s and it basically meant that everybody that refused to adapt died everybody that did adapt got more and change occurs the people that adopt it the people that move with it the people that take advantage of this opportunity are ridiculously successful and the people that fight it always lose so it's not even a…
Escúchalo en el minuto 30:37
Evaluar la rentabilidad de campañas pagadas por tendencia mensual y no por volatilidad diaria
Medición y experimentosLa publicidad pagada debe tratarse como una inversión de mejora continua a mediano plazo; no se deben apagar campañas por días aislados de pérdidas si la tendencia mes a mes muestra crecimiento y reducción progresiva de pérdidas hacia el punto de equilibrio y beneficio.
the real thing is is it's not about results you can get instant results but the bigger thing is every week gets better and better you want to be continually improving what you're doing maybe this week you lost you know 20 cents on the dollar next week you lost 15 cents on the dollar three weeks from now you broke even and six months from you might be doubling your money don't give up on doubling or tripling your money in six months or a year because this week you didn't make anything at starting out first thing is don't look week think of it is I'm investing in my future success long term…
Escúchalo en el minuto 5:06
Limitar el uso de Facebook Shopping para preservar el valor y la data post-clic
Canales de adquisiciónFacebook Shopping no debe representar más del 10% al 15% de la estrategia de venta, ya que cerrar la transacción dentro de la plataforma impide capturar correos de quienes no compran, analizar el flujo de navegación en la web y hacer retargeting en otros canales como Google, YouTube o Pinterest.
now you don't have nearly the after the click value that you do when you send somebody to your store you're not getting them and retargeting for other channels you're not getting them potentially into your email even if they don't buy you're not able to see the customer flow through your website so I not the whole thing I would rely it as maybe 10 to 15% of what I'm relying on but you know you're not going to be able to R Target on Google or Pinterest or YouTube or put it put anything that you're doing that's not on Facebook
Escúchalo en el minuto 15:36
El costo de la publicidad en Facebook e Instagram depende de la calidad de la experiencia del usuario
Canales de adquisiciónEl modelo de negocio de Meta prioriza retener y satisfacer a los usuarios; por ello, intentar usar trucos o publicar anuncios con contenido que la audiencia no desea ver convierte al anunciante en un riesgo para la plataforma, lo que provoca que el algoritmo penalice la cuenta cobrando costos publicitarios más altos.
meels now if you're trying to cheat the system or put in hacks or things yeah Facebook is going to penalize you because basically they have a business model they want people to have a good experience on Facebook and Instagram and if your content isn't something that people want to see then they're going to charge you more money because you're ultimately allow ability to their
Escúchalo en el minuto 3:06
Canales de adquisiciónEscalar agresivamente el presupuesto en un solo anuncio exitoso de Facebook Ads puede romper la optimización del algoritmo; resulta más eficiente mejorar o reemplazar los anuncios débiles de la cuenta que forzar al mejor creativo a absorber todo el gasto.
job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase
Escúchalo en el minuto 20:29
Canales de adquisiciónEscalar agresivamente el presupuesto en un solo anuncio exitoso de Facebook Ads puede romper la optimización del algoritmo; resulta más eficiente mejorar o reemplazar los anuncios débiles de la cuenta que forzar al mejor creativo a absorber todo el gasto.
job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase
Escúchalo en el minuto 20:29
Canales de adquisiciónEscalar agresivamente el presupuesto en un solo anuncio exitoso de Facebook Ads puede romper la optimización del algoritmo; resulta más eficiente mejorar o reemplazar los anuncios débiles de la cuenta que forzar al mejor creativo a absorber todo el gasto.
job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase
Escúchalo en el minuto 20:29
Canales de adquisiciónEscalar agresivamente el presupuesto en un solo anuncio exitoso de Facebook Ads puede romper la optimización del algoritmo; resulta más eficiente mejorar o reemplazar los anuncios débiles de la cuenta que forzar al mejor creativo a absorber todo el gasto.
job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase
Escúchalo en el minuto 20:29
Canales de adquisiciónEscalar agresivamente el presupuesto en un solo anuncio exitoso de Facebook Ads puede romper la optimización del algoritmo; resulta más eficiente mejorar o reemplazar los anuncios débiles de la cuenta que forzar al mejor creativo a absorber todo el gasto.
job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase
Escúchalo en el minuto 20:29
Aprovechar el marco Power 5 de Facebook y la automatización algorítmica
Canales de adquisiciónPara tener éxito en Facebook Ads a largo plazo, apóyate en las directrices de automatización oficiales (Power 5, Dynamic Ads, CBO y Advanced Matching) y confía en el algoritmo de entrega; si no funciona, el fallo suele estar en los creativos o en una mala configuración técnica.
um really look into the power five from Facebook it's something we built four years ago in the disruptor group and it it will tell you the blueprint on how to be successful at the at the platform use Dynamic ads use CBO use what they tell you to do Advanced matching understand what it is that you do trust the machine to do the job for you if the machine isn't doing a good job for you it's because either a the tools you've given it aren't good enough or B you're misusing it in a way and you
Escúchalo en el minuto 29:13
Utilizar Facebook Ads para captar tráfico calificado cuando el presupuesto no alcanza para optimizar ventas
Canales de adquisiciónCuando el presupuesto diario es similar al costo por adquisición y no permite alimentar al algoritmo con suficiente volumen de conversiones, es más eficiente usar Facebook Ads para atraer tráfico cualificado al sitio web y delegar el cierre a otros canales como email marketing o Google Ads.
think one of the biggest things that people do especially on smaller budgets one of the biggest mistakes is they're asking Facebook to do the wrong thing for instance if you can spend 50 bucks a day and your average cost per sale is like 3540 $50 you might get a sale every day but you're never going to get Facebook enough data to deliver you consistent results I would say is it important for you to have Facebook be the salesperson or do you want to get a a lot of really good attention and traffic to your site so your website can be the salesperson instead of trying to sell one thing a day…
Escúchalo en el minuto 9:03
Oferta y precioEn vez de reducir precios unitarios para forzar ventas, la alternativa rentable consiste en estructurar ofertas de mayor valor o paquetes que permitan extraer más ingresos vendiendo mayores volúmenes a menos clientes cualificados.
be doing instead is figuring out how to get more money out of people sell greater amounts of things to fewer numbers of individuals so instead of for 20 bucks and you don't like it my solution isn't to say hey you know what screw it I'll give it to you for 10 I was overcharging you ripping you off before no the solution is what if I sell
Escúchalo en el minuto 24:13
Canales de adquisiciónSi no cuentas con suficiente presupuesto para superar la fase de aprendizaje en campañas de conversión de Facebook, conviene utilizar campañas de tráfico o reconocimiento para captar volumen de calidad con pocos anuncios homogéneos y derivar la carga de conversión a la landing page, secuencia de email y upsells hasta generar el capital necesario.
to be used so Focus if you don't have enough money to get a conversion campaign out of learning try to get a traffic or a brand awareness campaign to a point where you're getting the highest quality traffic at the highest volume around a few ads so all of your customers look and feel the same and then you just work on your landing page and your email and your upsells and all of that until you're making so much money doing that you can afford to go back to Facebook and do the conversion
Escúchalo en el minuto 10:07
Canales de adquisiciónEl costo y éxito en la subasta publicitaria de Facebook depende de tres componentes clave: la puja/presupuesto disponible, la tasa de acción estimada (Estimated Action Rate, reflejo de la calidad del anuncio y experiencia de usuario) y el score de la página o anunciante (qué tan confiable es el negocio como socio comercial para Meta).
partner to us yes or no so it really comes down to your but your you pay in the auction is how much you willing to spend that's your budget estimated action rate how good is your ad at delivering a you positive user experience and how much why people like to see it and number three is the paid score Advertiser score user score that element is how good are you of a business partner to us on the whole and that really is how Facebook
Escúchalo en el minuto 14:38
Estrategia de omnipresencia mediante publicación multicanal de alta frecuencia
Estrategia de contenidosMantener una presencia activa y constante publicando múltiples veces al día en diversos canales y formatos (vídeos cortos, contenido largo, entrevistas y lecciones) permite maximizar la cobertura y captar a personas con necesidades de ayuda en cualquier plataforma donde se encuentren.
of video on Twitter I'm posting dozens of times a day my Instagram account posts several posts every single day reals longterm long form videos interviews lessons um so I'm basically if there's a spot where I can put content I'm going to try to be there because there's probably somebody there
Escúchalo en el minuto 35:12
Crecimiento del gasto publicitario en EE. UU. tras el lanzamiento de Power 5 en Facebook
Canales de adquisiciónEn 2018, tras la introducción del marco Power 5 de Facebook (CBO, DPA, creatividades dinámicas y coincidencia avanzada), el gasto publicitario en la plataforma en Estados Unidos aumentó un 158% en el plazo de un año.
2018 they introduced the power five CBO DPA and uh Dynamic creative Advanced matching all of these things again disruptive what happened within a year Facebook ads spend just the United States worldwide way more than this but just in United States went up 158% the point is when there's a big
Escúchalo en el minuto 30:37
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