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13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555
25 ideas de marketing sacadas de «13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555», de Perpetual Traffic…
- 25 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 49 min
- Publicada en 2024
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Retención y relación con el clienteIncluir una pregunta sencilla que incite al suscriptor a responder en los correos de la secuencia inicial de onboarding entrena a los filtros de correo (como Gmail) para clasificar los futuros envíos en la bandeja de entrada principal en lugar de la pestaña de promociones o spam.
you don't even land an inbox um but in terms of like getting out of promotions and getting into like your regular regular inbox especially for like Gmail that segments it out the number one hat tip of that is make sure every email in your onboarding Series starts with an email question with a reply as your call to action get them to reply your reply welcome sequences and see where and when you can possibly have a very simple question that you ask that initiates that'll immediately pop your uh you could actually as a result of that appear in the primary inbox so that's
Escúchalo en el minuto 15:33
Retención y relación con el clienteIncluir una pregunta sencilla que incite al suscriptor a responder en los correos de la secuencia inicial de onboarding entrena a los filtros de correo (como Gmail) para clasificar los futuros envíos en la bandeja de entrada principal en lugar de la pestaña de promociones o spam.
you don't even land an inbox um but in terms of like getting out of promotions and getting into like your regular regular inbox especially for like Gmail that segments it out the number one hat tip of that is make sure every email in your onboarding Series starts with an email question with a reply as your call to action get them to reply your reply welcome sequences and see where and when you can possibly have a very simple question that you ask that initiates that'll immediately pop your uh you could actually as a result of that appear in the primary inbox so that's
Escúchalo en el minuto 15:33
Retención y relación con el clienteConfigura automatizaciones basadas en comportamiento que activen un mensaje SMS o correo directo 15 minutos después de que un prospecto hace clic en un enlace de alta intención (como agendar una llamada o iniciar compra) pero no llega a la página de agradecimiento.
we don't see is condition based secondary actions in response to Consumer Behavior so if you have an email that's going out that's inspiring them to schedule a call and the person does the desired Behavior clicks on that button for the email to schedule the call but then does not schedule the call assuming you have a unified comp system for emails and SMS you should 15 minutes later if clicked on button and made it to said page but did not make it to to the desired thank you page then you should be sending a text message you should be starting a conversation that is following up on the…
Escúchalo en el minuto 21:27
Canales de adquisiciónLa semana entre el 25 y el 31 de diciembre (denominada Q5) ofrece los costos de subasta publicitaria más bajos y la mayor atención de usuarios en redes sociales. Planificar con antelación desde septiembre y lanzar campañas de captación en esta ventana permite capturar cuota de mercado para el año entrante antes de que la competencia reactive su inversión en enero.
with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024
Escúchalo en el minuto 25:14
Canales de adquisiciónLa semana entre el 25 y el 31 de diciembre (denominada Q5) ofrece los costos de subasta publicitaria más bajos y la mayor atención de usuarios en redes sociales. Planificar con antelación desde septiembre y lanzar campañas de captación en esta ventana permite capturar cuota de mercado para el año entrante antes de que la competencia reactive su inversión en enero.
with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024
Escúchalo en el minuto 25:14
Canales de adquisiciónLa semana entre el 25 y el 31 de diciembre (denominada Q5) ofrece los costos de subasta publicitaria más bajos y la mayor atención de usuarios en redes sociales. Planificar con antelación desde septiembre y lanzar campañas de captación en esta ventana permite capturar cuota de mercado para el año entrante antes de que la competencia reactive su inversión en enero.
with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024
Escúchalo en el minuto 25:14
Verificar y limpiar las listas de email para proteger la entregabilidad
Retención y relación con el clienteCon las políticas y restricciones más estrictas de proveedores como Gmail y Yahoo, es crítico implementar procesos de verificación de listas y depuración de contactos antiguos para evitar que la mala entregabilidad arruine el rendimiento del canal de email.
the most immediate thing is definitely uh focus on emails and making sure that you've done list verification and doing your due diligence when it comes to email in February Gmail is coming uh with this huge Armageddon of scariness um and AOL Yahoo and other email providers are following suit in q1 so well is to be on top of your emails because deliverability is going to shoot you in the foot um and what I mean in that is uh you need to have an email verification process so that you know all the emails in your list if you've been collecting emails for years especially if you don't remember the…
Escúchalo en el minuto 8:58
Canales de adquisiciónOfrecer las diapositivas, notas completas y plantillas al final de una charla a cambio de que la audiencia publique en redes sociales etiquetando al ponente y usando el hashtag oficial del evento genera un pico inmediato de tracción y permite dominar la conversación social del evento.
fun for me um and so at the last slide of my presentation I had um the presentation and then like my three pages of notes with kpis and everything so at the end of the presentation I told everyone hey if you you know you like all of my notes including the slides and the the cheat sheet of everything thing um my final slide was if you go to Twitter or Instagram and tag both myself and add the Erse Google challenge hashtag and let the am than kasum I will give you all of my notes give you everything which of um found out that like within 20 minutes there like 50 tweets and Instagram posts…
Escúchalo en el minuto 45:31
Retención y relación con el clienteEs indispensable pasar las bases de datos de correo por herramientas de verificación y enviar campañas únicamente a los correos verificados; enviar a direcciones inactivas o inválidas genera rebotes duros (hard bounces) que dañan el puntaje de envío y la entregabilidad general.
Gmail those will come back as hard bounces and it's going to affect your sending score and you can design a great email have a fantastic subject line but if it doesn't hit the inbox it doesn't down just in general but cleaning up that list is so vitally important uh any list through it um and what you'll get back is confirmation that those are verified emails and then what you want verification you want to have your two lists because you don't want to send emails to everybody send emails to unverified emails will hurt your sending record so you'll have your verified and that becomes your main…
Escúchalo en el minuto 10:09
Programar eventos de venta o promociones temáticas cada 6 a 8 semanas
Oferta y precioCrear un calendario promocional con eventos de venta recurrentes cada 6 a 8 semanas—incluso inventando festividades o fechas llamativas (como el 22 de febrero)—genera picos de urgencia periódicos que activan a compradores indecisos sin depender exclusivamente de fechas tradicionales como Black Friday.
list is creating a promotional calendar especially for q1 like putting in like a 222 sale February 22nd was the biggest day it beat Black Friday for several of guacamole day or you make it up and say pretty pretty princess day doesn't matter put those dates on a calendar recommend six to eight weeks you want to have some sort of random sale every 6 eight weeks to inspire urgency um if eight weeks there should be some sort of temporary sale that inspires those Tire kickers and um you know lazy buyers to
Escúchalo en el minuto 27:31
Mensaje y copywritingLa mayoría de los usuarios leen correos desde dispositivos móviles donde el espacio visible es reducido; mantener las líneas de asunto por debajo del límite de 70 caracteres evita el corte con puntos suspensivos y mejora las tasas de apertura.
is that you've got most people use that use Gmail obviously operate a lot of their email on a mobile device and there's only 70 characters in your subject line yeah so making sure like it's not getting cut off with the like the three dots there's 70 characters like you can while you're autoresponder sequences and see if it stays within that 70 character limitation the other thing and that really does help with open rates a
Escúchalo en el minuto 18:55
Captación de first-party data mediante códigos QR en el banner del canal de YouTube
ConversiónColocar un código QR rastreable en el banner de YouTube que redirija a una página puente (como un quiz o un artículo de alto valor) permite trasladar a los espectadores fuera de la plataforma social hacia un entorno propio para captar datos de primera mano (first-party data) y habilitar ofertas comerciales.
things that if you have a YouTube channel I recommend you put in your YouTube Banner your QR code in general for organic social media you always want to have some sort of destination page we YouTube clients um we put in the YouTube Banner a QR code that will will go to a quiz or we'll go to like a hight trffic blog something that is super relevant for them as this nice little carry over into another platform so using a QR code and then obviously connecting some sort of like bitly or like trackable URL to measure that traffic will allow you to go to the bank you need subs you need first party…
Escúchalo en el minuto 36:32
Canales de adquisiciónRevisar periódicamente Google Merchant Center es crítico para detectar productos erróneamente restringidos por moderación automática de IA y solicitar revisiones manuales inmediatas que restablecen la visibilidad del catálogo.
that same note going to Google merchant center and reviewing that product catalog as well a lot of accounts that we get into people don't look at Google merchant center and you might see that there's 45 products that are restricted and there's reviews and it's just that an AI bot read that this product is selling something that's against policy and you're like no 100% that's not true you click in review then boom it's five seconds to potentially optimize your
Escúchalo en el minuto 32:29
Canales de adquisiciónCrear un enlace personalizado (redirección 301 en dominio propio) hacia el canal de YouTube agregando el parámetro '?sub_confirmation=1' fuerza la ventana modal de confirmación de suscripción inmediata al cargar la página, facilitando la conversión de nuevos suscriptores.
having a pretty link a 301 redirect from a page on your site like for example when we say Perpetual traffic.com youube if you've noticed that is actually a redirect link to a subscribe page and that has been killer for us and props it's probably increased our subscriber rate by 50% since we alert it's question mark subcore confirmation equals one that is the thing right there so use that as a 301 redirect uh and all of a sudden you're going to see your subscribers Skyrocket we tried to figure
Escúchalo en el minuto 38:32
Probar el renderizado de emails en modo oscuro antes de enviar
Mensaje y copywritingVerifica siempre cómo se visualizan las imágenes y elementos gráficos de las campañas de email en modo oscuro (dark mode) móvil, ya que suelen presentar distorsiones visuales y afectar negativamente la experiencia de lectura de gran parte de los usuarios.
on in dark mode on a phone and often times if you have images the images look really really funky so yet another tip so like start looking at stuff in dark mode and really go back into the mind of your consumer how they behave and even though I don't use dark mode everybody I know uses dark mode I do and you included
Escúchalo en el minuto 20:04
Retención y relación con el clienteImplementar la certificación BIMI (Brand Indicators for Message Identification) en los registros DNS permite autenticar el dominio ante proveedores como Gmail y mostrar el logotipo de la marca junto al correo, aumentando la confianza y destacando en la bandeja de entrada.
you have to have your SPF dkm all those records up to dat BMI is the newest one and so it's a new level of certification here yeah so it's it's allows you to have this logo especially for Gmail because Gmail will require that senders have it so it's just a new requirement new certification for your email process you need to have this as a certification as another way to just signal to your various um email properties that like hey I'm a legit firm you have the you know that in Gmail you can have a logo or even like a gift for your logo so that when you show up in mobile or in desktop…
Escúchalo en el minuto 13:16
Planificar un calendario promocional anual con fechas clave y días temáticos no convencionales
Oferta y precioConviene definir y bloquear con anticipación un calendario promocional que incluya tanto los hitos de venta tradicionales (Black Friday, festivos oficiales) como fechas temáticas no convencionales o inventadas, para evitar perder oportunidades comerciales por falta de preparación.
is definitely create a promotional calendar and lock in what those dates are no when Black Friday is no when Q5 is especially for q1 if you can do like a random refund or finding different holidays in which you can do sales knowing the obvious sales that you'll be doing Memorial Day Labor day but then finding dates that are relevant and non brand whether it be like National guacamole day or you make it up and say pretty pretty princess day doesn't matter put those dates on a calendar cuz if you don't put them on a calendar you're going to find yourself the day after wishing you had
Escúchalo en el minuto 0:02
Crear cuentas semilla en los principales proveedores para verificar el renderizado antes de envíos masivos
Retención y relación con el clienteAntes de enviar campañas masivas, se deben realizar envíos de prueba a direcciones propias en distintos proveedores de correo (Gmail, Yahoo, AOL, etc.) para asegurar que el diseño y el texto se rendericen correctamente y evitar rebotes o errores visuales específicos de cada plataforma.
that is sending email you should have an email address at gmail AOL at Yahoo at all the different popular email providers and you should test send before you Mass send to your full list because you want to make sure that your email is rendering correctly in those different types of email device but when you're looking at your email cleanups and where you're getting like bad deliverability or bad bounces a lot of the times It's associated with a specific type of inbox provider so um create those test emails send it and see what it looks like on those different providers like test it
Escúchalo en el minuto 17:24
Estrategia de contenidosCrear portadas específicas con contexto visual y texto para los Instagram Reels (el equivalente a las miniaturas de YouTube) permite a la audiencia entender de inmediato de qué trata el vídeo, evitando que pierdan interés por falta de claridad y profesionalizando la cuadrícula del perfil.
secret so we all know about thumbnails real covers for your IG re so you can create the thumbnail equivalent for your reel so that you can allow people to better understand visually what the content they want to consume is and it just helps in optimizing your your profile from a more professional no context whatsoever and it requires me to dive deeper to decide whether or not I'm going to watch it and if it takes me time it takes away my attention so I have to be fancy but they do have to inspire someone to understand what the
Escúchalo en el minuto 40:30
Reutilizar contactos con emails desactualizados en remarketing y correo directo
Canales de adquisiciónNo se deben eliminar los contactos antiguos cuyos correos ya no son válidos; si se cuenta con números de teléfono o direcciones físicas, estos registros deben aprovecharse en audiencias de remarketing digital o campañas de correo postal directo.
then what you can do is use that non-verified email list don't delete leads if you paid for that contact keep that contact but leverage it in your REM marketing marketing strategies or find other ways to get in contact with those record that you have available if you have their phone number if you have their like home address for example investing into postcard like snail mail what we've seen work in 2023 was more impressive than we anticipated so we're adding more budget to snail mail type of the non ified actual customers like we see this a lot with brick and mortars that have been open 20…
Escúchalo en el minuto 11:39
Puntuación de salud mínima del 90% en catálogos de Meta para visibilidad
Canales de adquisiciónEn comercio electrónico, los catálogos de Meta requieren mantener una puntuación de salud de al menos el 90% con todos los atributos de producto completos (como talla o género) para evitar la eliminación de visibilidad tanto en anuncios de pago como en tráfico orgánico.
your this is for e-commerce folks only cataloges and make sure that they are optimized you get a health score you need to have a minimum of 90% or your products aren't going to show there are will have your products eliminated from visibility in ads and visibility in organic traffic if say you have clothing and you don't say the size if you don't say if it's unisex female or masculine like you need to have this whole
Escúchalo en el minuto 31:24
Estrategia de contenidosUtilizar días temáticos de nicho o festividades alternativas en el calendario de contenidos permite iniciar conversaciones orgánicas con la audiencia y captar atención sin tener que competir en fechas comerciales altamente saturadas.
day like no one's factchecking you if it's National guacamole day or not but if you do leverage like there's so many different calendars uh that you can do and if you can join a conversation that that nature it's a way again to stand out from the noise and you're not competing for everyone's Labor Day Sale you're just giving someone a reason to start a conversation with you and pay
Escúchalo en el minuto 30:07
Estrategia de contenidosUtilizar días temáticos de nicho o festividades alternativas en el calendario de contenidos permite iniciar conversaciones orgánicas con la audiencia y captar atención sin tener que competir en fechas comerciales altamente saturadas.
day like no one's factchecking you if it's National guacamole day or not but if you do leverage like there's so many different calendars uh that you can do and if you can join a conversation that that nature it's a way again to stand out from the noise and you're not competing for everyone's Labor Day Sale you're just giving someone a reason to start a conversation with you and pay
Escúchalo en el minuto 30:07
Medición y experimentosExiste la tendencia común de dedicar excesivo tiempo a microoptimizaciones (como bajar un dólar de CPM o pasar el ROAS de 2.5 a 2.7) descuidando fundamentos críticos de mayor impacto, como la entregabilidad del email, la optimización del catálogo de productos y la planificación anticipada de campañas.
shops are set up identifying like you're Black Friday like knowing in July that you're mapping that stuff out these are things that aren't sexy and so things that are often ignored and like you said they cost people so much and people will bend over backwards to decrease CPM by a dollar but they won't optimize the basics of what will make their products show up or their emails deliverable yeah they'll spend hours and hours and hours getting their rows from 2.5 to 2.7 but then they'll do nothing about their uh
Escúchalo en el minuto 35:09
Criterios para contratar herramientas de optimización de feeds de producto
Canales de adquisiciónSe justifica pagar una herramienta de gestión y actualización de feeds de catálogo (~$100/mes) cuando la optimización manual supera una hora de trabajo al mes o cuando el inventario fluctúa constantemente, evitando retrasos de rastreo que muestren stock en cero cuando los productos sí están disponibles.
Ecom listeners here sure like data feed tools are amazing and help a lot they're like a $100 a month so it's always going to depend on is where do you value your time if it's taking you more than an hour you pay $100 a month in my opinion stronger recommended is if you have Products that come in and out of stock and you're not just constantly in stock you need to have a watch provider because you may have delays of products not showing because the last time it was crawled it's showing zero inventory but you actually updated inventory a week ago it just hasn't been refreshed um so have…
Escúchalo en el minuto 33:42
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