Proteger la reputación del remitente y la entregabilidad exige gestionar progresivamente los envíos y segmentar a la audiencia
- 11 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2023–2026
El éxito del email marketing depende de asegurar que los mensajes lleguen a la bandeja de entrada principal mediante el cuidado continuo de la reputación del remitente y la generación de señales positivas de interacción. Para lograrlo, se aconseja verificar listas para evitar rebotes, separar tipos de envíos en distintos subdominios, envejecer y calentar progresivamente los dominios, y enviar primero a las audiencias más activas o incentivar respuestas directas. Además, se plantean estrategias como personalizar el mensaje de bienvenida según el perfil y limitar o diluir los contactos fríos en menos del 10% del volumen habitual para neutralizar posibles quejas de spam.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 11 intervenciones distintas de DTC Podcast, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 11 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards yeah once the complainers and the unsubscribers are gone against the newsletter right like
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
missing out on is what happens after the click such that the first email that they get is delivering what they're asking for but should also have an ask which should be replying to your email because I need proof of life and I need a conversation started so like something that we do is every first email that someone gets in their onboarding series we want to ask a question super simple question to get them to reply which goes emails but we we always want to make that first experience one where we're delivering what we promis and asking a really super simple question that they're going to hit…
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596 · 2024 · comprobar
you don't even land an inbox um but in terms of like getting out of promotions and getting into like your regular regular inbox especially for like Gmail that segments it out the number one hat tip of that is make sure every email in your onboarding Series starts with an email question with a reply as your call to action get them to reply your reply welcome sequences and see where and when you can possibly have a very simple question that you ask that initiates that'll immediately pop your uh you could actually as a result of that appear in the primary inbox so that's
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555 · 2024 · comprobar
to include and encourage the user to reply. but we'll always have like a PS to get them to reply. Why? Replies are some of the best ways that you can send positive signs of deliverability. you're showing, especially Gmail, but So again, encouraging a reply can massively help your deliverability. This more. Have a PS. So, what I have an example of a reply to an email is a recommendations. And you want it to be an easy ask. Don't ask someone, hey, why light, something easy, something they're happy to share back because then you can start a dialogue and get to know more
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
So again, encouraging a reply can massively help your deliverability. But jumping into this, I cannot encourage it more. Have a PS. So, what I have an example of a reply to an email is reminder. If you haven't already, can you hit reply and let me know what your favorite Orlando restaurant is? Now, I whatever it is, people love to give recommendations. And you want it to be an easy ask. Don't ask someone, "Hey, something light, something easy, something they're happy to share back because then you can start a dialogue and get to know more about them as an
How to Use Timing Tricks to Land in the Inbox First · 2025 · comprobar
Oye, una de las mejores cosas que podéis hacer para aumentar la recepción de tus correos en la bandeja de entrada es que te respondan. Sobre todo el primer correo. Si tú lográis suscitar que la gente te responda al primer correo, hay una señal de, ah, esto es un contacto real con el cual esta persona le responde de vuelta. Entonces ahí pasáis prioridad a uno, no te vais la bandeja y Y aumenta el deliverability. Así que ahí si le podéis poner como, y cuéntame qué historia de pijamas tienes con tu no sé, o algo. O la otra es decirle como, hola, soy tal persona y no te va a llegar nunca mi…
De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this get to like 20 or 30% each send you make of cold leads this is how people their metrics are very comfortably below be very careful about because if you break it it is going to be very annoying
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on get to like 20 or 30% each send you make their metrics are very comfortably below what would cause a problem sure but they that you have to be very careful about because if you break it it is going to be very annoying to Unbreak we have a
5 Deadly Shopify Store Mistakes You're Making Right Now · 2024 · comprobar
this tricky is you just need to keep the inflow of emails versus your existing mail stream like under 10 increase each send of your 30-day actives right that's the constraint on the email side that's what makes this [ __ ] hard that's what second you get to like 20 or 30 percent each send you make of cold leads percentage to where their metrics are very comfortably below what would cause a problem sure but they
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
happens if you use the first product you blow your deliverability up why because these emails have incredibly High positive and quite High negative know two three times the one in a thousand that's acceptable but you can't Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mailstream if were instructing people to set this up was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so Bruce bolt implementation is instead of sending the welcome series first…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this methodolog is all about the second you get to like 20 or 30% each send you make of cold leads this is how people be very careful about because if you break it it is going to be very annoying
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this get to like 20 or 30% each send you make of cold leads this is how people cold emails at some percentage to where their metrics are very comfortably below what would cause a problem sure but they be very careful about because if you break it it is going to be very annoying
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
what happens if you use the first product in correctly and it can be used incorrectly in several different ways is you blow your deliverability up why because these emails have incredibly High positive and quite High negative Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mailstream if up was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes in the spam rates are so it the Bruce bolt implementation is instead of sending the welcome series first Yeah we actually hold the…
5 Deadly Shopify Store Mistakes You're Making Right Now · 2024 · comprobar
when it was self-serve like the the biggest thing that people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter play the account ruined yeah yeah tell people the reason this works is because you blend and you borrow reputation that you've built some people rules it's blend them into your existing it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards yeah once the complainers…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
problem is you know when it was self- served like the the biggest thing that people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account ruined yeah like that is list like when you when you tell people the reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
incorrectly in several different ways is you blow your deliverability up why because these emails have incredibly High positive and quite High negative the big Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mail stream was just make a welcome series for these engagement statistics of that welcome series looked like [ __ ] because the unsubscribes and the spam raids are so instead of sending the welcome series first we actually hold the contacts in a segment mix them in with a newsletter send them in a batch with the existing newsletter which…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
what happens if you use the first you blow your deliverability up why High positive and quite High negative doing is we're hiding the negative engagement in the existing mailstream if was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so what we require which is a result of the Bruce bolt implementation is instead of actually hold the contacts in a segment mix them in with a newsletter send them in a batch with the existing newsletter which is incredibly low negative engagement all the complaints…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account ruined yeah like that is list reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards yeah once the complainers and the unsubscribers are gone against the newsletter right like
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
changed what most people do as their very first email in their onboarding welcome sequence to all new leads. I turned that first email into 27 maybe the most important thing is relevancy. that with AI, you've removed the burden of operations and with this system, it's allowed us to really templatize a personalized email onboarding. So, this interacts with your brand the very first time they sign up sets the tone of your relationship. We all know that first impressions are the hardest to overcome current onboarding system and ask yourself four critical questions. And if We have what we call…
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
problem is you know when it was self-served like the the biggest thing that people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter but Play account when you when you tell people the reason this works is because you blend and you borrow reputation that you've built some that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards once the complainers and the…
5 Deadly Shopify Store Mistakes You're Making Right Now · 2024 · comprobar
happens if you use the first product you blow your deliverability up why because these emails have incredibly High positive and quite High negative Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mailstream if was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so Bruce bolt implementation is instead of sending the welcome series first Yeah we actually hold the contacts in a segment mix them in with a newsletter send them in a batch with the existing…
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar
it, the first question I always ask communication, is this person brand spanking new to our ecosystem? Now most here. You're assuming that they're brand new to your ecosystem. But is that true? repeating myself, but I'm challenging you that the very first email that someone gets in your ecosystem should be relevant to where they are with your brand and with their customer relationship with you. So, the first question I ask before we send any communications is are they brand want to see have they ever unsubscribed brand new but if they've unsubscribed from us before we have a slightly…
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
listen to this. Let's say I send an email, right? uh and then um to a really tight audience and then an hour later I send like I clone the email and I send it to a looser audience hoping that the sender or sorry the inbox provider says oh this is probably the B version of of a test and I thought the A version was okay so I'm going to inbox the B version and then the B version is full of the less engaged stuff. Now, what I want to know is, do they actually think those are two different um emails, or would they possibly think it's it's the B version or the the B version, the follow-up after the…
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 11 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Adquirir clientes es inútil si no se asegura su retención
- El email marketing exige calidad de datos y relevancia para sostenerse frente al desgaste y la caída de engagement
- El churn se previene interviniendo en el uso y éxito del cliente antes de la baja
- Crear y liderar tu propia comunidad retiene la atención y multiplica las oportunidades de negocio
- Un onboarding más largo, guiado y educativo maximiza la retención y el valor del cliente
- Dejar de usar el producto anticipa la cancelación sin importar el precio