Marketero

Marketero · Temas · Retención y relación con el cliente

Un onboarding más largo, guiado y educativo maximiza la retención y el valor del cliente

Acompañar deliberadamente al usuario tras la compra mediante procesos de incorporación más extensos y formativos refuerza su decisión inicial, evita errores de uso y profundiza su compromiso. Dependiendo del producto y del modelo de negocio, esto se implementa alargando los flujos iniciales con secuencias pedagógicas o tiempos de interacción más altos, o bien reemplazando el autoservicio por atención guiada, sesiones grupales o asistencia personalizada uno a uno.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 14 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, Davie Fogarty, DTC Podcast, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 14 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

would sign up I said let's do a $2,500 foot in the door where you're going to meet with them for that hour that foot in the door is designed to them to find a problem to sell a project and so I it take you to show and demonstrate results to your client two months cool we're going to do a three-month project time so we're going to charge $155,000 15,000 but at the end of the month two before month three when they start seeing results that's when you're going to position the 12-month retainer now much money now that he built trust shown value his retainer went up to 9,000 for 12 months that's…

How to Get Clients Every Time with Email · 2023 · comprobar

this brand, I know that if I get people coming in from my YouTube videos, we really don't need much on their landing page at all. Whereas if they're coming in from a paid ad, we have to tell a completely different story because we've even found like especially if they're coming in from our YouTube content, the conversion rate goes down if we confuse them with the whole information. They just because they're ready to buy, they're ready to and so it's a very very streamlined process. Whereas if they're coming in from a paid ad, we're having to start that whole process through. we're going to…

Why Your Google Shopping Ads Aren’t Converting — And How to Fix It · 2025 · comprobar

side note longer onboarding for a subscription brand not a bad idea what they found was when their onboarding was less than two minutes that person had a net value that was their standard thing when they made it eight and a half minutes their L TV Rose forx because you get so emotionally bought in and

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

Then we want to be doing strikethrough pricing, even for the one-time purchase, because that's going to improve our conversion rate. Next thing that we are going to do is just juice this page up with long form copy and video. We need to have a video that basically sells the shit out of this stuff, right? I'm talking about a one to three minute video that I get sold. I watch the video. I'm like, oh, this makes sense. This actually looks like it's worth trialing.

Shark Tank Investor Destroys YouTuber Products · 2026 · comprobar

tracking let's go to number six also a onboarding all right this one is like so now if you have a on to many type solution where you're onboarding you know you have 100 customers a day they get they get sold because you have a $5 a month $10 a month whatever thing you just want to automate the onboarding if you have any type of service that you can possibly I would say honestly even if it's a hundred bucks a month you can still do group on boardings right and so the idea is that you want to have a clear choreographed experience for day one all the way to day whatever day x and you want to…

7 Ways to Get People to Buy More Times · 2024 · comprobar

Yeah, absolutely. And I will say, like, Anyday for us. And that actually is the flow is this really nice warm welcome Um, as well as kind of, you know, what here for you." And we also give them a start from the easiest to get your mind tons of frozen products that tell you to kind of like build on that and kind of like, "Okay, cool. So, what? I've done timers, you know, missing them up rice again when you get any day. hooks. in. We've seen people use words like, zealous Any day is a cult. That's amazing, is we bring the customer all the way through. And then we have a flows. So, you know, the…

Ep 370: The Anyday Microwave Renaissance: Story-Telling with Plain Text Emails · 2024 · comprobar

registrado Si estás interesado en mi software, te llamo, te programo, hablo contigo. tío. Si te registras en una de mis registraran para la prueba y los llamaras o les enviaras un mensaje de texto y luego les Y mira, piensas: "No puedo escalar eso". Incorporación grupal. Literalmente puedes hacer una llamada grupal, invitar a todas las personas nuevas del día y luego decirles: si tienes alguna pregunta. Hay una conexión humana. Si hicieras eso, tus clientes se activarían. Y de hecho,

We Told Strangers Exactly How to Make Money With AI · 2026 · comprobar

funniest thing was he said yeah we had a video that played that looked like it was doing math and it was literally just a video and we played with the time stretch on the progress bar they it like hit the turtle and the bunny and like cool Bunny at two and a half that's that's bad turtle at two and a half we tripled our money cool turtle at two and a half on everything and it was onboarding experience it's like you paid somebody $15 an hour to Triple your LTV

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

onboarding experiences I worked with one SAS company um this actually the company we tested 30 second onboarding and 10 minute onboarding and what we found was making somebody sit for eight and a half minutes where they had to engage a little bit and we basically played him a video but they felt like numbers were flying around in the background and all sorts of stuff was happening the conversion rate of somebody that sits eight and a half minutes is so much better than the person that comes in after 30 seconds and because of that our SEO ranking shout out our SEO sales quadruple in a space of…

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

and honestly I stole that long form from um apparel brand subscription company but they make it so it feels like they get to know who you are you're sitting with a salesperson kind of feel and it takes almost 15 minutes to make your but their LTV on those customers is magnificent and it's because you emotionally buy into the product and you I think especially when it comes to SAS companies or subscription model if your LTD is long then you're really building your business not on the customer acquisition cost but on the ability to keep that business for a long time and one of the biggest…

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

registrándose contigo y como lo que Joey Coleman habló de los primeros 100 días necesitas vender a tus clientes después de que se convierten en tus clientes y eso es lo que mucha gente deja de hacer porque piensan que llegan al marketing y el marketing se detiene y las ventas comienzan y luego las ventas se detienen y comienza la incorporación. Yo digo que no, necesitas vender todo el camino y creo que de esto

How to Use Video to Sell Stuff….The Right Way with Ian Garlic | Perpetual Traffic EP 682 · 2025 · comprobar

will change everything it will eliminate the the most frequent [ __ ] up by 99.9 if we don't let someone launch who hasn't set that up then we will have no problem with Branch or clavio ever again problem is you know get is a fully white glove onboarding now we will set up the segments in your literally gonna hold your hand so that you can see the value of it because once undeniable I would imagine your Stern rate on the managed onboarding which is just sop of working with you guys is numbers yeah it's gotten a lot better since it was versus being self-served tell you that much yeah no

Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar

that we like you get is a fully white glove onboarding now we will set up the segments in your clavio account that do that you've done that as a business where you're saying our biggest liability is misuse of the product not by any malice but more just by ignorance we're literally gonna hold your hand so that you can see the value of it because your churn rate on the managed onboarding which is just this sop of that's where I'll put it yeah it's gotten a lot better since it was versus being self- served tell you

Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2024 · comprobar

guess we have a whole onboarding triage component where there's four different levels we cycle people through multiple times we don't let them get into the secondary triage of the onboarding sequence till they've done the first primary desired action the first one so interested in how I'm like stop telling people to do something when they didn't do the first action they promised they were going to do anyways right right so

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) | Perpetual Traffic EP 619 · 2024 · comprobar

say that I love the idea here that the perfect onboarding sets up the successful first term because it's about the relationship and it's about getting that second check and making that relationship work because yeah just as you think of an EC business of that person coming back to buy again like in a service business it's do they renew

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

service or you have a software notice how they're very similar onboarding is the first real touch point with the customer and customers make their first impression of your business from the 24 to 48 hours post purchase meaning everything that happens until then frames the entire rest of their experience with you and so nailing that next 24 48 hours will increase how many people take your upsells how long they stay so literally like adding onboarding can add 2 three months to your LTV if you have any kind of recurring service and so right now if you're not doing it or just sending like an…

Watch this to keep more customers · 2024 · comprobar

signed up for part of you is like wait so you did the one: one you added the Clos in the front of this you got a quick win for them okay but what about we found that when we had this one-on-one experience that restated the goals and all this stuff guess what happened we went from 20% of people ascending from from the old process to 48% of people taking the Ascension offer tldr is we didn't need to be nearly as sales heavy because the quality of the service was so much higher that they said yeah if this is a taste of what I'm going to get later I want way more of

Watch this to keep more customers · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 14 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre retención y relación con el cliente →