La rentabilidad real de un negocio proviene de la recompra y no de la primera venta

Your first sale is the least profitable. The end of your marketing funnel is the first sale. And this is where the customer journey begins.

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

push for a day one profitability that's not selling a business that's being a salesperson that's not building future cash flow that's relying on short-term and over and over again instead you can look at e-commerce as lead gen how much does it cost to acquire a customer that's very different than how how much does it cost to make a sale a customer this is the third thing I want you to write down today a customer is somebody who buys more than once a sale is just a lead we all know that getting somebody who bought wants to buy a second time well it's probably cheaper to make that second sale…

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

customer journeys at a profit. It's not one transaction. It's multiple transactions over time. You're securing future cashflow. That's how you scale a business. Otherwise what you have is a to buy from you never buy again. You didn't acquire a customer by making a sale. E-commerce, direct to consumer. If you have a brand, that first sale is a lead. The second and the third sales, the profit you make from that lead. If you look at Facebook as lead generation on a first sale, or as on a transaction, and you're able to use having a good product with a good business model and good customer…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

here your profit comes from the second transaction of a customer in your business if you cannot get anybody to buy from you a second time the reason you're going to fail is because you have a bad business solve that first first touch point with a customer is not your profit point that is buying a great but every business is about buying is dependent on how good is your business in getting people to want to come back and buy from you again if you can't solve that problem fix that before you throw all of your money into Facebook ads because remember that's the a product where maybe you break…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

Es que el negocio del e-commerce es el lifetime value, no es otro. 100% Lifetime value para quienes no lo sepan que es, es la multiplicación de tu ticket promedio por la cantidad de veces que una persona te va a comprar en el ciclo de tu negocio. Pero hoy, eh, no me importa tanto el CAC, sino hacer crecer el lifetime value. Cómo genero un sistemita de venta que logre la gente me compre la mayor cantidad de veces posible, lo más rápido posible para escalar el lifetime value. Porque si nos enfocamos solamente en el CAC con la primera compra, yo tengo un e-commerce que vende una vez, tenemos un…

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

Well, a business works by getting attention and monetizing it. But most importantly, turning that monetization into future cash flow. And then we can invest a portion of that future cash flow and profits into buying more attention. What we need is a continuous system that produces and amplifies cash flow and profit volume. The first sale is the least profitable. So again, the way a business works is getting attention and monetizing it and then turning that into future cash flow that we can invest in buying more attention. I am sure that you have been told that what matters most is the…

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

quality customers. Remember if you're playing this game right you are not trying to sell anything you can at a profit. TOC doesn't work like that. That's retail. You are not trying to be profitable on every single sale. Sure The way you got to be thinking about your economics is you're actually trying to buy customer journeys. You are trying to buy cash flow. Every new customer is an investment cycle. Whether they buy running a business, if you're in DTOC, then you are not focused on being a salesperson. You are buying customer journeys. That's the game. So, I hope

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

push for day one profitability that's not selling a business that's being a salesperson that's not building future cash flow that's relying on short-term Arbitrage and then having to win over and over and over again instead you can look at eCommerce as lead gen how much does it cost to acquire a customer that's very different than how how much does it cost to make a sale a customer and this is the third thing I want you to write down today a customer is somebody who buys more than once a sale is just a lead we all know that getting somebody who bought wants to buy a second time well it's…

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

cost because if you know people going to buy more than once every new customer has a greater LTV than a returning LTV Potential from where they are today first you're going to still get two more uh transactions out of that customer on beginning your profit comes from people buying from you a second time that's how you scale a business building a business to scale is acquiring attention monetizing it and turning that into future cash flow if you don't get today if you cannot acquire cash flow you'll only be ever as good as

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

Business is about the acquisition of future cash flow at a profit. The second transaction is way more profitable than the first. Reoccurring revenue is the most profitable revenue that you'll make.

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

Te diré algo: la transacción menos rentable de tu negocio, la más difícil de escalar, es la primera venta. Eh, la transacción más rentable es la segunda y la tercera. Si quieres obtener mayores beneficios, tienes que conseguir que más gente te compre más experiencia del cliente. Estás comprando dispositivos para generar flujo de caja , no intentando obtener ganancias. eso es realmente importante porque el coste de adquirir clientes y realizar ventas no hará más que aumentar cada año. Si no consigues convertir a esas personas que compran repetidamente en clientes habituales , vas a tener…

29 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

the next sale the next sale when we pay to acquire customer these days acquisition costs are going up right there's not going it's hard to be profitable on acquisition isn't it sure like maybe you could break even a little bit little bit better be a little bit profitable but the second time a customer buys there's more margin left over because there's no longer that acquisition cost associated with the sale and if they buy a third time and a fourth time we just get more and more margin and profit out of that investment

The 5-Step Formula to Shopify Success with Scott Cunningham | Perpetual Traffic EP 553 · 2024 · comprobar

difference. All e-commerce is just lead genen. Really, the only difference between lead genen and e-commerce is in lead genen, it ends with a lead. That's a sale. In e-commerce, the first purchase is a lead. When somebody buys something from your business, that's just a self-quidating lead generation

Meta advertisers… We’ve got a big problem · 2026 · comprobar

But here's the one thing that the top 1% of marketers understand. Making a sale at a profit is not the same as a scalable business. A good business is what scales ads. Not all customers are created equal. The first sale is the least profitable. And the end of the funnel is the first sale. And that's where the customer journey begins. So ultimately, this transformation brings us to part number two, which is going from being a salesperson to buying the right customer.

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

The most expensive transaction you will get in your entire customer journey is the first one. If you're in e-commerce or SaaS, you absolutely see the upside. Your entire business is actually predicated on generating that upside of additional transactions within the customer journey. You are not selling products. You are buying customer journeys.

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

the post-purchase experience more than ever. So, you have to earn your ecosystem. And the biggest opportunity just take over. You have to go after the people that bought from you once and figure out why they didn't buy from you again. And if you can earn that renewal business, you'll be able to survive where most people are neglecting it. They're just so focused on net new hard work, your work doesn't end. That's a really good point is the C acquiring a new customer and knowing what you can pay to acquire a customer is really is just step one. Yes. But because after that, it's really it's…

3 Jaw-Dropping Takeaways from Shoptalk & SXSW | Perpetual Traffic EP 685 · 2025 · comprobar

Because, remember, Facebook attribution is also complete bullshit, but we're looking for North Stars. So, our Facebook attribution model says our CPA is $38, even though we actually know it's $2.57. Now, why this matters is if you have a second purchase rate, if you know when your cash flow is. Now, let's say your actual cash flow is 90 days, right? You only need to be first order profitable until any of these people buy again. And even then, you don't necessarily need to be first order profitable. You should be spending a portion of your revenue on ads. If you need the ads to actually have a…

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar