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Boost Your Shopify Store Revenue by 250% Overnight with Retention.com
21 ideas de marketing sacadas de «Boost Your Shopify Store Revenue by 250% Overnight with Retention.com», de Professor Charley T. Sobre todo de retención…
- 21 ideas despiezadas
- Fuente Professor Charley T
- Dura 50 min
- Publicada en 2024
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Medición y experimentosPara determinar el precio máximo a pagar por un lead, se deben calcular los ingresos medios generados por contacto en el tiempo, restar el margen bruto del negocio y aplicar un factor de descuento por menor calidad/intención de la lista; el resultado es el beneficio neto unitario contra el que comparar el coste por lead.
SAS businesses he's like brands do not know the value of an email address he's like if you could go into their clay account and tell them what the average Revenue over what period of time an email address was then subtract their gross margin that is the profitability of owning an email address to them yeah then if you could go across your entire system and see what the discount for your lower quality email address is you could go and say look an email address is worth a $160 to you your gross margin is 30% so we're down to a125 or whatever $120 our emails are 25% less effective than that for…
Escúchalo en el minuto 16:19
Retención y relación con el clienteAl integrar leads fríos o identificados en los envíos de correo habituales, el volumen nuevo no debe superar el 10% de la base activa de los últimos 30 días por envío; superar el 20% o 30% degrada las métricas y daña gravemente la reputación del remitente.
that makes this tricky is you just need to keep the inflow of emails versus your existing mailstream like under 10% increase each send of your 30-day actives right that's the constraint on the email side that's what makes this methodolog is all about the second you get to like 20 or 30% each send you make of cold leads this is how people be very careful about because if you break it it is going to be very annoying
Escúchalo en el minuto 21:29
Retención y relación con el clienteAl integrar contactos recién identificados o fríos, no se deben enviar ráfagas aisladas tras días de inactividad, ya que destruyen la reputación del dominio; la mejor práctica es introducirlos dentro del envío habitual de la newsletter para diluir quejas iniciales y bajas antes de activar secuencias automáticas de bienvenida.
people would do is they just like let it run for two weeks not even send a welcome series to these contacts wait for two weeks blast them alone not even in another newsletter Play account ruined yeah like that is list reason this works is because you blend and you borrow reputation that you've recap the rules it's blend them into that and what it's doing is it's holding them until a newsletter goes out and then it's sending them with the newsletter and then it's doing a welcome series afterwards yeah once the complainers and the unsubscribers are gone against the newsletter right like
Escúchalo en el minuto 26:47
Retención y relación con el clientePara protegerse de demandas colectivas al desanonimizar tráfico web o usar píxeles de retargeting, las marcas deben recopilar consentimiento explícito (vía banners de cookies o términos de servicio), aclarando expresamente que los identificadores anónimos pueden cruzarse con información personal como el email para futuras comunicaciones.
it's it's like this wasn't a lawsuit about this meth method of De anonymizing people and emailing them it was a lawsuit about specifically not collecting consent to do pixel that is a customers to use cookie Pro one trust is yeah if you very conspicuously preferably on the banner but you can put it in your terms of service say these two sentences about what we do which the essence of it is effectively we will take Anonymous identifiers and we will match them to personal identifiable information in some cases an email and in some cases we might email you if that sure and the consumer hits…
Escúchalo en el minuto 2:10
Retención y relación con el clienteEnviar secuencias de bienvenida directas a correos identificados pasivamente sin formulario destruye la entregabilidad debido a altas tasas de quejas y desuscripción. Para proteger la reputación del dominio, se deben integrar estos contactos en pequeños lotes dentro de las campañas habituales de newsletter con alto engagement; de este modo, las bajas se absorben en el volumen general y se filtra a los usuarios no…
happens if you use the first product you blow your deliverability up why because these emails have incredibly High positive and quite High negative Shopify stores is because what we're doing is we're hiding the negative engagement in the existing mailstream if was just make a welcome series with engagement statistics of that welcome series look like [ __ ] because the unsubscribes and the spam rates are so Bruce bolt implementation is instead of sending the welcome series first Yeah we actually hold the contacts in a segment mix them in with a newsletter send them in a batch with the existing…
Escúchalo en el minuto 10:56
Canales de adquisiciónEl email no debe limitarse únicamente a retención postventa o prospección fría; capturar contactos con baja intención permite usar el canal como impactos sucesivos (mid-funnel) a un coste marginal mucho menor que el retargeting pagado en redes publicitarias.
strategy here because we think of email as either it's a retention effort or it's some like black hat cold email now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that mid middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would
Escúchalo en el minuto 18:48
Canales de adquisiciónEl email no debe limitarse únicamente a retención postventa o prospección fría; capturar contactos con baja intención permite usar el canal como impactos sucesivos (mid-funnel) a un coste marginal mucho menor que el retargeting pagado en redes publicitarias.
strategy here because we think of email as either it's a retention effort or it's some like black hat cold email now letting people that have shown some attention it's a bit of it's not prospecting it's not top of funnel but it takes email up from the bottom of the funnel and retention into much more of that mid middle yeah it really becomes more of that like second third fourth fifth touch point that Facebook would
Escúchalo en el minuto 18:48
Retención y relación con el clienteCuando la principal causa de churn en un software no es el producto en sí sino la mala configuración por desconocimiento del usuario, reemplazar el modelo de autoservicio (self-serve) por una incorporación guiada y asistida ('white-glove') previene errores críticos y mejora drásticamente la retención.
that we like you get is a fully white glove onboarding now we will set up the segments in your clavio account that do that you've done that as a business where you're saying our biggest liability is misuse of the product not by any malice but more just by ignorance we're literally gonna hold your hand so that you can see the value of it because your churn rate on the managed onboarding which is just this sop of that's where I'll put it yeah it's gotten a lot better since it was versus being self- served tell you
Escúchalo en el minuto 28:13
Medición y experimentosPara lograr un crecimiento exponencial y evitar estancarse en una sola fórmula, las empresas deben 'apilar curvas en S' (S-curves), ejecutando experimentos paralelos mientras opera el negocio central y entendiendo que cada nueva etapa o empresa requiere un enfoque de go-to-market completamente diferente.
this mindset he describes is is about stacking s-curves so it's like spending time on things that can become incremental or exponential excuse me not incremental and like making sure you always have several experiments going at once while your core business is working always be looking for the next scurve appreciating that what your success is on this Venture it will have nothing to do with how you built your last business everything about it would be different the go to market motion the product
Escúchalo en el minuto 46:31
Mensaje y copywritingCuando un producto ofrece una ventaja competitiva radicalmente superior o que parece demasiado buena para ser verdad, el cliente asume instintivamente que existe un costo oculto o riesgo reputacional, por lo que el mensaje debe centrarse en demostrar seguridad, legitimidad técnica y legalidad.
like what do you like exactly what I said what do you mean you can like get me an email for someone who have F out form it's like the three questions everybody has how's it Le how does it work what do I send right and then recently it's transformed into some some other ones like with the bigger like will my brand get damaged you know so the the questions are slightly different but from the same place basically just a Nuance it's an will this hurt will this hurt me is is what they're saying because it feels like it should right it feels dirty unfair advantages feel like there's a downside…
Escúchalo en el minuto 36:49
Desajuste entre ventanas cortas de atribución y ciclos largos de maduración de email
Medición y experimentosExigir o evaluar el retorno de inversión (ROI) de captación de emails en ventanas de 60 días destruye estrategias viables, ya que los contactos externos o de menor intención suelen convertir progresivamente en horizontes de 12 a 24 meses.
but like we're putting our balls in the blender because we're like hey 12mon deal with a 60-day out if we haven't showed you Roi in 60 days and the nature of what's happening is we're selling people emails that are converting over two years and we're putting ourselves on a 60-day Roi like burden or whatever you want to call yeah well this window to proof yeah so to convert over a year and a half like of course you would do that and then we would be out of this 60-day you know
Escúchalo en el minuto 15:49
Canales de adquisiciónEn Estados Unidos, la ley federal CAN-SPAM opera bajo un modelo de 'opt-out' (no exige consentimiento previo para enviar correos comerciales siempre que se permita darse de baja), a diferencia del marco 'opt-in' del GDPR europeo.
either because gdpr is opt in for data collection on the internet that's not what the law says here you are allowed to do this in the US even the state level stuff there's a federal level can spam law that was made in 2003 in reviewed in 2019 it is an opt out law period there is no room for interpretation yeah it is opt out it says nothing about opt-in anywhere in the law yeah it's just the way it is
Escúchalo en el minuto 6:23
ConversiónImplementar tecnología de captura e identificación en páginas secundarias y terciarias de menor prioridad eleva sustancialmente el valor obtenido por visitante (pasando en pruebas de medio centavo a tres centavos por usuario).
of the tests that I did initially was I put the tech not on my primary page I actually put it on I index all my pages based on revenue and I put it on all of the second and third tier pages and used it to amplify the revenue value of all those second and third tier pages and it was undeniable page went from half a cent per user to like three cents per
Escúchalo en el minuto 20:29
Medición y experimentosUna desaceleración sostenida en el ritmo de crecimiento mensual (de 10% en febrero a 8% en marzo, 4.6% en abril y 4% en mayo) compromete la rentabilidad si la estructura de equipo y costes se dimensionó esperando tasas de crecimiento más elevadas.
tread so our growth was February I looked at it today February 10% March 8% April 4.6% May 4% like that's got to go back up to 10% or I hired way too many [ __ ] people you know what I mean like
Escúchalo en el minuto 41:41
Retención y relación con el clienteEl mayor problema estructural en email marketing es la reducción continua de la base de datos (list shrinkage), lo que genera una necesidad permanente de captar nuevos contactos para compensar la pérdida natural de suscriptores e interacción.
the biggest problem in email is list shrinkage everybody needs a bigger list everybody wants a bigger list so
Escúchalo en el minuto 32:44
Medición y experimentosLa marca de comercio electrónico Diff Eyewear generó 4,5 millones de dólares en ingresos atribuidos a listas de correo capturadas tras una inversión acumulada de 150.000 dólares durante un periodo de dos años.
by the way like I look at diff iear who's been a customer for two years they've made $4.5 million on our [ __ ] emails they probably paid us 150 Grand right like it is it's unbelievable right
Escúchalo en el minuto 15:36
Desarrollo de competencias operativas previas a riesgos de hipercrecimiento
Estrategia y decisiones de negocioAntes de sacrificar ingresos actuales o un negocio de flujo de caja estable para buscar un crecimiento masivo, es aconsejable haber desarrollado experiencia previa en áreas críticas de operación como marketing, ventas, soporte y gestión de equipos técnicos.
maybe don't go for it on your first rodeo do something that you learn how to run a company and you whatever you know what I mean you learn about marketing and sales and support and how to manage a tech team and all that [ __ ] and then yeah once you sort of have the skill like I'm comfortable taking this risk it's like I'm foregoing a lot of current income to try to hit a [ __ ] massive
Escúchalo en el minuto 44:10
Crecimiento de lista de correo de Portland Leather Goods de 20.000 a 700.000 contactos
Retención y relación con el clienteA través de la captura avanzada de visitantes y una gestión dedicada de entregabilidad, Portland Leather Goods multiplicó su base de correo de 20.000 a 700.000 contactos activos manteniendo estables sus métricas operativas.
an email first shop which is strange being 70 or 80 million whatever they were at the time they only had 20,000 active contacts on their email list now they have 700,000 right like because of people like yeah metrics unchanged list size 50x right and Curtis is so great as
Escúchalo en el minuto 22:59
El costo de adquisición elevado suele ser impulsado por competencia con gran financiamiento
Canales de adquisiciónEn mercados saturados de competidores con abundante capital de riesgo, el costo de adquisición de clientes (CAC) se incrementa de forma desproporcionada debido a que estos actores pujan agresivamente en publicidad sin depender de la rentabilidad inmediata.
this software is a service blogger Jason Lenin he's like the reason the reason for high customer acquisition cost is well-funded competition because you're just like battling and I to be fair like I used to work I was supervisor at Omnicom for West Coast operations I drop a million dollars a day for like CBS and I didn't even care in before so hard it's like MailChimp had this free product they were also spending a billion a year advertising it 300 million they're spending $300 million advertising this free product which was better than what I had how are
Escúchalo en el minuto 35:47
Estrategia y decisiones de negocioUn SaaS de email marketing enfocado en flujo de caja puede sostener 3 millones de dólares anuales de facturación con una plantilla de solo 6 empleados antes de su venta por 10 millones de dólares a capital privado.
was that was $3 million a year Topline you know we had six employees it was like very profit it was a lifestyle for 10 million to a private Equity Firm
Escúchalo en el minuto 32:18
La aparición de imitadores como validación de categoría
Marca y posicionamientoQue surjan competidores directos copiando mensajes o propuestas comerciales sirve como validación de la demanda y contribuye a legitimar una nueva categoría de mercado.
right sure I mean hey look if you're not getting if you're not getting copy you're not doing good enough work yeah the guy literally made a video with like all of my copy in it I'm like you know great like fair enough okay good for you yeah right like you make the market more legitimate yeah just just validate what I'm doing totally yeah but like hasn't
Escúchalo en el minuto 5:11
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