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3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596
25 ideas de marketing sacadas de «3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596», de Perpetual Traffic…
- 25 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 50 min
- Publicada en 2024
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Retención y relación con el clienteEn el primer correo de bienvenida o entrega del lead magnet, además de entregar el recurso prometido, se debe hacer una pregunta muy sencilla que invite explícitamente a responder al correo (por ejemplo: consultar si desean seguimiento en los próximos días). Esto confirma que el lead es una persona real ('proof of life'), inicia un diálogo y optimiza la reputación de envío ante los proveedores de correo.
missing out on is what happens after the click such that the first email that they get is delivering what they're asking for but should also have an ask which should be replying to your email because I need proof of life and I need a conversation started so like something that we do is every first email that someone gets in their onboarding series we want to ask a question super simple question to get them to reply which goes emails but we we always want to make that first experience one where we're delivering what we promis and asking a really super simple question that they're going to hit…
Escúchalo en el minuto 17:50
Entregar solo una versión parcial del lead magnet en la página de agradecimiento
ConversiónOfrecer un adelanto o muestra del recurso en la página de gracias pero exigir abrir el correo o SMS para obtener el contenido completo asegura que el usuario revise su bandeja de entrada y vea las preguntas clave de interacción.
source they came from we have it available on a thank you page but we always actually hide more the one that's on the thank you page is never the full version we tell them they have to check their email or SMS wherever that delivery format is to get the real one because I need to make sure that they're going to see the question to reply to so we'll give them some give them a taste if we're delivering on the landing page but never the full full option I need them to check their email
Escúchalo en el minuto 22:34
Seguimiento comercial en tiempo real ante abandonos en páginas de agendamiento o formularios
ConversiónConfigura eventos de comportamiento (visitar la página de reservas, superar un tiempo de permanencia o scroll sin completar el formulario) para enviar una alerta al equipo comercial entre 10 y 15 minutos después o disparar un SMS personalizado para resolver dudas y cerrar la cita.
viewed a page you can build GTM specific conversion events did they at least scroll 50% did they visit that page at least 10 seconds did they get to an appointment schedule page and then you can have on that workflow if clicked visited page and did not schedule 10 to 15 minutes later you send a notification to your sales team member that says this person was just on the schedule page but they did not book an appointment give them a call now and you can even do period you have you can then send that person based off of the permission based marketing you have in place and optins a text message…
Escúchalo en el minuto 28:41
Retención y relación con el clienteCada comunicación enviada en una secuencia de incorporación o seguimiento debe incluir una sola llamada a la acción (CTA) clara. Pedir múltiples acciones confunde al usuario e impide medir adecuadamente la interacción y el compromiso del lead.
you're sending an email every email or every text should and always needs a call to action if you do not why did you onboarding sequence and always only have one stop asking for multiple things a confused buyer just never engages have one clear call to action if they click
Escúchalo en el minuto 27:00
Retención y relación con el clienteCada comunicación enviada en una secuencia de incorporación o seguimiento debe incluir una sola llamada a la acción (CTA) clara. Pedir múltiples acciones confunde al usuario e impide medir adecuadamente la interacción y el compromiso del lead.
you're sending an email every email or every text should and always needs a call to action if you do not why did you onboarding sequence and always only have one stop asking for multiple things a confused buyer just never engages have one clear call to action if they click
Escúchalo en el minuto 27:00
Retención y relación con el clienteHacer una pregunta directa y simple sobre preferencias o hábitos en el primer correo de entrega del lead magnet permite etiquetar al suscriptor y derivarlo a un flujo de bienvenida personalizado, reservando la secuencia genérica de la marca solo para quienes no responden.
for an example in the food industry we have a brand that we work with where we're actually asking them what is their favorite recipe so we're asking them how choice because then we know are they knowing that allows us to know a lot more about that consumer and then based reply the team that's monitoring that can update a custom field for preferred beverage type to which then we can start workflow based off of that specific tag if they provided that to us we give them the brand onboarding experience with an extension of recipes to that specific preference got it if they do not reply then they…
Escúchalo en el minuto 20:26
Retención y relación con el clienteHacer una pregunta directa y simple sobre preferencias o hábitos en el primer correo de entrega del lead magnet permite etiquetar al suscriptor y derivarlo a un flujo de bienvenida personalizado, reservando la secuencia genérica de la marca solo para quienes no responden.
for an example in the food industry we have a brand that we work with where we're actually asking them what is their favorite recipe so we're asking them how choice because then we know are they knowing that allows us to know a lot more about that consumer and then based reply the team that's monitoring that can update a custom field for preferred beverage type to which then we can start workflow based off of that specific tag if they provided that to us we give them the brand onboarding experience with an extension of recipes to that specific preference got it if they do not reply then they…
Escúchalo en el minuto 20:26
ConversiónLos comentarios en los anuncios de pago deben tratarse como oportunidades de venta directa y no solo como atención al cliente, ya que los prospectos los leen como si fueran reseñas de Amazon; fijar el enlace directo de compra o responder dudas con videos cortos del fundador o equipo visible incrementa sustancialmente las conversiones.
social content and seeing people requesting sales help in the comments the point was is that the number one question the number one comment where can I buy this the number one and the social media coordinator manager all their job was is to just put in the link literally where they can buy it and then we figured out a way to pin it at the top yeah and then all of a sudden we're like why is this ad doing so well like because it answers the number one question that they had it the comments like I tell everyone when we start running ads for them you have to treat your comments on these ads like…
Escúchalo en el minuto 41:25
Ofrecer un lead magnet de transición para capturar usuarios que no están listos para formularios de alto compromiso
ConversiónCuando el llamado a la acción principal requiere un proceso largo o de alta fricción (como una solicitud extensa o un configurador interactivo), se debe ofrecer un 'lead magnet de transición' con baja fricción (nombre y correo), agregando al menos una pregunta de cualificación para diferenciar prospectos listos para ventas de aquellos solo interesados en explorar la solución.
for example for what I would refer to as like a transitional lead magnet it's not like it's the it's the big thing that you want like we want people to fill out the application you know on the tier 11 site and we just redid our website we had a transitional call to action which that I think there is there are some people that are not go they're going to hit your site and if you have 32 fields they're in it but the the flip side of that is that some people aren't going to want to do it so that's where I think where you're talking about like that transitional lead magnet if you're not ready to…
Escúchalo en el minuto 15:34
ConversiónEn lugar de limitarse a pedir solo nombre, teléfono y correo electrónico en los formularios de captura, conviene solicitar entre 3 y 5 datos adicionales de cualificación para verificar que el lead encaja con el perfil de cliente ideal (ICP) antes de que entre a la base de datos.
also make sure you're only bringing in people that have signaled that they're your ICP your ideal client profile right is really important is who are you bringing into your database and what type of screening is happening beforehand so that you know with absolute certainty everyone in there making sure you're asking everyone before they get in Beyond just name phone number and email because if you're just getting name phone number and email pieces so to one element it's really important to make sure you know who and what you want to know about a person saying 12 to 20 things like it's three…
Escúchalo en el minuto 5:08
Implementar secuencias de recuperación para clics en agendas sin reserva completada
ConversiónAl enviar correos comerciales con llamada a la acción hacia un calendario de reservas, se debe configurar una secuencia automatizada de seguimiento (análoga a la recuperación de carrito abandonado) que impacte a los prospectos que hicieron clic pero no finalizaron el agendamiento.
so if you're using your CRM to send sales emails you need to make sure at minimum your sales emails are doing this because if your team is sending a sales email whether it's one to many or one to one and you have a clear call to action get on my calendar and you don't have anything in place where if they click but didn't convert let's call that like your add to cart if you don't have an abandoned cart sequence for calendar scheduling send this episode to whoever is doing it yes 100% so let's talk about
Escúchalo en el minuto 31:10
Canales de adquisiciónEn lugar de optimizar campañas de paid media únicamente por el formulario o registro del lead, es más efectivo configurar la conversión hacia el clic o respuesta del primer correo enviado; esto entrena al algoritmo para buscar prospectos reales con interacción verificable.
actually optimize for that they clicked email I want yeah I told you proof of life I don't care that you're a huh I recognize that if your first email optimize for the click on the email not the lead because that shows proof of really strong media buyer optimized for the click on that email Proof of Life did they respond to my first email because that means you've got a live one and that's an indication of somebody who
Escúchalo en el minuto 45:14
ConversiónEn lugar de enviar todos los contactos registrados a la cola de llamadas del equipo comercial, se debe implementar una puntuación de prospectos (lead scoring) basada en clics recurrentes en emails para transferirlos al pipeline de ventas únicamente cuando hayan demostrado interés activo.
leads are horeshit do not come into my like be a Voyer but don't waste my sales team's time or I'm not going to send that lead to be on someone's sales like their call center list of who to call clear workflow if they clicked on that button you can either add points to that lead score like you can have a a score place if they've clicked on 25 emails ever then you insert them into the pipeline as a to contact with a note that says this contact came in for insert lead magnet and they have engaged 25 times on email let's have a conversation with them and see what's
Escúchalo en el minuto 26:19
ConversiónAsigna valores por puntos y ponderaciones según las acciones técnicas del usuario (como visitas repetidas a una página o intentos de agendar cita) para organizar automáticamente la lista de contactos del equipo de ventas por orden de prioridad.
salesperson is the one that's going to have a list make sure that list is in priority order because the TCH person said hey 25 add it to their q and then maybe if they've been on this page and their you know fifth time they've tried booking appointment you can give them point value and you can add weight to where it shows up on the sales team but the sales team individual has an obligation to follow up when you've established if this then that
Escúchalo en el minuto 35:53
ConversiónAsigna valores por puntos y ponderaciones según las acciones técnicas del usuario (como visitas repetidas a una página o intentos de agendar cita) para organizar automáticamente la lista de contactos del equipo de ventas por orden de prioridad.
salesperson is the one that's going to have a list make sure that list is in priority order because the TCH person said hey 25 add it to their q and then maybe if they've been on this page and their you know fifth time they've tried booking appointment you can give them point value and you can add weight to where it shows up on the sales team but the sales team individual has an obligation to follow up when you've established if this then that
Escúchalo en el minuto 35:53
Diferenciación de comunicación en la lista de correo según el historial de compra
Retención y relación con el clienteLos suscriptores que nunca han comprado, los compradores de una sola vez y los clientes recurrentes representan perfiles psicológicos totalmente distintos; enviarles el mismo mensaje o hacer que el equipo comercial los aborde sin distinción desaprovecha la inversión ya realizada para adquirirlos.
before this uh was there's so much money inside your existing email list you've already paid a butt lad to get those individuals in there um but are you capitalizing what's in there are you talking to everyone the same way if someone's bought from you once they've bought from you more than once or they've never bought from you again they are 100% different types of individuals to talk to and we'll see sales team just call any and every just hoping when you don't have to hope you can use different
Escúchalo en el minuto 4:35
Ajustar la profundidad del formulario de captación según el ticket del producto o servicio
ConversiónA mayor valor del ticket (high ticket), más datos previos se deben recolectar en el formulario para que el equipo comercial inicie una conversación informada en lugar de una llamada fría de venta. Para tickets bajos, se puede iniciar con datos básicos (nombre, teléfono, correo) y enriquecer el perfil progresivamente mediante email marketing posterior.
yeah well High ticket especially the higher the ticket the more you want to know about that individual so the sales team is equipped to start a conversation and not a sales call so you want to have a few additional pieces but again like if it's a smaller lower ticket you might start with name phone email and then you can use your email strategies to capture additional information such as their
Escúchalo en el minuto 9:11
La captación de leads basura desoptimiza los algoritmos publicitarios y perjudica el embudo
Canales de adquisiciónPermitir la entrada de leads de baja calidad en la parte alta del embudo genera un ciclo destructivo: frustra al equipo de ventas, diluye la conversión y entrena a los algoritmos de las plataformas publicitarias para optimizar y atraer más tráfico no cualificado al no haber definido señales claras de éxito.
and then ensuring that it's quality in otherwise if you're starting from the top with trash and you're allowing that in you're going to dilute your your funnels you're going to frustrate your sales team and you're probably actually going to compound worse growth because you're signaling to the various algorithms that you want trash because they're going to be looking at it as trash in trash out let me optimize for it because you're likely not setting up what success signals look like but more
Escúchalo en el minuto 4:02
Estrategia y decisiones de negocioEl equipo de ventas debe enfocarse exclusivamente en sostener conversaciones, generar empatía y cerrar acuerdos, delegando la configuración técnica de flujos y herramientas en perfiles especializados en automatización bajo la guía estratégica de marketing.
be doing it uh it should not be the salesperson that's implementing it you should have someone that's like your CTO your you know your Tech Team your automation expert your email person they should be building in the automations for because I don't want the sales team to break anything or get overwhelmed like that's not what they're here to do so that's the tech Side sales people out my I mean I've hired hundreds of salese they all suck at Tech you know they have opportunities to grow I I don't want them to be good at Tech I want them to be good at conversations empathy personality or…
Escúchalo en el minuto 33:14
Aumentar los campos en formularios de alta consideración para filtrar spam y elevar la tasa de cierre
ConversiónEn compras de alta consideración o tráfico de pago con alta intención, agregar formularios extensos (entre 12 y 17+ campos o especificaciones detalladas del proyecto) filtra granjas de clics y prospectos no cualificados; aunque el coste por lead aumente (por ejemplo, 300 $ frente a 30 $), la probabilidad de cierre del equipo de ventas es significativamente mayor.
you are running paid traffic and it is for a high intent or a high consideration purchase meaning like we 17 Fields whoa and because it's a high another is because it weeds out a lot of the spam leads that we would otherwise sure so what ends up happening is that we pay a higher lead cost but the likelihood of closing is that much about is getting high quality leads that will ultimately lead to sales so I would much rather pay $300 for a lead like this as opposed to $30 if they fill out all the things like day long right but the more form fields in my opinion the better but you have to I just…
Escúchalo en el minuto 10:30
Canales de adquisiciónEnviar la primera notificación por SMS si el usuario se registró desde un móvil o por email si lo hizo desde el ordenador permite impactarlo de inmediato en el canal donde tiene la atención física en ese momento.
question it depends because where did they sign up from did they sign up on mobile or did they sign up from desktop if we know that they signed up from mobile they're actually getting a text message first ah if they signed up from desktop they're going to get the email first because I want to get them where they physically
Escúchalo en el minuto 24:39
Canales de adquisiciónEn ventas de ticket alto o ciclos comerciales largos, optimizar campañas en Google o Meta utilizando eventos de conversión offline (como contratos o casos firmados) con ventanas de atribución de hasta 90 días prioriza la calidad del negocio final sobre el volumen de leads no calificados.
keys to a really high ticket selling for us is offline conversions you want signed cases sign cases usually settlements based upon optimizing for cases which is an offline conversion event you can use with a 90-day window inside Google as opposed to just leads know I can get you a lot of leads but I would much rather get you you know 10 leads and six sign cases wouldn't you out might be Beyond like the 90-day conversion window window that you can do on Google Now on Facebook for offline conversions for optimization the point is is you've got to optimize the thing
Escúchalo en el minuto 46:19
ConversiónCanalizar las respuestas a correos de marketing y redes sociales hacia el equipo de soporte al cliente e incentivarlos con una pequeña comisión (por ejemplo, 2% a 3% de la venta) permite transformar el servicio al cliente en un canal de prospección y cierre.
gorgeous or some sort of solution where all email replies like if you're sending from an marketing email if the from email is like a support at mongus media. us you have something where your your social media your customer service team can engage and then they can signal and they have that two-way conversation with the sales team to Signal hey look at this this is really important and maybe um depending on your business you have your customer service team have an opportunity of a chance at that sale maybe they're getting a 2 to 3% percentage of that sale because they've worked the lead in…
Escúchalo en el minuto 37:33
Usar campos ocultos en formularios para capturar contexto sin añadir fricción al usuario
ConversiónPara obtener datos de cualificación sin sobrecargar al usuario con preguntas manuales, se deben implementar campos de formulario ocultos (hidden fields) que capturen automáticamente la página de entrada, la categoría del producto o la fuente de referencia.
some of those I would actually say that you can leverage referral source or the page that they're coming into and add additional hidden form Fields based off of okay in your instance are they entering from a patio specific page or an outdoor specific page versus a concrete garage whatever the different you can add an additional hidden form
Escúchalo en el minuto 14:31
Canales de adquisiciónSe cita el caso de un anunciante que escaló su inversión publicitaria mensual en Meta Ads desde 30.000 dólares hasta alcanzar los 3 millones de dólares al mes.
from uh they were spending 30 grand a months to three million a month just on
Escúchalo en el minuto 42:39
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