Definir con rigor el cliente ideal exige filtrar estrictamente a los prospectos y alinear todo el negocio

differently and the first step really is to determine which of your clients are actually which of your customers are actually good customers that you would like more of them some customers you don't want to ever see them again even if they paid you money that's why we went so granularly into the CRM to determine how long did it take them to buy when did they buy again how often are they purchasing how much are they how often are they opening emails and responding to text showing up to masterminds all these different touch points that build the ICP essentially is who exactly do we want so F…

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov | EP 533 · 2023 · comprobar

also make sure you're only bringing in people that have signaled that they're your ICP your ideal client profile right is really important is who are you bringing into your database and what type of screening is happening beforehand so that you know with absolute certainty everyone in there making sure you're asking everyone before they get in Beyond just name phone number and email because if you're just getting name phone number and email pieces so to one element it's really important to make sure you know who and what you want to know about a person saying 12 to 20 things like it's three…

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596 · 2024 · comprobar

and that's where the case story piece comes in too is because as we're collecting more of the case stories for clients we can use the AI to analyze what these people are really thinking H idea but I think you're losing out by saying ICP because it's you're not telling the story of the person but if you know the story of the person that's where it's like that's what I'm getting big into it's like what does this person problems what problems are they not asking about that they're thinking about and that's we're doing that content analysis with the case stories and then going hey generate me 20…

5 AI video tools you can’t live without with Ian Garlic | Perpetual Traffic EP 679 · 2025 · comprobar

stratifying out your lead with so figure out who they are like that's like your first step figure out who you ideally want to work with right that's called your ICP right and then you sort of have different gradients of that so there's this person this is our person but then there's probably a second person who's like they could be our person you know yeah and then there's maybe a third person's like yeah borderline but we should probably check it out and then maybe there's a fourth person's like no do it right you're wasting your time and your perfect customer start with that and then go…

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) | Perpetual Traffic EP 622 · 2024 · comprobar

order to be successful, we then redefine our new customer profile. Some people you want to be selling. Once we have this new ICP, this ideal customer profile, we now have to basically do everything top to bottom and realign the business in positioning and messaging. So, what that means is your offer has to match that type of customer. Your headlines have to match that type of customer. The testimonials you show should be those types of customers. The onboarding experience should be for those types of customers. Your sales team should not be allowed to sell people who are not this type of…

Business is hard until you do this · 2025 · comprobar