La Generación Z y los Millennials desconfían de la publicidad y validan sus compras de forma autónoma

Shifting shopping behaviors limit click-based measurement insights. Gen Z consumers are two times more likely to buy without clicking on an ad compared to other age groups. And 60% of their time spent on Facebook and Instagram is now video. To quote my buddy McCoy from Point of the Leather Good, people are watching reels and engaging with video content. And instead of stopping the video to they're just watching the video and they're going and making purchasing decisions because their

Meta just told us how to get better Facebook Ad results... · 2025 · comprobar

here like 79 70% of genzies and 69% of Millennials only trust a brand after carrying out their own research I think before and that research is obviously is done on these Discovery platforms obviously Tik Tok YouTube it's the new search decentralization of where they go and Trust the information they're where they get the information they're not typing questions into these algorithms they're not asking for answers instead it's they're giving these VI haors of what they want to be inspired by like show me more like consuming contents the way that we would watch trailers before a movie it's…

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

did you notice like the discouraging component from a purchase about 40% of Jen ear were like if you interrupt my content you butthead so it's like that native component where if you're interrupting me like go away it's like yeah yeah suffer the consequences don't make the sale as a result of that don't

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

there's percentages of breakdown in this article from Vogue that talks about like 57% versus 46% of gen zers versus Millennials and assuming a brand is lying so the idea is that Millennials have been the most Avid consumer of consumption before they buy we know a lot Amazon buyers they immediately go to the reviews very few people will purchase something from Amazon without reading reviews why because they just assume that it's marketing lies and persuasion tactics that they don't have time for and I think for Millennials but especially for jenz you're going to have like a new pre-stage which…

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

negative thing that they're on their phone while in your store whereas really it should be a positive component because they're so interested that they're almost ready to make the purchase and they know that they need to know enough before they use their purchasing power to validate whatever they were looking at so I think what's Amazon but you have gen zers that grew up knowing that was the standard so because that was a stand they're actually looking and comparing before they make the buy so I think that be much stronger for Gen zers and I think you're just going to find the answer yourself…

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

much they hate that gen zers are shopping while in store so they are fact checking they are price checking they are holding you accountable to what whereas the genzer is like let me confirm that you're worth my money let

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | Perpetual Traffic EP 589-590 · 2024 · comprobar

Shifting shopping behaviors limit clickbased measurement insights. Gen Z consumers are two times more likely to buy without clicking an ad compared to other groups. And 60% of time spent on

Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar

So I'm going to ask it to you is it for millennials and Gen Z, the majority of the ads and or the content that they view does not have a click. So accordingly, 50 to 60% of the content now that's actually being viewed on the meta platform is on reels. Which usually does not have a click, but it has a view.

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

mention around gen Z that they don't want to be sold to like they don't they don't want to consume something that is like this like elaborate pitch they want something like isn't an ad but doesn't really feel like an ad and so yeah I think I think there's all these like Trends and stuff that are interesting to keep an eye on but I imagine that anybody who will just go and like take the latest Trend or or something and like use that for their for their ads is not necessarily going to work unless they have that deep understanding of like who are my customers what do they want and then yes let's…

Bonus: Mastering the Alchemy of Creativity & Data: A Deep Dive with Reza Khadjavi of Motion · 2023 · comprobar

Instagram and never gonna work are you serious 60 to 70 of people that see an ad on Instagram end up purchasing from that brand like there is amazing

Ep. 511: The 5 Step System to Lowering Your Cost Per Lead 40% Using AI · 2023 · comprobar