El canal de comunicación inicial debe adaptarse al dispositivo y comportamiento del usuario
- 3 fuentes la sostienen
- Esfuerzo medio
- Retorno medio
- Dicho en 2024–2025
Adaptar el canal de entrega al dispositivo desde el que se registra el usuario —priorizando el SMS en móviles y el correo en ordenadores— permite captar su atención de manera inmediata en el entorno donde está activo. Algunas fuentes extienden este enfoque utilizando secuencias multicanal (SMS, correo, voz y video) o condicionando los envíos posteriores a una interacción activa («prueba de vida») para evitar saturar a contactos desinteresados. Mientras unos enfoques buscan iniciar conversaciones bidireccionales o asegurar asistencia a eventos aprovechando que el SMS tiene entre 95% y 99% de apertura, otros se centran en optimizar costes y relevancia.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de Alex Hormozi y Perpetual Traffic. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
signed up on your phone, do you have email notifications as prevalent as you have SMS notifications? Probably not. But if you sign up on desktop, so you're on your laptop or you're on your desktop device, you probably have email notifications on because that's a work then do a question. Are they filling out this form on mobile or SMS? If they're filling it out on mobile, then what we do is we start triage one based on the avatar with the first deliverable, the immediate one being an SMS. And if they sign up on desktop, our first deliverable is then an email. They're still going to get both…
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
got on the screen is that triage one, this is on your onboarding series. The only part of the triage that changes every time. So every time someone signs up for anything in your ecosystem, you need to redo triage one for that want to have that first triage level personalized to what they're signing up for. Then what we do in triage 2 and triage three, triage four, those are just built once that they'll unlock access to when they show proof of life. Trash One is no proof of life equals no point. I am being the bouncer. I'm not letting you into my ecosystem. I'm not going to send you all the…
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
did four things to actually fix this so number one is that we introduced a long email sequence we had nine emails that the second thing we did is we added an SMS because if people uh aren't showing do check my texts the next thing that we did on top of that was within the emails fourth thing that we did was again with more places more ways we had voicemail engagement so we had all four ways that example has a 95 to 99% open rate so having just a few strategically placed texts can massively increase the show up rate to things and I would bet that if I
This Business Was Stuck. Here's How I Fixed It. · 2024 · comprobar
question it depends because where did they sign up from did they sign up on mobile or did they sign up from desktop if we know that they signed up from mobile they're actually getting a text message first ah if they signed up from desktop they're going to get the email first because I want to get them where they physically
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596 · 2024 · comprobar
clean this up. Okay, so we asked mobile or desktop. Like I said, if they're mobile first, we're sending them a text what we like to do on that very first is sending them an SMS, which is like confirming that we've got your contact and starting the conversation. All we want is a dialogue, right? Dialogues lead to dollars. So, we send that their emails. We always want to try to get a reply. And an example of how we on a scale of 1 to 10, how likely is it that you are going to actually look at the email I just sent you? Facts. I hate asset to you here if you ask nicely. live into it. Then you…
Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 3 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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