Marketero

Marketero · Temas · Oferta y precio

Cerrar ventas de alto valor requiere construir credibilidad y adaptar los ciclos comerciales

El éxito al vender ofertas de alto ticket y B2B no radica en reducir precios ni en inflar el volumen de producto, sino en superar la falta de confianza mediante contenidos profundos, recursos accionables o productos de entrada que validen la calidad y el retorno de inversión. La captación debe adaptarse a ciclos de compra largos y no lineales, midiendo a los equipos comerciales por facturación y optimizando campañas con ventanas de atribución amplias en lugar de priorizar el volumen inmediato de prospectos. Además, la conversión se facilita utilizando palancas estratégicas como el cierre fiscal anual para deducciones tributarias, descuentos por prepago o esquemas de financiación aplazada.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 24 intervenciones distintas de Alex Hormozi, DTC Podcast, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 24 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

that's known as a deep question and a deep question is something that asks me about my values or my beliefs or my asking deep questions of asking people about their values and their beliefs and their experiences asking them how they feel about their lives rather than the a lot of our listeners you I mean High ticket closers marketers that have to team especially in the high ticket world when the sales guy jumps on and starts having the Practical conversation and we're talking about a high ticket offer I think that's the worst frame to put the customer in because I'm about to ask you to spend…

3 Step to Becoming a Supercommunicator with Charles Duhigg | Perpetual Traffic EP 609 · 2024 · comprobar

Entonces, como tenemos toda esa estrategia en las que son ya más de conversión son las que hay alguna promo, ¿cacháis? Como contrata Comunidad Feliz hoy y llévate un punto de acceso con el control de acceso gratis. Eh contrata Comunidad Feliz hoy y recibe la revisión de tu reglamento copropiedad que vale como un palo, eh pero te la lleváis gratis si es que contratáis el plan anual. Esas son más de conversión que hay obviamente menos la gente que llega, pero es la que nos sirve ya para la venta. Y ahí vais rotando las promociones que son muy buenas, pues, decir, estáis regalándole…

De $0 a $10MM USD Al Año con Comunidad Feliz - David Peña - E32 · 2025 · comprobar

conversion once they actually purchase. Another part to this is that they're not measuring their offline purchases. This is, as you can guess, this is a $600,000 purchase. So this isn't something that you're just going to click and buy within two or three days. There is a time period that goes by and it's, according to them, it's anywhere between two to five months is that sales cycle. So offline conversion events for both Meta and Google are absolutely essential. Right now, they feel like

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

No, yo invito a todos casi. Después. De Sí, después. Porque a mí me encanta saber cómo yo le ayudo. Cuéntame la firma, cuánta plata te ahorraste, cómo está esto, estáis, ¿estamos bien o no? O sea, yo tengo cliente O sea, mantener a clientes por más de una década no es fácil, ¿cacháis? Entonces, yo creo que la clave del éxito en los negocios no es la venta. Yo siempre apelo que la venta comienza cuando le facturaste. Ahí recién comienza la venta. Claro, o sea, a mí me encanta ver cómo yo Ellos me han ayudado a crecer como empresa y empresario y el ¿Sabéis? Tengo como esa mirada como de…

Lo que Nadie te Enseña sobre Vender (y Sobre Vivir) - Diego Vergara - E72 · 2026 · comprobar

O sea, de verdad hay eh los que venden low ticket, los tickets más chiquititos, que no es nuestro caso, vendemos tickets no sé, pues de 50 100 dólares no. Nuestros servicios siempre parten de 500 dólares mensuales para arriba. Entonces si tenía uno que factura no sé, 50 100 estoy hablando de ese tipo empresa los vendedores tienen otro modelo de ingreso donde muchas veces le dicen, oye, yo te pago no sé si es el caso, pero no sé, sueldo mínimo y Y claro, porque es una venta más rápida, como plug and play. Como en el caso nuestro nos demoramos eh tenemos que conocer al cliente, implementamos en…

De 0 Clientes a Vender su Empresa de Tecnología - Felipe Elgueta - E79 · 2026 · comprobar

for the masses. He was not speaking to the Fortune 50, Fortune 100 companies he was selling to. Right? And but it did not lead directly to, and in fact did turn off some business that was Fortune 500, right? Because you work. It can work really well. But B2B, I mean, in the end, do you want to work with some dude that's like bro in a sweatshirt? Most people that are going to spend a million dollars with the company don't want to see that. You don't necessarily have to get to that level. You don't need Hormozi level popularity to scale and grow your business, especially if you're going B…

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

use him as an example like he's in the m&a space in the agency world he has a podcast he uses it to recruit deals for him that are worth like he just did one that was worth over $900,000 he got on a commission and you know what he did to help bring that in it was a referral obviously but he had them listen to a bunch of his podcast to get to know like and trust him and he used it as sort of part of his sales funnel it's brilliant once a week maybe a couple hundred per episode but the point is it's the right couple hundred that's exactly it's agent a market for it and the niche you know the…

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551 · 2023 · comprobar

client who sells an industrial tape and one roll of tape is 10 bucks and the cost per acquisition I think is 30. so we spend thirty dollars to sell ten dollars worth of tape but it's to um it's to HVAC uh companies who the minute they use the tape and realize oh this actually does what they say it's going to do I think that the lifetime value of a customer is like ten thousand you know into the thousands of dollars so we spend 10 bucks on the front end lose massively but we make huge numbers

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

this is not a high-ticket service. We exclusively want to go after people that sell something that is high-ticket. Courses, agency offerings, real estate, all of these niches are great because they're going to be making a lot more money off each customer. Then there's

Laziest Way To Make Money With AI ($2500/day+) · 2025 · comprobar

Depende de tu negocio. Y ahí yo creo que en los negocios que son B2B, porque él hace también mucho B2B, si tu negocio es de low ticket, entonces tenéis que primero aprender a hacer muy bien marketing y delegar marketing. Ahora, si tu negocio es muy de high ticket y es mucho relacionamiento, Tienes que saber de ventas, entonces debe ser de ventas. reuniones, de cierre.

Cómo Facturar 40MM USD al Año y Liderar +700 Personas - Gert Findel 2.0 - E39 · 2025 · comprobar

as seeing is it worth to bring in-house? Are we seeing the impact that we expected from the investment we provided with them? Is it also an opportunity for them to take over additional work, besides just what they've been delivering on, because they are aligned with where we're going in additional pieces? I mean, it's just the time of the year. You're like looking at, hey, does this make sense with what we're doing now and where we want to go next? And I think most agencies, at least we've experienced this for sure. And I think it's true for most of my friends. It's like December is the time…

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It | PT EP 651 · 2024 · comprobar

things we can do is try to push forward bundles try to push forward higher value things you want to know what that looks into the Inner Circle let me just allow you to get an one-hour Consulting call plus standard access to the Facebook ads NBA program and a month of inner circle for $2,000 off now that's a $2,000 markdown that you can put on shop pay and spread out over the next year that is a great upsell that's a take everything you can Finance it over the next year and at that point we're good to go itself this investment is profitable by 2025 and then you're just basically taking some of…

DPA Tricks to SCALE META ADS · 2024 · comprobar

daba 200 libros para que tú le pases a amigo emprendedor y que también eh también te da unos playbooks. Te da 12 playbooks o 14 playbooks de ventas, de creación contenido, de creación anuncios, de capturar más Eh, puta, era impresionante los playbooks. Eran playbooks de 10 20 30 páginas y eran en verdad oro puro de negocio. Por eso la gente compraba oferta de 6,000 dólares, no por los 200 libros, sino que por los playbooks.

25 Libros Que Leí el 2025 y Review Honesta de Cada Uno · 2026 · comprobar

keys to a really high ticket selling for us is offline conversions you want signed cases sign cases usually settlements based upon optimizing for cases which is an offline conversion event you can use with a 90-day window inside Google as opposed to just leads know I can get you a lot of leads but I would much rather get you you know 10 leads and six sign cases wouldn't you out might be Beyond like the 90-day conversion window window that you can do on Google Now on Facebook for offline conversions for optimization the point is is you've got to optimize the thing

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner | PT EP 596 · 2024 · comprobar

especially like people driving PPC for That they they drive to a landing page Like, well, if it's someone you want to spend 20, 30, 50, 100,000 dollars, opt into your landing page. They're going to go do research. So, you know, image which is slightly more complex but gazillion different things happening all Google's 500 touch point study, right? brand 500 times. And everyone's like, that happens, right? It's it's people researching your name, your business name, your name plus reviews. review your socials, they go to your LinkedIn, they go to your YouTube, they go to your

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic | Perpetual Traffic EP 537 · 2023 · comprobar

And I always quote this to about Ryan Dice. It's like, you don't necessarily have to follow that sequence. You don't have to be engaged and then visit the site and then opt-in and then you're an MQL, then you're an SQL. Like I always joke with them. It's like, yeah, I bought 43 split tests from you. And then five years later I bought War Room, which was 30 grand a year. So I didn't do any other opt-ins. You know, I didn't, I just went right to the sale. I even skipped the sales process. I talked Right. I was nurtured for sure. But I didn't follow like the sequence that we all sort of learned…

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways · 2025 · comprobar

if what you have is a high ticket offer so that business can get a tax write-off, 100% can work. wanted to get all their billings in before the end of the year so they can make it a tax write-off for their business.

It's Basically FREE MONEY! · 2024 · comprobar

is you're hitting the same audiences who have already been warmed up with different pieces of is that you're giving them different values based to different pieces of value, valuable content that can then ultimately lead them to a buying decision, which in this particular case is a several thousand dollar coaching program. So in order to sell a several thousand dollar coaching program, they need to consume a lot of your stuff. They need to listen to you on podcasts. They need to read your blog posts. They need to download your lead magnet. They need to know that you know what you're talking…

The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months · 2025 · comprobar

Q5 can work for B2B during holiday mode um if what you have is a high-ticket offer, so that business can get a tax write-off, 100% can work. I'm I'm doing program wanted to get all their billings in before the end of the year so they can make it a tax write-off for their business. And uh hey, look, at that

Master Q5 with THESE 3 Meta Ads and Email Marketing Hacks! · 2024 · comprobar

marketers we're influencing our Prospect subconscious because the Prospect is the one that needs to in their heart of hearts start to believe that whatever it is that you're offering is what they need and that doesn't really happen just on a conscious level sure you can sell something for $7 on a conscious level but if you're selling High ticket like we do they have to believe it they have to emotionally be committed to it and once they are emotionally committed that's

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov | EP 533 · 2023 · comprobar

Sí, también Y son trabajos largos, ponte tú no sé pues yo también estuve metida en minería. Y además que la empresa invertía en mí, o sea, como que yo tenía viajar a Coquimbo, me tenían que pagar los pasajes, la estadía. Son proyectos que igual requieren inversión. Y después de 6 meses ir, tenéis que viajar, la altura y todo, te llega la orden de compra anual. Es que te El producto era bueno. Entonces el producto era bueno, yo estaba yendo, en algún momento iba a caer, ¿cacháis? Entonces yo sabía que me iba a resultar, pero si es que lo soltaba, cagaba.

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

the uh Ryan's 43 split tests was the marketing info product I ever bought think it was like sold for like 47 or I think it was forty three dollars because split test I think so yeah it was an amazing value and then I don't think I bought anything for two years until I bought war room which was like thirty thousand dollars so I was the ultimate going from that small split 43 split test is my entry level uh offer all the way to joining war room and this was

Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522 · 2023 · comprobar

then it's like we'll give you another 10% off if you prepay all three. Some people in that that may sound crazy to you, but a lot of departments and businesses work on annual budgets. And so it's like listen, it's about to be tax season, and you want to get this off your books now because we have one event now and two next year. Prepay for the event now, and that way you can you know have you don't have to pay taxes on it. >> Yeah. That all works super well Q4. >> No Well, we do like cuz a lot of people they're you know, they're looking at their Q1 Q2, sometimes you know, depending how last…

How to Get Rich for Service-Based Businesses (Thank Me Later) · 2026 · comprobar

If someone thinks, oh, this could help me double my business, it's very easy. I'm not saying we promised that, but I'm saying it's very easy to justify the expense within a B2B context. The issue is no one believes you. If I said I can double your business, if you believe me, then it makes sense.

We Broke The Guinness World Record In 24 Hours · 2026 · comprobar

think it makes a lot of sense to like one when you do sales like be purposeful about it and always be thinking about Q4 in the sense that it's like that's got to be our best sale of the year that's got to be our best offer of the year across everything that we have because we want to close everyone that we've spent on this year this year and we've only got 45 days to do it so here we go

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 24 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre oferta y precio →