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Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways
22 ideas de marketing sacadas de «Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways», de Perpetual Traffic. Sobre todo de canales de…
- 22 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 46 min
- Publicada en 2025
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Evitar promocionar anuncios directamente desde la aplicación de Meta en iOS
Canales de adquisiciónPromocionar publicaciones (boost) directamente desde la app móvil de Meta en dispositivos iOS incrementa el costo publicitario en un 30% debido a las comisiones de Apple, por lo que las campañas deben gestionarse desde el Ads Manager de escritorio.
They're boosting directly from phone in case you don't know this and you're using the app and an iOS device, you're paying 30% more because you're just giving that money to Apple. But most people here listening are in the ads manager. So in the ads manager, if you're using
Escúchalo en el minuto 7:35
Estrategia 'Five Horsemen' en Meta Ads para reducir el costo de adquisición final
Canales de adquisiciónEstructurar la cuenta publicitaria de Meta en un embudo completo con al menos cinco campañas simultáneas (alcance, interacción, tráfico, captación intermedia y conversión) permite alimentar la parte alta del embudo (TOFU) y abaratar los costos de adquisición en el fondo del embudo (BOFU).
Five Horsemen of the Ads Apocalypse. Long story short, it's building a full funnel in meta that allows you to spend a little bit on the top of funnel to decrease your bottom of funnel costs. And he had So the big version of it is what we're trying to do now is every ad account that we're in should have at least five different campaigns going. And so when we call it the five horsemen of the ads apocalypse is when we launch a campaign, assuming you have a budget that supports this full funnel strategy, we've just seen when we're doing reach campaigns, engage campaigns, traffic campaigns, middle…
Escúchalo en el minuto 2:11
Estructura de diversificación creativa en un solo conjunto de anuncios en Meta Ads
Canales de adquisiciónConfigura una campaña de Meta Ads con un único conjunto de anuncios y segmentación abierta (broad targeting), cargando múltiples ángulos creativos diversificados (historia del fundador, comparativa 'nosotros vs ellos', demo de producto, UGC y testimonios). El algoritmo de Meta distribuye y secuencia automáticamente los anuncios según las interacciones del usuario, optimizando las conversiones globales.
it's like, all right, well, what you need to do is create one campaign, one ad set, one ad set, wide open targeting, and then add all these different types of content diversification do them exact. Like you can do us versus them, product demo, whitelisting, face to camera, positioning test. You can do dynamic product ads are a part of this as well, which is like diversification strategy, you don't have to use them exactly. You can use five of these, four of doing a lot of AI related ads. So the point is, is like all of these are in that ad set and you start to see these individual ads because…
Escúchalo en el minuto 25:27
Escalar la adquisición enfocándose en el 80% ambivalente del mercado en vez de solo en compradores activos
Investigación de mercado y clienteSolo el 5-10% del mercado está listo para comprar inmediatamente (donde la mayoría de empresas compite con anuncios directos de descuento y conversión). La verdadera escala se logra educando al 80% indeciso ('messy middle') con contenidos demostrativos, testimonios, UGC e historias de marca que despierten interés antes de pedir la compra.
doing it as well. But I always sort of look at it as, you know, the tip of the ice, the tip of the iceberg is those are the people that are in market right now, maybe 10%, maybe 5%, maybe less, depending on what your market is. They're looking for an active solution. But then there's that 80% in the middle that are just in this, you know, they're ambivalent. You know, it's like the messy middle. It's like, you know, they haven't committed yet. They don't know what they don't know. And then there's the other 5% or 10%. They're happy with the solution that they have right now, and they're not…
Escúchalo en el minuto 10:05
ConversiónDescargar un recurso gratuito solo demuestra interés en el contenido («lo que dices») y califica como suscriptor (opt-in); un prospecto solo es un MQL cuando muestra interés explícito en la oferta comercial («lo que vendes»), y se convierte en SQL cuando la empresa valida mutuamente que puede y desea venderle.
this like full, great difference. For me, a marketing qualified lead is somewhat a lead. For me, a lead is anyone that's interested in what we have to sell, but they're a marketing qualified lead. If they raise their hand or interest in how to say to sell, and then they're a sales qualified lead. For me, if we have had a dialogue that is a sales qualified is I'm interested in selling to them. And I can sell them something. Right. They're qualified for my service as well. Sales qualified lead is I'm interested in selling to them. A marketing qualified lead is they're interested in what we have…
Escúchalo en el minuto 15:09
Estrategia de contenidosCompartir abiertamente los recursos, pipelines y procesos internos sin condicionarlos a un formulario de registro tradicional acelera la confianza y nutre a la audiencia a largo plazo; aunque la mayoría no ejecutará lo enseñado, el pequeño porcentaje que sí lo haga se convertirá en promotor o cliente de alto valor.
gave away like hundreds of millions of hours of free content to create that. And like everything he gave away was free. There was no, I've never opted in. I mean, I've bought like all, all of his books. I will like look at acquisition.com, but I'm in a long nurture cycle, but he's done it the right way. He didn't do it like the old traditional way of, Oh, you know, get your opt-in and then you get your, Right. Where it's like, he's on the way. Yeah. He's like, wide open. Take what you want. Cause your success is his success. Cause he knows it's going to pay forward. And the reality is, I…
Escúchalo en el minuto 22:33
Regalar el mejor contenido sin temor a revelar secretos comerciales
Estrategia de contenidosCompartir de forma gratuita las mejores estrategias y conocimientos de un negocio no compromete su ventaja competitiva, debido a que la gran mayoría de las personas no llega a implementar lo que aprende.
pockets every month. I have no problem giving away our content because so few people are going to someone bought a bunch and gave it to them. So what are you saying? You're saying nobody implements? the, that's the best way to comprehend. So we've covered a lot of ground here. Basically give away your best free, best free stuff and you know, your best stuff. Yeah. Don't be afraid because people don't implement. People don't. That's right. Don't be worried about giving away trade secrets. I mean, we've been doing this for 10 years. Like I know there's,
Escúchalo en el minuto 40:16
Impacto directo de la inversión TOFU en el costo por lead y costo por llamada
Canales de adquisiciónDestinar una parte del presupuesto a campañas de tráfico TOFU redujo el CPL de $32 a $16 en un caso práctico, mientras que retirar $5.000 semanales de TOFU en otra cuenta redujo las llamadas agendadas de 116 a 92 y encareció el costo por llamada entre un 30% y un 40%.
shared today that she implemented that strategy and saw her cost per lead go down from $32 to $16. Hello and welcome to the Perpetual Traffic Podcast. This is your host, Ralph been sharing with Dice's group. And this woman, Jen, had shared today in a group call that she implemented that strategy and saw her cost per lead go down from $32 to $16. that we had a client where we spent $5,000 less on their campaign. So we pulled $5,000 for the week on top of funnel ads. And we saw that their cost per acquisition went up. And so we had previously, we had 116 book calls when we removed $5,000 from…
Escúchalo en el minuto 0:24
ConversiónUn opt-in, suscriptor o seguidor únicamente expresa interés en consumir la información que la marca comparte, mientras que un lead real expresa interés explícito en adquirir la oferta comercial. Tratar a los suscriptores como leads listos para ventas genera fricción y desalineación entre los equipos de marketing y ventas.
that just goes to like this, like, oh man, I want this huge diatribe this morning with my team. I hate whoever said to marketing and sales teams that leads are the same word. I want to castrate that individual. Oh yeah. Yeah. Obviously a man who said, let's call the people that marketing are bringing in leads and the people that sales are working as leads. They are not the same at all. Some are subscribers, some are leads. Such a pet peeve of mine. Right. They are not leads. If you get an opt-in, it's not a lead. I call it an opt-in. You call it a subscriber, but it's not a lead. It's not a…
Escúchalo en el minuto 13:56
Monitoreo en cascada frente a métricas de vanidad
Medición y experimentosEl rendimiento del marketing debe medirse mediante una cascada progresiva (interacción, visitas a la web, opt-ins, MQL, SQL y ventas cerradas), descartando la viralidad o el volumen de reproducciones si no alimentan los siguientes pasos del embudo.
marketing. So it's engagement, site visitors, opt-ins, MQLs, SQLs, closed. Hmm. And that's sort of like the, that's the sort of the trickle down. Like that's the, that's the waterfall because, and if you're a business, you should be looking at those metrics. And those are the really the only metrics that we talk about because we know not necessarily impressions because every once in a while, like one of our TikTok videos just goes viral for no apparent reason. Is that, but that's not necessarily bringing in visits to site, a lot of engagement. Okay. But it's qualified. Okay. Like we have…
Escúchalo en el minuto 16:43
Estrategia de contenidosRetener el mejor conocimiento por miedo o ponerlo detrás de barreras de registro limita el alcance. Entregar material de alto valor y demostraciones técnicas gratuitas genera confianza inmediata y convence al prospecto de que el producto o servicio de pago será sustancialmente superior.
Or it might just value in advance, like value in advance. I'm going to show you how to do this. I'm going to teach you something now. Cause if you like what I teach you for free, imagine how with that recently. It's like, give away your best stuff. They're like, no, I got to keep that to myself. It's already on AI. Why? Give away your best stuff because like people will think, my God, if I'm getting that for free, and this is a Ryan Dice thing, of course, but most you and I learned this from him. It's like, give away your best thing because they're going to be like, wow, what am I going to…
Escúchalo en el minuto 11:29
Estructurar campañas con diversificación de contenido en un solo conjunto de anuncios
Canales de adquisiciónConsolidar en un solo conjunto de anuncios una alta variedad creativa (por ejemplo, 50 anuncios distribuidos en 10 formatos o ángulos diferentes, incluidos algunos sin llamada a la acción) permite al algoritmo de Meta aprender las preferencias del usuario durante 3 a 4 semanas y reducir progresivamente el costo por adquisición (CPA) y costo por lead (CPL).
finding the Andromeda update. We've done tons of shows on this with myself and John Moran and like are on our Friday lives called the Ad Lab now doing everything in like one ad set, one campaign, 50 ads, but 10 different types of ads, which we call content diversification. John goes through it Like we're finding that works really, well because it's like some of those ads are not even no call to action whatsoever. So it's almost like reach campaign, but you're just getting awareness and then Facebook will then say, oh, well, they like that ad. Well, maybe they'll like this one and then they'll…
Escúchalo en el minuto 6:37
Liberar recursos internos sin barrera de registro para generar buena voluntad
Estrategia de contenidosDistribuir herramientas y recursos internos en formato simple y sin requerir suscripción previa (sin opt-in) reduce la fricción de consumo y maximiza la autoridad y buena voluntad de la marca ante la audiencia.
We're giving it away for free. You don't have to opt in for it because we're doing it Which also means these aren't highly styled. These are internal resources. The Draw.io that Canva document together where you're just trying to convey simple. So we're not putting design resources and you can unlock for them wild success that they weren't ready for. Don't you want that credit or at least even that goodwill in the universe? Just give it away.
Escúchalo en el minuto 30:23
Evitar el síndrome del objeto brillante mediante el hiperenfoque en un único objetivo
Estrategia y decisiones de negocioPara avanzar en un negocio es necesario definir con precisión un único objetivo y alinear todas las acciones hacia él, descartando tácticas y estrategias ajenas que no correspondan a la etapa actual de la empresa.
that are like solopreneurs and there's a lot of things happening. So you have to choose what makes the most sense for you, where you are in your business and just focus. I think that's like the choose something that you know, you want, like define what you want, really know it and then focus on it so much that everything you do on that single focus will make it impossible for you not to diversification strategy doesn't work, if it doesn't align with what you're currently focusing on, I don't want you to be in the SOS shiny object syndrome where you're chasing all these things.
Escúchalo en el minuto 31:27
Mensaje y copywritingLos creativos publicitarios deben adaptarse a la etapa del embudo: las campañas de alcance funcionan mejor con prueba social (testimonios y notas de prensa) para generar confianza a bajo costo masivo, mientras que las campañas de tráfico deben usar preguntas intrigantes que dirijan hacia respuestas en páginas de contenido clave.
Good question. It's definitely different creatives because you're meeting people where they are in the funnel. And so like, for example, reach campaigns, anyone that's listening to it, you're to test and figure out what's best for you and your business objective. But when we've introduced reach campaigns, we're using things like testimonials, we're using things as like press publications, it's we're reaching to mass audiences really cost efficiently with good things other And then creatives on conversion are going to be different traffic campaigns where we're making like clickbaity type of…
Escúchalo en el minuto 5:12
Oferta y precioSugerir al comprador desde las primeras páginas o minutos que consuma el contenido combinando formatos (leer y escuchar a la vez para acelerar el aprendizaje) permite introducir un upsell natural e inmediato del formato alternativo.
to just really absorb it, you listen to it and read it. Oh yeah. His pro tip, faster, deeper learning, You say it works. I actually found that it's on page eight of his new book. It's the first upsell that he has. So if you're listening to it, he's upselling you to buy the book. If you're reading it, he's upselling you to buy the audio. I thought it was brilliant. Yeah. It's so good.
Escúchalo en el minuto 35:38
Oferta y precioLos clientes no siempre recorren la escalera de valor paso a paso (tripwire, oferta principal, maximizador); prospectos aparentemente inactivos durante años pueden saltar directo a ofertas de alto valor (high-ticket) cuando la propuesta ofrece exclusividad y resuelve una necesidad crítica en el momento oportuno.
And I always quote this to about Ryan Dice. It's like, you don't necessarily have to follow that sequence. You don't have to be engaged and then visit the site and then opt-in and then you're an MQL, then you're an SQL. Like I always joke with them. It's like, yeah, I bought 43 split tests from you. And then five years later I bought War Room, which was 30 grand a year. So I didn't do any other opt-ins. You know, I didn't, I just went right to the sale. I even skipped the sales process. I talked Right. I was nurtured for sure. But I didn't follow like the sequence that we all sort of learned…
Escúchalo en el minuto 17:31
La consistencia como ventaja competitiva frente a la deserción del mercado
Estrategia y decisiones de negocioGran parte de la ventaja competitiva proviene de mantenerse consistente a largo plazo ('show up'), ya que un porcentaje muy alto de competidores abandona sus proyectos en las fases iniciales.
It takes, building a business, building a brand isn't easy, but when you do it and you really commit to it, you can potentially cash out big. Yeah. And it's, it's the long game, you know, months. Like you just have to be that much better than just the next person. And a lot of it is just showing up, you know, it's just being consistent. And I hate to say that that's another lesson here, Half of your success is showing up. I swear to God. Like if you show up, you're ahead of all 50% of your competition. The other 50% of what you're going to do is obviously is what you're
Escúchalo en el minuto 43:47
Uso de la historia del fundador para diferenciar productos comoditizados en TOFU
Marca y posicionamientoEn mercados con productos comoditizados, los anuncios basados en la historia de origen del fundador funcionan excepcionalmente bien en la parte alta del embudo (TOFU), ya que apelan a la emoción y al propósito de la marca ('el porqué') para captar atención antes de introducir pruebas de producto o comparativas racionales.
these, make up your own. Founder story we're finding is tremendous at top of funnel. Like for whatever reason, it's like, what's the story behind the brand? We'll buy the why. It's Simon Sinek. They buy your why, especially when you have a commoditized product, like all day. And what's going to make me make that deciding factor is likely going to be emotion, not price. episodes that we've talked about is supplements in the dog niche. So they talk about the founder story as like a 10 minute video that they cut from, they got from two years ago. It's like two, three years old. The guy, it looks…
Escúchalo en el minuto 26:08
Duración promedio de un podcast antes de ser abandonado
Estrategia de contenidosUn podcast promedio dura únicamente entre 2 y 3 meses (alrededor de 9 episodios) antes de que sus creadores dejen de publicar con regularidad.
and this stuff now is the thing that is the long game. And what's the average podcast two to three months, two months, I think like nine episodes. Yeah. It's about nine. Yeah. It's about two to three months. Like you just have to be that much better than just the next person. And a lot of it is just
Escúchalo en el minuto 43:59
Retención y relación con el clienteEn el mercado de libros de negocios e infoproductos, un volumen masivo de ventas no se traduce en consumo real; la gran mayoría de compradores adquiere el recurso por aspiración pero nunca llega a completarlo ni ejecutarlo.
He launched a month ago today. Yeah. He has had only 239 people leave ratings and only 36 left reviews from $80 million minimum number of books that were sold on Goodreads. One of the most popular places to rank books. Only 239 people have said they finished the book. How? If we look at that, it's like the way I akin to it is Alex Hermosi just sold a bunch of cookbooks to people that don't cook. that you don't follow through on. But all that to say, like, if he did $80 million minimum worth of books and a month later, 239 people finished it, of the quarter million people that listen to our
Escúchalo en el minuto 39:26
Cifras de lanzamiento del libro de Alex Hormozi
Medición y experimentosEl lanzamiento del libro de Alex Hormozi alcanzó 2.7 millones de copias vendidas y facturó entre 80 y 105.7 millones de dólares durante su fin de semana de estreno.
He looks great. The point is, is that he created, like everyone said this, that, Oh, $81 million launch, right? How many, how many books did he sell? 2.7 million like on the launch in the first 24 hours, 105.7 million dollars or something in that weekend. Yeah. Oh, I have it as 81 million, but anyway, between 80 and 105 million. But loads of money. Right. But that was all done because he
Escúchalo en el minuto 22:06
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