La segmentación por etapas del embudo debe hacerse con creativos y no con audiencias

Entonces hoy el gran desafío en las cuentas que estamos pudiendo invertir mucho y generar buenos retornos, te digo un retorno de 10 invirtiendo 100,000 dólares por mes para hacernos algunas ideas, es el foco en creativo y en las diferentes etapas del embudo, funnel. Muy importante que estén disponibles todos los niveles de creativo para todas las etapas de los funnels. Es decir, que tengas creativos, que salgan a buscar audiencias nuevas, que salgan a buscar gente que ni siquiera sabe existís, que salga a buscar gente que no sabe existe la solución tuya para el dolor que tienen, que existan…

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

way this is set up with one advantage plus and 10 to 50 ads in here, notice there is no top offunnel. So no topofunnel slash middle ofunnel slashbottomofunnel split. Okay, that doesn't exist. So with this new strategy, what we're seeing is that uh inside of the adset, the ads work together, right? So you might have a top offunnel ad, right? Then you also might have a middle ofunnel ad and then you also might have a bottom offfunnel ad. Again, this is creative diversity, right? So like if we look at this setup, we put all the ads that we have in here because with this new algorithm update…

Andromeda just changed Meta Ads forever · 2025 · comprobar

That one is going to be basically what you would say is your warm traffic existing customer's brand. That shouldn't really go over 10% of your total ad spend. I usually like to take traffic splits rather than spends. So I usually like to have 70% of my traffic be cold, 20% of my traffic be warm, and 10% of my traffic being like your purchasers, your brand searchers, your real true bottom of the funnel. That is a good traffic split to start with and then adjust as needed based on AOV and sales cycle.

Declassified: Secret Meta Ad Creative Strategies Revealed! | Perpetual Traffic EP 636 · 2024 · comprobar

interested in having three different adsets for each stage in the funnel your creatives will be used by the platform don't want you to have adsets to reach stage the funnel I want you to be focusing on making the best ads you can that having ad sets by part of funnel is a very Antiquated way of doing things basically since 2017 that was the wrong way of doing things so let me help you save six years seven years eight years

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

UGC, like top of funnel founder story content. This is a great way to introduce the brand. And Hey, this is why we're different. This is why we created this company to start with. This is, you know, the Simon Sinek book, start with why it's that type of content. That's very top of funnel. People often don't buy what you're selling. They buy what you stand for. And that's the sort of or $4,000 hammocks or testosterone replacement therapy and GOP ones, it's that type of content, very top of funnel that builds trust with your would be client customer. of product ads, a lot of image ads. So the…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

You see the old way that people used to run Facebook advertising is they would have a top of funnel which would consist of lots of different interest-based targeting. Then they would have a middle of funnel which would basically be retargeting people The reason why I'm telling you this is because all of that is out of the window and this advantage plus setting is basically all you need to target everyone across all of those stages. simpler because all you need to do now is set up one campaign and then introduce creatives to it in a unique way

Facebook Ads Tutorial - 2025 FREE COURSE for Beginners · 2024 · comprobar

as you go through this, you can go through different levels of awareness, which is like at the top level, someone can be completely unaware. So you have to hook them with curiosity. At a level underneath of that, you have to have someone who might be problem aware. Hey, do you get up at night to pee more than two times? Hey, have you ever had someone cancel a contract before it comes due? Right? These are problem aware. Then you have solution aware, which is like, have you ever tried to collect using some of these softwares and it hasn't worked the way it was supposed to? Have you ever tried…

14 Years of Marketing Advice in 35 Minutes · 2025 · comprobar

going to be talking about uh specific messaging based upon levels of awareness through what we refer to as level one through level five traffic meaning cold traffic doesn't know who you are all the way to level five traffic level five traffic is what we refer to as people who have actually bought from you so they've been on your site they are very aware of obviously your product they've purchased your product what do you actually do there and each individual level as someone sort of navigates through your website you can show them different types of ads in order to get them to the next level…

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

Ahora, si haces esto en un CBO, puedes hacerlo donde estos sean top of funnel, mid bottom funnel por audiencia. Y en ese caso diría que, ya sabes, no estamos en 2018, hemos evolucionado. Tenemos coincidencia avanzada. No lo necesitas. Hace 10 años así era como se veía todo mi material, ahora está completamente obsoleto. Se trata de tomar una idea antigua y más apropiadamente, una idea que funciona para plataformas de medios pagados que no son redes sociales. Así que es una idea funciona para Google, es una idea que funciona para email y afiliados que luego intentas llevar a Facebook. Y…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

through you have to actually persuade them with different types of creative different types of messaging all the way through until they ultimately probably do a Google search check you guys check it out you know and then Google you know brand or a high value keyword gets the ultimate credit from an attribution standpoint and everything else is discounted because like the last couple if I just measured the last step is going to look fantastic but that won't grow your business but if I just measure the first step it's going to look fairly terrible like 1.77 you're G to get mad the Top Line myrr…

The Secret to Profitably Scaling Your Product Line Without Going Broke | Perpetual Traffic EP 618 · 2024 · comprobar

This is interestingly enough, if you are not using audience Now if you do this in a CBO, you can do it where these are top of funnel, mid, bottom funnel by audience. Um and in that case, I would say you know it's not 2018 anymore. We've evolved. We have advanced matching. Um just the world is different today. You don't need 10 years ago, this is what all my stuff looked like. Now it's completely obsolete. However, if these are done by concept of the ad, you've essentially done the one campaign structure.

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

is setting up a brand or maybe a or you know something about like what your product is all about let's pick a there you go okay so you set up a site and you set up a Facebook page purple and you feed content to individuals top of funnel about the value of purple juicing and in your retargeting you send them to the product send them to your this could be like a yin and a Yang where your top of funnel is editorial your bottom of funnel is conversion and then your bottom of the funnel remarketing is editorial yep uh-huh so I

The 'Dirty' Strategy Every CMO Should Know | Perpetual Traffic · 2023 · comprobar

engager so this group of Facebook and Instagram engagers from the last 30 days as a top of funnel style audience you could say people that are following me but maybe not engaged lately that could be a midf funnel audience that's kind of like a retention CL and then you can say people that have Abend to my sight in the last 30 days those are folks who are kind of bottom funnel in this structure on the simple principle of the larger the audience the more Upp profundal it is the engagers more people engage with the account than follow it more people follow the account than have been to my…

How to Become a Facebook Ads Expert · 2025 · comprobar

At this particular point in time, we noticed that there was very much a very mostly product-focused ads, limited to just image ads. It wasn't a whole lot of top of funnel, middle of funnel, video types of ads, a beautiful house, that tends to be very bottom of funnel. Those are people that are in market. You're competing against everybody else. You're not creating awareness that this product actually So you need to be able to relay that through video. And images don't really relay that all that well. of the product and the features and the benefits. And then finally you get an ad that says…

Half Your Ad Budget Is Working Against You (And You Don't Know It) · 2026 · comprobar

that low. Perhaps you don't need the top of the funnel to feed the rest of the funnel because you're existing in a space where you're not the only person talking about it. If I'm selling sneakers, I don't need to be the only person selling sneakers. My ads don't need to tell people, "Hey, by the way, you have a foot." A midfunnel ad can be perfectly great at conquesting everybody else.

How to Scale Profits with Meta Ads · 2026 · comprobar

So the more budget we moved over to the top-of-funnel channels, and the more we pulled away from our bottom-of-funnel channels, the top-line metrics just kept improving and improving and improving. more budget from Amazon, and a bit of a reduction on Google and Bing. So that freed up some budget for CTV. reaching completely new audiences, maybe people that watch more TV, but don't necessarily interact on Instagram or Facebook or TikTok. So that's an additional channel that feeds the machine and finds new audiences that will then start to see our retargeting ads on the older channels as well.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

Tengo tres niveles. No tenía ni idea de esa cuestión. Tenía los que están el público frío, el público que está más o menos tibio y el público caliente. No puede ser la misma estrategia, no puede ser el mismo anuncio, no puede ser el mismo video para estos tres públicos. Entonces, ahora tengo estrategias para cada uno de esos públicos, para el público frío, para el tibio y para el público

"Dupliqué mis ventas en 3 meses" Ecommerce de Cursos SENCE - Cristian Soto - ASR Capacitación · 2025 · comprobar

The honest truth is if it's a new brand, you probably don't know what you need. And there's no way for you to know whether the ads are going to be top of funnel or bottom of funnel. And remember that while it is top or bottom funnel for your ad account, for your customer journey, those customers exist in a larger customer journey with a thousand other businesses and millions of other advertisers trying to sell products like yours and different and related

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

Lo primero que estoy viendo es el volumen de anuncios que tenés es bajo. Hoy hay solamente 20 anuncios andando. Sí. Y lo más importante que hay que entender es que la gente tiene 5 niveles de conciencia respecto a tu marca. Gente que no sabe ni que tiene una dolencia. Gente que sabe que tiene una dolencia pero no conoce la solución. Gente que conoce la solución pero no te conoce a vos. Gente que te conoce a vos y a tu competencia pero no te eligió. Y gente que te conoce un montón pero todavía no te compró. Si solamente pensamos en que hay 5 niveles de conciencia y nosotros tenemos que atacar…

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

A los grados de conciencia para arriba. Si se fijan. Hay un vínculo muy directo. Entre tofu, mofu y bofu. Con los grados de conciencia. ¿Qué significa esto? Las personas. Que es. Que son inconscientes. O conscientes del problema. Y conscientes de la solución también. Son públicos fríos. No me conocen. Esperen que voy a bajar esto más chiquitito. Así me ven. Ahí va. No me conocen. No saben quién soy. Entonces. Es anuncio de tofu. En tu cabeza es el tofu típico. Pero acá tenés que pensarlo. Anuncios para gente inconsciente. Y anuncios para gente consciente del problema. Después tenemos. Más…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

Después de tu sitio web van a estar los que vieron productos, los que agregaron al carrito, los que llegaron al checkout, y los que estaban más interesados y se quedaron más tiempo, los que estaban más calientes con el producto. Y a eso después como vas a ser un público chiquitito porque no te están tirando el millón de personas, sino está viendo quizás unos 10,000 que se metieron a tu sitio web, de esos 1 millón originalmente que a estos les va a hacer otro tipo de anuncio enfocado en conversiones y les va a hacer mucho remarketing porque ellos están realmente interesados. Entonces, como son…

Ideas for Christmas campaigns / Shopify · 2017 · comprobar

esto primero que nada las campañas las ordenamos por sigla tofu vendría siendo top of the funnel tofu tofu ya mofu vendría siendo middle of the funnel y lo fue vendría o pofu vendría siendo la parte de abajo del final que es un final entendamos de manera muy simple como lo siguiente un funnel es simplemente un conjunto de campañas que teníamos corriendo a distintos tipos de público cuáles son los distintos tipos de público tenemos acá por ejemplo públicos fríos que generalmente van a ser masivos gente que no nos conoce públicos similares públicos por interés públicos por comportamiento…

Como vender U$100.000 en Facebook en 45 días · 2020 · comprobar

That could lead you to insurance. That could lead you to whatever. But it's a slightly more aware person. At least they're problem aware. Solution aware is that somebody knows of the potential things that they could buy, and you're helping them select between them. Product aware is at even more micro level. And most aware is typically your existing customers. So here is where you just make offers.

How to Grow Your Business SO Fast in 2026 It Feels ILLEGAL · 2025 · comprobar

me tengo que enfocar en ofertas comerciales. Y eso es lo que hacen casi todos. ¿Vieron? Si se ponen a mirar sus anuncios, casi siempre están enfocados en lo que son ofertas comerciales. Entonces le están hablando solamente a esta partecita. Acá. Chicos, no sé por qué me borra esto y no sé volver para atrás. Acá. La mayoría habla acá abajo. Habla gente muy consciente. Cuando hablamos de ofertas comerciales, está buenísimo, si tenés buenas ofertas comerciales, para convencer a la persona de que vos sos la mejor opción. Pero te falta todo el tiempo la parte anterior. Bien. Ok. Entonces…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar