Los anuncios con testimonios reales y UGC superan a la publicidad tradicional en credibilidad y rendimiento

especially if you go for something in the Shorts Network, like we're really seeing the best format is user testimonials. and sometimes in the Shorts, like what I call Addy ads, just flop. And it's more the natural testimonial. I think that my best Shorts performing ad is purely a snippet from a Zoom call So I think also as well, especially with something like the Shorts, you don't have to have super, super high quality to enter the game.

Audience Targeting for Google Ads · 2025 · comprobar

los anuncios así si veis ponte tú tenemos uno de testimonio que es muy bueno donde tenemos una paciente mayor, una más jovencita, uno entre medio, ¿cachái? Que dan un testimonio. Los testimonios sirven mucho como anuncio para este tipo de Bueno, para todo en realidad, pero Y el puta, el más efectivo para mí es el sándwich de testimonio. Cuando tú ponéis varios testimonios entrelazados entre sí y le vais armando como una pequeña historia, puta, ese yo creo que anuncio lleva un año corriendo y todavía me sigue rindiendo.

De Kine Empleado a Ecommercero y Dueño de su Propia Clínica - Gonzalo Sanhueza - E67 · 2025 · comprobar

It is absolutely ridiculous. In addition to that, you can create your own AI UGC creator. So you have consistency across your ads to your product landing pages. Once you've developed that character and what they look like, they are constantly in your library and you're going to constantly have everything cohesive across your whole brand. And you can use multiple shots of this thing. And the business. You use the product to video feature where you paste your product link in there or you upload your product image, right? And then you just simply say lifestyle or testimonial style. And this…

I Tried 536+ AI Tools, These 7 Will Explode Your Business in 2026 · 2026 · comprobar

También nos pasó que de repente probaron un video con tres ganchos distintos, entonces le pedíamos como ya, hazme un video, pero dame tres alternativas distintas que no les cuesta nada con Si se los pedís cuando ya está todo editado, claro, te dicen como no voy a volver grabar, pero si desde el principio les decís, mira, en el video dame tres tomas iniciales distintas para que yo pueda probar distintos ads.

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

Oh, en Mira, en una de las agencias tenía una marca que yo era el encargado que fácil yo tenía que escriptear como 100 anuncios con 3 hooks cada uno. O sea, le damos como 300 anuncios de UGC al mes. Eh, obviamente ya a ese nivel tenéis que seguir ciertas estructuras. No voy a estar inventando como cada vez, pero son 300 guiones que hay revisar, que ver claro, que esté tenga sentido al final lo que está diciendo, tenga storytelling, lo que sea.

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

things that we used to do is take what we used to call Super Cuts but let me get nine 12 people and throw them all together and just boom boom it's a minute long video of just everybody saying beautiful yeah mas and and throw some product shot on top of it so it's a mashup of all sorts of people and then just the product and that was one of the best Black Friday offers we ever best Black Friday strategies we ever had was just mashing City because you see different people people talking about the same problem from different perspective yeah and and

Influencer Marketing Cheat Code: Profit Made Easy · 2024 · comprobar

Entonces, esta es una generadora de contenido Y a ella misma le saqué de su video otro video. Sí, esa escena que está grabando ahí la recorte Sí, y la puse en otro anuncio como creo que pop Este.

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

acortar estos vídeos más largos, añadir algunas imágenes nuevas y tener esa mezcla en la cuenta. Mi esta semana, es incluir también algunos carruseles todos eran vídeos de entre 7 y 12 minutos de duración diversificación creativa, pero lo meterías todo en un solo vídeo. ahora, se trata de extraer porciones pequeñas piezas individuales de contenido en un solo video podrían cortarse y usarse por separado no todos lo van a ver completo. Creo que debe ser menos del 10%, como a cero, ¿verdad? Bien. Así que ni siquiera veían esos montajes de testimonios al final. Bueno . Entonces, estás sacando…

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix · 2026 · comprobar

¿Qué puede ser testimonial? Pantallazos de las reviews tu página, mensajes que te manda la gente así como la que hago de tu producto donde en verdad me cambió la vida, eh que vale y raga. El marketing que ellos hacen es testimonial y yo les compré por eso porque yo veía tantos comentarios buenos que eso fue lo me convenció. Y videos que de creadores contenido que eso también es testimonial. ¿Sabéis que se hace un efecto como de omnipresencia cuando tú corres puede que sea una marca nueva que no tenga ni un cliente, pero tú podéis decir, mierda, esta huevada es importante porque millones de…

Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar

I think shorts is primarily UGC. I think it is where people really want to know what type of longer form. But I think right now today, it is truly UGC is where I'm seeing the biggest impact, And if it's an addy type ad, so if it looks like an ad straight away, they're just going to scroll straight past it because they can. Whereas if it looks like user generated content, it's a testimonial, or it's a bit more of a, it just looks like natural organic content. They kind of engage, so if you can engage and they don't even realize it's an ad until they're halfway or however long that video runs…

Video Ad formats for Youtube & Google Ads · 2025 · comprobar

pues, entonces para mi marca y para este otro cliente de dermocosmética que usa ingredientes increíbles y te juro que la fundadora me contaba todos los beneficios y yo como, ¿por qué esto no está como los anuncios? Te morís los ingredientes que ocupan, son increíbles, son increíbles y yo como Carol, ¿por qué esto no lo comunican? Ah, basado en los anuncios de ustedes eh ocupé una cuestión de prensa uno de los ingredientes que ellos ocupan. Y aparte esto es un antes y después real yo como, ¿por qué no están contando es un customer review Pantallazo de Shopify. Este es como un customer review…

Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar

the formula that we use for these ugc testimonial videos and they have some sort of moving and branding to start in the first three to six seconds and then there's a testimonial overlay about like somebody who's had success with the product and then after that there's product video uh uh you know like hero shots of the actual person itself the ideal after State whatever it happens to be but all with sort of a a testimonial overlay with the testimonial itself doing the heavy lifting as far as the ways we do this with the you know love sandwich Love video which is testimonial you know branding…

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 2 | Perpetual Traffic EP 527 · 2023 · comprobar

Y ahí pesco los Veo los testimonios. Digo, ya, mira, esto está tan bueno, este está bueno, este está bueno. ¿Cómo lo voy a Qué voy a hacer para que hacerlos más conocidos, para poder masificarlo? Y la Josefa me enseñó esto que también es Me meto a Pinterest. ¿De qué manera hacen bonito esto en Pinterest? Ponéis en Google imágenes caída del pelo, veis referentes, ¿cacháis? Y de ahí los ordeno digo, ya, esta semana quiero todos estos testimonios en distintos formatos. o hago un Word y les digo, esta semana quiero estos testimonios en distintos formatos. Los quiero en gráfica, en GIF y en video…

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

diversificación creativa y, en particular, el contenido generado por el usuario (si no estás familiarizado con esa expresión), como punto de partida para la secuenciación, fue la decisión acertada . Seguimos utilizando mucho vídeo en la parte superior de nuestros embudos de conversión dentro de nuestras cuentas de anuncios Meta. Es muy, Parte superior del embudo, parte media del embudo, parte inferior

Why Pausing Meta Ads Based on CPA Is a BIG Mistake! · 2026 · comprobar

yeah I mean look we are all um in this like attention economy is what I call it right and it's so uh it's getting just increasingly more difficult to get people to really care and so you need to think about you know those Trends in the context of like what would make someone we you know call it like to stop this scroll or pay attention right or whatever the case might be and what we have found and I think it probably is in line with meta's best practices is that it's ultimately all about authenticity and and kind of what would resonate right so if you think about it let's say you are in your…

Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising · 2023 · comprobar

so it's it's probably about 70 uh of stuff that's already created be that from influencers customers ugc content content of lisa and vanessa and you know we find it actually very disruptive right because it's not a polished ad you know it stops you in your tracks when you see it and and it looks you know so credible because it is credible and you know one thing that we have really been able to leverage and particularly across ugc is reviews because the products speak for themselves you know once once you use it you will never use another toothbrush again you know when particularly when we…

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan · 2021 · comprobar

UGC, user generated content, sí. Y va a seguir funcionando porque el humano le confía y compra al humano. Y es un formato anuncio que cubre como todas las etapas del funnel. Con un solo video puedes lograr que te conozcan, convencerlos y que te compren. Así que hoy a través de todas nuestras cuentas es, es UGC, lo que mejor rinde.

La IA Cambió las Reglas del Marketing para Siempre - Caro Dubi - E77 · 2026 · comprobar

of um the way i the way i explain it is uh the way i think of it at least is you drop a boulder into a lake and it creates a huge ripple effect um and then it's just there and the trick is it's it's actually more effective for you to drop a lot of pebbles throughout at different times and it creates you know like this concentric circle across the entire lake and you have those are micro influencers those are your customers they're used to generate content celebrity partners the whole idea was like wait a second what if we ran ads to your page we could just plug in our business manager we take…

Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today · 2021 · comprobar

of um the way i the way i explain it is uh the way i think of it at least is you drop a boulder into a lake and it creates a huge ripple effect um and then it's just there and the trick is it's it's actually more effective for you to drop a lot of pebbles throughout at different times and it creates you know like this concentric circle across the entire lake and you have those are micro influencers those are your customers they're used to generate content celebrity partners the whole idea was like wait a second what if we ran ads to your page we could just plug in our business manager we take…

Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today · 2021 · comprobar

It's about 20 seconds long. It's most similar to probably what we call a UGC ad. iPhone quality and someone's just speaking. I've added subtitles. Ideally, I probably would have liked the first three seconds to be a little bit more of a hook to get the user's attention. But the reason why I really like this video is because of how well it actually cut through the toothpaste. And you can kind of see just how effective the product is.

How To Shoot Content On Your iPhone | Ecommerce Tips 2024 · 2021 · comprobar

company, it's very important that you focus on the application, how it looks. don't know how to put on lashes. And so, making sure again that we're utilizing content creators who know how to use the product and then can make a look that, it's a, you know, a simple Halloween look, but then you can also utilize them 20 times over and then you can use them in your everyday life. And so it's like again, she looks very natural. It looks very raw and organic like she's in her bathroom. She's applying the lashes. And so it's kind of taking that cross between we need to sell the product. You can also…

How The Top Beauty Brands Turn Online Trends into Advertising Performance | Perpetual Traffic EP 689 · 2025 · comprobar

targeting broadly with your creative yes if you're making it yourself how that like when i'm creating this how do i rather than how do i make this like funny to more people are more relevant to more people broader question or answer would be use when i say it but like making a matrix the different types of people featured in your ugc showcasing a variety of voices something that like we're concentrating and it's really great too once you get the stage of testing single testimonials combining them into compilations which

PT 2: The Aftermath of iOS14 & Facebook Ads w/ Barry Hott (Attribution windows? Google Analytics?) · 2021 · comprobar

Um I've looked into so many ad accounts recently and I can tell you with confidence that it just depends and there's room for both. Like you'll see in the same ad accounts the lowest quality UGC video with like fuzzy audio like working really well and writes along the side is super polished studio high end production creative and the truth is like if you're targeting the same user with both, isn't it that much more effective?

Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar