Diversificar formatos y ángulos creativos optimiza el rendimiento y la escala publicitaria

better targeting. And honestly, this is one of the biggest myths in paid media. People think, I need more control, more filters, more exclusions, more segmentation. But here's what's actually happening. Every ad you run effectively creates its own look-alike audience based on who responds. If you run five different creatives, they will all find different pockets of people. Now, there And that's why we really only need broad. Because when you restrict targeting, you restrict the system's ability to win. You don't pay Facebook to follow instructions, you pay it to solve problems. is make sure…

Do these 5 things each day to scale Facebook Ads · 2026 · comprobar

Si tú me veías ahora ponte tú en Antibastic tiene huevón anuncios para la gente que sale el carrete con copete y la gente que quiere carretear huevón en música electrónica los fines de semana y tienen enfoques distintos, ¿cacháis? Y de a poquitito he leído como ampliando un poquito más con los mismos anuncios enfocándome a públicos distintos también, ¿cacháis? Eso creo que también es importante en hoy día la diversificación de los anuncios es muy importante al momento de crecer, o sea, hace unos años atrás no era tanto para ir a tener un par de anuncios corriendo y te iba bien, pero hoy en…

De Kine Empleado a Ecommercero y Dueño de su Propia Clínica - Gonzalo Sanhueza - E67 · 2025 · comprobar

you're probably going to get better results with fewer v fewer number of ads with greater variation between them. wants diversity in the formats. So it doesn't just want videos. It wants short videos, long horizontal style videos, static images, and carousels, and then them separate campaigns. You also don't need to be separate adsets. The personas can absolutely exist within the same thing. Your ad should speak to multiple day. Multiple campaigns. Remember, campaigns don't talk to each other. And people. There is going to be overlap. And every bit of that overlap keeps the machine dumb. And…

Andromeda just changed Meta Ads forever · 2025 · comprobar

El problema es que sus anuncios se vuelven virales. Obtienen millones de vistas en TikTok y sus CPM son realmente bajos. Y eso es terrible para ellos porque significa que un montón de personas que no están interesadas en comprar están llenando su embudo. Así que su anuncio realmente llamativo con un gran gancho que se vuelve viral orgánicamente cada vez que publican está haciendo que el éxito escalable real sea casi imposible. Y les dije, bueno, voy a tomar todos los anuncios que generan mucha atención y consumen todo el presupuesto llenando su embudo con un montón de personas no calificadas…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

When you get really good at this, your ads do the targeting. So instead of restricting the demographic, just make better ads. And what I mean by that is make ads that appeal to your target customer. Make ads that ultimately the person you want to buy from you wants to see. Often, if you want to appeal to an older audience, put an older person in the ad. If you want to appeal to a younger audience, use different copy. Use different ad formats. If you're only running stuff for reels and stories, you're never going to get desktop placement on a laptop. So understand that your content is buying…

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

you want to scale volume use video ads if you want to scale efficiency use static ads and if you have both of those boxes checked and you just want to really take it to the moon catalog ads you have only Michael Jordan on one side and 12 other people if the game is long enough he'll lose 100% to the time this you focus on one ad you will always lose don't abuse your winners build a team of ads that focus on volume and efficiency and round out with something that can kind of pick up the slack in both places that's how you have a well balanced easily scalable super stable ad account

How to Become a Facebook Ads Expert · 2025 · comprobar

I'm only having multiple ad sets if I can get them out of learning. Um, format the format of the ad has nothing to do with the structure of the campaign. Um, you can put videos and statics in the same adset. Anybody that says if you could can you afford to get multiple adsets out of learning? If so, each test might be in a separate ad set, but I don't care about the

If you run Facebook Ads... everything just changed. 📱 · 2025 · comprobar

eso es importante, ¿verdad? Porque puedes dirigirte a diferentes personas solo con el anuncio y la creatividad. En lugar de, por ejemplo, intentar meterlo todo en un vídeo de 10 minutos y esperar que cada persona llegue a la parte del vídeo que le interese o le dé el empujón que necesita para decidirse. proceso de pensamiento detrás de eso es ¿podemos conseguir más creativos en la cuenta que se dirijan a diferentes personas en las diferentes etapas?

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix · 2026 · comprobar

absolutely so video Concepts I might have one concept where I'm trying to Target let's say I'm trying to sell minivans I might have one video concept that is ugc of a mom with two kids that are in ballet and soccer that's a video concept I might have another concept that is talking about the safety of the minivan and I might have another concept about just like how pretty this thing looks driving around and you know the miles per gallon that it gets the those are three completely different concepts now I'm going to have multiple versions of each concept to round out my 322

Best Facebook Ad Strategy 2024 · 2024 · comprobar

Again, the name of the game right now is creative diversity. is like starting from scratch ads, making it from ground zero. if you're under a million a year, or even at two million a year, you should double down on what's working. Double down on the messaging that is working, the pain points that are working. So how can I create creative diversity? If this ad that I'm launching right now is a static image how can I turn that into a B roll ad? That's going to attract a different type of person. How can I turn it into a video ad? That's going to attract a different type of person. but we don't…

Alex Hormozi's NEW Facebook Ads Strategy (Andromeda Breakdown) · 2025 · comprobar

But this is creative diversification. Like what we're talking about is creative diversification. It's like that's diverse instead of like one angle, one thing. And it's clear, like if Meta had different diverse creative, they would then figure out which ad to show me in my instance primarily on Instagram at this point. That's the reason why they are not using creative diversification. It's like one angle, beat it over their head all the time. The same methodology, the same benefit, the same feature.

Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar

Just work on that. Creative diversity drives sales. 32% increased efficiency, 9% increased incremental reach. This is all promoting the same. These could all be promoting the same product.

Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar

I want to make sure that I'm appealing to several different types of customers in several different types of ways maybe you're really great at video content but for that person that only looks at that it will never watch a video they're never going to see your ads but somebody that only looks at still images and wants to click or not you're never going to talk to them

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

you say this is their best performer on fit in? Because we just showed a short video ad, 15 seconds, now we're showing a static image. I was about to say a stagnant image, uh static image here, conversion? Right. So right now these are both in basically our kind of like always on evergreen campaigns that just continue to just constantly drive sales. unconscious conscious is that oh well you put videos with images because some people respond to images some people respond to video. It's like it's neither one or the other. Everyone says oh it's video ads. Well we've got a lot of image ads. Yeah…

[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads · 2025 · comprobar

However, we're showing seven different ways to explain the same things through creative So you can't have one ICP with seven different angles on it. And that's still diverse creative, as long as they're not all images with just a picture of a dog, you know, and the product that we're doing like all kinds of other things, talking about like the evolution of why the product actually came to be, why the owner and the founder, you know, came up with this product because his dog had this immunity The point is this, is that you can have one ICP as long as you have diverse messaging that goes along…

Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar

If there's one thing that we can conclude here is if you look in your ad account or your team looks in their ad account and they're hitting everyone with the same angle. Like, well, it's because you're hitting them with one angle. Like that's only one thing that one person, one type might, it may or may not. But durability, durability. Waterability, talk about sustainability. It's about the comfort level. But the point is this, is that the bottom line is like if you look in and you see one angle and you're even bored by your own advertising, it's time to diversify. At least do like three or…

Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar

And what I mean with creative diversification is, for those that like Cherry Garcia, for those So the point is, if you are an ice cream, you cannot sell me and you the same way. But so, like, you want to make creative diversification so that you're Baskin Robbins. So when you're doing creative diversification, you're creating to try to get the Cherry Garcia's. But you're trying to make the Cherry Garcia because those people love it and will die by it. And you're creating evangelists, not customers. We don't have an ICP anymore. Otherwise, if you're doing the ICP, you're creating vanilla. It…

Stop Using Old Meta Ad Tactics! Try This in 2026 · 2026 · comprobar

We have a diversity in video and static, and that's what they mean, by the way, when they say diversify your creative, have different styles, meaning have some videos, have some static, talk on different concepts. It doesn't mean launch 50 new ads every week. That makes no sense. Like,

Meta just told us how to get better Facebook Ad results... · 2025 · comprobar

of that here in a bit. Also, creative volume and diversity. What I really want to drive home here is it's not just make a thousand ads. It's that your ad should feel different. and that the the diversity of the way that your ads feel and who they talk to will bring you in different individuals. This is how you drive incrementality in your business.

Meta Performance Summit: MASSIVELEAK · 2025 · comprobar

did well a lot with like how to make videos so I think intuitively pretty early on we realized that we wanted to make creative for our different avatars information out there about that but yeah so we had like stay-at-home moms were a big Avatar of ours the tech crew crowd and then like the CrossFit adjacent so we made a lot of videos in those three um those three lanes which now I think

Ep 324: An In-Depth Look at the Creative Process with Tom Meredith · 2023 · comprobar

We realized in this case, a lot of their creative was kind of the same. It looked all the same. And this is one of the things right now with creative diversification that's so important. It's like you can't have all the same ad cup. You can't have the same look and feel. You can't have everything kind of look the same. But we realized that we really had to shake things up. And we had to get this true story of this business out and get the awareness and get the interest. So this is one of our examples of our creative strategy framework. Actually labeled these people individually for ICP.

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification · 2025 · comprobar

Y hay una cuestión que el que es como lo hace la fuerza que tiene el Andrómeda, que si tú tenéis como el mismo zapato y solo le cambiaste el título o solo le cambias la misma foto y solo le cambias el título o le el color de fondo, no es un distinto, ¿cacháis? Entonces lo que hacés tú al tener eh en la foto de, oye, eres eh necesitáis centímetro extra de altura, si tu fuerza es un nuevo con formato, lo podéis sacar en carrusel, lo podéis sacar en video. Y eso eso es como una cosa importante a tener en la cabeza para el volumen que hay sacar para Andrómeda como ah, los siempre el cambio de…

El Ecommerce De Cuero Que Todos Deberían Estudiar - Pablo y Vicente de Trauko - E76 · 2026 · comprobar

Network piece of advice with the other AD formats got to keep stuff engaging don't have boring basic image ads with the time think about your videos your imagery has to be really engaging has to be interesting has to grab people's attention because like I said people are not paying much attention at all to your ads don't make the mistake of thinking

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

Andromeda is much better at showing the ads to the right people, which means you don't need as many. Now, if you want more creative diversity, I love it. Make some videos that are UGC or demonstrative or that show you explaining the features and benefits, all of that stuff. And make some statics that reinforce the message of those videos so that you have a funnel. It doesn't care about the volume of creative, of diversity in the ad set. It's within the customer journey, which could be multiple ad sets. It's not about the actual ad. It's about the journey through all of the ads in the order in…

Facebook Ads in 2026: NEW Secrets, Tips & Strategies · 2026 · comprobar

Mira, en anuncios yo creo que es un pilar fundamental que tiene Limited es el creativo. O sea, estar buscando hay anuncios que van más enfocados en el review, mostrar los highlights, pero también hay muchos anuncios que buscan estos quiebres de patrones. Pero están estos anuncios que buscan que te comáis la historia completa, que te entretengáis.

Cómo Construir Marca y un Ecommerce de Alta Conversión - Pedro y Tomás de Limited - E59 · 2025 · comprobar