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Facebook Marketing SECRETS for Mother's Day and Father's Day 2025!
33 ideas de marketing sacadas de «Facebook Marketing SECRETS for Mother's Day and Father's Day 2025!», de Professor Charley T. Sobre todo de oferta y…
- 33 ideas despiezadas
- Fuente Professor Charley T
- Dura 58 min
- Publicada en 2025
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Canales de adquisiciónLos anuncios en Reels producidos de forma nativa (formato vertical 9:16, con audio incorporado y respetando las zonas seguras de la interfaz) logran en promedio un costo por resultado un 34,5% más bajo en comparación con videos no adaptados.
Remember to build in 9 by6 video, build with audio, and build in the safe zone. Real ads that follow these best practices resulted on average with a 34.5% lower cost per result and 15% better lower uh cost per result than non 9 by6 videos and ads without audio on reals. build
Escúchalo en el minuto 53:16
Personalización escalable para productos físicos de regalo
Oferta y precioPara elevar el valor percibido de un regalo sin encarecer la producción individualizada, se pueden incluir tarjetas con dedicatoria personalizada o integrar variantes masivas predefinidas como la flor de nacimiento del mes o grabados simples.
appreciate here is that personalization matters. If you cannot personalize your product, offer a personalized card with your product. personalized card as a service? Are you add it into the box? Can you use another getting a 100 sales a day, can you laser So, with simply having a necklace that had two pendants on it, one that was a thing that said mom and another one that had a birth flower, that's incredibly personalized and mass- prodduced. You can do that. Okay. Now,
Escúchalo en el minuto 27:26
Oferta y precioCobrar un recargo por garantizar la entrega puntual antes de una fecha festiva con la promesa de reembolso total si se retrasa es altamente rentable, dado que la tasa de entregas tardías suele ser inferior al 1%, generando un margen positivo sustancial sobre el total de órdenes.
also charge for guaranteed on-time Um you could charge extra for guaranteed on time shipping where what you're doing you can guarantee that it gets there on time. Now, this is a selling point and you can say, "Hey, if it doesn't get there on time, we'll do a full refund." these things. Would you pay an extra $10 to know that your $200 gift got there on time? Now, you as the marketer can guarantee that. And basically what you're doing is saying, "Look, maybe one out of a hundred offers, one out of a hundred orders doesn't get there on time. If you charge an extra $10 and out of a hundred…
Escúchalo en el minuto 33:15
Oferta y precioUsa herramientas de IA generativa como ChatGPT para descubrir qué combinaciones de productos buscan los usuarios en fechas especiales (como el Día de la Madre o del Padre). Puedes pedirle que estructure un paquete temático con productos complementarios dentro de un rango de precio objetivo (por ejemplo, 200 dólares) para empaquetarlos y venderlos en tu tienda.
Okay, understand that this is what some gift ideas for Mother's Day. Okay. Awesome. Can you package those three products at your store? Build a bundle. bundle for the for the kitchen idea. Can recommendation totaling around 200 People are doing this. This is quite also really a bundle inspiration for you to know exactly what to sell your
Escúchalo en el minuto 16:12
Oferta y precioPara resolver de forma directa la compra de regalos en una landing page estacional, se deben ofrecer entre dos y tres paquetes (bundles) con precios escalonados (por ejemplo, $100, $200 y $300), complementados con upsells de ticket medio ($25 a $75).
landing page? I think I would have a Mother's Day collection of high price bundles where specifically I've got two or three options to solve the gifting problem. Maybe one at 100, one at 200, one at 300. Each one of them with a 25 or $75 upsell or something like that. That's the landing page. All of
Escúchalo en el minuto 49:13
Oferta y precioEn fechas comerciales de regalos (como el Día de la Madre), en vez de aplicar descuentos al producto más vendido, conviene empaquetarlo en una solución completa de regalo (añadiendo complementos, personalización, guía y presentación). Esto elimina la duda del comprador sobre si el regalo gustará y eleva sustancialmente el ticket promedio (AOV) sin competir por precio.
were going to sell their number one selling product at a 30% discount for Whatever. Instead, what we did was say, let's take your number one selling product. Let's pair it with a Let's add in a jewelry cleaner. Let's also add in a $50 gift card and a style guide and a personalized uh letter personalized gift uh letter. Instead of marking down their number one selling product, which people probably would have bought anyway uh by 30%. We raised the AOV on that from 60 bucks to gift, the you are not selling the product, you are selling the emotion that the giftter is trying to give to the…
Escúchalo en el minuto 5:38
Oferta y precioPara campañas de fechas especiales (como el Día de la Madre o del Padre), crea bundles cohesivos que integren un paquete de productos, personalización y una tarjeta de regalo canjeable solo a partir de un monto mínimo de compra posterior. Esto resuelve la necesidad de regalar al comprador, eleva el ticket promedio y convierte al destinatario del regalo en un nuevo cliente potencial sin erosionar márgenes.
50 25% mark off. Right? So, if you can sell a $200 bundle for 150 bucks, which is really a $150 bundle with a $50 gift card that's only applicable on purchases over $75, and for another 15 bucks, there's guaranteed delivery plus a personalized message. You're giving me the option of upgrading to an even better gift, doing all of the hard work for me, and now there's a cohesive gift that somebody gets that turns them into a new customer also. And the fun thing is if they don't use that gift card, you basically sold somebody Monopoly money for $0, but you made the money on it. That's what we're…
Escúchalo en el minuto 10:14
Oferta y precioEn campañas estacionales (como Día de la Madre o Día del Padre), el precio no es la objeción principal porque los compradores ya tienen un presupuesto preasignado. En lugar de competir por precio bajo, se deben estructurar dos o tres bundles que capturen la mayor parte de ese presupuesto esperado (típicamente entre 200 y 250 dólares) para maximizar el valor medio del pedido (AOV).
right? It's not about price, okay? Price is the least important thing. People are going to spend a certain amount of money. Your job is to get your bundle to be the majority of that roughly 220 bucks that someone's going to spend. So, here, they're telling you exactly how much your bundle should be. They're average is 225, but if your target customer is in this range, you could sell them something more. You should have two or three different bundles to sell to to everybody, but can you sell something for roughly around $200 to $250 online
Escúchalo en el minuto 20:43
Oferta y precioIncluir una tarjeta de regalo con compra mínima (por ejemplo, 50 $ utilizables en pedidos superiores a 75 $) dentro de un bundle de regalo convierte el obsequio en un canal de adquisición: más del 40% de los destinatarios utilizan la tarjeta y se convierten en compradores directos de la marca, reduciendo efectivamente el CPA global.
cleaner. Let's also add in a $50 gift for future purchases. By the way, over 40% of the people that got that gift card became new buyers. So that gift was a customer acquisition device while also raising the CPA. Basically, you can say we cut the CPA in half on 40% of those sales because we acquired new customers cuz somebody bought that gift, gave it to somebody else, they used that gift card to make their own purchase that had to be over $75. And so, we were doing
Escúchalo en el minuto 6:15
Empaquetar suscripciones de duración fija o trimestrales como producto de regalo
Oferta y precioLas cajas de suscripción como regalo no requieren compromisos mensuales o anuales; estructurar suscripciones trimestrales o paquetes cerrados de tres meses permite capturar ventas estacionales de alto ticket con recurrencia predecible.
one, subscription boxes are really hot spend a lot on it, but if you can offer It doesn't have to be every month, but sends something every three months, right? 50 bucks every three months is $200 a year. Okay? Can you put together a $50 package that you can sell to somebody as a subscription as a Mother's Day gift? Okay. And also, subscriptions don't have to be annual. I did a subscription program where it was three
Escúchalo en el minuto 26:22
Canales de adquisiciónPromocionar un mismo producto utilizando una variedad de formatos y tratamientos creativos (fotos, videos, carruseles y reels) genera un aumento del 32% en la eficiencia publicitaria y un 9% de alcance incremental.
Just work on that. Creative diversity drives sales. 32% increased efficiency, 9% increased incremental reach. This is all promoting the same. These could all be promoting the same product.
Escúchalo en el minuto 52:24
Usar conceptos creativos en audiencias amplias para segmentar regalos estacionales
Canales de adquisiciónEn lugar de configurar segmentaciones demográficas técnicas para fechas festivas (como segmentar hombres para el Día de la Madre), es preferible usar audiencias amplias (broad) y dejar que la creatividad haga la segmentación mostrando explícitamente a la persona regalando al destinatario.
Prospecting. You can use broad audiences. That's 100% what I would do. grandparents. What I would do here is instead of using these as audiences, use this as creative concepts. Okay? Have a in the ad itself. Let your customer sees themsself as the person doing the Carolina. Uh, the creatives do the targeting. Damn right they do. Let's put
Escúchalo en el minuto 45:14
Canales de adquisiciónIniciar las campañas publicitarias para fechas comerciales importantes con semanas de antelación permite que el algoritmo acumule aprendizaje antes del pico de demanda, compitiendo a CPMs más bajos y captando a los compradores tempranos de mayor intención.
strategy. Okay. You need to capitalize on opportunities before and after key spending days. We need to spend more time to accumulate learning. So consider starting your campaigns earlier. I would this so that you are a week ahead of the game. If you are not launching your Mother's Day campaign by this time next week, you are missing an opportunity to The point is, as an advertiser, understand that around April 17th is when everybody else is going to get in game. If you get in the game before that, you're going to make sales before CPM spike. You're going to have less competition for a lower…
Escúchalo en el minuto 31:08
Mensaje y copywritingUn copy efectivo para fechas comerciales estacionales (como Día de la Madre o del Padre) debe articular tres elementos: el momento estacional, el beneficio emocional y la prueba de producto (como destacar los artículos más vendidos del año anterior).
cherish all year long. Still searching for the perfect Mother's Day gift? Shop last year's most sold out items. Right. Seasonal moment, emotional benefit, product proof.
Escúchalo en el minuto 50:14
Canales de adquisiciónIniciar las campañas publicitarias para fechas comerciales importantes con semanas de antelación permite que el algoritmo acumule aprendizaje antes del pico de demanda, compitiendo a CPMs más bajos y captando a los compradores tempranos de mayor intención.
strategy. Okay. You need to capitalize on opportunities before and after key spending days. We need to spend more time to accumulate learning. So consider starting your campaigns earlier. I would this so that you are a week ahead of the game. If you are not launching your Mother's Day campaign by this time next week, you are missing an opportunity to The point is, as an advertiser, understand that around April 17th is when everybody else is going to get in game. If you get in the game before that, you're going to make sales before CPM spike. You're going to have less competition for a lower…
Escúchalo en el minuto 31:08
Anticipar el lanzamiento de campañas estacionales 10 días antes de lo recomendado por las plataformas
Canales de adquisiciónPara campañas de fechas comerciales clave (como el Día de la Madre o del Padre), es recomendable activar los anuncios al menos 10 días antes de la fecha estándar que sugiere Meta (2 a 3 semanas de antelación) para adelantarse a la saturación publicitaria de la competencia y capturar demanda temprana.
to 3 weeks ahead of the move moment. This means that you should be running your Mother's Day ads at least by April 22nd 21st. I want you to start doing it by the 11th. Okay? If Meta is telling everybody the 21st, get 10 days ahead of everyone else. Okay? Father's Day is week of May 26. Basically, as soon as Mother's Day happens, start rolling your Father's Day stuff out. Okay?
Escúchalo en el minuto 40:10
Mensaje y copywritingPara campañas de regalos en fechas clave, el copy debe estructurarse combinando el momento de calendario, el beneficio emocional para quien regala (el gifter) y la prueba del producto, en lugar de apoyarse únicamente en descripciones técnicas del artículo.
purchases made at key calendar moments often have emotional strings attached. So, craft your message to reflect an emotional benefit in these moments instead of relying purely on product messaging that speaks the emotional benefit for the gifter and the gifted. for. Gifts the burden of a gift is on the gifter, not the giftee. When you how-to on crafting good copy for these, right? You want to talk about the seasonal moment, you want to talk about the emotional benefit, and then the product proof. Okay? Take this formula
Escúchalo en el minuto 47:08
Canales de adquisiciónLa prioridad de entrega de un anuncio en la subasta de Meta se calcula combinando la puja (bid), la tasa estimada de acción (estimated action rate) y el valor de experiencia del usuario (user value). Optimizar solo la puja con límites estrictos de costo restringe el alcance a un grupo reducido que satura rápidamente el anuncio.
the auction work? total value. What your bid is your bid's priority in the auction is your bid times estimated action rate and the user value. Right? auction. And you optimize the user experience, right? Facebook Meta wants that person's. That's why your cost caps no matter what the bid isn't getting spent and it's only hitting the same people over and over again. And why that ad is fatiguing is you're only hitting the people where you're guaranteed to get a good estimated action rate and a good user value. And that group of people get smaller and smaller every day because you're not filling…
Escúchalo en el minuto 35:41
Volumen mínimo de 50 conversiones semanales por conjunto de anuncios
Medición y experimentosPara que los algoritmos de Meta salgan de la fase de aprendizaje y logren estabilidad en la subasta, se debe estructurar la cuenta para generar un mínimo de 50 conversiones semanales por conjunto de anuncios; de lo contrario, la estructura está sobrecomplicada.
the learning phase faster. And remember, leaving the learning phase quickly is what it's all about because it means that the system has confidence in understanding this auction structure. If the machine the learning phase is basically machine understanding how to get that ad set through this auction structure with confidence and a consistent outcome that's what the you want to optimize for at least 50 conversions per ad set per week. Like if you can't get that much, you're probably too complicated. Okay.
Escúchalo en el minuto 37:50
Canales de adquisiciónDurante los últimos días de una campaña estacional, pautar anuncios configurados con alcance diario único contra la lista de clientes del CRM permite que la publicidad en redes sociales funcione como un refuerzo sincronizado de las campañas de email.
your loyalty. Don't forget that like you can also target your email list with stuff. And for what it's worth, one of the things that I love to do is a daily unique reach against my CRM list for that last few days, that last push. Let me just allow my social media to be an extension of my email
Escúchalo en el minuto 46:37
Aprovechar los anuncios de recordatorio (Reminder Ads) para impulsar el cierre de promociones
Canales de adquisiciónLos anuncios de recordatorio en Instagram permiten que los usuarios configuren alertas directamente desde el anuncio, generando notificaciones push automáticas antes de que finalice una oferta o venta especial, lo que reactiva el tráfico caliente hacia la tienda sin costo marginal por mensaje.
going. Reminder ads. I love this stuff. I don't think people talk about this nearly as much as they should, and this is a great new opportunity for you. Okay, you can have reminder ads. And people who see reminder ads are able to set a reminder for themsel from the ad itself. That means Instagram will push a notification saying, "Hey, remember this sale is ending tomorrow." All right, you're gonna have post notifications, reminder notifications, pushes to get people into your store. This is
Escúchalo en el minuto 42:34
Usar códigos promocionales en anuncios en vez de rebajas automáticas en tienda para proteger márgenes
Oferta y precioEn lugar de aplicar descuentos automáticos en toda la tienda (site-wide), conviene promocionar códigos de descuento dentro de los anuncios. Requerir la aplicación de un cupón gamifica la experiencia de compra, mejora las tasas de conversión y preserva el margen de aquellos compradores que terminan comprando a precio completo sin ingresar el código.
Okay. Now, what I love about this is don't mark it off on your site. Tell everybody that with the gift card, with the gift code, they can get it. Gamifying stuff actually dramatically improves conversion rate and some people click on the thing and just don't apply the code. So like you're not just losing money to lose money. Okay. Okay? So, like they are making it very easy for people to use promo codes, but don't mark everything off on your store blanket. Make it something that people have to do, especially if you're marking something down 20% and then there's a gift code for like 15%. Do…
Escúchalo en el minuto 43:47
Enfocar los anuncios de regalos en el valor emocional y la personalización en lugar de promociones de precio
Mensaje y copywritingLa publicidad orientada a regalos funciona mejor cuando apela a la emoción de dar, el refuerzo del estado de ánimo, la identidad de marca y la búsqueda de productos únicos o memorables, ya que los compradores priorizan el detalle y la experiencia sobre el descuento.
Successful advertisers during gifting moments often highlights the emotional significance of giving and receiving gifts. Brands that remind consumers of joy and personal value associated with thoughtful gifts can resonate deeply. Mood enhancement as a motivator. Make people feel better. Promotional people love the personalization. Some people love luxury and identity. Like right? It's not about price, okay? Price is the least important thing. People are gifting. Gifts that are thoughtful in nature remain a priority in Mother's Day shoppers, right? That thoughtfulness are unique or different…
Escúchalo en el minuto 20:07
Consecuencias negativas de utilizar audiencias excesivamente estrechas
Canales de adquisiciónSegmentar con audiencias estrechas genera saturación temprana, problemas de entrega presupuestaria, incremento en los CPMs y alta frecuencia sobre un grupo reducido, por lo que es preferible utilizar segmentación amplia (broad) combinada con diversidad creativa.
relevant audience. Now um you can narrow your audience and make sure sorry a narrow audience uh will give you audience saturation and underd delivery. might not spend as much and you're probably going to hit a smaller group of people more more often. Higher CPMs, higher frequency, probably better conversion rate, but on fewer people. You also got to make sure that your ad can reach the broader audience. This is the advantage targeting. Now, I love broad and we've talked about this a lot put out the best ads and let the machine show it where it's good. And you have creative diversity. So you…
Escúchalo en el minuto 38:21
Investigación de mercado y clienteEl gasto en el Día de la Madre alcanza aproximadamente 33.500 millones de dólares con un 84% de participación de consumidores, mientras que el Día del Padre representa unos 22.400 millones de dólares con un 75% de participación. El gasto promedio individual en EE.UU. para estas festividades se sitúa entre 190 y 254 dólares, siendo el canal online el destino de compra preferido.
spending increased to nearly 33.5 billion last year while Father's Day spending is expected to reach 22.4 billion. So right off the bat, what do account. Now, on average, people in the United States spend between $190 and $254 on Mother's Father's Day. This year, online remains the most popular shopping destination for these gifting holidays with 84% of consumers planning to celebrate Mother's Day and 75% planning to participate in Father's Day.
Escúchalo en el minuto 3:41
Oferta y precioAl diseñar ofertas y paquetes de productos para fechas de regalo como el Día de la Madre o del Padre, se debe estructurar el precio del bundle tomando como ancla el rango de gasto promedio previsto del consumidor (190 a 254 dólares) para maximizar la captación de valor.
account. Now, on average, people in the United States spend between $190 and $254 on Mother's Father's Day. So, first thing, if you notice this, on average 190 to 254, how much is your Mother's Day offer? How much is your bundle? How much
Escúchalo en el minuto 4:14
Oferta y precioUtiliza modelos de lenguaje consultando cuáles son las mejores opciones de regalo de temporada para el catálogo específico de tu negocio y combina las opciones sugeridas en un único bundle temático de alto valor.
The point here is if you were to say if you were to go to chat cheap and say I have a leather business, I have a skincare business. I have a jewelry business. What is the best gift for my mother for Mother's Day with my business? You're going to see chat come up with a couple of options. Now, why not combine those things? the top few options and build a bundle out of it. Like you could totally do that.
Escúchalo en el minuto 13:57
Investigación de mercado y clienteEl gasto promedio previsto para el Día de la Madre es de aproximadamente 254 $ (alcanzando 346 $ en el rango de 35 a 44 años), con un 35% de compras realizadas online. Para el Día del Padre, el gasto promedio previsto es de 190 $ (llegando a 276 $ en el rango de 25 a 34 años), pero con una mayor penetración de compra online (50%).
people 25 to 34, their budgets for Father's Day is going to be around 276 bucks. Mother's Day around 346 on average. 40% Okay. 254 bucks is the amount for those right? 35% of consumers plan to shop for Mother's Day gifts online, remaining the fine. Okay. Um 190 bucks is the average amount those celebrating Father's Day plan to spend on gifts. 50% of consumers plan to shop for Father's Day gifts
Escúchalo en el minuto 20:57
Oferta y precioAgrupar en una única oferta productos complementarios dirigidos a una misma ocasión de compra (como regalos) reduce la fricción del cliente al evitar que busque en múltiples tiendas y asegura la captura total del presupuesto.
smash. Now, I have to go to three different places to make those purchases. If you had a store that sold me those three things and I didn't have to go shopping around, done. You got my sale. Make it easy for me to give the gift and you'll get the
Escúchalo en el minuto 57:04
Uso diario de redes sociales para descubrimiento de productos en padres y madres
Canales de adquisiciónEl 73% de los consumidores que son padres o madres usan Facebook e Instagram a diario para descubrir productos, interactuando los padres con un promedio de 6,4 plataformas sociales al día frente a 5,2 plataformas por parte de las madres.
discovery remains strong with 73% of mom and dad consumers using Facebook and Instagram daily. On average, dads use 6.4 4 social media sites a day versus moms of 5.2 in my household. That's
Escúchalo en el minuto 13:28
Adopción de cajas de suscripción y diferenciación en compras de regalo
Investigación de mercado y clienteEl 42% de los consumidores tiene interés en regalar cajas de productos por suscripción para festividades familiares, mientras que el 47% prioriza encontrar artículos únicos o diferentes al comprar regalos para el Día del Padre.
experience. 42% of consumers are interested in gifting a product subscription box this year. Those looking for Father's Day gift items say that it's most important to find a gift that is unique or different, 47% when
Escúchalo en el minuto 25:48
Influencia de los factores emocionales en la decisión de compra en retail
Marca y posicionamientoEl 40% de los consumidores afirma que factores basados en lo emocional influirán en dónde compran en 2025; si una marca no genera conexión emocional con su producto, la decisión de compra pasa a depender únicamente del precio.
emotion. 40% of consumers say that emotionally rooted factors will influence where they shop in 2025. Feelings matter. Okay, if you don't have a emotional attachment to the product than it is on price point. And if you
Escúchalo en el minuto 19:24
Investigación de mercado y clienteUtilizar herramientas de IA generativa permite descubrir rápidamente qué deseos o necesidades específicas tiene el público dentro de un nicho vertical para diseñar ofertas que la tienda pueda satisfacer de inmediato.
one move should be use chat cheap to figure out what people might want that's in your niche and in your vertical and what your store can satisfy. Take that offer.
Escúchalo en el minuto 55:45
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