Incluir regalos, paquetes y tarjetas de descuento en las compras impulsa la adquisición y la recompra rentable
- 13 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2020–2025
Incorporar incentivos como productos de cortesía, bundles, cupones o tarjetas de regalo dentro o alrededor de los pedidos permite captar nuevos clientes a un costo de adquisición reducido o autofinanciado y elevar el valor promedio de la orden. Asimismo, estas ofertas fomentan la retención al premiar compras consecutivas, exigir consumos mínimos o facilitar la recomendación hacia terceros. Según el objetivo, las marcas varían su enfoque entre alianzas cruzadas en envíos, paquetes temáticos para regalos o el aprovechamiento de márgenes por tarjetas no redimidas.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 13 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, DTC Podcast, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 13 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
cleaner. Let's also add in a $50 gift for future purchases. By the way, over 40% of the people that got that gift card became new buyers. So that gift was a customer acquisition device while also raising the CPA. Basically, you can say we cut the CPA in half on 40% of those sales because we acquired new customers cuz somebody bought that gift, gave it to somebody else, they used that gift card to make their own purchase that had to be over $75. And so, we were doing
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
when you spend, just say you spend $200, you get a free $100 gift voucher. But you're also securing your next purchase from that customer. minimum spend of, you know, $200 on that $100 voucher, but that is a great way to ensure that you're also improving lifetime value,
Why Most Business Owners FAIL at Paid Search [w Lauren Oakes] · 2025 · comprobar
I would do multiple bundles. Yeah. So definitely like build out these different kits, maybe like a maybe offer four of them. And then again, you're offering it with that. You're not having to buy these individually, but I get this whole set that I can try during this holiday season. And you may not but, you know, putting it all together and giving them these bundling prices, you're actually, again, buying more products, you're testing more things out, which at the end of the day could lead if you have this whole kit, they get to try everything. And then from there they can turn into, you…
The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz · 2025 · comprobar
big you get number one this is called the gift card play so I use this dur during holiday season so either you make up a holiday it's like hey it's my birthday it's my wife's birthday it's the anniversary of the business or you go with the standard holidays it's so you offer to your membership base and here's the here's how it works is that you want the amount for the gift card to be equal to one of your core unit of service so something that you would normally give away for free so if you were an SEO agency you might have a $2,000 month service okay then it would be $2,000 is what the gift…
that have yet to purchase june pride month we did a limited think people are into it and especially
Ep 140: The Power of Retention with Troy Petrunoff from Every Man Jack · 2021 · comprobar
a 100 threshold we bumped average ordered value by 10 plus percent with 100 threshold to this kind of where we average order value by quite a bit 10 rate so better Revenue per session the revenue procession made up for the you know we're now getting more promising for retention as well meaning
Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty · 2023 · comprobar
In that, we talk about selling a $200 gift card for $150 because you can assume 30% breakage. So every time you sell a 200 – every time you do a 25% off discount on a gift card, you make 5% profit. I sell it to them. No reason to just get a better LTV. Take the money and run, man.
Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar
smash. Now, I have to go to three different places to make those purchases. If you had a store that sold me those three things and I didn't have to go shopping around, done. You got my sale. Make it easy for me to give the gift and you'll get the
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
Oye, y vamos a regalar nuestros clientes de Greenglass. Pero es una sorpresa. que atentos en el próximo Cyber. En Greenglass van a comprar y de sorpresa les van a llegar una barrita Granolin y van a tener un súper descuento también, ¿cierto? cambiarse a la barrita Granolin y tenerla en todas sus comidas, colaciones, fibra y proteínas y productos locales.
¡De La Cocina de Su Mamá a Venderle a Walmart! - Flavia Torrent - E48 · 2025 · comprobar
Yo pensaba eh Nosotros le hacemos un regalo cuando compran por primera vez un regalo especial que va con el pedido es un vaso, un dispensador de botella y el segundo pedido hacemos otro regalo especial, pero
Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar
Entonces hoy día estamos aprendiendo a adquirir clientes con regalos, con nuestras buenas ofertas, con un dos por uno te también dos por uno, prueba mis productos, ¿cacháis? Paga uno y el otro te lo regalo yo. Y a esta altura debería hacer dos por uno porque CPA me sale también 12,000 pesos y es lo que me cuesta producir un six pack de vaso y para poder financiar la venta el CPA se bajaría significativamente, ¿cierto? Si es que ofrezco un dos por uno. Pero aparte genero rentabilidad por lo menos en la venta que hice, pues. Además que igual por un producto vais a estar ganando.
Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar
I didn't do I mean I asked them and I told them that they had to use the card on other people but they came back in trying to use the card for themselves I was like well that's not the play he's what you messed up you had to let them know it's for somebody else and you had to get the referral and you had to get the three-way introduction otherwise they're going to trying and use it on themselves not bringing people in and you're just giving away services for a discount that sucks don't want to do
You're Not Behind: My System for Outlearning Everyone · 2024 · comprobar
like wait I'm not going to make money on this hold on the point here is what would you already give away for free in terms of service or product in order to get in your customer probably a lot especially if you know that a referral is worth a lot of money and this is where it gets this is where the money this is where it gets magical okay is referral leads that you get paid for this is what I'm saying you get paid for the referral lead everybody else you have to pay money to get leads here you get paid to get leads all right big here and then when they come in you have that $200 thing at the…
considered putting inserts into your product when you ship that's too like like a little card that just says you know I got this awesome gear you should check it out here's a 10% discount with like like a post card where someone can just scribble an address on it quickly and drop it in and send it to a friend unless I didn't so there might be actual value for you guys in creating a situation or a system we're doing that sharing amongst friend groups is very low cost to the consumer right so if you lower the barrier of entry to them talking with someone else about it amazing you can give them…
Ep 23: Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai · 2020 · comprobar
um you know a good idea might be to include a couple of postcards that are pre-stamped that people can just send to friends like hey check out this knife here's a discount on it it's one of the best nights um you know card insert into the thing for like a discount so that works really well
Ep 28: Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel · 2020 · comprobar
gift card against that and so obviously we ran this in the brick and mor gym space which is where I started and so we would run say a $200 gift card which is about a month and you get 90% off so that people would pay 20 bucks for $200 gift card and now they look like amazing family members they're like hey I gave you a $200 gift card and you $200 gift card to my gym the person comes in with and to make the sale and think about the math here so like if you have a big customer base and you sell two per customer and you have call it 200 customers in your base uh and you get you know 30 of them…
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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