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El precio óptimo solo se descubre testeando y subiéndolo progresivamente hasta encontrar resistencia

El valor ideal y el margen máximo de un producto no deben asumirse en teoría, sino validarse directamente en el mercado observando si los clientes compran o rechazan la oferta. La mayoría de los enfoques aconseja comenzar con precios bajos e incrementarlos gradualmente (por ejemplo, subiendo un 20% cada cinco ventas o escalando tarifas a lo largo de un lanzamiento) hasta detectar el límite de la demanda. No obstante, algunas fuentes matizan que también conviene testear reducciones de precio en split tests o aislar porcentajes mínimos de tráfico si esto abarata la adquisición y maximiza la rentabilidad neta.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 16 intervenciones distintas de Alex Hormozi, Davie Fogarty, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 16 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And what I want you to do is charge $5 more or 20% more. I want you to do this with 10% of your traffic. And what I want you to do is look at the revenue per session. If your revenue per session goes up by over 10%, by double digits, then I want you to send 50% of your traffic to both parts of the test. And if the split test continues to outperform, I want you to send 90% of your traffic there and do it again. What you are going to do is effectively test price elasticity. What I want you to do is step number one, install IntelliGems. Step number two, have a higher price point. Step number…

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

And what most people don't realize is that you can oftentimes shave the cost of your product down by $10, by $5, by $15. And subsequently, that will lower your customer acquisition costs maybe by $20 or $30. So it's actually more profitable for you as a business to have a cheaper price because the conversion rate goes up. So as a bare minimum, what I want you to do is to set up a split test a day for your hero product and put in three different price breaks for that product and then measure them not only on the conversion rate, but also on the EPC, the earnings per click. What is the ROAS…

Digital Marketing Isn't Hard, It's Misunderstood · 2026 · comprobar

And so what I'd say is after you have your first test case study batch, so call it 10 or 20 people depending on the size of your product or your services, after that, every five, I just go up by 20%. And so let's say, okay, I started at zero and I have a marketing agency. I might say, okay, the next five I'm going to do for $1,000, right? And then from there, I might say, okay, the next five I'm going to do for $1,200. The next five I'm going to do for $1,500. And so you just keep going up by 20% until the conversion rate times the price goes down. So that way, you can just calculate the…

13 Years of Marketing Advice in 85 Mins · 2024 · comprobar

but also increase the AOV and the LTV of customers with something you can do in 15 minutes and is something that has dramatically changed the cash flow portfolio and profitability of almost every business that I've done this with. And we are nine for ten in the Brand Accelerator program with this simple move working. Step number one. I want you to install a tool like IntelliGems on your Shopify store. I want you to install IntelliGems. The next thing I want you to do is what we call a price split test. Now, if you don't have a landing page, if you don't have a split testing tool for price…

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

Y que también subía el precio ese otro componente Es un componente urgencia, ¿cierto? urgencia. Y ¿cuánto subís tú el precio si valía 100 al día siguiente 110 120 y subiendo como 10% el precio? Sí, ponte que un curso lo vendemos originalmente el lanzamiento a 97 dólares. Después eh sube a 107 117 127 y ponte que máximo termina en 147 le ponemos como un 40% de descuento. Va subiendo como de 10 en 10. O sea, como que lo tiráis cinco días

Cómo Vender Millones con Lanzamientos Orgánicos - Diego Osman - E31 · 2025 · comprobar

The other way is that you just start immediately split testing kind of like 80-20 on your highest sales velocity items. This is simple, right? This is simple to do. You don't have to do any thinking, you just add it, and that's what it is. This one will probably get you more profit faster. It just takes a little bit more thought. So you'll take those 4-foot, 5-foot, 6-foot trophies, and just start like, just keep bumping the price, and just seeing what conversion rate looks like. What you're trying to optimize for is gross profit times units sold.

Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar

We can change the amount of traffic that we want to send to each variation, which isn't a bad idea if we already know that this variation is killing it and we want to change a lot more variables, which could drastically decrease our sales volume. We don't want to take that risk. But considering we're just getting started, we might want to do 50-50 traffic. This is going to clearly indicate the winner of the test sooner rather than later.

Clickfunnels Tutorial For Beginners 2024 (COMPLETE GUIDE) · 2022 · comprobar

So, here's my rule of thumb for upsells you want, all right? So, my rule of you want to 5 to 10x your price and expect 20% of people to take it. on my top 20% or my top two. And so, by which by the way, again, is my rule of thumb. I want each tier full amount of revenue. Otherwise, I'm

Why you aren't making as much money as you want · 2026 · comprobar

Start at 10%, but I want you to go to 20% over time. And you can basically keep moving up until they say no. Then, and also, I'm very flexible on this. This might be able to be $225. Like continue to keep pushing this VIP level up until people say no because you always have your backup. You can always fall down to standard. But the people who have money, they'll spend more.

Give Me 42 Minutes, I'll Show You How To Sell Like The Top 1% | Scale or Fail Episode 1 · 2026 · comprobar

>> So, this is scale or fail. To be clear, I think that all of this will literally just get you more of what's already working. There's very few universes where I think that you adding the physical product premium and only presenting the annual offer doesn't generate more revenue up front. And we've de-risked this test by being able to just run it as a split test with the exact same price point. $10, $10 on both, that way the ads can be the same. One just includes a trial and one doesn't. Everything else in the funnel will still be the same.

Building a $3,000,000 Business for a Stranger in 31 Minutes | Scale or Fail Episode 2 · 2026 · comprobar

you need to raise your price. An easy way to do it is every five plus 20. All right. So I actually got this from lifting weights. It's the reverse of this, which is once you increase volume by 20%, bump your intensity up by five, meaning add five pounds, right? Or 5%, right? So bump volume by 20, bump intensity by five, and then volume will drop again. But now you have higher intensity. And so it's this kind of balanced progression process. It's just a very simple one, but it actually works the same way for price. And so it's like you sell five customers. If they all say yes to that price or…

No BS Business Advice to Get Rich in 2026 · 2024 · comprobar

So if you want to have the VIP, it's $17 before the webinar, 37 during the webinar or $97 after the webinar. So I like it's cheaper in the beginning because it's called the stranger tax. If you're seeing this as an ad or whatever, and you don't know me well enough to justify $17. You don't have to buy until maybe during the webinar. You're like, wow, this is so good. I need this recording. Okay, you delayed. You didn't get to take advantage of the stranger tax discount.

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1 · 2025 · comprobar

tell you exactly what we do with every company which is we just [ __ ] test the price and so we get on the phone and we say and I will say this it's way easier to go low to high than high to low all right and so if you if you sell at a price that's more expensive over time that works out okay if you if you go the other direction it can kind of suck and so um I think going up because think about it you're like yeah well that's what I was selling at last month we have more demand now we're better at our stuff like it makes sense like if you bought a Apple stock at 10 and now it's 20 like you're…

Make More Profit than 99% of People · 2024 · comprobar

tasa de transacción en el proceso de pago. Y la razón es que 70.9 y 79.7 es realmente fuerte. bueno. Es tan bueno que me pregunto: ¿ nuestros precios son demasiado bajos? un poco conmigo, ¿no?" Aquí tengo exactamente la misma idea . Cuando ves que las tasas son tan buenas, eso indica que podrías estar perdiendo dinero. O quizás su público sea tan inelástico al precio que justificaría un precio más elevado. Entonces, diría que esto es tan bueno que es malo de una manera extraña, ¿no? Porque es como si pudieras estar perdiendo algo de margen en la mesa. Considere aumentar

Why Your CRO Strategy Is Failing (And the “Metric on Fire” Holding You Back) · 2026 · comprobar

At the end of the day, you shouldn't take anyone's advice, including your own. You should just take the customer's advice. And the way the customer gives you advice is by running a test and just actually seeing, will you buy it or not? And the nice thing is, if you raise the price and you go too high and you ultimately have people, you know, sales decrease, then you can always lower it again. Not a big deal. But not testing your price is the most expensive thing that you can do in a business from the profit that you should be making but aren't.

Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar

precio correcto. Entonces, las características que por ejemplo, deberíamos vender 100 puede inyectar su propio experimento para . ¿Y qué hace eso? modelo realmente interesante porque normalmente nos inspiración de que si podemos medir la para ajustar y puede ajustar precio era un poco demasiado alto o un necesitaba un humano para idear este

3 Ways AI Is Quietly Replacing Traditional CRO · 2026 · comprobar

But the thing is that you will usually make more money before you make less money when sales velocity drops. Usually. I'm referencing something called price elasticity. Meaning, if we make the price go up, how much do the sales go down? In general, when you raise a price, fewer people buy. But the question is, by how many? So for example, if I were to double the price of something, and that might triple my margins, or quadruple my margins, and 25% fewer people buy, I should absolutely do that. Even though fewer people ultimately say yes.

Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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