Adelantar las ventas y priorizar ofertas de alto valor es más rentable que competir en publicidad durante Black Friday

now send out bundles via email and organic social media tell people that bundles exist have these be higher ticket bundles I want you to try to get your LTV in the first sale see what works and what doesn't I want you to spend the next 45 days testing a bunch of different bundles and see what has the best unit economics for your business when Black Friday comes instead of discounting your business you going to run these bundles I want you to spend the week before Black Friday the two weeks before Black Friday hammering social hammering email drain all of your email flows like just annoy the…

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

don't do like sitewide discounts and stuff like that. Like, that's terrible. the same thing. What you can do is say that it's actually a discount on highv value people. So instead of discounting your products, make higher priced bundles, make more aggressive offers. volume of really bad customer because also if price is the reason they buy the likelihood of them buying again is a lot less. Price conscious consumers are the least brand loyal. Instead of looking at Black Friday as an opportunity to run discounts, think of it as an opportunity to buy customers at a discount but focus on the…

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

now send out bundles via email and organic social media tell people that bundles exist have these be higher ticket bundles I want you to try to get your LTV in the first sale see what works and what doesn't I want you to spend the next 45 days testing a bunch of different bundles and see what has the best unit economics for your business when Black Friday comes instead of discounting your business you going to run these bundles I want you to spend the week before Black Friday the two weeks before Black Friday hammering social hammering email drain all of your email flows like just annoy the…

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

actually reduce that time of sale almost like the day of really um a lot of time expensive my opinion is you start a week before your time lag and you scale up to as high as you possibly can afford until like the day before day of the Black Friday sale and then you you can if what you'll find is that the people that are purchasing are new to the site four five six seven days ago so you don't have to suspend it a bunch you can do a really good job actually reducing by about half and getting 99% of what you were going to do but you can save a lot

How to Solve Your Digital Marketing Attribution Problem Once and for All | Perpetual Traffic EP 650 · 2024 · comprobar

buy on Black Friday are the most price conscious least brand loyal and you're going to have the highest competition to get those lowest wait on till Black Friday to launch your deal like I'm literally launching my deal right now I have other brands where we started our Black Friday deal October beforehand we're going to wait until it's the most expensive going to wait until it's the most expensive time of the year to sacrifice compete with people who can buy and sell should ever compete in a battle that you will not win you cannot be Jeff Bezos on price if you're waiting for Black Friday to…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

Y mi principal consejo para el Black Friday es que deberías lanzar tu oferta mañana. Mi consejo número uno para el Black Friday es saber cuánto dinero quieres ganar e intentar ganarlo todo antes del 1 de noviembre. Establece tus objetivos y tu meta debe ser alcanzarlos, considerando que el mes de noviembre es dinero gratis. Y en ese punto, simplemente no gastes demasiado. Mi jugada favorita en Black Friday es no gastar ni un centavo en Black Friday. O sea, gastar dinero en Black Friday es genial para la captura de pantalla Shopify, pero terrible para la cuenta bancaria. Si necesito ganar…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

Um and my number one piece of advice for Black Friday is you should launch your offer tomorrow. My number one tip for Black Friday is know how much money you want to make and try to make it all by November 1st. My favorite Black Friday move is to not spend a penny on Black Friday. Like spending money on Black Friday is awesome for the Shopify screenshot, terrible for the bank account. If I can make need to a million dollars on Black Friday, I'm going to try get 800,000 by the 1st of November. And then the other 200,000 by 4 Black Friday hits. And then on Black Friday I'm sending an email. And…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Monday Black Friday is a season it started a month ago you should have your goal should be to have all of your Q4 Revenue in the bank your profit Target your contribution margin from marketing should be in the bank before Black Friday you do not have the money to compete with billion dooll International businesses that are trying to acquire customers and protect market share they will lose more money in a day on ad spend with awareness as an objective than you will make Revenue in your business all year you cannot play that game make your money before they start

DPA Tricks to SCALE META ADS · 2024 · comprobar

going to say call and sick like don't come to the party save your money because the spend is going to push you out not only is it like expensive because brick-and mortar stores come in with hail marry money we talked about okay call in sick don't spend your money if like you're going to do it and just keep that offer specifically and diligently to your existing customers save the money come Come Harder in Q5 enter the market in December and save it

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW | Perpetual Traffic EP 624 · 2024 · comprobar

this is instead of discounting during Black Friday which is stupid you push up your aov cuz you're launching bundles not discounts you're prioritizing selling products not based on the contribution margin but based on their second purchase

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

I tend to work with larger e-commerce brands that want to be utilizing margin. They want to integrate margin, cost gets sold. They want to be integrating lifetime value into their bids and into their budget allocations. So I'm basically going to be looking at quite a few things. One of those is going to be your buckets of margins. Because what I want to do leading up to it is decide, based on last year, last few years, Do margins shift around that time? Do we see that more often than not, smart bidding starts pushing a lot of spend under, behind low margin products? Well, that allows me to…

Start BFCM Planning Now! [Google Ads for eCommerce] · 2025 · comprobar

specific phrase Black Friday is about acquiring customers at a discount it's not about discounting your products to get more customers there's a off discount buyers are more price conscious and price conscious buyers are the brand loyal meaning if you discount your products during Black Friday to people who will never care about your business this will destroy your LTV and Friday if you work on discounting all of your products mean like we're going to go 20% sitewide what you're doing is the discounts you get less margin so you're paying extra to get a lower quality customer with a lower…

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

lot more and on Black Friday hey give them the entire lifetime value package for a little bit of a discount that way you get all of your money UPF front you don't need to wait on that cash flow and when they buy again your LTV goes out that's how you win Black Friday all

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

plan for Black Friday, start scaling things up in October. My number one goal for you is have a clear profit volume target for Q4. Hit it before Black Friday. And then when Black Friday turns, you just turn off all of your topunnel ads. Just just straight up just cut your ad budget. you already hit your profit target. Just let the bottom of funnel stuff be hyper profitable and just collect money. Like you don't need to play the game if you already win. Does that make sense? So be aggressive with your targets, but your number one Q4 goal should be to hit that number before Black Friday hits…

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

going to be able to understand of the offers that have a good spr what offers have a good PSM and this will allow you to begin to construct offers from Black Friday where you can begin to incorporate products with a good PSM and a good spr and make your higher ticket offers during Black Friday because remember you're buying higher quality customers at a discount you're not discounting your product to buy more customers you're going to start setting up your future cash flow and get a huge leap ahead to double your business instead of polluting the well and drying up your business so so that…

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

away too much and losing profit, giving away too much in a bundle, and then not making Black Friday, Cyber Monday work because they're in the red. They might have sold a lot of product, but they lost a lot of times, I feel like with beauty brands, when they actually bundle everything together, and make some sort of like kit, it's not necessarily like you're getting a discount, like on the product per se, but you're actually you're creating a higher LTV and that you're giving their products aren't that expensive. So when you put everything together in one package, it's more enticing of an…

The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz · 2025 · comprobar

days in Google Ads? Yeah, you know, the time before Black Friday is really where work. I find actually Black Friday itself, like the time of the sale is when it's a little bit I personally find it to be almost a little bit more hands-off cuz the work is really done before. So, this time of year, I am really planning how I'm doing my scaling because I typically scale before the sale. I like to have the mindset of priming the pipeline of new customers that you're then going to offer the promotion to, right? Not necessarily cranking up spend at the time of sale.

In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025] · 2025 · comprobar

spr what offers have a good PSM and this will allow you to begin to construct offers from Black Friday where you can begin to incorporate products with a good PSM and a good spr and make your higher ticket offers during Black Friday because remember you're buying higher quality customers at a discount you're not discounting your product to buy more customers you're going to start setting up your future cash flow and get a huge leap ahead to double your business

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

Black Friday is either an opportunity to sell your products at a discount or to buy customers at a discount. Black Friday is an amazing way to get people who are willing to spend more money to do it for cheaper. So instead of selling that $50 item which normally costs us 10 bucks to make the sale, instead of selling it for 35 so you can get more, sell the $100 item, but instead of the CPA being 30, maybe get it for 20. Um and uh that'd be my number one piece of advice is start right now with the highest AOV you can possibly get. And know that the closer you get to Black Friday, the lower CPA…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Black Friday is not running your ad not waiting until Black Friday to run your of is that you are going to compete with people who can lose more money in a day than you will make all year Black Friday States is not a time for small e-commerce business to compete that is a time for big International businesses if you are are billion dooll International conglomerate companies that are going to spend Millions on Facebook with no try to compete with a brand that can lose more money than you today than you will make all year by undercutting them on price when they're looking at LTV point Black…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

parte de comercio electrónico porque ahora mismo , como saben, es la época más cara del año para hacer publicidad. Estamos en plena época de Black Friday y Cyber Monday, al momento de realizar esta grabación. Por lo tanto, no es rentable intentar captar nuevos clientes , pero sí lo es intentar captar nuevos suscriptores para que formen parte de la marca y sepamos lo exitosas que son nuestras campañas de correo electrónico. como me dice mi intuición, estamos tratando de construir una relación con el cliente como individuo y que se vuelvan leales a la marca. Por lo tanto, ese esfuerzo adicional…

The Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo | Perpetual Traffic EP 545 · 2023 · comprobar

customers instead of scrambling to Discount more to compete with people heartbeat to compete with them on price to buy the worst quality customer that's the least brand loyal in a way that is more expensive for you to do cpms today are a lot less than they will be on Black from being successful is waiting until Black Friday because the real truth of 10x in your Black Friday sales is getting the money before Black Friday

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

we are like the offer that we roll out for our acquisition offers that we roll out for Black Friday will be like the top three offers that we've ran all year leading up to it the the retention offers we've been splitting up our retention segments into two to four segments for the last three sales keeping those segments siloed the entire sale looking at a contribution margin percipient at the end of every single

Is Your Big Blue Machine Holding You Back From SUCCESS? · 2025 · comprobar

I hope that you're running uh rebuttal upsells I hope that you are launching higher value uh offers like I hope that you are trying to buy higher quality customers um most ad agencies will talk about the discounts you can run with cost caps and I'll say Hey you could do that or you could instead of destroying next year for your business buy higher quality customers so that you can scale two or three or four or five or 10 uh X

DPA Tricks to SCALE META ADS · 2024 · comprobar

El Black Friday no se trata de poner tus anuncios en descuento. El Black Friday es una oportunidad para vender tus productos con descuento o para adquirir clientes a un precio reducido. El Black Friday es una forma increíble de lograr que personas dispuestas a gastar más dinero lo hagan por menos. Así que en lugar de vender ese artículo de 50 dólares, que normalmente nos cuesta 10 dólares hacer la venta, en vez de venderlo por 35 dólares para vender más, vende el artículo de 100 dólares, pero en vez de que el CPA sea de 30 dólares, tal vez consíguelo por 20 dólares. Y en mi opinión, yo…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

Q4 is always really important for us as it is most you know direct to Consumer Brands especially in the gifting space like socks are a great gift you know like I said there's a lot of things going for us in terms of the designs the kind of like surprise element the cost of it as well as this unisex especially if you don't know like the size of someone or whatever um so we have a very giftable product so we look at Black Friday very seriously it's where we'll make you know 20 to 30 of our annual revenue in like a week right um so we take it very seriously some things we're thinking about this…

Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks · 2022 · comprobar