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Las agencias funcionan mejor al compartir riesgo y priorizar la estrategia sobre la complejidad publicitaria

Para operar con éxito, las agencias de marketing deben ordenar la estrategia comercial del cliente y asegurar victorias rápidas antes de complejizar la ejecución de los anuncios. Asimismo, resulta clave alinear incentivos mediante esquemas de riesgo compartido —como garantías de resultados, fases de diagnóstico o cobros por asistencia— en vez de imponer contratos recurrentes desde el inicio. Las fuentes difieren en la táctica operativa: mientras algunas abogan por simplificar la pauta a una única campaña y potenciar lo que ya funciona, otras estructuran el trabajo en ciclos de cuatro etapas o recuerdan que las ventas de tickets altos pueden demorar entre 30 y 180 días en atribuirse.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 22 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, Caro Dubi - Marketing de Resultados, Davie Fogarty, DTC Podcast, Felipe Vergara, GaryVee, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 22 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

would sign up I said let's do a $2,500 foot in the door where you're going to meet with them for that hour that foot in the door is designed to them to find a problem to sell a project and so I it take you to show and demonstrate results to your client two months cool we're going to do a three-month project time so we're going to charge $155,000 15,000 but at the end of the month two before month three when they start seeing results that's when you're going to position the 12-month retainer now much money now that he built trust shown value his retainer went up to 9,000 for 12 months that's…

How to Get Clients Every Time with Email · 2023 · comprobar

possibly can you don't have to deliver but what you want to do is break it into many small chunks and show leading indicators of success so in other words progress and the more times that you can break down an outcome into tinier chunks the more reinforced the customer will be for staying with you so for example if I was in a high touch agency so I did those two weeks for the customer but if every two weeks I correspond with them then they're going to get reinforced consider a different way of doing it I onboard them and then every day I send them what I did to work on their behalf at the end…

I Tried This Simple Business Strategy for 60 Days. This is what happened · 2023 · comprobar

Y después, pues los primeros meses el la primera duplicación de ventas diría que fue con los anuncios que ellos ya tenían. Ellos tenían muy buenos anuncios, lo encontramos y dijimos, este anuncio está espectacular y no lo está ahí escalando. Siempre es así, ese tu primer paso en todas las cuentas es ver qué ha funcionado en el pasado y reactivémoslo. A veces tienen anuncios que no se han dado cuenta que son espectaculares y a veces no, hay que crear un anuncio nuevo, pero los primeros el primer duplicación fue con un anuncio que ellos ya tenían y después el resto fue con anuncios nuevos que…

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar

Every roofer, landscaper, dentist, HVAC company, lawyer in Topeka is still posting blurry Facebook photos and paying outdated agencies. Use AI to pump out clean branding, TikTok ads, and even customer service chatbots. You can use Canva AI, ChatGPT, or Opus Clip. You can look at a big-time creative agency and almost no overhead and be a competitor to them. How to start? Walk into 10 local businesses and say, hey, I run a TikTok, Instagram, Google ad business for $500 a month, and I can get you leads in 30 days or you don't have to pay me.

The Biggest Financial Opportunity for People Under 25 | GaryVee w/ Tom Papa #ai · 2025 · comprobar

uh find out in the deal structure are they willing to win when you win yeah it's a hard one like i spend so much of my day deciding am i willing to win when you win because i'm now in your shoes and can i win if i was in your shoes and if i don't believe i can yeah then i'm not going to look you in the eye and say hey pay us all this money and then not believe it i have to believe it i have to believe if i'm in your shoes and if our team and we just like you said we go to our team members and we say can you succeed can you really do it because if you can't you don't get to share the spoils of…

Ep 225: AKNF - How to Recession Proof Your Media Buying Team · 2022 · comprobar

faster now before the people who are in is different we have a company that long process but what we were trying to faster and so the thing is is it just first but you want to deliver a result literally holding their hands and so one a little seven day kind of mini book at the end of seven days could have an they make it clear this is not the book but what it was was to break the belief really do it and then they got the bind think if like if you're a real estate to sell a house how can you give someone what else happens they have to clean the ways to make more value there's Lawn other things…

This ONE Equation Will Make You RICH · 2022 · comprobar

is I am taking a flat fee not taking a commission on ad spend I have no performance incentive but my flat fee is going up on a consistent Cadence let's $2,000 and every three months I'm gonna raise that rate by 500 my job in that media person has nothing to do with worry about so that your business grows agency side you massively scale Revenue without scaling spending I don't care about attribution net positive for your business are you making more money now than when we you and I've taken that to easily five or 10x Billings over several years for

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

Ahora, en términos técnicos, ¿qué tienen que saber? Manejar un CRM básico, puede ser eh creo que está hecho ideal para agencias de marketing, idealmente para agencias de marketing, sobre todo que están recién partiendo. Eh, Go High Level, aprender Meta Ads básico, ¿ya? A mí me pasa eso, la parte técnica de Felipe la entendí muy bien. La parte de anuncio, crear un anuncio que convierta la aprendí de Oski porque el copy bueno, no tengo que enseñarte nada respecto a eso, huevón. El copy es eh y saber hacer un buen script. la parte técnica, aprender a usar un CRM y aprender a hacer anuncios.

Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar

vertically integrated all the stuff that clients like pay and try to like manage themselves we've vertically integrated that and it comes right down into the like buying and owning the inventory basically we've got full control of the whole stack above that and we want good partners and you can attribution and things like that it is so there's so much value added as you're able to offer different pieces of that marketing puzzle right there's a growing momentum that happens there as you take over email and as you take you know as you can get a higher you know a deeper integration with a client…

Ep 70: Building Teams that Scale 📈 · 2021 · comprobar

which Brent spoke about at the start, is because a lot of the time is, especially in those green things, we look at a lot of the quick wins is find out what's working and then work out how we can put more money where we start currently seeing the best results. A lot of times when people are looking at auditing an account or improving performance, it's always about trying to fix what's going wrong. Now, we definitely want to fix what's going wrong, but it's also, don't forget that one of the quickest ways to see in performance is putting more money in the buckets or in the products or in the

Stop Wasting 20% of Your Google Ads Budget (Ecom Audit) · 2026 · comprobar

ya entendí al cliente ya hablé con chpt esto es un poco lo que yo hago cuando ya sé que tengo que empezar a trabajar con alguien y le digo lo primero que vamos a hacer es planificar tu año comercial para yo entender la cantidad de trabajo que tengo que hacer contigo y las oportunidades que hay contigo como

La Ecommerce Manager Más Buscada de Chile - Vale Ahumada - E26 · 2025 · comprobar

And I was making 150 cold calls a day. It took me three days to get my first client. It was really, really difficult. My first client was somebody that was in the B2B space. And they basically provided, like, egg cartons and cardboard boxes and packaging supplies.

I met Australia’s biggest agency owner · 2023 · comprobar

when I get I'll give you a B2B example have two agencies that are side by side another marketing agency a says okay now three times a week an hour each time and and it's going to take us 60 days to get okay marketing age number two you sign your phone rings and it's a lead time collapse and so one of the easiest out what product to sell is look at the deliver the same thing in half the time that we sell is there a way that we can so one of the key one of the huge ways we say how can we look at this this probably infinitely valuable and so when little bit more a lot more speed is one

This ONE Equation Will Make You RICH · 2022 · comprobar

And also ask them for their best practices. Because if an agency does not give you best practices, they suck. So just give you that as a warning. So the best agencies will be like, OK, this is the funnel that the leads are coming in on. This is the offer they're seeing. The people who see the most success call leads within five minutes. This is the script they use. This is how they maximize show ups, blah,

58 Mins of Advice That Will Blow Up Your Business · 2024 · comprobar

Y de ahí viene simplificar la estructura. Eh, nosotros los casos de éxito 90% ha sido con una sola campaña o 80 por tal vez porque a veces los la campaña a veces la apalancamos con una campaña más chiquitita de catálogo en algunos casos. Catálogo abierto o de remarketing? Eh, las dos. Hemos usado veces abierto y a remarketing.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar

campañas y se llama así, Excel de estrategia porque viene de un Excel que nosotros usábamos para crear toda la estrategia de anuncios. Y cuando hacemos esto, lo primero que nos pregunta es, ¿cuál es tu presupuesto mensual? Porque obviamente dependiendo del presupuesto va a depender la cantidad de campañas que se deben crear. y también nos muestra algunas suposiciones que tiene al momento de ver las campañas y tenemos la opción de marcar alguna que no sea correcta, por ejemplo, que no sea un ecommerce o que no queremos usar datos de retargeting o sin recompra o sin catálogo. Nada de esto es…

🔥 Claude se conecta OFICIALMENTE con Meta Ads ► TODO lo que necesitas saber · 2026 · comprobar

So rather than 1,000 down, 1,000 a month, we said, it's 4K down, one time setup, no monthly fee, and only pay me when people show up. We'll run the ads for you. And we had an implied guarantee because if no one showed up, you wouldn't have to pay us ever again. Obviously, we're invested in getting paid again. We prefer to get paid. And so we will try and get as many people to show up as humanly possible.

This video will make you more money than anything else on the Internet · 2023 · comprobar

Si vos lográs que el tiempo baje, la velocidad vale mucha plata. Entonces, si vos lográs que el tiempo baje, el valor percibido de tu servicio es mayor y podés cobrar más caro. Tenés que lograr que desde que te contratan hasta que le des resultados, pase el menor tiempo posible. Por ejemplo, nosotros en la agencia, el día que empezamos, el día que tenemos la reunión de kickoff, ya implementamos quick wins o acciones adentro del business de meta porque le hicimos una auditoría en el proceso comercial. Entonces, el día que decimos, listo, arrancamos, tenemos la reunión, bienvenido, la, cortamos…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

And from a speed to money standpoint, changing someone's offer is about the easiest thing that you can do in a business intervention. And the offer touches so many components of the business, right? So it touches the lead generation component. So you get more people who are going to respond than who otherwise would have with a superior offer. You get more people to buy than who otherwise would have. You get higher pricing and more profit as a result of a better offer than you otherwise

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar

look better. You want to have some sort of first win early. But the second piece is, how long is it going to really take so-and-so to hit their goal, right? If it's going to take them a year, if I can shrink the time horizon, then I will increase the value of the product I'm selling. One of the easiest and best ways to make a product more valuable is look at what everyone else can do in a time period and cut it in half, and then deliver that. It's the easiest thing in the world to sell. Speed. People love speed, all right? And so if we can shrink the time

KEYNOTE: Small To BIG. The Big 4 Customer Acquisition Models. · 2022 · comprobar

phone he got jobs working like 50 bucks a month running ads for like us companies like agencies would charge 2,000 for what this guy was doing on his phone and 50 bucks a month for him was right and like six nine months later he was making like $510,000 bought a laptop bought a house

Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads · 2024 · comprobar

I will tell you something that I've anecdotally found is that the more I reveal about how expensive something is earlier on in the process, the more money I'll ultimately make. A lot of people like to hide that and then try to like, you know, obfuscate, you know, trying to like hold it back and not tell people, I don't want to scare people off. People usually have an idea of a range of what something is. And if someone is like so shock valued that they won't get on the phone, they're probably not going to close. So I have been, I've made more money. It has cost me more money per call, but…

This video will make you more money than anything else on the Internet · 2023 · comprobar

now, we have many millions of users on the platform. If you are confused about how to sell rich people stuff, first off, the easiest hack for selling to rich people is do what somebody else is doing that sells to rich people and do it in half the time and charge twice the price. Number one, rich people pay for time above all else. But if we look at the value equation,

13 Years Of Brutally Honest Business Advice in 90 Mins · 2024 · comprobar

La gente, cuando te contrata, quieren hacer el menor esfuerzo posible, obviamente. Entonces, si vos lográs sacarle el esfuerzo a la persona del otro lado y decirle, chico, ya, tirame tu quilombo a mí. Nosotros en la agencia le decimos, pásame, olvidate, nosotros nos ocupamos de pensar todos los anuncios, de subir los anuncios, de mirar todas las métricas, de pensar lo creativo, de crear las imágenes para lo creativo, de darte un reporte semanal. Vos solamente ocupate de vender, entregar en tiempo y forma y grabar los videitos que te pedimos. Cuanto menos esfuerzo tenga que hacer la persona…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

your tasks. I'll just put dot, Now, if this was your objective, a good strategist says, given the resources I currently have, what one thing could I do that would make all of these problems disappear? The good strategist would then say, well, if I had a brand and I invested in my brand, well, would that, would that accomplish my leads thing? Yup. Now I wouldn't have ads, but it would accomplish my problem of getting leads. Now would show up rates be higher if I have a warm audience? Yes. Would my close rate be okay because everyone is being warmer? Probably. Now you might have to

No BS Business Advice to Get Rich in 2026 · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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