El valor percibido sube al maximizar el resultado y la certeza y reducir el tiempo y el esfuerzo

because I Ed something called the value equation all right and so the value you've got the dream outcome which is what's the big thing the next is the perceived likelihood of achievement or the equal opposite of that is risk How likely is it that when out the next question is time how long is it going to take between when I start you have effort and sacrifice which is how hard am I going to have to try what so in a hypothetical example you'd want something that would be immediate it would be no effort it would be guaranteed and it would be exactly what this actually operationalizes what we…

How to Make Money So Fast It Feels ILLEGAL · 2024 · comprobar

Para que las personas consideren valioso tu producto, servicio, lo que sea tú ofrezcas, tienes que tener cuatro variables en mente a la hora de vender. Entonces, primero, ¿cuál es el resultado soñado que tienen las personas? Después, ¿cuánto esfuerzo me va a tomar este resultado? A la gente no le gustan las cosas difíciles, lo quieren todo rápido, fácil. Después, ¿cuánto tiempo me va a tomar esta esta tarea para poder lograrlo? Eh probabilidad de éxito. Y la última variable es que son tienen una probabilidad de éxito muy alta de poder conseguirlo. Entonces, si es que tú le dices a una…

Cómo Vender Millones con Lanzamientos Orgánicos - Diego Osman - E31 · 2025 · comprobar

to the how and there's two parts to the how how so let's cover those now so with how part one we think about the upside this is all the good stuff that you're going to help them achieve or experience as a result of using your thing all right so you want to think about how much easier their lives are going to be as a result of using your thing you want to think about how guaranteed the outcome is now as a result of using your thing you want to think about much faster they're going to be able to get what they want using your thing and you want to be able describe to them how it would feel to…

"I'm Broke, What Business Do I Start?" · 2024 · comprobar

service that we have. I had a different price point for my business when I had a hundred testimonials versus 2000, because that was the, that was, and so by the way, if any of you guys ever have to raise your prices, cause you get better and better over time. You say that was the hundred testimonial price because there was lower perceived likelihood of achievement. Now I've got 2000, you know, it's going to work. The goal of the top is to increase it. Now, most starter marketers only focus

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar

So what we're trying to do here is we're trying to decrease the friction associated with them And so there are three major levers to providing value. The fourth is obviously the dream outcome that they want to, they have to want what But the other three correspond to the risk, AKA the perceived likelihood of achievement, how long they have to wait and what they've got to do that they don't want to do, or they got to stop doing that they do want to do, AKA ease or difficulty. So you want it to be easy. You want it to be fast. You want it to be risk-free. What we're doing here is saying, okay…

Building a $5,000,000 Business for a Stranger in 42 Mins · 2025 · comprobar

I mean, honestly, we'll just like, I feel comfortable with that, but I always let the market tell me. So like, I just keep edging up the price until people stop saying yes. And then I'm like, okay, that's about right. And then you kind of back down a little bit and you're like, that's my price. Now I know that for these types of people, that's the number that they're willing to pay. Unless we change the avatar or the marketing or the messaging, that's going to attract these people and they're willing to say yes at that price.

Building a $1,000,000 Business for a Stranger in 56 Mins · 2025 · comprobar

four variables are as follows so if one is the dream outcome is the thing outcome number two is the perceived simple concept number three is the time pay the fourth is the dual-sided coin of effort and sacrifice what does someone then what are the things that they have so I said there's four four variables in they believe that the likely that high the time that they have to wait and then the effort and sacrifice is zero and when you put those four things

This ONE Equation Will Make You RICH · 2022 · comprobar

There's four variables. You got to charge something that's, have a dream outcome that's amazing. You have to increase the perceived likelihood of achievement, which is the questions my father was asking me. You have to do it as fast as you can. You have to make it as easy as possible.

This video will make you more money than anything else on the Internet · 2023 · comprobar

And then finally, you have effort and sacrifice or equal opposite ease. How easy can you make it? And so if you're trying to think about this in simple terms, it's how risk-free can I make it? How easy can I make it? How fast can I make it? And is the thing that I'm promising, the outcome that I'm promising, something they actually want?

13 Years of Marketing Advice in 85 Mins · 2024 · comprobar

why challenges I think are very strong lead magnets for a lot of businesses because they also satisfy all the elements of a value equation which I copies so far now the value equation works like this you've got the out which is the thing that people want and so as long as you have a clearly defined more valuable now you multiply that by low risk or the perceived likelihood of achievement How likely is it that when I is how long is it going to take so if it takes a really long time then I'm be like okay sure I have this outcome which got to wait 20 years of investing my money to become really…

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then you have an incredibly valuable business. And so this corresponds with the value equation in the $100 million offers book. And so time delays, speed, ease is going to be effort and sacrifice, perceived length of achievement is your risk. And then the dream outcome is making sure that you're not just making things fast, easy, and risk-free that no one wants.

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And for those of you who don't know the difference between effort and sacrifice, effort is what someone has to do that they don't want to do that they weren't doing before they started working with you. Sacrifice is when they have to stop doing something that they enjoy doing that they were doing before they started working with you that they can no longer do. And so the idea is, how can I eliminate the effort and sacrifice, cut the time in half, and then increase the perceived likelihood that they're going to achieve the result that they want?

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar

Whatever you have to start doing, you typically have to stop doing something else. The top side, we try to increase. The bottom side, we try and decrease. We want to get it to zero because if you think about this in a hypothetical extreme, the perfect offer that would have the absolute most value would be the biggest, most compelling dream you can possibly imagine that you're absolutely guaranteed to get instantly with no effort. So if I said you can click a button on my website and then look down at your abs and then have a six pack, that would be the hypothetical extreme value.

If I Wanted to Become a Millionaire In 2024, This is What I'd Do [FULL BLUEPRINT] · 2023 · comprobar

Mira, esto es superimportante y yo lo aprendí de Hormozi. Que hay una Exacto, hay una ecuación. Para que lean ese libro, si hay un libro que se tienen leer para aprender a hacer una buena oferta es de Hormozi. Eh exacto, la ecuación del valor.

Cómo Vender Millones con Lanzamientos Orgánicos - Diego Osman - E31 · 2025 · comprobar

Number one, rich people pay for time above all else. But if we look at the value equation, you've got the outcome. So you've got to make sure they want the outcome that you're promising. And you've got the three other variables. You've got risk. How likely is it that they're going to get what they want when they buy? Time delay between when they buy and when they get and the effort and sacrifice. The richer they are, the more guaranteed they want it to be. Now, you don't

13 Years Of Brutally Honest Business Advice in 90 Mins · 2024 · comprobar

which is how long between when I purchase and when I get. So if I were to click a button on the internet for a weight loss product, and all of a sudden I pulled my shirt up and I had a six pack, imagine how infinitely valuable that product would be. And to give a different twist on the example, imagine I had a marketing agency and I signed someone up and most are competing against you saying, Oh, it's going to do all these things. Whereas the one that I just signed up for the agency that I created, as soon as I signed the paper, my phone rings to the qualified appointment and they say, Hey, I…

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar

So there's a lot of different pricing models, but you have basically something called a cost plus model. You look at your costs, and then you add a margin in, and whatever. The problem is every business I know that does a cost plus model doesn't make a lot of money. And so you want to switch to value-based pricing, which is purely based on what someone's willingness to pay is. And that could be unlimited. And it doesn't matter what your stuff costs, because why do they care what it costs, right? Basically, like as your vendors increase their costs to you, in some ways, it shouldn't have any…

Building a $3,500,000 Business for a Stranger in 51 Mins · 2025 · comprobar

take a hit on some pricing which may seem counter to what I'm saying so that I can get higher LTV meaning if I know that I can cut churn by 3x by reducing my price by 30% so that they can pay three months up front or six months up front then I'm more than happy to do that and so there's two

13 Years of No BS Business Advice in 79 Mins · 2024 · comprobar

so this is one of the things that has taken me a very long time to learn which is when you're persuading a big part of the value equation and if you don't know the value equation four variables dream outcome perceive likel of achievement time delay effort and sacrifice how dialed and how tight your business is before you ask for money is a huge boost to the perceived likelihood of achievement and so if everything that I've said to you up to this point I've overd delivered on and I've delivered on time and made an exceptional experience for you and I've given you the quick wins I reminded you…

Watch this to keep more customers · 2024 · comprobar

right? As I've studied, as a, as a quick aside, as I've studied bigger, more successful businesses, I noticed that in my beginner days, I focused a lot more here on promising more, trying to paint this beautiful vision of the future. When I look at Netflix and Amazon and these guys who are trying to make seamless experiences so that thoughts can become, you know, drones delivering packages at our door. As they're trying to eliminate as much effort, sacrifice, and time as possible for their customers. And that is how they're increasing value. And so as we've shifted our businesses, we focus a…

KEYNOTE: Small To BIG. The Big 4 Customer Acquisition Models. · 2022 · comprobar

good." Let me tell you a cool little secret. If this just feels true, you're like, "This is so true." Guess why it's so true? Because these four are the value equation. So your risk is your perceived like achievement. Your ease is your effort and sacrifice. Your speed is your time delay. And then your cheaper is going to be ultimately the dream outcome. Those are the elements of value. And so all that is I put different words around something that is these are the core elements of value. And because they're the core elements of value, those are the things you have to translate to your…

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Esta es la fórmula del valor percibido. Percibido es la palabra más importante en ventas, ¿ok? La percepción es todo. Cuando nosotros vendemos, sea un producto, sea un servicio, lo que yo tengo que lograr es que la persona piense que lo que me va a pagar es menor de lo que va a recibir. Es decir, cuanto más distante esté ese gap, más contentos están de pagarnos. ¿Bien? Entonces, voy a explicarles esta fórmula para todos mis amigos que venden servicio y para los que venden producto también para que enfoquen un poco su oferta. Lo primero que tenemos es, en la parte de arriba, dos…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

So it just gives you two sides to think about it from a messaging perspective. And so when we're creating a product, the ultimately valuable product would be a product that I didn't have to do anything for that. The moment I clicked purchase, I knew it was going to work and it happened immediately. And so think about the difference between let's say meditation, right? Meditation is the

GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar

This guy 4X'd his monthly revenue. This guy reads a book a month. He said that was his book of the year, and he quadrupled his revenue at his business just from reading that book. Worth $1,000?

This video will make you more money than anything else on the Internet · 2023 · comprobar

When you increase your price, your prospects increase their emotional investment. They increase their perceived value when you increase your price. Their results increase as a consequence of their emotional investment. Their demandingness goes down when you charge more.

This video will make you more money than anything else on the Internet · 2023 · comprobar