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Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads
17 ideas de marketing sacadas de «Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads», de Professor Charley T. Sobre todo de retención y…
- 17 ideas despiezadas
- Fuente Professor Charley T
- Dura 51 min
- Publicada en 2024
Ver la entrevista entera en YouTube
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Canales de adquisiciónEl enfoque moderno de publicidad pagada se apoya en que el concepto y los creativos del anuncio realizan la segmentación de la audiencia por sí mismos, superando la necesidad de microsegmentaciones manuales complejas.
um just the whole how you approach the creative and the concepts and this this notion that you're all to do the targeting you know that was a bit of an eye opener yeah when the penny drops bit of a different approach that just made all of that piece so much easier
Escúchalo en el minuto 26:45
Reemplazar el microajuste diario de anuncios por una planificación estratégica estructurada
Canales de adquisiciónGestionar campañas publicitarias mediante un sistema ordenado y planificación con meses de antelación evita el pánico operativo y la tentación de modificar anuncios a diario ante fluctuaciones normales de métricas.
myself it was so stressful just like I've got to check it and I've got to do this and I've got to do that and oh my god I've got to do more and I've got to get more ads and I've got to it was like it was a continuous it was like I was the hamster now I've you know set up everything I need to start with my testing for my new business everything else I can just like leave ticking over because I know where I am and because I know what I'm planning it actually doesn't take that much to plan for next month so I've kind of got because I don't have to go in on a weekly or daily basis and tamper with…
Escúchalo en el minuto 23:09
Evitar la microgestión y reacciones impulsivas diarias en métricas de anuncios
Medición y experimentosInterpretar los datos con un plan estructurado a varios meses vista evita tomar decisiones reactivas o cambiar anuncios impulsivamente cada día frente a fluctuaciones normales de rendimiento.
months planned out like but also I can interpret the data yeah in a more meaningful way and not have those knej reactions that I think it's quite easy to have yeah knej reactions on a daily basis so like all oh yeah the Panic like I don't even look at Facebook ads half the time like days will go by and I'm haircut yeah and the idea is just like I already have a plan like this is this is day I I know my next three moves are I know what my next three months looks
Escúchalo en el minuto 27:49
Retención y relación con el clientePara acelerar la implementación por parte de los clientes en infoproductos o formación, es recomendable entregar el contenido en múltiples formatos (videos paso a paso, resúmenes escritos y diagramas) junto con hojas de cálculo o plantillas listas para usar que eliminen el trabajo inicial de configuración.
liked was the variety of formats that the the training comes in yeah we have like the written stuff there's lectures there's video walkthroughs screen shares if I see a diagram that's it I you talk through everything you have a video and you talk through it all step spreadsheet it's like the real the best spreadsheet you could use for this thing is here you don't even have to so all of the documentation is there that you need there's nothing to stop you starting on day one if you've got a business there's literally nothing to stop you reading through and implementing as you go
Escúchalo en el minuto 11:42
Retención y relación con el clienteProporcionar a los clientes documentación clara sobre métricas (como ROAS y levantamiento incremental), cronogramas de tests, responsables y fechas de entrega elimina la necesidad de reuniones frecuentes y reduce la fricción en la gestión de cuentas.
it and because of all the documentation all the clients get all the answers they they know the ecosystem row as they're can see the incremental lift they know what tests are coming up they know what tests are currently running they know why things are happening they know who's accountable for what they know delivery dates they know like there's not really a need to have much communication other than like cool what's the plan for next month or 90 days from now once you're
Escúchalo en el minuto 31:29
Retención y relación con el clienteProporcionar a los clientes documentación clara sobre métricas (como ROAS y levantamiento incremental), cronogramas de tests, responsables y fechas de entrega elimina la necesidad de reuniones frecuentes y reduce la fricción en la gestión de cuentas.
it and because of all the documentation all the clients get all the answers they they know the ecosystem row as they're can see the incremental lift they know what tests are coming up they know what tests are currently running they know why things are happening they know who's accountable for what they know delivery dates they know like there's not really a need to have much communication other than like cool what's the plan for next month or 90 days from now once you're
Escúchalo en el minuto 31:29
Retención y relación con el clienteProporcionar a los clientes documentación clara sobre métricas (como ROAS y levantamiento incremental), cronogramas de tests, responsables y fechas de entrega elimina la necesidad de reuniones frecuentes y reduce la fricción en la gestión de cuentas.
it and because of all the documentation all the clients get all the answers they they know the ecosystem row as they're can see the incremental lift they know what tests are coming up they know what tests are currently running they know why things are happening they know who's accountable for what they know delivery dates they know like there's not really a need to have much communication other than like cool what's the plan for next month or 90 days from now once you're
Escúchalo en el minuto 31:29
Retención y relación con el clienteEn comunidades de aprendizaje y networking, interactuar tanto con personas más avanzadas como con principiantes acelera el progreso: permite adquirir atajos de los veteranos y consolidar la propia competencia y seguridad al explicar y resolver problemas a los miembros más nuevos.
because your point having all those people that are ahead of you really helps you learn and and to the Counterpoint of that too when you're ahead of other people and you can explain it and talk to them I think you get a lot out of that also just like oh I already know the answer to that and then that that that's got to feel great to know like oh yeah no I'm good I could hire somebody and give them that answer if I wanted to like I I can do this and I think that's a for the confidence that's just got to feel
Escúchalo en el minuto 17:06
Retención y relación con el clienteCuando los miembros de una comunidad operan bajo un mismo lenguaje, sistemas y plantillas estandarizadas, el soporte mutuo se vuelve autónomo y de alta calidad, liberando al creador o moderador de responder cada consulta.
be you know people aren't in that Community trying to sell folks there's no there's no post in that community of it's I'm struggling with this thing and then you get like 40 comments of like this is everything to do here's a loom everybody's so giving because there's you all are speaking the same language right like what I mean by that is everybody's using the same documents the same systems the same process a and you're helpful for someone and they're going to be helpful back do you know what I mean so this is if someone helps you you make sure you can help them back don't you if so it's…
Escúchalo en el minuto 20:03
Retención y relación con el clienteEn comunidades de aprendizaje y networking, interactuar tanto con personas más avanzadas como con principiantes acelera el progreso: permite adquirir atajos de los veteranos y consolidar la propia competencia y seguridad al explicar y resolver problemas a los miembros más nuevos.
because your point having all those people that are ahead of you really helps you learn and and to the Counterpoint of that too when you're ahead of other people and you can explain it and talk to them I think you get a lot out of that also just like oh I already know the answer to that and then that that that's got to feel great to know like oh yeah no I'm good I could hire somebody and give them that answer if I wanted to like I I can do this and I think that's a for the confidence that's just got to feel
Escúchalo en el minuto 17:06
Secuencia de lanzamiento y validación de un comercio electrónico en 90 días
Oferta y precioPara construir y validar una tienda online desde cero, el proceso recomendado consiste en crear la tienda, generar tracción inicial con contenido orgánico para construir una base de datos CRM, identificar el producto estrella ('hero product'), calcular los márgenes unitarios y reinvertir los ingresos obtenidos en campañas publicitarias simplificadas para escalar.
business excuse me so you get your shop store you get a couple of assets it Mak some organic social you start to get some stuff going you get some traffic you build up a CRM database you figure out sort of like what your hero product is you get the PSM numbers together you start running some Golden Bear into some decent build your little one campaign you need so taking some of your Revenue put it into there so you can start scaling your profits and hey look at that like that's 90 days and you've got
Escúchalo en el minuto 39:30
El éxito en campañas promocionales requiere optimizar oferta y web más allá de los anuncios
Oferta y precioPara lograr resultados sólidos en eventos promocionales y ventas estacionales, no es suficiente invertir en anuncios pagados; es indispensable estructurar la tienda web y empaquetar productos (bundles) para mejorar el valor y la conversión de la oferta.
sales um so it was more than just Facebook ads so about structuring your site and um how to bundle things and some other some other bits and Bs that you'd covered and actually it did really
Escúchalo en el minuto 5:31
Retención y relación con el clienteMantener el acceso vitalicio o a largo plazo a la comunidad tras un programa de formación en lugar de imponer cuotas recurrentes para permanecer evita que los miembros se independicen en grupos paralelos y estimula la creación autónoma de iniciativas de alto valor como auditorías entre pares y desgloses de casos reales.
Thursday yeah like this is a lifetime access to something feed everything there's no like taxes to keep coming back it's when you're in you're in and I programs where then the person in their Infinite Wisdom charges you a thousand bucks a month to stick around or something like that and so I just made my own little group and brought everybody from the program into my little group like well them let's thing like yeah the fact that there's all these little communities where everybody's dissecting everything and they're making video walkthroughs of everything else step by step deep dives into…
Escúchalo en el minuto 16:23
Retención y relación con el clienteEn programas formativos o comunidades de clientes, reunir a miembros con diferentes niveles de trayectoria permite que se resuelvan dudas operativas muy específicas entre pares, complementando el soporte del instructor y aumentando el valor global del servicio.
experiences but also with the people in the group so for example somebody put in about shipping and returns didn't they oh yeah they okay so I could give an answer on that so yeah because we've all got different experiences in that group
Escúchalo en el minuto 10:21
Límite de tiempo eficiente para la gestión semanal de campañas de Facebook Ads
Canales de adquisiciónDedicar más de tres horas semanales a la operativa directa de anuncios en Facebook suele ser síntoma de exceso de trabajo o falta de un sistema eficiente y estructurado.
realize like if like if you're spending more than three hours a week on your Facebook ads like you are doing way too much work and like everybody just kind
Escúchalo en el minuto 30:55
Escalado de gestión de anuncios remota mediante arbitraje de precios internacionales
Oferta y precioEs posible iniciar la prestación de servicios de gestión de publicidad digital para clientes en mercados de alto poder adquisitivo con tarifas de entrada muy reducidas (50 USD/mes frente a los 2.000 USD habituales de agencias locales) y escalar hasta facturar entre 5.000 y 10.000 USD mensuales en un plazo de 6 a 9 meses utilizando únicamente herramientas digitales básicas.
phone he got jobs working like 50 bucks a month running ads for like us companies like agencies would charge 2,000 for what this guy was doing on his phone and 50 bucks a month for him was right and like six nine months later he was making like $510,000 bought a laptop bought a house
Escúchalo en el minuto 40:31
Canales de adquisiciónContar con trayectoria en dirección de ventas corporativas o B2B tradicionales no garantiza el éxito al migrar a comercio electrónico directo al consumidor, ya que la adquisición digital pagada y los canales online operan bajo dinámicas completamente distintas.
what an online business was I I was a sales director for you know a l very large company so I kind of felt I knew all about sales um but I'd never sold online before it's a very different
Escúchalo en el minuto 2:51
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