El contenido creativo del anuncio es el verdadero mecanismo de segmentación en la publicidad digital

yeah 2018 Facebook shipped it over to a different way of operating where they place the priority on the end user is you're shown content because it's the type of content and a fashion that you like to engage with around topics that you want to talk about so ads are shown to people on the same algorithm of organic content about but the ads do the targeting if your ad is a liability of Facebook's business model it's going to be shown to people and the people that are likely to see your ad are the ones that want to see that content so I don't care how Niche you are make an ad that your target…

Is Your Ecom Store Leaving Money on the Table? · 2024 · comprobar

to scale and grow your business in 2026. Like we've said that plenty of times here, but creative creates the targeting. But now, as you're saying, it's, it's shifted because now you have to make an ad specifically for that person. And then you make a different ad specifically for that, like 20 year old that like your creative didn't matter quite as much. So like today it is everything. So That was crazy. Like, think about that. And like, if you're still looking at Meta in, as a targeting based platform, you're, you've got it all wrong. Like literally the targeting is like by region or by…

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4 · 2025 · comprobar

think my primary difference is I would never test an audience I'm never using audiences I'm going Dynamic creative pretty much from day one once I validate my once I have an idea on what concepts but I'm then trying to align myself as closely as possible to the workings of the machine so that it can do all of the work for me my only lever is then creative and I never have to worry about audiences or ad sets or campaigns dying ever again

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

Again, targeting is controlled by messaging. Nowadays, targeting is rarely controlled on the ad set level. Like it's historically done. That's an example of an archaic outdated belief. Messaging controls targeting nowadays. So again, we. Yeah. Creative controls delivery. That's been true since 2018. And if messaging and targeting controls delivery, why are we using interest groups

Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar

like you target with the ad you target with your creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike just like anything else Facebook looks at that to say what is going to keep somebody on the platform and what is the

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

the right audience, but it's, it's actually the shift is that your ads, your copy and your creative should be selecting the audience, not the you selecting the audience so that you're do the work on the copy and the creative side. And that is what is driving the audience that are going And what you said that I loved was the, the creative finds the audience. Used to be that we would find the audience and then put creative in front of them. Now our creative is going to find the audience for us. Yes. Your, your creative should intrinsically qualify your prospect. If they engage with your…

Ep 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford · 2023 · comprobar

ago Facebook changed the way they run their algorithm to something they call ocpm optimize CPM okay which basically leads into what broad targeting is so they launched this thing in power five called Advanced matching which is letting you tap into all of the data from every Advertiser and basically what it is is dogs but more importantly who likes the type of content that you're putting out retargeting our competitors so and Facebook and show us this on the back end if somebody engaged with a Nike ad or went to rebok an abandoned cart or more receptive to the New Balance sneaker ad so…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

like targeting is the most important thing which I do think targeting is important but what we found is that creative creates the actual audiences because it identifies the avatars based upon the creative and the pains and the desires because you understand the Avatar the deeper you go into that creative it creates your audiences for you even if you're like wide open targeting

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530 · 2023 · comprobar

like you target with the ad you target with your creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its own web page that web page is measured with click-through rate and bounce rate and just like everything else Facebook looks at that to say what is going to keep somebody on the platform and what is the liability to our ultimate business model of eyeballs for profit if you're a liability to their business model they're going to make you pay more if you are an asset to the…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2022 · comprobar

as far as targeting is concerned age gender location those are the only targeting elements you ever need inside of Facebook unless you're spending well over a million dollars a year that's 2740 a day if you're not at least three grand you don't need more than that like you target with the ad you target with you are creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

like we have seen that like time in and time out the thing that really differentiates it's so much less so about like what interest that you use or what lookalike audience with a seed audience it's so much about top end creative and what's that messaging because that identifies the Avatar and then that creates the audiences and that creates your targeting so it's a really totally incorrect like the machine learning is smart enough to analyze the creative have predictions about it and start running it towards a certain audience that is most likely to engage with it and either expand or…

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530 · 2023 · comprobar

Yeah. A hundred percent. This is a big deal right now. Like creative is creating the targeting, like on all of our campaigns that we're using creative diversification on with Andromeda, it really is the creative and it's more creative, the better and diverse creative. And that's the key to this whole thing. And, you know, this AI tool inside the ads manager is

The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool · 2025 · comprobar

single ad and not about the high level messaging high level angle high level bid but we can't control the oceans so actually focusing on the single bid is put more budget and have a stronger beid and your uh your um your performance goes down if you if you focus with the hypothesis and testing on concept according to with using a broad audience were creating broad audience okay like thing um to use to Target was the the creativity okay and any way the concept behind that it and it's the same thing 20% you are focusing on the 20% that deliver the 80% of the things so

I Spent 30 Days Mastering Facebook Ads and CRUSHED It! · 2025 · comprobar

noticed most of this doesn't have anything to do with like the Right audience or the right bidding model because none of that makes any difference like literally as soon as you stop fighting that stupid little battle in the in the weeds you're Canna start Conquering the world because that little that makes no difference will everybody I'm loving this like critical mass of where I'm seeing people say oh well ads do the targeting and creative is the most important thing I'm like yeah absolutely been saying it for five years I'm glad we're catching up but the

Facebook Ads Expert with 10 Years Experience Shares Top Tips · 2025 · comprobar

like you target with the ad you target with your creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its own web page just like anything else Facebook looks at that to say what is going to keep somebody on the platform and what is the if you're a liability to their business model they're going to make you pay more if you are an asset to the business model you get premium pricing but you get discounted rates

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

knowing that every ad effectively creates its own audience based around how people engage with it like uh every ad understands who responds positively negatively to it therefore every ad goes and finds other people the next thousand Impressions that audience is going to look a lot like the 500 people that loved you and that compounding interest of an ad building its own lookalike audience uh you can even identify the ads that are ultimately earning spend desirable to contributing to the delivery of a desirable CPA those are the ads that ultimately your messaging is most effective with and so…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

um just the whole how you approach the creative and the concepts and this this notion that you're all to do the targeting you know that was a bit of an eye opener yeah when the penny drops bit of a different approach that just made all of that piece so much easier

Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads · 2024 · comprobar

like you target with the ad you target with you are creative a targeting audience is an obsolete Concept in an optimized CPM environment and what I mean by that is every ad creates a look-alike audience so every ad is its own web page that web page is measured with click-through rate and bounce rate and just like anything else Facebook looks at that to say what is going to keep somebody on the platform and what is the liability to our ultimate business model of eyeballs for profit if you're a liability to their business model they're going to make you pay more if you are an asset to the…

Charley Tichenor; Facebook Top 100 Advertising Expert in the USA. · 2023 · comprobar

reference of audience purely to the ad Creative Design and who is meant for and isn't about building an audience via targeting yeah in fact that's not even 2018 ads do the targeting remember back Facebook Newsfeed as a Google search result now in Google you type in what you want to see in Facebook and in Instagram the platform shows you what you want to see without you having to ask that's why social media is a more

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

absolutely not Mary absolutely not just make content introverts want to see and they'll see your ads and then your job is to make it that when you give them a positive experience with the content

How to Become a Facebook Ads Expert · 2025 · comprobar

creatives I would rather centralize all that data to get the most amount of stability to think my primary difference is I would never test an audience I'm never using audiences I'm going Dynamic creative pretty much from from day one once I development but I'm then trying to align myself as closely as possible to the workings of the machine so that it can then my only lever is then creative and I never have to worry about audiences or adsets or campaigns dying ever again um

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar