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Facebook Ads Expert with 10 Years Experience Shares Top Tips
22 ideas de marketing sacadas de «Facebook Ads Expert with 10 Years Experience Shares Top Tips», de Professor Charley T. Sobre todo de medición y…
- 22 ideas despiezadas
- Fuente Professor Charley T
- Dura 36 min
- Publicada en 2025
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Canales de adquisiciónEn lugar de restringir las campañas mediante segmentaciones detalladas por intereses —lo cual encarece los CPMs y excluye a compradores potenciales—, es más eficiente usar segmentación abierta (broad) en Facebook Ads y permitir que el mensaje del copy, el titular y la creatividad atraigan y califiquen al público objetivo.
when I started looking at Broad I started embracing broad I I saw one super low cpms lower cost per link I limiting it and being specific with the way that I communicate with them through my creatives through the concepts so all but not on Facebook but letting Facebook find the people that I wanted through my primary text my creative and my headline it was able to Target more people who wanted that that before I would exclude because they might not fit that specific audience yeah before you were you were you were you were paying extra to prevent your ads from seeing the right people and as…
Escúchalo en el minuto 25:33
Medición y experimentosEn lugar de probar anuncios completos de forma aleatoria, conviene aislar y testear conceptos creativos específicos (como UGC, pruebas de valor, características y beneficios o tomas de producto) para identificar con certeza qué elemento impulsa la conversión antes de escalar.
creative so I now I approach it differently I'm actually looking at different concepts of creative and at looking for different concepts and you got ugc concept you got value proof concept you've got you know so many other Concepts lowest cost features and benefits Super Cuts of product shot my mind and testing it those individual I was able to have more confidence in these assets that I bring into the next I'm bringing those ele tearing those elements apart and put dissecting them and putting into their individual pieces I'm able to have a lot more confidence
Escúchalo en el minuto 20:15
Medición y experimentosEn lugar de probar anuncios completos de forma aleatoria, conviene aislar y testear conceptos creativos específicos (como UGC, pruebas de valor, características y beneficios o tomas de producto) para identificar con certeza qué elemento impulsa la conversión antes de escalar.
creative so I now I approach it differently I'm actually looking at different concepts of creative and at looking for different concepts and you got ugc concept you got value proof concept you've got you know so many other Concepts lowest cost features and benefits Super Cuts of product shot my mind and testing it those individual I was able to have more confidence in these assets that I bring into the next I'm bringing those ele tearing those elements apart and put dissecting them and putting into their individual pieces I'm able to have a lot more confidence
Escúchalo en el minuto 20:15
Canales de adquisiciónEn plataformas publicitarias modernas con algoritmos avanzados, la microoptimización de audiencias y modelos de puja resulta marginal comparada con el impacto del mensaje creativo, que es lo que realmente filtra y atrae a los clientes ideales.
noticed most of this doesn't have anything to do with like the Right audience or the right bidding model because none of that makes any difference like literally as soon as you stop fighting that stupid little battle in the in the weeds you're Canna start Conquering the world because that little that makes no difference will everybody I'm loving this like critical mass of where I'm seeing people say oh well ads do the targeting and creative is the most important thing I'm like yeah absolutely been saying it for five years I'm glad we're catching up but the
Escúchalo en el minuto 17:21
Oferta y precioIntentar escalar la inversión publicitaria fragmentando recursos en múltiples ofertas debilita el aprendizaje automático de las plataformas y dispersa los esfuerzos; la escala efectiva proviene de profundizar y optimizar la oferta que ya tiene tracción.
I can't tell you how many people like have the crippling mistake of thinking I can spend $1,000 on one offer so if I want to get to 5,000 I need five offers when in reaction when when in when in reality um the most important thing is actually getting out of your own way stop fighting with yourself and focus on the thing that actually makes the most sense like that that idea of trying to scale your business by making a machine learning platform dumber and chasing a million things by I'm GNA do better by doing five times as many things worse is the dumbest thing ever once you say it out loud…
Escúchalo en el minuto 15:52
Oferta y precioIntentar escalar la inversión publicitaria fragmentando recursos en múltiples ofertas debilita el aprendizaje automático de las plataformas y dispersa los esfuerzos; la escala efectiva proviene de profundizar y optimizar la oferta que ya tiene tracción.
I can't tell you how many people like have the crippling mistake of thinking I can spend $1,000 on one offer so if I want to get to 5,000 I need five offers when in reaction when when in when in reality um the most important thing is actually getting out of your own way stop fighting with yourself and focus on the thing that actually makes the most sense like that that idea of trying to scale your business by making a machine learning platform dumber and chasing a million things by I'm GNA do better by doing five times as many things worse is the dumbest thing ever once you say it out loud…
Escúchalo en el minuto 15:52
El presupuesto de publicidad pagada es una consecuencia del backend y la retención del negocio
Retención y relación con el clienteLa capacidad de escalar la inversión en adquisición de tráfico pagado depende de los sistemas de backend (secuencias de email, atención al cliente y LTV). Los anuncios no pueden compensar la ausencia de un ecosistema que estimule la recompra y maximice el valor de vida del cliente.
noticed is that her backend systems or everything else she was relying strictly himself but we had like no email setup no sequences no LTV we had no idea how many people were coming back and buying Facebook ad is going to increase the like is going to make somebody buy three times after they buy but there's no email set up no SMS no customer service because your Facebook Media budget is an output of the rest of your business
Escúchalo en el minuto 10:31
Medición y experimentosEs necesario analizar el negocio como un ecosistema completo para identificar con precisión dónde está el cuello de botella (como la conversión de la web o el email marketing), en lugar de asumir que cualquier problema de rendimiento se debe únicamente a los anuncios o la compra de tráfico.
website wouldn't convert be okay don't would go there and I build email worry I got this because I always knew love so much is that you teach more than Facebook the ecosystem row as sheet for at businesses and identifying bottlenecks has really changed my mind couldn't identify their own bottlenecks neck I'm driving the traffic like it's only Facebook ads it's the prpt it's like well there's more to that and I
Escúchalo en el minuto 30:08
Canales de adquisiciónEn plataformas de publicidad con aprendizaje automático como Facebook, es más eficaz apoyarse en segmentaciones amplias (broad) y dejar que el mensaje y concepto del creativo filtren al cliente ideal, en lugar de fragmentar el presupuesto en decenas de intereses específicos.
like we we're talking about primarily using Broad and people were like well broad doesn't work Facebook doesn't work but it absolutely does and it's just a like how are you seeing these Concepts do the targeting for you and embracing broad versus you know 20 interest groups and trying to keep Facebook dumb as hell for profit which conversation of well Facebook's a machine learning platform my goal is to keep it as dumb as possible and to print
Escúchalo en el minuto 23:15
Canales de adquisiciónEn plataformas de publicidad con aprendizaje automático como Facebook, es más eficaz apoyarse en segmentaciones amplias (broad) y dejar que el mensaje y concepto del creativo filtren al cliente ideal, en lugar de fragmentar el presupuesto en decenas de intereses específicos.
like we we're talking about primarily using Broad and people were like well broad doesn't work Facebook doesn't work but it absolutely does and it's just a like how are you seeing these Concepts do the targeting for you and embracing broad versus you know 20 interest groups and trying to keep Facebook dumb as hell for profit which conversation of well Facebook's a machine learning platform my goal is to keep it as dumb as possible and to print
Escúchalo en el minuto 23:15
Medición y experimentosPara maximizar el crecimiento y beneficio real en comercio directo al consumidor, se debe medir el margen unitario sumando COGS y costo de adquisición por venta frente al LTV, en lugar de optimizar por métricas superficiales de plataforma como ROAS, CPM o CTR.
making it work isn't your Ras because your platform Ras is basically nonsense the me the number doesn't mean anything golden equation of direct consumer like your cost of goods plus your cost of per acquisition of a sale because remember a sale is not a customer right very functionally different things the two of those added up divided by the LTV of that offer really lends you into volume headro like I've scaled profit margin of each individual sale that cogs plus CPA parentheses divided by LTV and got that way so we understood started measuring business metrics that concerned about cpms and…
Escúchalo en el minuto 6:46
Medición y experimentosPara maximizar el crecimiento y beneficio real en comercio directo al consumidor, se debe medir el margen unitario sumando COGS y costo de adquisición por venta frente al LTV, en lugar de optimizar por métricas superficiales de plataforma como ROAS, CPM o CTR.
making it work isn't your Ras because your platform Ras is basically nonsense the me the number doesn't mean anything golden equation of direct consumer like your cost of goods plus your cost of per acquisition of a sale because remember a sale is not a customer right very functionally different things the two of those added up divided by the LTV of that offer really lends you into volume headro like I've scaled profit margin of each individual sale that cogs plus CPA parentheses divided by LTV and got that way so we understood started measuring business metrics that concerned about cpms and…
Escúchalo en el minuto 6:46
Medición y experimentosPara maximizar el crecimiento y beneficio real en comercio directo al consumidor, se debe medir el margen unitario sumando COGS y costo de adquisición por venta frente al LTV, en lugar de optimizar por métricas superficiales de plataforma como ROAS, CPM o CTR.
making it work isn't your Ras because your platform Ras is basically nonsense the me the number doesn't mean anything golden equation of direct consumer like your cost of goods plus your cost of per acquisition of a sale because remember a sale is not a customer right very functionally different things the two of those added up divided by the LTV of that offer really lends you into volume headro like I've scaled profit margin of each individual sale that cogs plus CPA parentheses divided by LTV and got that way so we understood started measuring business metrics that concerned about cpms and…
Escúchalo en el minuto 6:46
Resolver cuellos de botella al final del customer journey multiplica el gasto publicitario viable
Medición y experimentosOptimizar un 10% la etapa final del viaje del cliente y el LTV tiene un efecto multiplicador que permite incrementar entre un 20% y un 50% el presupuesto de anuncios de forma rentable, ya que elimina el cuello de botella que frena la rentabilidad global.
and find where that bottleneck is and if you can just figure out what the issue is in that bottleneck to explode the LTV or if you make a 10% change in that in that in that last piece of that customer Journey that could be a 20 30 50% increase of your Facebook ad spend and
Escúchalo en el minuto 11:59
Medición y experimentosMantener un ROAS de 3x en plataformas publicitarias no evita que un negocio quiebre si el costo de los bienes vendidos (COGS) y los gastos operativos fijos (nómina, manufactura interna) son demasiado elevados.
we were averaging every month 3x well we can't afford your services anymore plus running Facebook ads I said they said it just the Facebook ads listen well what we noticed is that their overhead and their cost of good sold was too big because they had manufactured inh house so that was causing like the cost of good sold to be ridiculous plus the amount of employees as well and that 3x Ras month over month didn't make a difference in their
Escúchalo en el minuto 5:16
Evitar la microgestión diaria y los trucos tácticos en anuncios de Facebook
Canales de adquisiciónMicrogestionar cuentas publicitarias encendiendo y apagando anuncios a diario por fluctuaciones inmediatas de ROAS genera inestabilidad; es preferible abandonar los trucos de retargeting y basar la optimización en un proceso de testeo estructurado y con propósito.
relearn what I had learned in the past people taught me this hack or taught me this type of retargeting um system and why it doesn't yeah for the people that want to hack it more competent and I feel that my testing process actually has a meaning and a purpose behind it that's more competing to get better row ass so every single day I would micromanage my ads I would be spending countless hours on looking okay this ad's doing good okay turn this one off okay now turn this one back on okay this one was doing good three days ago this one and just going back and forth and I'm like okay that's
Escúchalo en el minuto 1:47
Medición y experimentosAl pasar de optimizar por un ROAS de 3.5x con $600/día ($10,000-$15,000 de beneficio mensual) a gestionar un margen neto de $22 por venta, una marca de entrega de alcohol escaló su inversión a $3,000/día, alcanzando entre $50,000 y $100,000 de beneficio mensual a pesar de reportar un ROAS de plataforma menor.
know I had a brand alcohol delivery company two years ago and they had a Facebook rep running it and he was stoked he got it to three and a half X on like 600 a day fantastic and they were making that 10 15 grand profit a month awesome they profit margin of each individual sale we were making $22 on a sale we got them up to 3,000 a day so that we were doing 50,000 100,000 in profit a month at like a way larger spend although aoas looked terrible right but it was because we
Escúchalo en el minuto 7:35
Medición y experimentosAl pasar de optimizar por un ROAS de 3.5x con $600/día ($10,000-$15,000 de beneficio mensual) a gestionar un margen neto de $22 por venta, una marca de entrega de alcohol escaló su inversión a $3,000/día, alcanzando entre $50,000 y $100,000 de beneficio mensual a pesar de reportar un ROAS de plataforma menor.
know I had a brand alcohol delivery company two years ago and they had a Facebook rep running it and he was stoked he got it to three and a half X on like 600 a day fantastic and they were making that 10 15 grand profit a month awesome they profit margin of each individual sale we were making $22 on a sale we got them up to 3,000 a day so that we were doing 50,000 100,000 in profit a month at like a way larger spend although aoas looked terrible right but it was because we
Escúchalo en el minuto 7:35
ConversiónLa compra de tráfico de pago (como anuncios en Facebook) no debe gestionarse de forma aislada: para garantizar el retorno debe integrarse con la optimización de conversión (CRO y copy de landing pages) y secuencias de email en el backend que conviertan y retengan a los prospectos.
currently what I'm doing is Facebook ads cro helping with conversion like even writing copy for landing pages if that's necessary because like we talked about the ecosystem or there's a whole ecosystem not just Facebook I want to make sure that whatever trffic that I'm driving is also converting and then we're converting on the back in so I'm also doing emails as well and different email sequences to help our companies so
Escúchalo en el minuto 35:18
Canales de adquisiciónUn costo de adquisición por cliente potencial (lead) de 5 dólares se reporta como benchmark operativo en campañas de captación.
days ago and I said bro like I'm getting like a five doll cost per lead he
Escúchalo en el minuto 31:45
Canales de adquisiciónUn costo de adquisición por cliente potencial (lead) de 5 dólares se reporta como benchmark operativo en campañas de captación.
days ago and I said bro like I'm getting like a five doll cost per lead he
Escúchalo en el minuto 31:45
Medición y experimentosEn el sector de comercio electrónico de vitaminas y suplementos para caballos (Silver Linings Herbs and Vitamins), el valor promedio de compra (AOV) se sitúa en un rango de 125 a 175 dólares por pedido.
with a company called Silver Linings herbs and vitamins it was vitamins and supplements specifically for horses so benefit was the aov was really high it was about 125 to 175 AO roughly
Escúchalo en el minuto 4:28
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